"Dallas knows swagger, and two of its hometown heavyweights are making sure the rest of the world remembers it. Wingstop has teamed up with True Brvnd, the cult-favorite label behind the "Upside Down Dallas" hat, for a collaboration that mixes sports, food, and fashion in one spicy cultural package. The limited-edition drop celebrates the Wingstop Rookie Draft Class-a roster of rising athletes who bring as much flavor to their orders as they do to their games."
"When True Brvnd first flipped the Dallas "D" upside down back in 2020, the design became an instant cult hit. The cap's defiant twist on hometown pride turned into a cultural statement, worn by Dallas natives and style heads alike. It wasn't just about repping the city-it was about doing it with a wink, a little edge, and a whole lot of confidence."
Wingstop and True Brvnd collaborated on a limited-edition drop that blends sports, food, and fashion, centered on the Wingstop Rookie Draft Class featuring rising athletes. True Brvnd’s upside-down Dallas "D" cap became a cult symbol of defiant hometown pride since 2020, and Wingstop brings bold, hometown flavor to the partnership. The first inductees in the Rookie Draft Class are WNBA star Paige Bueckers and NFL rookie quarterback Cam Ward, both presented as fearless, fresh, and unapologetically flavorful. The collaboration emphasizes local swagger, tangible limited-edition goods, and a cultural crossover between brands and athletic talent.
Read at stupidDOPE | Est. 2008
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