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Marketing tech
fromAdExchanger
1 day ago

DSP-ite The Trade Desk Backlash, Buyers Aren't Budging; Publicis Goes Full-Court in Sports | AdExchanger

Brand marketers remain skeptical of DSPs' transparency despite efforts from competitors to shift ad spend.
Media industry
fromTheWrap
4 days ago

WME Sells 160over90 to Publicis Groupe for Over $500 Million

WME sold 160over90 to Publicis Groupe to enhance its sports marketing capabilities and create a unified platform for brands and fans.
fromwww.marketingdive.com
5 days ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe has acquired sports marketing agency 160over90, integrating it into Publicis Sports to leverage data-driven solutions and enhance client offerings in sports marketing.
Marketing
Media industry
fromDeadline
4 days ago

WME Selling 160over90 Sports Marketing Agency To Publicis

Publicis Groupe acquires 160over90 for over $500 million to enhance its sports marketing capabilities.
#the-trade-desk
Marketing tech
from24/7 Wall St.
1 week ago

Trade Desk Drops 7% on Publicis Billing Dispute: Temporary Setback or Long-Term Threat?

The Trade Desk's shares fell 7% due to a billing dispute with Publicis Groupe over alleged contract violations.
Marketing tech
fromDigiday
2 weeks ago

Publicis vs. The Trade Desk isn't really about transparency - it's about who gets the margin

The conflict between Publicis Groupe and The Trade Desk reflects deeper issues of margin, control, and value capture in media spending.
Marketing tech
fromThe Motley Fool
2 weeks ago

The Trade Desk Is Being Valued Like a Dying Business, but Its Financials Say Otherwise | The Motley Fool

The Trade Desk's stock has plummeted 74% due to revenue slowdown, competition, and a fallout with Publicis Groupe.
Marketing tech
from24/7 Wall St.
1 week ago

Trade Desk Drops 7% on Publicis Billing Dispute: Temporary Setback or Long-Term Threat?

The Trade Desk's shares fell 7% due to a billing dispute with Publicis Groupe over alleged contract violations.
Marketing tech
fromDigiday
2 weeks ago

Publicis vs. The Trade Desk isn't really about transparency - it's about who gets the margin

The conflict between Publicis Groupe and The Trade Desk reflects deeper issues of margin, control, and value capture in media spending.
Marketing tech
fromThe Motley Fool
2 weeks ago

The Trade Desk Is Being Valued Like a Dying Business, but Its Financials Say Otherwise | The Motley Fool

The Trade Desk's stock has plummeted 74% due to revenue slowdown, competition, and a fallout with Publicis Groupe.
more#the-trade-desk
#holding-companies
fromDigiday
1 month ago
Marketing

Media Buying Briefing: Why is Wall Street punishing Publicis - and maybe other holdcos?

fromDigiday
1 month ago
Marketing

Media Buying Briefing: Why is Wall Street punishing Publicis - and maybe other holdcos?

more#holding-companies
Marketing tech
fromExchangewire
2 months ago

Digest: Amazon Opens Ad Stack to AI Agents; Uber Returns to Asia via Macau; Publicis Groupe Ends 2025 on a High

Amazon opens its ad stack to AI agents with a standardized integration; Uber relaunches in Macau; Publicis reports strong 2025 growth.
#ai-in-advertising
more#ai-in-advertising
Marketing tech
fromDigiday
2 months ago

Will Publicis Groupe keep exploring M&A or does it need to focus on what it's already got?

Publicis may pursue ad-tech or sports-related acquisitions to counter Omnicom/IPG's newfound scale while some urge integrating recent purchases first.
Marketing
fromBusiness Insider
8 months ago

Ad giant Publicis is shopping for AI companies. Here are 6 targets industry insiders think could be on its wish list.

Publicis Groupe is enhancing its AI strategy by pursuing targeted bolt-on acquisitions.
fromMarketing Dive
10 months ago

Publicis acquires Captiv8 as influencer marketing ambitions expand

Publicis Groupe's acquisition of Captiv8 will enhance its influencer marketing capabilities, marrying talent management and analytics to meet the evolving demands of social media budgeting.
Marketing tech
#influencer-marketing
fromMarTech
10 months ago
Marketing tech

Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities | MarTech

Marketing tech
fromAdweek
10 months ago

Publicis Buys Captiv8 to Bolster Its Influencer Capabilities

Publicis Groupe has acquired Captiv8 to enhance its capabilities in the influencer marketing sector.
Marketing tech
fromThe Drum
10 months ago

Sadoun says Publicis acquisition of Captiv8 reinforces its 'category of one' approach

Publicis Groupe acquired Captiv8, the largest influencer marketing platform, aiming to enhance its global influencer marketing strategy.
fromMarTech
10 months ago
Marketing tech

Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities | MarTech

more#influencer-marketing
fromAdweek
11 months ago

Publicis Buys Adopt, Sports Agency Founded by Rich Paul and Ex-Nike Execs

"Adopt is at the forefront of creativity, culture and human behavior-blending all three to deliver customer-centric brand strategies," said Dave Penski, global chief executive (CEO) of Publicis Connected Media.
Marketing tech
Marketing
fromDigiday
11 months ago

Publicis Group CEO says advertisers are pacing, not panicking

Advertisers are adopting a 'cautious but competitive' approach amidst global economic uncertainties, particularly due to tariffs.
Despite challenges, ad spending remains steady, with a focus on maintaining market share and rigorous financial scrutiny.
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