#publicis-groupe

#publicis-groupe

Publicis Groupe acquired Mars United Commerce to enhance its marketing services and improve consumer insights along the purchase path.

YouTube's new pause screen ad feature aims to enhance user experience while offering advertisers greater visibility.

The FTC criticizes social media companies for inadequate user data protection and calls for comprehensive privacy legislation.

Publicis Groupe enhances its services with the acquisition of Mars United Commerce, expanding its marketing capabilities.

There is a significant power struggle in the commerce media landscape, particularly between retailers and brands regarding advertising spend and shelf space.

Publicis Groupe's strong Q1 performance includes 4.9% net revenue increase and a 5.3% organic revenue growth, attributed to data-driven marketing strengths and technology sector rebound.