Publicis Groupe has continued its $500 million acquisition strategy with the purchase of Adopt, a marketing agency founded by former Nike executives. Focused on sports and culture, Adopt is known for its branding work with major companies, including Lululemon and The North Face. The deal enhances Publicis' Connected Media division, allowing it to leverage athletes' influence for brand connections. Lovingly led by industry veterans David Creech and Josh Moore, Adopt emphasizes creativity and delivering customer-centric brand strategies, crucial for evolving brands in a fast-paced cultural landscape.
"Adopt is at the forefront of creativity, culture and human behavior-blending all three to deliver customer-centric brand strategies," said Dave Penski, global chief executive (CEO) of Publicis Connected Media.
The acquisition will strengthen Publicis’ ability to harness the power of athletes and sport to accelerate iconic and authentic cultural brand connections, according to a statement.
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