After decades of steadiness atop the world of American beer, the last few years have seen a sudden shakeup, with a third beer in three years becoming the No. 1 best seller. For 20 years up until 2023, Bud Light was the undisputed champion of beer in the United States, topping the sales over and over. Then, in 2023, following the rise of top Mexican beer brands, Modelo took the No. 1 spot in a massive unseating.
the researchers found that the more a participant engaged with an NFL game they were watching on TV, the more likely they were to remember advertisements being shown to them on a mobile device. They also identified a few factors that made an advertisement more likely to stick with a distracted consumer, such as when the advertisement is shown, the similarity between the advertisement and the consumer's environment, and even the physical distance between the advertisement and the distraction, the NFL game in this case.
At last year's tournament, over 550,000 Honey Deuces were guzzled by thirsty tennis aficionados, according to the New York Times. The cups are even considered collectible, and many fans at the tournament can be seen walking around with a stack practically as tall as 6'10" tennis pro John Isner. Arguably the most profitable cocktail in sports, the Times named it the early winner of the annual, star-studded tennis tournament.
Cheering at the stadiums and buying replica jerseys shifted to new ways to consume sports. Live matches on the Sportsbet betting platform, social media, fantasy leagues, highlights, and apps are capturing the attention of today's fans. Teams and brands understand that to keep fans engaged, they need to meet them wherever they are. This triggered an entirely new approach based on data about fans' behaviours, which proved to be just as valuable as the sports themselves.
Over the past several years, I've had the privilege of leading Suburban Propane's sports marketing initiatives, including our ongoing multiyear partnership with NASCAR and Speedway Motorsports. These collaborations have allowed us to connect with millions of fans through meaningful brand experiences, on-site activations and integrated community outreach. From powering campgrounds at race weekends to creating fan engagement zones, I've seen how the right sports partnership can amplify brand visibility, foster loyalty and strengthen relationships with local communities.
A Thursday morning subway ride in New York City, in the wake of the morning rush hour, is usually quiet and free of crowded platforms and trains. But load onto a train mascots from local sports teams, a drumline and a mob of reporters and curious onlookers, and you create a scene louder than rush hour. That's how ESPN unveiled its new direct-to-consumer and enhanced app on Thursday.
Good Karma Brands has entered into a partnership with the New England Sports Network and SportsNet Pittsburgh to manage digital advertising sales focusing on live game broadcasts.
Nonprofit hospital systems across the country are spending millions to plaster their names on sports stadiums and arenas, highlighting a significant investment in sports sponsorship despite economic uncertainties.
Cristiano Ronaldo has built a substantial brand around his football career, leveraging social media effectively to connect with fans and promote his endorsements. His influence spans beyond the pitch, impacting modern sports marketing.
Adam Silver spent eight years overseeing NBA Entertainment before becoming commissioner, learning valuable lessons from figures like Gregg Popovich about team chemistry and marketing.
Our recent marketing campaign for an alternative identity clearly missed the mark. Our intention was to creatively reference the rich history of Sacramento and gold country, but our approach was wrong, and we are sorry for the mistake.