#agency-competition

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Marketing
fromThe Drum
1 week ago

There's no such thing as (new) business as usual

Agencies must share new-business responsibility across teams as in-house agencies and AI reduce traditional agency brief flow amid intense market competition.
Marketing
fromAdExchanger
3 weeks ago

French For "Sour Grapes"; The In-House From Out Of House | AdExchanger

Publicis wins clients with generous payment terms, fee-free resources, promotional incentives, and cheaper inventory; Dollar Shave Club builds an in-house influencer creative group.
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