#experiential-marketing

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fromThe Drum
5 days ago

Experiential might just be the most important marketing channel

Experiential marketing is now recognized as the backbone of connection with consumers, moving from being seen as a garnish in marketing campaigns to a core strategy.
Marketing
#goodwood-festival-of-speed
E-Commerce
fromFood & Beverage Magazine
3 weeks ago

Subway Teams Up with Netflix for Immersive 'Happy Gilmore 2' Pop-Up Experience in Los Angeles - Food & Beverage Magazine

Subway is transforming restaurant visits into immersive experiences through a pop-up event inspired by Happy Gilmore 2.
E-Commerce
fromBusiness Matters
1 month ago

Where business events find their sparkle

Corporate events prioritize memorable experiences over packed schedules.
Creative elements like a starlit dance floor enhance guest engagement.
fromFood & Beverage Magazine
1 month ago

Frozen Pops & Broadway Bops: Inside AKA's Coolest Summer Party

Broadway's marketing experts hosted a creative summer party featuring Tony-themed frozen treats, merging theatrical elements with unique culinary experiences.
#branding
fromForbes
2 months ago

Why Your Small Brand Should Try Experiential Marketing Now

Experiential marketing creates genuine engagement and memorable experiences that traditional digital advertising struggles to achieve.
#marketing-trends
Marketing tech
fromInc
2 months ago

What Diageo's Formula 1 Strategy Can Teach You About Luxury Marketing

Luxury brands in Formula 1 must focus on creating meaningful experiences amidst a competitive landscape dominated by logos.
fromAdweek
2 months ago

Immersive and Personal: Marketers Share Where They Think Experiential Is Headed

Experiential marketing is evolving to create more personalized, real-life connections in a world increasingly dominated by online interactions.
fromVogue Business
2 months ago

Can Together Group build the LVMH of luxury agencies?

Together Group's acquisition of Obo enhances its capability to serve luxury brands comprehensively.
fromMarketing Dive
3 months ago

Urban Outfitters deepens Gen Z experiential strategy for back to school

Urban Outfitters targets Gen Z through experiential marketing, showcasing uniquely themed dorm aesthetics and assisting with graduates' transitions.
fromThe Drum
3 months ago

What's it like being owned by a hold co?

A lot's said about the dominance of holding corporations in the marketing industry.
Marketing tech
fromEntrepreneur
3 months ago

Former Trader Joe's Employee Grew Her Side Hustle to $20M | Entrepreneur

I started Tinker Tin 13 years ago... We pivoted fairly quickly from camping rentals to renting these vintage trailers out to Hollywood studios for movies and commercials.
Growth hacking
fromBusiness Matters
3 months ago

Wheels in Motion: How Darren Janesky Brings Joy, One Ride at a Time

Darren Janesky emphasizes safety as the foundation of his amusement ride business.
fromGSMArena.com
3 months ago

Samsung is making this Ferris wheel free for two weeks

Samsung is advertising its Galaxy S25 series by offering free rides on The View Ferris wheel in Brussels, showcasing the capabilities of its Galaxy AI.
Gadgets
Media industry
fromAdweek
4 months ago

We Are Social Acquires HELO to Bolster AI-Powered Creative and Production

We Are Social's acquisition of HELO enhances its production capabilities, particularly in AI and experiential marketing.
Design
fromFast Company
4 months ago

Design Within Reach just turned this iconic Palm Desert house into a shoppable vacation home

The Wave House in Palm Desert, now a rental, showcases DWR's new furniture collection, enhancing experiential marketing for guests.
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