#sports-marketing

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#new-york-liberty
Washington Wizards
fromAdweek
2 months ago

New York Liberty CEO Keia Clarke Builds Women's Sports Legacy in Brooklyn

Keia Clarke is focused on building a long-term legacy for the New York Liberty after their recent championship win.
New York Knicks
fromInStyle
6 hours ago

Shana Stephenson Is the Reason You're Obsessed With the New York Liberty

The New York Liberty's success is attributed to their rebranding and marketing strategies under Shana Stephenson's leadership.
Washington Wizards
fromAdweek
2 months ago

New York Liberty CEO Keia Clarke Builds Women's Sports Legacy in Brooklyn

Keia Clarke is focused on building a long-term legacy for the New York Liberty after their recent championship win.
New York Knicks
fromInStyle
6 hours ago

Shana Stephenson Is the Reason You're Obsessed With the New York Liberty

The New York Liberty's success is attributed to their rebranding and marketing strategies under Shana Stephenson's leadership.
#nfl
Media industry
fromSportico.com
3 weeks ago

YouTube Teases New Features for 20th Anniversary as NFL Ties Grow

YouTube has transformed from a copyright concern to a key platform for sports broadcasting and fan engagement.
fromGameSpot
4 days ago
Video games

This NFL Team Used Minecraft To Reveal Their Schedule After Utilizing Sims 2 Last Year

Media industry
fromSportico.com
3 weeks ago

YouTube Teases New Features for 20th Anniversary as NFL Ties Grow

YouTube has transformed from a copyright concern to a key platform for sports broadcasting and fan engagement.
fromGameSpot
4 days ago
Video games

This NFL Team Used Minecraft To Reveal Their Schedule After Utilizing Sims 2 Last Year

#audience-engagement
Women in technology
fromForbes
3 weeks ago

How Brands Can Rock The Women's Sports Revolution

The growing popularity of women's sports presents untapped commercial opportunities for brands.
Greater audience engagement with women's sports challenges historical misconceptions about viewership.
fromIndependent
1 week ago
London politics

Bernard Jackman: Andy Farrell made right calls but unlucky few may yet travel with Lions

Women in technology
fromForbes
3 weeks ago

How Brands Can Rock The Women's Sports Revolution

The growing popularity of women's sports presents untapped commercial opportunities for brands.
Greater audience engagement with women's sports challenges historical misconceptions about viewership.
fromIndependent
1 week ago
London politics

Bernard Jackman: Andy Farrell made right calls but unlucky few may yet travel with Lions

#nba
fromESPN.com
1 week ago
National Basketball Association

'Job well done': Inside Gregg Popovich's unparalleled NBA legacy

fromESPN.com
1 week ago
National Basketball Association

'Job well done': Inside Gregg Popovich's unparalleled NBA legacy

FC Barcelona
fromwww.90min.com
2 weeks ago

Barcelona unveil latest El Clasico jersey takeover in partnership with Spotify

Barcelona's limited edition jerseys for the Clasico incorporate Travis Scott's logo, showcasing a blend of music, fashion, and football.
Chicago White Sox
fromYahoo Sports
2 weeks ago

Chicago White Sox expand NIL program with new roster of CHISOX Athletes for 2025

The Chicago White Sox are innovatively leading in NIL partnerships with college athletes through their CHISOX program.
#google-pixel
Liverpool FC
fromwww.nytimes.com
2 weeks ago

Mohamed Salah, Liverpool's Google Pixel deal and a divisive selfie explained

Mohamed Salah's celebratory selfie during Liverpool's title party highlights the blend of spontaneity and marketing orchestrated by the club.
Marketing tech
fromAdweek
1 month ago

The Robot Co. Uses LeBron Lineage to Build NBA Experiences

The Robot Company strategically leverages basketball events to enhance brand experiences, particularly during high-profile occasions like the NBA All-Star Weekend.
Liverpool FC
fromwww.nytimes.com
2 weeks ago

Mohamed Salah, Liverpool's Google Pixel deal and a divisive selfie explained

Mohamed Salah's celebratory selfie during Liverpool's title party highlights the blend of spontaneity and marketing orchestrated by the club.
Marketing tech
fromAdweek
1 month ago

The Robot Co. Uses LeBron Lineage to Build NBA Experiences

The Robot Company strategically leverages basketball events to enhance brand experiences, particularly during high-profile occasions like the NBA All-Star Weekend.
San Francisco Giants
fromSFGATE
1 month ago

River Cats drop reviled alternate identity 1 day after unveiling it

The Sacramento River Cats abandoned their Gold Diggers identity after criticism for reinforcing sexist stereotypes in a promotional video.
Media industry
fromForbes
1 month ago

The Rise Of Women's Sports: A Game Changer For Brand Partnerships

Women's sports sponsorships should be integrated into marketing strategies, focusing on meaningful engagement rather than traditional logo placements.
LA Kings
fromIndia Currents
1 month ago

