Omnicom Group and Interpublic Group (IPG) on Friday agreed to a finalized consent order from the Federal Trade Commission (FTC) that imposes restrictions on how the agencies can handle advertising around political content. Omnicom and IPG in June said they would adhere to the regulator's demands to not deny ad spend to publishers or platforms based on "specific political or ideological viewpoints." Following a mandatory public comment period, the order has been updated with more specific, expanded directives.
The CMA's proposed designation of Google with 'strategic market status' underlines a push for enhanced competition and consumer benefit in the digital economy.