3 stats show Publicis' AI-powered marketing strategy is paying off
Publicis Groupe outperformed in Q3, raised 2025 organic growth guidance, and attributes momentum to AI-driven offerings, data deals, and expanded production and creative wins.
Publicis acquires Captiv8 as influencer marketing ambitions expand
Publicis Groupe's acquisition of Captiv8 will enhance its influencer marketing capabilities, marrying talent management and analytics to meet the evolving demands of social media budgeting.
Publicis Buys Adopt, Sports Agency Founded by Rich Paul and Ex-Nike Execs
"Adopt is at the forefront of creativity, culture and human behavior-blending all three to deliver customer-centric brand strategies," said Dave Penski, global chief executive (CEO) of Publicis Connected Media.