"Digiday has learned that the group's top cadre in recent days has begun meeting with pitch consultants across the industry as they preview the group's approach to next year's slate of new business pitches. The cadre is said to include Omnicom Media CEO Florian Adamski, chief client officer Jacki Kelley, chief client experience officer Andrea Lennon and chief growth and solutions officer George Manas."
"Signs suggest Omnicom's proposition will lean on data capabilities, a pragmatic approach to tech and AI, and an emphasis on how it can leverage its scale, particularly for principal-based media buying. Those top execs will be setting out their pitch amid an expected uptick in media reviews - principally the result of marketers deferring reviews while questions remained Omnicom's IPG deal, WPP's restructuring of GroupM and Dentsu's potential sale of its international business."
""It's going to be a very busy year," said Ruben Schreurs, CEO of Ebiquity. In particular, marketers within the advertising's middle class - firms which spend between $150 million-$500 million on media a year - will hope to take advantage of a competitive agency market. "They're seen by the big agencies as a kind of second tier," said Tom Denford, CEO and co-founder of ID Comms."
Omnicom's top executives have begun meeting pitch consultants to preview the combined group's approach to next year's new business pitches. The senior cadre includes Omnicom Media CEO Florian Adamski, Jacki Kelley, Andrea Lennon and George Manas. The combined proposition is expected to focus on data capabilities, pragmatic technology and AI adoption, and leveraging scale for principal-based media buying. The pitch rollout comes as media review activity is set to increase after marketers deferred reviews amid deal and restructuring questions at major agencies. Mid-tier advertisers spending $150M–$500M are likely to attract intense competition from agencies seeking new billings.
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