"The video to launch Manchester United and Snapdragon's front-of-shirt partnership has been announced as a winner at the upcoming Clio Sports Awards. Founded in 1959, the Clio Awards is a prestigious organisation honouring excellence in global advertising, marketing, and communications. Clio Sports was established in 2014 to celebrate a more specialised field, championing boundary-pushing marketing from the teams, leagues, brands, agencies and media that shape culture."
"A selection of winners for 2025 have been announced ahead of the upcoming event on 10 December, to be held in New York City, USA. United and Snapdragon have proudly won the Bronze award in the Brand x Team/League category. Our video starring Eric Cantona and featuring a cameo by Sir Alex Ferguson became one of the largest, most engaged partner launches in the club's history, as well as one of the biggest front-of-shirt partner launches across the industry."
The launch film 'The Human Equation' secured a Bronze award at the Clio Sports Awards in the Brand x Team/League category. The film starred Eric Cantona and included a cameo from Sir Alex Ferguson, becoming one of the club's largest and most engaged partner launches and one of the industry’s biggest front-of-shirt partner launches. The campaign originated in summer 2024 when United and Snapdragon partnered with Qualcomm agency Greenlight Media & Marketing to create an impactful front-of-shirt launch. The film introduced Snapdragon to Reds supporters, showcased innovation behind the brand name, and explored the numbers behind the beautiful game while highlighting Snapdragon mobile technology enhancements.
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