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#acquisition #influencer-marketing #captiv8 #marketing-technology #ai-in-advertising #organic-revenue-growth
Marketing tech
fromMarketing Dive
5 days ago

3 stats show Publicis' AI-powered marketing strategy is paying off

Publicis Groupe outperformed in Q3, raised 2025 organic growth guidance, and attributes momentum to AI-driven offerings, data deals, and expanded production and creative wins.
Marketing
fromBusiness Insider
2 months ago

Ad giant Publicis is shopping for AI companies. Here are 6 targets industry insiders think could be on its wish list.

Publicis Groupe is enhancing its AI strategy by pursuing targeted bolt-on acquisitions.
Media industry
fromAdweek
4 months ago

Holding Company Succession

Publicis Groupe has successfully transformed and consolidated, becoming the largest holding company by market cap and revenue.
fromMarketing Dive
4 months ago

Publicis acquires Captiv8 as influencer marketing ambitions expand

Publicis Groupe's acquisition of Captiv8 will enhance its influencer marketing capabilities, marrying talent management and analytics to meet the evolving demands of social media budgeting.
Marketing tech
#influencer-marketing
fromThe Drum
4 months ago
Marketing tech

Sadoun says Publicis acquisition of Captiv8 reinforces its 'category of one' approach

fromMarTech
4 months ago
Marketing tech

Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities | MarTech

Marketing tech
fromAdweek
4 months ago

Publicis Buys Captiv8 to Bolster Its Influencer Capabilities

Publicis Groupe has acquired Captiv8 to enhance its capabilities in the influencer marketing sector.
Marketing tech
fromThe Drum
4 months ago

Sadoun says Publicis acquisition of Captiv8 reinforces its 'category of one' approach

Publicis Groupe acquired Captiv8, the largest influencer marketing platform, aiming to enhance its global influencer marketing strategy.
fromMarTech
4 months ago
Marketing tech

Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities | MarTech

more#influencer-marketing
fromAdweek
5 months ago

Publicis Buys Adopt, Sports Agency Founded by Rich Paul and Ex-Nike Execs

"Adopt is at the forefront of creativity, culture and human behavior-blending all three to deliver customer-centric brand strategies," said Dave Penski, global chief executive (CEO) of Publicis Connected Media.
Marketing tech
Marketing
fromDigiday
6 months ago

Publicis Group CEO says advertisers are pacing, not panicking

Advertisers are adopting a 'cautious but competitive' approach amidst global economic uncertainties, particularly due to tariffs.
Despite challenges, ad spending remains steady, with a focus on maintaining market share and rigorous financial scrutiny.
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