sports-marketing

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Yahoo Sports
4 hours ago
Chicago White Sox

Royals 2024 promotions include Mahomes and Bobby Witt Jr. bobbleheads

Diverse promotional events for fans
Focused on giveaways and theme nights
Yahoo Finance
1 month ago
Chicago White Sox

Column: Selling his plan for the Chicago White Sox is just part of the gig for new GM Chris Getz

Unique marketing campaigns can revolve around unconventional figures like announcers.
Utilizing a distinctive and standout figure in marketing can draw attention to a sports organization.
Steelers Depot
3 days ago
Germany politics

Steelers Receive New Marketing Rights For Germany

The Pittsburgh Steelers obtained a 'Global Markets License' to expand marketing in Germany.
The NFL is actively growing its presence in Germany, with the Steelers being allowed to carry out various activities in the country.
Digiday
3 days ago
Marketing

Media Buying Briefing: Why sports investment is a lot more complex than it used to be

The Super Bowl and sports events like March Madness are attracting record-breaking ratings due to the influence of star figures like Taylor Swift and Lionel Messi.
Fashion, music, and pop culture are now integral to sports, creating a complex marketplace for sports media buyers to align brands with teams, leagues, and athletes.
Adweek
2 weeks ago
Marketing

Digital & Tech Hot List: Apps, Games and Platforms of 2024

Explore the new sports events, platforms, and fan insights at Brand Play: Sports Marketing Summit on May 9 in NYC or virtually.
Access Adweek's 2024 Digital & Tech Hot List for insights on upcoming trends.
Adweek
2 weeks ago
Marketing

Why More Publishers Aren't Transacting on Attention ... Yet

Marketers can leverage new sports events and platforms for wins
Attention metrics are valuable for publishers in programmatic advertising
Adweek
4 weeks ago
Marketing

AI, the Election and Cautious Optimism: 12 CROs on Ad Trends Shaping 2024

Exploring impact of new sports events and platforms on marketers' wins
Publishers optimistic about advertising demand recovery and resilience in specific channels
The Drum
1 month ago
Marketing

Major League Soccer ignites excitement for 29th season with 'Our Soccer is Calling'

MLS launches 'Our Soccer is Calling' campaign for 2024 season
Campaign features Latin electronic track 'Sacudete' and aims to attract new fans
Digiday
1 month ago
Marketing

How fan engagement is unlocking new approaches to identity

The NFL remains a strong force in capturing audience attention on TV, with NFL broadcasts accounting for the majority of the most-watched TV broadcasts.
Brands are recognizing the importance of marketing to sports fans and are investing in reaching this high-value audience.
www.adweek.com
2 weeks ago
Podcast

Navigating the Evolution of Retail Media

The importance of scalability and adaptability in retail media networks
Utilizing item data and audience targeting for effective retail media campaigns
Digiday
4 months ago
Marketing

Why the NFL released an AI-powered game with Amazon

AWS and the NFL have created an online game called 'Playbook Pass Rush' to educate fans, particularly Gen Z, on how advanced statistics are used in real-time during NFL games.
The game uses generative AI-powered stats to predict the likelihood of each defender creating a pressure during plays.
The NFL is using the game as a brand marketing tool to advertise pressure probability and is actively promoting it on social media platforms.
The Business of Fashion
4 months ago
Marketing

How Social Media Turned Athletes Into Fashion Marketing Machines

Fashion brands are increasingly partnering with sports stars for marketing campaigns.
Social media allows athletes to connect with fans and influence their purchasing decisions.
The global sports sponsorship market is set to reach $109.1 billion by 2030.
adage.com
10 months ago
Marketing

Marketing winners and losers of the week

This week's marketing winners, losers and newsmakers Winners Calvin Klein: After announcing BTS heartthrob Jungkook as its newest brand ambassador last month, the fashion brand reaped the benefit of the singer's surprise appearance this week at a Calvin Klein store event in Seoul.The #JungkookxCalvinKlein hashtag was trending as a result.
Digiday
1 year ago
Marketing

Why PMG's Nike win doesn't seem all that unusual for the indie media agency

Just because you hit the big time, doesn't mean you forget the little guy - or where you came from.So it is with independent media agency PMG, which has followed up its gigantic August win of Nike's North American media AOR business - in which it beat out several holding company media agencies - with two smaller wins, Digiday has learned.
Nytimes
1 year ago
Sports

Adidas and Puma to University of Oregon Frats: "Nice House, Bro"

Track and Field World Championships
July 22, 2022, 7:20 p.m. ET
The fraternity brothers of Sigma Chi had company this spring.
Digiday
1 year ago
Marketing

Horizon Media jumps into the burgeoning B2B media agency space

| By Michael Bürgi
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