Nonprofit hospital systems across the country are spending millions to plaster their names on sports stadiums and arenas, highlighting a significant investment in sports sponsorship despite economic uncertainties.
Cristiano Ronaldo has built a substantial brand around his football career, leveraging social media effectively to connect with fans and promote his endorsements. His influence spans beyond the pitch, impacting modern sports marketing.
Adam Silver spent eight years overseeing NBA Entertainment before becoming commissioner, learning valuable lessons from figures like Gregg Popovich about team chemistry and marketing.
Our recent marketing campaign for an alternative identity clearly missed the mark. Our intention was to creatively reference the rich history of Sacramento and gold country, but our approach was wrong, and we are sorry for the mistake.