"Back on December 15th, Dallas Mavericks rookie Cooper Flagg became the youngest player in NBA history to score more than 40 points in a game. It was also just the third time a teenager had 40 points, five rebounds, and five assists in the league's 79-year history. The only other two players to achieve that last stat line were LeBron James and Kevin Durant."
""We had to find that core component of our identity that enabled us to succeed for the first 110 years of our existence," says Davis. "And it was rooted in the idea of being the ultimate challenger brand. We always say internally that we're a brand with heritage, not a heritage brand. A heritage brand purely relies on its past.""
Cooper Flagg became the youngest NBA player to score more than 40 points and posted a rare 40-5-5 stat line matched only by LeBron James and Kevin Durant. Flagg wears New Balance, a privately owned Massachusetts shoemaker that has assembled an elite, comparatively small roster of athlete ambassadors including Josh Allen, Shohei Ohtani, Cameron Brink, Tyrese Maxey, Kawhi Leonard, Jamal Murray, Darius Garland, and Zach LaVine. New Balance reported about $7.8 billion in 2024 sales versus Nike's $51.4 billion. The brand positions itself as a challenger, heritage-rich company focused on boutique sports marketing and innovation.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]