"They're active - I know they're bidding in sports. I know they're still looking at sports in a meaningful way,"
"Suzy Deering is now running the Publicis sports operation, and they want to give her more girth."
Publicis Groupe faces intensified scale competition after Omnicom's merger with Interpublic Group, which now claims industry leadership. Publicis may pursue acquisitions, including ad tech or sports-related firms, to preserve a perceptual lead over its U.S. rival. The holding company will report full-year 2025 results on Feb. 3, the same day Omnicom reveals its final 2025 numbers. Debate exists over priorities: some industry insiders say integration of recent buys should take precedence over new deals. Publicis has bought Profitero, CitrusAd, Mars United Commerce, Influential, Lotame, Captiv8 and Adopt, among others, in recent years.
Read at Digiday
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