Publicis again raises guidance as personalization bets attract clients
Publicis Groupe's Q3 organic revenue increased by 5.8%, driven by strategic acquisitions and robust client demand for personalization.
Arthur Sadoun on media masterplan and the role of creativity to Publicis today
Publicis Groupe is focused on maintaining growth momentum amid challenging macroeconomic conditions through strategic acquisitions and a new media model.
'We are still winning': Publicis ups guidance thanks to major media account gains
Publicis increases 2024 growth guidance to 5.5% amid economic uncertainties, backed by strong Q3 performance and new business wins.
Publicis again raises guidance as personalization bets attract clients
Publicis Groupe's Q3 organic revenue increased by 5.8%, driven by strategic acquisitions and robust client demand for personalization.
Arthur Sadoun on media masterplan and the role of creativity to Publicis today
Publicis Groupe is focused on maintaining growth momentum amid challenging macroeconomic conditions through strategic acquisitions and a new media model.
'We are still winning': Publicis ups guidance thanks to major media account gains
Publicis increases 2024 growth guidance to 5.5% amid economic uncertainties, backed by strong Q3 performance and new business wins.
Publicis Groupe's Acquisition Marks A New Era For Influencer Marketing
Publicis acquires AI-powered influencer marketing platform Influential for $500 million, signaling a transformative shift in the industry.
Influential's $500M Deal Heralds New Chapter For Influencer Marketing
The acquisition of Influential by Publicis Groupe signifies the maturing and increasing significance of influencer marketing in advertising.
Digitas CEO Amy Lanzi on influencers, creators, and AI
The advertising landscape is rapidly changing as direct ad investments flow towards influencers rather than traditional agencies.
Publicis Groupe Buys Influencer Marketing Agency Influential
Publicis Groupe acquires Influential, enhancing influencer marketing capabilities.
Publicis snaps up Influential, world's most valuable influencer agency
Publicis Groupe acquires Influential, enhancing influencer marketing capabilities.
Publicis Groupe acquires influencer-marketing giant Influential
Publicis Groupe acquires Influential, the largest influencer marketing company, for $500 million, aiming to leverage Epsilon's consumer insights for effective influencer connections.
Publicis Groupe's Acquisition Marks A New Era For Influencer Marketing
Publicis acquires AI-powered influencer marketing platform Influential for $500 million, signaling a transformative shift in the industry.
Influential's $500M Deal Heralds New Chapter For Influencer Marketing
The acquisition of Influential by Publicis Groupe signifies the maturing and increasing significance of influencer marketing in advertising.
Digitas CEO Amy Lanzi on influencers, creators, and AI
The advertising landscape is rapidly changing as direct ad investments flow towards influencers rather than traditional agencies.
Publicis Groupe Buys Influencer Marketing Agency Influential
Publicis Groupe acquires Influential, enhancing influencer marketing capabilities.
Publicis snaps up Influential, world's most valuable influencer agency
Publicis Groupe acquires Influential, enhancing influencer marketing capabilities.
Publicis Groupe acquires influencer-marketing giant Influential
Publicis Groupe acquires Influential, the largest influencer marketing company, for $500 million, aiming to leverage Epsilon's consumer insights for effective influencer connections.
Publicis acquires Mars United Commerce to fuel full-funnel marketing
Publicis Groupe acquired Mars United Commerce to enhance its marketing services and improve consumer insights along the purchase path.
Publicis Groupe Acquires Mars United Commerce
Publicis' acquisition of Mars United Commerce will enhance retail media capabilities, enabling better support for brands in advertising and sales tracking.
Publicis acquires Mars United Commerce to fuel full-funnel marketing
Publicis Groupe acquired Mars United Commerce to enhance its marketing services and improve consumer insights along the purchase path.
Publicis Groupe Acquires Mars United Commerce
Publicis' acquisition of Mars United Commerce will enhance retail media capabilities, enabling better support for brands in advertising and sales tracking.
