The true impact of the IPG/Omnicom merger for creatives, explainedThe merger of advertising holding companies significantly impacts creatives in the industry, often leading to redundancy and job losses.
Media Buying Briefing: What holding companies' 2023 earnings (so far) tell us about their futurePublicis and Omnicom have performed better financially in 2023 compared to IPG and WPP.The client roster, specifically the presence of tech clients, has influenced the financial performance of the holding companies.