Coca-Cola quietly considers moving its North American media out of WPPCoca-Cola may change its media partner in North America, posing a challenge for WPP amidst existing financial struggles.
Arthur Sadoun on Publicis Groupe becoming advertising's biggest holding company (for now)Publicis Groupe has become the world's largest advertising holding company, but competition with Omnicom remains fierce.
Coca-Cola quietly considers moving its North American media out of WPPCoca-Cola may change its media partner in North America, posing a challenge for WPP amidst existing financial struggles.
Arthur Sadoun on Publicis Groupe becoming advertising's biggest holding company (for now)Publicis Groupe has become the world's largest advertising holding company, but competition with Omnicom remains fierce.
Publicis to Acquire Lotame, the World's Leading Independent end-to-end Data Solution - ExchangeWire.comPublicis Groupe acquires Lotame to enhance identity-driven marketing capabilities with access to 4 billion profiles.
Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidationPublicis Groupe's acquisition of Lotame enhances its global identity and data-management capabilities, particularly in AI and data strategies.
Influential's $500M Deal Heralds New Chapter For Influencer MarketingThe acquisition of Influential by Publicis Groupe signifies the maturing and increasing significance of influencer marketing in advertising.
Publicis Groupe Buys Influencer Marketing Agency InfluentialPublicis Groupe acquires Influential, enhancing influencer marketing capabilities.
Publicis snaps up Influential, world's most valuable influencer agencyPublicis Groupe acquires Influential, enhancing influencer marketing capabilities.
Publicis acquires Mars United Commerce to fuel full-funnel marketingPublicis Groupe acquired Mars United Commerce to enhance its marketing services and improve consumer insights along the purchase path.
Publicis to Acquire Lotame, the World's Leading Independent end-to-end Data Solution - ExchangeWire.comPublicis Groupe acquires Lotame to enhance identity-driven marketing capabilities with access to 4 billion profiles.
Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidationPublicis Groupe's acquisition of Lotame enhances its global identity and data-management capabilities, particularly in AI and data strategies.
Influential's $500M Deal Heralds New Chapter For Influencer MarketingThe acquisition of Influential by Publicis Groupe signifies the maturing and increasing significance of influencer marketing in advertising.
Publicis Groupe Buys Influencer Marketing Agency InfluentialPublicis Groupe acquires Influential, enhancing influencer marketing capabilities.
Publicis snaps up Influential, world's most valuable influencer agencyPublicis Groupe acquires Influential, enhancing influencer marketing capabilities.
Publicis acquires Mars United Commerce to fuel full-funnel marketingPublicis Groupe acquired Mars United Commerce to enhance its marketing services and improve consumer insights along the purchase path.
As Publicis snaps up identity-based platform Lotame, the holdco data wars intensifyPublicis Groupe's acquisition of Lotame positions it uniquely among competitors, enhancing its leadership in first-party data and artificial intelligence capabilities.
Publicis credits new business tailwinds, tech rebound for continued strengthPublicis Groupe's strong Q1 performance includes 4.9% net revenue increase and a 5.3% organic revenue growth, attributed to data-driven marketing strengths and technology sector rebound.
As Publicis snaps up identity-based platform Lotame, the holdco data wars intensifyPublicis Groupe's acquisition of Lotame positions it uniquely among competitors, enhancing its leadership in first-party data and artificial intelligence capabilities.
Publicis credits new business tailwinds, tech rebound for continued strengthPublicis Groupe's strong Q1 performance includes 4.9% net revenue increase and a 5.3% organic revenue growth, attributed to data-driven marketing strengths and technology sector rebound.
Publicis Worldwide and Leo Burnett merge to form LeoPublicis Groupe merges Publicis Worldwide and Leo Burnett, forming Leo to enhance creativity and data integration in advertising.
Digitas CEO Amy Lanzi on influencers, creators, and AIThe advertising landscape is rapidly changing as direct ad investments flow towards influencers rather than traditional agencies.
Publicis Groupe is confident in the face of expected industry tumultPublicis Groupe achieves significant growth, becoming the world's largest advertising company in 2024, and remains confident about future performance.
Amy Armstrong Joins Publicis In New CRO RoleAmy Armstrong joins Publicis Groupe as chief revenue officer to integrate and enhance its media capabilities through a cohesive platform.
Publicis Worldwide and Leo Burnett merge to form LeoPublicis Groupe merges Publicis Worldwide and Leo Burnett, forming Leo to enhance creativity and data integration in advertising.
