#publicis-groupe

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#acquisition
Marketing tech
fromExchangewire
2 months ago

Publicis to Acquire Lotame, the World's Leading Independent end-to-end Data Solution - ExchangeWire.com

Publicis Groupe acquires Lotame to enhance identity-driven marketing capabilities with access to 4 billion profiles.
Marketing tech
fromDigiday
2 months ago

Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation

Publicis Groupe's acquisition of Lotame enhances its global identity and data-management capabilities, particularly in AI and data strategies.
Marketing tech
fromAdweek
3 weeks ago

Publicis Buys Adopt, Sports Agency Founded by Rich Paul and Ex-Nike Execs

Publicis Groupe's acquisition of Adopt boosts its sports marketing capabilities and aims to enhance cultural brand connections.
Marketing tech
fromExchangewire
2 months ago

Publicis to Acquire Lotame, the World's Leading Independent end-to-end Data Solution - ExchangeWire.com

Publicis Groupe acquires Lotame to enhance identity-driven marketing capabilities with access to 4 billion profiles.
Marketing tech
fromDigiday
2 months ago

Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation

Publicis Groupe's acquisition of Lotame enhances its global identity and data-management capabilities, particularly in AI and data strategies.
Marketing tech
fromAdweek
3 weeks ago

Publicis Buys Adopt, Sports Agency Founded by Rich Paul and Ex-Nike Execs

Publicis Groupe's acquisition of Adopt boosts its sports marketing capabilities and aims to enhance cultural brand connections.
more#acquisition
Marketing
fromDigiday
1 month ago

Publicis Group CEO says advertisers are pacing, not panicking

Advertisers are adopting a 'cautious but competitive' approach amidst global economic uncertainties, particularly due to tariffs.
Despite challenges, ad spending remains steady, with a focus on maintaining market share and rigorous financial scrutiny.
#advertising-industry
Media industry
fromDigiday
2 months ago

Coca-Cola quietly considers moving its North American media out of WPP

Coca-Cola may change its media partner in North America, posing a challenge for WPP amidst existing financial struggles.
fromThe Drum
3 months ago
Marketing

Arthur Sadoun on Publicis Groupe becoming advertising's biggest holding company (for now)

Media industry
fromDigiday
2 months ago

Coca-Cola quietly considers moving its North American media out of WPP

Coca-Cola may change its media partner in North America, posing a challenge for WPP amidst existing financial struggles.
fromThe Drum
3 months ago
Marketing

Arthur Sadoun on Publicis Groupe becoming advertising's biggest holding company (for now)

more#advertising-industry
Marketing tech
fromThe Drum
2 months ago

As Publicis snaps up identity-based platform Lotame, the holdco data wars intensify

Publicis Groupe's acquisition of Lotame positions it uniquely among competitors, enhancing its leadership in first-party data and artificial intelligence capabilities.
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