YouTube's Pause Screen Ads Roll Out to All Advertisers; FTC Denounces Social Media Giants' Data Use; Publicis Groupe Acquires Mars United Commerce - ExchangeWire.com
YouTube's new pause screen ad feature aims to enhance user experience while offering advertisers greater visibility.
The FTC criticizes social media companies for inadequate user data protection and calls for comprehensive privacy legislation.
Publicis Groupe enhances its services with the acquisition of Mars United Commerce, expanding its marketing capabilities.
Media Buying Briefing: Who controls the balance of power between retail media and media agencies?
There is a significant power struggle in the commerce media landscape, particularly between retailers and brands regarding advertising spend and shelf space.
AI officer is the hot new job that pays over $1 million
Publicis Groupe's lion-headed digital avatar, Leon, was replaced by AI executives in the metaverse space.
Companies are shifting their focus from the metaverse to artificial intelligence, leading to a reshuffling of executive roles.
Businesses are investing heavily in AI talent, with compensation packages averaging over $1 million.
Publicis credits new business tailwinds, tech rebound for continued strength
Publicis Groupe's strong Q1 performance includes 4.9% net revenue increase and a 5.3% organic revenue growth, attributed to data-driven marketing strengths and technology sector rebound.
AI officer is the hot new job that pays over $1 million
Publicis Groupe's lion-headed digital avatar, Leon, was replaced by AI executives in the metaverse space.
Companies are shifting their focus from the metaverse to artificial intelligence, leading to a reshuffling of executive roles.
Businesses are investing heavily in AI talent, with compensation packages averaging over $1 million.
Publicis credits new business tailwinds, tech rebound for continued strength
Publicis Groupe's strong Q1 performance includes 4.9% net revenue increase and a 5.3% organic revenue growth, attributed to data-driven marketing strengths and technology sector rebound.
Publicis leads the big six (for now). Here's how it managed to defy holdco malaise
Publicis Groupe has achieved strong financial performance with 6.3% organic revenue growth, while its competitors like WPP have struggled with only 0.9% net revenue growth.
Publicis's success can be attributed to the strength of its media businesses, data specialist Epsilon, and its creative agencies, as well as growth in all geographic areas.
'Do things tomorrow that no one can do today': Inside Publicis Groupe's 300m bet on AI
Publicis Groupe is investing €300m over the next three years to develop a native AI solution
The investment aims to make Publicis Groupe's staff more efficient, productive, and guided by ethical standards
CoreAI will be a single user interface that combines third-party AI tools, proprietary data, and creative assets
Publicis Groupe invests heavily in AI capabilities | MarTech
Publicis Groupe is investing 300 million Euros in AI capabilities to transform into an intelligent system
The new AI layer, called CoreAI, will address areas such as media planning, business intelligence, personalized content creation, and more
Publicis Groupe debuts new CoreAI platform and 300 million AI investment
Publicis Groupe plans to invest €300 million in AI over the next three years and has launched a new AI platform named CoreAI.
The investment will be used for training, recruitment, technology, and infrastructure, and has already resulted in a record high stock price for Publicis Groupe.
'Do things tomorrow that no one can do today': Inside Publicis Groupe's 300m bet on AI
Publicis Groupe is investing €300m over the next three years to develop a native AI solution
The investment aims to make Publicis Groupe's staff more efficient, productive, and guided by ethical standards
CoreAI will be a single user interface that combines third-party AI tools, proprietary data, and creative assets
Publicis Groupe invests heavily in AI capabilities | MarTech
Publicis Groupe is investing 300 million Euros in AI capabilities to transform into an intelligent system
The new AI layer, called CoreAI, will address areas such as media planning, business intelligence, personalized content creation, and more
Publicis Groupe debuts new CoreAI platform and 300 million AI investment
Publicis Groupe plans to invest €300 million in AI over the next three years and has launched a new AI platform named CoreAI.
The investment will be used for training, recruitment, technology, and infrastructure, and has already resulted in a record high stock price for Publicis Groupe.