"I go to YouTube with Snapchat, or Google something if I just have an idea that I want to know," Tye McOmber said while sitting next to his father at a recent Blackhawks game."
"Something that we might have done two or three years ago to capture this audience is changing based on how they consume, the way they consume, the way that content is packaged to them as well," said Uzma Rawn Dowler, the chief marketing officer for Major League Baseball."
"When Trevor was his son's age, he watched the Blackhawks on TV, caught highlights on ESPN and read about the team in the newspaper."
Generation Z and Generation Alpha exhibit distinct media behaviors and varied attitudes toward sports, favoring digital platforms and on-demand discovery over traditional television and print. Survey results indicate only 20% of Gen-Z adults identify as avid sports fans while one-third say they do not follow sports at all, lower than Millennials and Generation X. Sports organizations face shifting touchpoints as younger fans engage via social media, short-form video, and search. Marketing and content strategies must continually adapt to changing consumption patterns, packaging, and platform trends to maintain resonance with younger audiences and cultivate long-term fan engagement.
Read at ABC News
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