"On Sunday night the Seattle Seahawks beat the New England Patriots in Super Bowl LX, Bad Bunny put on a spectacular half-time show, and multiple players all walked down the tunnel from the car park to the dressing rooms carrying the same logo'd bag. The bag in question, by luxury French brand Goyard, isn't part of any official uniform and isn't really known outside of its 0.1% customer base."
"Most primetime NFL games' coverage start hours before kick-off, as photographers, fans and pundits alike pore over players' sartorial choices just as they would their missed tackles and spectacular catches. Iconic looks range from Cincinnati Bengals quarterback Joe Burrow in a tailored tiger-print suit to eccentric Patriots wide receiver Mack Hollins turning up this year barefoot in a full prison jumpsuit complete with leg cuffs."
"The concept of the tunnel fit has now given rise to a cottage industry of stylists and brands who work with players to ensure they look game-ready and benefit from the eyeballs the moment generates. Last year Abercrombie & Fitch inked a multimillion dollar brand partnership with the NFL, reportedly in response to Travis Kelce signing on to endorse American Eagle, and player arrival posts on the @nfl Instagram account routinely receive over 100k likes."
The Seattle Seahawks beat the New England Patriots in Super Bowl LX and Bad Bunny performed the half-time show. Multiple players entered carrying the same logo'd bag by luxury French brand Goyard. The Goyard bag is not part of any official uniform and is little known outside a 0.1% customer base. The bag has become a widespread status symbol among American football players, alongside AirPods Max and Richard Mille watches. The tunnel-fit phenomenon drives hours of pregame coverage, a cottage industry of stylists and brand partnerships, significant social-media engagement, and has migrated into the English Premier League.
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]