Washington Wizards
fromAdweek
2 months agoNew York Liberty CEO Keia Clarke Builds Women's Sports Legacy in Brooklyn
Keia Clarke is focused on building a long-term legacy for the New York Liberty after their recent championship win.
"We've been very aggressive in promoting that we're racing in March, and that it's a quick turnaround from October, but I think we've done a very good job of communicating that to our fans here in South Florida."
"There's been a big void in the marketing of track and the profile of track over the last several decades. It's popular at a very high level every four years during the Olympics, then falls out significantly in between."
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