"Organic revenue increased 5.7% year over year to 3.53 billion euros, or roughly $4 billion, while the ad-holding group now expects to deliver between 5% to 5.5% organic growth in 2025, according to an earnings statement. The owner of agencies like Razorfish and Publicis Sapient previously cautioned that a macroeconomic climate clouded by tariffs could push clients to pull back on spending in H2, but Publicis CEO Arthur Sadoun indicated the opposite has occurred in recent months."
"One of the chief drivers of momentum is traction for artificial intelligence (AI) offerings. Publicis has shored up its ability to inform AI using data through deals like its acquisition of Lotame earlier this year. CoreAI, a platform Publicis introduced at the beginning of 2024 as part of a larger pivot toward the technology, has "powered every single pitch we have won this year," Sadoun said - and that's when the network has to engage in a traditional pitch at all."
Publicis Groupe reported 5.7% organic revenue growth in Q3, reaching €3.53 billion, and raised its 2025 organic growth guidance to 5%–5.5%. The group saw no material client budget cuts in Q3; scopes of work expanded with significant production and creative wins. AI offerings are a primary growth driver, supported by data acquisitions such as Lotame and the CoreAI platform, which has powered pitches and enabled some client moves without traditional pitches. AI is being applied to connect paid media with e-commerce and influencers, personalize content and production, and help clients build agentic networks. Publicis also expanded AI capabilities through a deal with Nvidia.
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