Digitas CEO Amy Lanzi on influencers, creators, and AIThe advertising landscape is rapidly changing as direct ad investments flow towards influencers rather than traditional agencies.
Publicis Groupe is confident in the face of expected industry tumultPublicis Groupe achieves significant growth, becoming the world's largest advertising company in 2024, and remains confident about future performance.
Amy Armstrong Joins Publicis In New CRO RoleAmy Armstrong joins Publicis Groupe as chief revenue officer to integrate and enhance its media capabilities through a cohesive platform.
Publicis Groupe's Acquisition Marks A New Era For Influencer MarketingPublicis acquires AI-powered influencer marketing platform Influential for $500 million, signaling a transformative shift in the industry.
Once a Shy Kid, Ryan Detert Found His Voice With MentorshipRyan Detert credits his success to mentorship from Big Brothers Big Sisters and has made a significant donation to honor its impact on his life.
Publicis Groupe's Acquisition Marks A New Era For Influencer MarketingPublicis acquires AI-powered influencer marketing platform Influential for $500 million, signaling a transformative shift in the industry.
Once a Shy Kid, Ryan Detert Found His Voice With MentorshipRyan Detert credits his success to mentorship from Big Brothers Big Sisters and has made a significant donation to honor its impact on his life.
Publicis Groupe acquires influencer-marketing giant InfluentialPublicis Groupe acquires Influential, the largest influencer marketing company, for $500 million, aiming to leverage Epsilon's consumer insights for effective influencer connections.
How Publicis Won The Data Wars, and What Omnicom-IPG Must Do To Have A ShotEpsilon's integration into Publicis Groupe's strategy has significantly driven stock growth and positioned them ahead of rivals in data capabilities.
Executive Moves Hint at Big Plans for Publicis Connected MediaPublicis Groupe seeks to unify client and consumer media touchpoints through its Connected Media unit and Epsilon's technology.
Publicis Groupe acquires influencer-marketing giant InfluentialPublicis Groupe acquires Influential, the largest influencer marketing company, for $500 million, aiming to leverage Epsilon's consumer insights for effective influencer connections.
How Publicis Won The Data Wars, and What Omnicom-IPG Must Do To Have A ShotEpsilon's integration into Publicis Groupe's strategy has significantly driven stock growth and positioned them ahead of rivals in data capabilities.
Executive Moves Hint at Big Plans for Publicis Connected MediaPublicis Groupe seeks to unify client and consumer media touchpoints through its Connected Media unit and Epsilon's technology.
Publicis again raises guidance as personalization bets attract clientsPublicis Groupe's Q3 organic revenue increased by 5.8%, driven by strategic acquisitions and robust client demand for personalization.
Arthur Sadoun on media masterplan and the role of creativity to Publicis todayPublicis Groupe is focused on maintaining growth momentum amid challenging macroeconomic conditions through strategic acquisitions and a new media model.
'We are still winning': Publicis ups guidance thanks to major media account gainsPublicis increases 2024 growth guidance to 5.5% amid economic uncertainties, backed by strong Q3 performance and new business wins.
Publicis again raises guidance as personalization bets attract clientsPublicis Groupe's Q3 organic revenue increased by 5.8%, driven by strategic acquisitions and robust client demand for personalization.
Arthur Sadoun on media masterplan and the role of creativity to Publicis todayPublicis Groupe is focused on maintaining growth momentum amid challenging macroeconomic conditions through strategic acquisitions and a new media model.
'We are still winning': Publicis ups guidance thanks to major media account gainsPublicis increases 2024 growth guidance to 5.5% amid economic uncertainties, backed by strong Q3 performance and new business wins.
YouTube's Pause Screen Ads Roll Out to All Advertisers; FTC Denounces Social Media Giants' Data Use; Publicis Groupe Acquires Mars United Commerce - ExchangeWire.comYouTube's new pause screen ad feature aims to enhance user experience while offering advertisers greater visibility.The FTC criticizes social media companies for inadequate user data protection and calls for comprehensive privacy legislation.Publicis Groupe enhances its services with the acquisition of Mars United Commerce, expanding its marketing capabilities.
Media Buying Briefing: Who controls the balance of power between retail media and media agencies?There is a significant power struggle in the commerce media landscape, particularly between retailers and brands regarding advertising spend and shelf space.