#sports-marketing

#sports-marketing

At last year's tournament, over 550,000 Honey Deuces were guzzled by thirsty tennis aficionados, according to the New York Times. The cups are even considered collectible, and many fans at the tournament can be seen walking around with a stack practically as tall as 6'10" tennis pro John Isner. Arguably the most profitable cocktail in sports, the Times named it the early winner of the annual, star-studded tennis tournament.

"There's an amazing group of fans that might not be such experts in the game of tennis, but just love the culture. And it's a really fun space to be in,"

Cheering at the stadiums and buying replica jerseys shifted to new ways to consume sports. Live matches on the Sportsbet betting platform, social media, fantasy leagues, highlights, and apps are capturing the attention of today's fans. Teams and brands understand that to keep fans engaged, they need to meet them wherever they are. This triggered an entirely new approach based on data about fans' behaviours, which proved to be just as valuable as the sports themselves.

Over the past several years, I've had the privilege of leading Suburban Propane's sports marketing initiatives, including our ongoing multiyear partnership with NASCAR and Speedway Motorsports. These collaborations have allowed us to connect with millions of fans through meaningful brand experiences, on-site activations and integrated community outreach. From powering campgrounds at race weekends to creating fan engagement zones, I've seen how the right sports partnership can amplify brand visibility, foster loyalty and strengthen relationships with local communities.

A Thursday morning subway ride in New York City, in the wake of the morning rush hour, is usually quiet and free of crowded platforms and trains. But load onto a train mascots from local sports teams, a drumline and a mob of reporters and curious onlookers, and you create a scene louder than rush hour. That's how ESPN unveiled its new direct-to-consumer and enhanced app on Thursday.

Good Karma Brands has entered into a partnership with the New England Sports Network and SportsNet Pittsburgh to manage digital advertising sales focusing on live game broadcasts.

"We're a social first creative agency that works to inspire and engage people through their passions in sports, entertainment and culture," explains co-founder Ryan Tinslay.

Nonprofit hospital systems across the country are spending millions to plaster their names on sports stadiums and arenas, highlighting a significant investment in sports sponsorship despite economic uncertainties.

76% of U.S. consumer marketers who invested in a sports sponsorship in 2024 struggle to calculate the return on that investment (ROI), according to Forrester.

The 2025-26 Premiership rugby season will commence with a historic Thursday night fixture between Sale Sharks and Gloucester on 25 September at Salford Stadium.

Caitlin Clark's new Nike sneakers sold out almost immediately on Tuesday. The retail price was $190, but secondary market sellers are already getting up to $600.

This partnership represents a pivotal moment in our mission to bring blockchain technology into everyday life. Football has unmatched power to connect communities globally...

Cristiano Ronaldo has built a substantial brand around his football career, leveraging social media effectively to connect with fans and promote his endorsements. His influence spans beyond the pitch, impacting modern sports marketing.

Even the strangely literal-minded obsession with the trophy itself seems to admit to the vacant space at the heart of this thing.

Adam Silver spent eight years overseeing NBA Entertainment before becoming commissioner, learning valuable lessons from figures like Gregg Popovich about team chemistry and marketing.

In an era where college athletes are building their brands faster than ever, the Chicago White Sox have become a surprising leader in the NIL game.

"It seemed to be a moment of off-the-cuff spontaneity that summed up the joyous atmosphere but things weren't quite so clear-cut."

Our recent marketing campaign for an alternative identity clearly missed the mark. Our intention was to creatively reference the rich history of Sacramento and gold country, but our approach was wrong, and we are sorry for the mistake.