"For one thing, Publicis offers friendlier payment terms of 180 days. And new clients get fee-free internal resources for the first year at least. Oh, also, apparently one contributing factor behind the consolidation of Hershey's media account with Publicis last year was an offer of one free Super Bowl ad - going for about $8 million a pop. And we can't forget good ol' principal media. Agency buyers say they can get behind the idea because it means Publicis brings them cheaper inventory."
"The Dollar Shave Club, the razor brand that was an early DTC standout, is cutting into new territory once again. The CPG created a unique mash-up of in-housing and influencer marketing. Dollar Shave Club decided to make a group of 23 customer-brand ambassador types a sort of de facto in-house creative strategy agency. At least one member of the OOTB (our abbreviation) is worth his salt,"
Publicis has grown past many competitors and acquired tech and data businesses that include rival agency clients. Several holdco agencies have resisted spending with Publicis, yet Publicis continues to win accounts. Publicis offers 180-day payment terms and provides new clients with fee-free internal resources for at least the first year. Publicis reportedly secured Hershey's by offering a free Super Bowl ad valued at about $8 million and by leveraging principal media to access cheaper inventory. Dollar Shave Club created a 23-person customer-ambassador OOTB group to function as an in-house creative strategy unit and plans to expand into media. Traditional media outlets are cutting criticism and review coverage.
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