Millions Tune In As The World's Richest Cricket League (IPL) Hits The Social Media Airwaves

Cricket has evolved into a highly accessible online sport through IPL's innovative content creation.
fromMiami Herald
1 month ago

It's a NASCAR Weekend at Homestead-Miami Speedway. Yes, they know it's only March

"We've been very aggressive in promoting that we're racing in March, and that it's a quick turnaround from October, but I think we've done a very good job of communicating that to our fans here in South Florida."
Miami Marlins
fromESPN.com
1 month ago

The Seattle Mariners are getting a Nintendo-themed makeover with new jerseys

Nintendo of America announced an expansion of its partnership with the Seattle Mariners, who will now feature Nintendo imagery on their jersey sleeves for the first time.
Miami Marlins
#basketball
fromstupidDOPE
6 months ago
Marketing

PUMA Hoops Launches Bold New Campaign: "FOREVER. FASTER. - See The Game Like We Do" | stupidDOPE

fromstupidDOPE
6 months ago
Marketing

PUMA Hoops Launches Bold New Campaign: "FOREVER. FASTER. - See The Game Like We Do" | stupidDOPE

#nwsl
#fifa
Soccer (FIFA)
fromESPN.com
2 months ago

FIFA, Infantino can have a World Cup halftime show: Just end it in 15 minutes

FIFA's approach to the 2026 World Cup embraces commercialization, which stirs mixed reactions among purists, but reflects broader trends in sports marketing.
fromwww.mercurynews.com
4 months ago
Soccer (FIFA)

FIFA signs Netflix to US broadcast deal for the Women's World Cup in 2027 and 2031

FIFA's Netflix deal marks a pivotal moment for women's soccer broadcasting and its market value.
The agreement aims to leverage perceived value to negotiate better with European broadcasters.
Soccer (FIFA)
fromESPN.com
2 months ago

FIFA, Infantino can have a World Cup halftime show: Just end it in 15 minutes

FIFA's approach to the 2026 World Cup embraces commercialization, which stirs mixed reactions among purists, but reflects broader trends in sports marketing.
Soccer (FIFA)
fromwww.mercurynews.com
4 months ago

FIFA signs Netflix to US broadcast deal for the Women's World Cup in 2027 and 2031

FIFA's Netflix deal marks a pivotal moment for women's soccer broadcasting and its market value.
The agreement aims to leverage perceived value to negotiate better with European broadcasters.
Major League Baseball
fromAdweek
2 months ago

Why Alexis Ohanian and Alex Morgan Are Backing ScorePlay

ScorePlay is revolutionizing sports media distribution by using AI to streamline content tagging and organization, attracting significant star power and investment.
Major League Baseball
fromBusiness Insider
2 months ago

ScorePlay, which supports sports organizations like Major League Soccer, raises $13 million from VCs and athletes

MLS aims to leverage the 'Messi effect' for growth in its 30th season.
Inter Miami employs ScorePlay for effective content management amid rapid league expansion.
#brand-strategy
Marketing
fromYahoo Finance
4 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.
Marketing
fromYahoo Finance
4 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.
fromstupidDOPE
3 months ago

Knockaround Expands PGA Tour Presence with Mark Hubbard and Peter Malnati | stupidDOPE

Knockaround has found a knack for resonating with golfers by intertwining their fun brand ethos with relatable personalities of their new ambassadors.
Miscellaneous
Marketing
fromCity AM
4 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.
The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.
fromShopify
5 months ago

How This Sports Company Found a Competitive Advantage (2024) - Shopify

"We found ..., based on our experience in producing products for table tennis, that we potentially can make a better product for the sport of pickleball," Richard says.
E-Commerce
fromLos Angeles Times
6 months ago

Grand Slam Track will look to 'elevate the sport' during a non-Olympic year

"There's been a big void in the marketing of track and the profile of track over the last several decades. It's popular at a very high level every four years during the Olympics, then falls out significantly in between."
Los Angeles Rams
Miscellaneous
fromwww.caughtoffside.com
6 months ago

"Crazy not to take a look" - Snoop Dogg wants football club investment to have Wrexham effect

Snoop Dogg is interested in investing in Celtic FC, inspired by successful sports investments like that of Ryan Reynolds.
fromDefector
7 months ago

Never Forget What Killed The Oakland A's | Defector

The Ass Hat stands as a perfect metaphor for the current state of the Athletics franchise, representing both their past missteps and a bleak future.
San Francisco Giants
fromThe B-Town (Burien) Blog
8 months ago

DubSea Fish Sticks seeking Interns for 2025 baseball season - The B-Town (Burien) Blog

The DubSea Fish Sticks offer internships in various disciplines like Sports Marketing, Ticketing, Videography, and Broadcasting, providing hands-on experience in the exciting world of baseball.
Marketing
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