#experiential-marketing

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NYC startup
fromMarketing Dive
2 days ago

Urban Outfitters deepens Gen Z experiential strategy for back to school

Urban Outfitters targets Gen Z through experiential marketing, showcasing uniquely themed dorm aesthetics and assisting with graduates' transitions.
#customer-engagement
Marketing tech
fromMarTech
2 months ago

Why digital brands like Netflix and Wayfair are betting on physical stores | MarTech

Brick-and-mortar retail is crucial for brand engagement and emotional connection, serving as a vital touchpoint for customer loyalty.
Marketing tech
fromMarTech
2 months ago

Why digital brands like Netflix and Wayfair are betting on physical stores | MarTech

Brick-and-mortar retail is crucial for brand engagement and emotional connection, serving as a vital touchpoint for customer loyalty.
more#customer-engagement
#marketing
more#marketing
Growth hacking
fromEntrepreneur
1 week ago

Former Trader Joe's Employee Grew Her Side Hustle to $20M | Entrepreneur

Holm and Hannula turned a side hustle of renting vintage trailers into a successful experiential marketing company serving major brands.
fromBusiness Matters
2 weeks ago

Wheels in Motion: How Darren Janesky Brings Joy, One Ride at a Time

"Safety is everything," Darren says. "If we're not safe, we're not in business. It's that simple."
Startup companies
Gadgets
fromGSMArena.com
3 weeks ago

Samsung is making this Ferris wheel free for two weeks

Samsung promotes the Galaxy S25 series with free rides on a Ferris wheel in Brussels, enhancing brand engagement through experiential marketing.
Media industry
fromAdweek
4 weeks ago

We Are Social Acquires HELO to Bolster AI-Powered Creative and Production

We Are Social's acquisition of HELO enhances its production capabilities, particularly in AI and experiential marketing.
Design
fromFast Company
1 month ago

Design Within Reach just turned this iconic Palm Desert house into a shoppable vacation home

The Wave House in Palm Desert, now a rental, showcases DWR's new furniture collection, enhancing experiential marketing for guests.
#brand-engagement
Social media marketing
fromDigiday
2 months ago

How marketers at FX, Paramount and Criterion feel about experiential at SXSW

Experiential marketing has shifted from mere relevance to fostering deeper consumer interactions and brand love, especially post-pandemic.
Marketing tech
fromThe Drum
2 months ago

Get experience right & people won't just remember you - they'll bring others into your world

Experiential marketing is essential for brands to engage consumers meaningfully.
Social media marketing
fromDigiday
2 months ago

How marketers at FX, Paramount and Criterion feel about experiential at SXSW

Experiential marketing has shifted from mere relevance to fostering deeper consumer interactions and brand love, especially post-pandemic.
Marketing tech
fromThe Drum
2 months ago

Get experience right & people won't just remember you - they'll bring others into your world

Experiential marketing is essential for brands to engage consumers meaningfully.
more#brand-engagement
Social media marketing
fromAdweek
2 months ago

How to Nail Experiential Marketing, According to the Agency Behind Taylor Swift and Beyonce's Tours

The evolution of social media requires professionals to adapt and stay up-to-date with trends and technology.
#consumer-engagement
Marketing tech
fromThe Drum
2 months ago

Architects of the future: how AI is tearing up the experiential marketing rulebook

AI is redefining experiential marketing by making experiences dynamic and personalized.
The future of experiences involves active participation rather than passive observation.
Marketing tech
fromThe Drum
2 months ago

Architects of the future: how AI is tearing up the experiential marketing rulebook

AI is redefining experiential marketing by making experiences dynamic and personalized.
The future of experiences involves active participation rather than passive observation.
Marketing
fromThe Drum
3 months ago

Shop the moment: The rise of experiential commerce

Experiential commerce merges meaningful brand experiences with seamless transactions, transforming how consumers engage with products.
more#consumer-engagement
Chicago
fromEater Chicago
2 months ago

Harry Potter's Wizarding World Will Bring a Massive Butterbeer Bar to Chicago's Mag Mile

The Harry Potter Shop aims to revitalize Chicago's Mag Mile amidst high retail vacancies.
fromArchitectural Digest
5 months ago

I Tested the $20,000 Nosferatu Sarcophagus Bed and Lived to Tell the Tale

The twelfth floor embodied a disquieting blend of horror and glamour, showcasing the film industry’s fascination with gothic aesthetics while capturing the strange beauty of a vampire-themed experience.
Miscellaneous
fromThe Drum
9 months ago

Classic billboard ads hold great lessons, especially for experiential marketers

Billboards used to be a canvas for creative expression, yet today, the discipline seems overshadowed by fleeting digital marketing trends that lack depth and memorable impact.
Marketing
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