#publicis-groupe
#publicis-groupe

Artificial intelligence

Publicis Groupe debuts new CoreAI platform and 300 million AI investment

Publicis Groupe plans to invest €300 million in AI over the next three years and has launched a new AI platform named CoreAI.

The investment will be used for training, recruitment, technology, and infrastructure, and has already resulted in a record high stock price for Publicis Groupe. [ more ]

The Drum

Artificial intelligence

'Do things tomorrow that no one can do today': Inside Publicis Groupe's 300m bet on AI

Publicis Groupe is investing €300m over the next three years to develop a native AI solution

The investment aims to make Publicis Groupe's staff more efficient, productive, and guided by ethical standards

CoreAI will be a single user interface that combines third-party AI tools, proprietary data, and creative assets [ more ]

morecoreai

Forbes

Publicis Is The New King Of Madison Avenue

Publicis Groupe becomes the most valuable agency holding company in the world in 2023.

Publicis' investment in digital consulting and data science technology pays off, with their revenue forecast raised three times in 2023. [ more ]

people

Adweek

What Marketers Expect From Linda Yaccarino as Twitter CEO

Elon Musk's choice to onboard NBCU ad sales chief Linda Yaccarino has left marketers on the edge of their seats, while Yaccarino inherits a company in absolute turmoil."I have an unbelievable level of confidence in Linda's ability to turn Twitter around and save it from the clutches of the evil overlord who owns it," Lou Paskalis, chief strategy officer of Ad Fontes Media, told Adweek.

AdExchanger

How Epsilon Is Trying To Disrupt The CDP Space | AdExchanger

By
Publicis Groupe-owned Epsilon has been in the CRM business for 30 years, but the agency only launched a self-service digital CDP for enterprise clients late last month.Epsilon noticed more of its clients were interested in doing a better job of storing, managing and unifying first-party data, said Chief Product Officer Joe Doran.

Mumbrella

Publicis snags Google's Dave Bowman as new chief creative officer

Head of creative at Google, Dave Bowman has departed the company to join Publicis Groupe as its chief creative officer across Australia and New Zealand.Bowman will now join the French group to lead its innovation and creativity.He joined Google in 2017 alongside Matty Burton from Special Group, where the pair were founding partners.

MarTech

Web3 content and capabilities from an agency's perspective

Recently, Razorfish (part of Publicis Groupe) rolled out new services dedicated to launching brands on Web3 and supporting activations in emerging virtual spaces.For brand marketers scratching their heads at all the possibilities, and seeking to find real opportunities within all the buzz, the perspective from a top agency is welcome guidance.

morepeople

Exchangewire

Denstu to Acquire Tag in 533m Deal; Washington Post Launches Game to Boost Subs

In today's ExchangeWire news digest: Dentsu to buy Tag for £533m; Washington Post launches new game to boost subscriber base; and the US JIC moves towards new measurement standards for premium video.Denstu strikes deal to purchase Tag
Japanese marketing behemoth Dentsu will reportedly acquire British-based content production group, Tag.

Digiday

Online marketing

The downturn ad economy: A tale of two narratives

There are two competing narratives on advertising at the moment.They sit uneasily with each other.But both are correct.

Ad dollars are being spent, but they're also being cut.

Marketing Dive

1 month ago

Publicis credits new business tailwinds, tech rebound for continued strength

Publicis Groupe's strong Q1 performance includes 4.9% net revenue increase and a 5.3% organic revenue growth, attributed to data-driven marketing strengths and technology sector rebound. [ more ]

The Drum

Publicis leads the big six (for now). Here's how it managed to defy holdco malaise

Publicis Groupe has achieved strong financial performance with 6.3% organic revenue growth, while its competitors like WPP have struggled with only 0.9% net revenue growth.

Publicis's success can be attributed to the strength of its media businesses, data specialist Epsilon, and its creative agencies, as well as growth in all geographic areas. [ more ]

Mumbrella

WPP posts 12.7% revenue growth in 2022; flags 'continued need' for brand-building from companies

Global advertising group WPP has seen "strong performance" in its latest financial results, posting a 12.7% increase in revenue from the previous period to £14.4 billion (A$25.4 billion) for 2022.The holding company joined its global competitors Dentsu, Interpublic Group, Publicis Groupe and Omnicom Group, who have all seen varying degrees of organic growth in the latest full-year reports despite words about brands reining in marketing spending.

The Economic Times

Artificial intelligence

AI officer is the hot new job that pays over $1 million

Publicis Groupe's lion-headed digital avatar, Leon, was replaced by AI executives in the metaverse space.

Companies are shifting their focus from the metaverse to artificial intelligence, leading to a reshuffling of executive roles.

Businesses are investing heavily in AI talent, with compensation packages averaging over $1 million. [ more ]

Design Milk

Design

A+I Designs Utopian Office for Publicis Groupe

New York-based firm A+I designed a new creative workplace for Publicis Groupe in NYC's SoHo neighborhood.

The design includes diverse environments that support different modes of working and challenge traditional ideas of office spaces. [ more ]

Exchangewire