Online marketing
fromEntrepreneur
5 hours agoDon't Let Your Online Presence Suck - It's Your First Impression
A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
#in-house-influencer-marketing
#in-house-influencer-marketing
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#influencer-marketing #advertising #social-media #creator-economy #lead-generation #content-strategy
#influencer-marketing
Deliverability
fromForbes
5 days agoWhy Your Cold Pitch Emails Aren't Getting You Brand Deals
Cold pitch emails are becoming less effective for creators due to overwhelming volume and lack of personalization.
Social media marketing
fromSocial Media Explorer
2 weeks agoHow to Find the Right Influencer for Your Brand in 2026 - What AI Changes in the Discovery Process - Social Media Explorer
AI-powered tools are essential for effective influencer discovery, moving beyond follower count to match audiences with brand demographics in real time.
Social media marketing
fromSocial Media Explorer
2 weeks agoHow to Find the Right Influencer for Your Brand in 2026 - What AI Changes in the Discovery Process - Social Media Explorer
AI-powered tools are essential for effective influencer discovery, moving beyond follower count to match audiences with brand demographics in real time.
#experiential-marketing
Marketing
fromForbes
3 hours agoA Conversation With Capital Group's Head Of Experiential Marketing Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business Growth
Events are evolving into marketing channels that enhance brand engagement and drive business growth through integrated experiences.
#creator-marketing
Marketing tech
fromDigiday
5 days agoCreatorIQ and Sprinklr bet they can solve creator measurement's fragmentation problem
Unified measurement across organic, paid, and creator content is essential for effective influencer marketing.
Marketing
fromwww.marketingdive.com
3 weeks agoCreators work, but measurement doesn't yet
Creator marketing has become a primary growth engine worth $44 billion annually, but measurement infrastructure hasn't evolved to match its scale and impact across the marketing funnel.
fromRetail Brew
4 weeks agoMarketing
There's more to creator marketing than just 'doing it' with Agentio's Arthur Leopold
Only 2% of ad spend targets creators despite 50% of consumer attention going to creator content, representing the largest marketing gap brands must address through diversified creator partnerships across all funnel stages.
Social media marketing
fromInc
3 weeks agoThis Overlooked Instagram Feature Might Be the Most Powerful Tool in Your Marketing Stack
Instagram's Close Friends feature functions as a powerful micro-CRM tool for building direct relationships with key stakeholders and engaged community members, driving genuine brand trust over broadcast messaging.
fromThe Drum
2 months agoPress releases are the selfie of the marketing world
Context as the subject The issue with selfies is that they demote the importance of context. You can be standing in front of the Great Wall of China but an arms-length framing makes you an artificial focal point. By contrast, if you turn the camera around, you're presenting your viewer with your perspective on the world around you. Taking care to turn a quick snap into an artful, composed observation shows your audience something important, without having to tell them so directly.
Marketing tech
fromDigiday
2 weeks agoWhy one creator commerce platform is connecting brands and creators for 'flat-fee' campaigns
LTK launches Quick Collabs to streamline creator marketing campaigns through flat-fee opt-in model, reducing negotiation bottlenecks and enabling rapid content scaling across multiple creators.
Marketing tech
fromAdExchanger
2 weeks agoTo Succeed With Paid Media, This Indie Agency Advises Nailing Organic First | AdExchanger
LV8 integrates content creation and paid media as inseparable disciplines, using high-performing organic content to amplify paid campaigns and gain deeper platform insights.
fromThe Drum
2 months agoNew to native advertising? 5 ways to adapt social media ads for native
In 2022, major social platforms like Facebook and YouTube saw their first-ever declines in ad revenue. Many advertisers are looking to diversify their customer acquisition channels and reduce their reliance on social media ads. One alternative channel they're exploring is native advertising on the open web. Using native ads, businesses reach massive audiences across premium publisher properties at competitive rates.
Online marketing
fromThe Drum
1 month agoWhy marketers should capitalize on Pinterest influencers
As the latest social media IPO, Pinterest is making headlines, and I've long been a fan of the platform for many reasons. For one, Pinterest operates in a unique social space. It's the place I go when I'm looking for inspiration, whether it's designing my apartment, or planning an event. On Pinterest I have a buyer's mindset, and with a captive audience looking to purchase, Pinterest has an opportunity to grow as a social commerce platform.
Social media marketing
Marketing
fromForbes
1 month agoMarketers, Stop Donating Free Advertising To Your Competitors
Pepsi's 2026 Super Bowl ad featuring Coca-Cola's Polar Bear exemplifies a persistent challenger marketing mistake: building campaigns around competitors' distinctive assets, which strengthens rival brand memory instead of the advertiser's own.
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