#experiential-marketing

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#consumer-engagement

Shop the moment: The rise of experiential commerce

Experiential commerce merges meaningful brand experiences with seamless transactions, transforming how consumers engage with products.

The Best Alternative Advertising Methods for Modern Marketers

Alternative advertising creates deeper consumer connections through unconventional strategies, resonating more personally than traditional methods.

7 Brand Activation Examples With Strategies to Boost Engagement

Brand activation transforms passive consumers into loyal customers through engaging experiences.

Council Post: Using Experiential Marketing When Building Or Growing Your Brand

Experiential marketing effectively connects brands and consumers, fostering deeper relationships and significantly increasing purchase likelihood post-event.

From Meh To Memorable-How To Make Your Brand Unforgettable

Experiential marketing creates unforgettable consumer engagements, leading to increased brand awareness and stronger purchase intentions.

Imani Ellis' Guide to Using Research and Discovery to Build Your Event

Effective experiential marketing relies heavily on thorough research and discovery to enhance event planning and consumer journeys.

Shop the moment: The rise of experiential commerce

Experiential commerce merges meaningful brand experiences with seamless transactions, transforming how consumers engage with products.

The Best Alternative Advertising Methods for Modern Marketers

Alternative advertising creates deeper consumer connections through unconventional strategies, resonating more personally than traditional methods.

7 Brand Activation Examples With Strategies to Boost Engagement

Brand activation transforms passive consumers into loyal customers through engaging experiences.

Council Post: Using Experiential Marketing When Building Or Growing Your Brand

Experiential marketing effectively connects brands and consumers, fostering deeper relationships and significantly increasing purchase likelihood post-event.

From Meh To Memorable-How To Make Your Brand Unforgettable

Experiential marketing creates unforgettable consumer engagements, leading to increased brand awareness and stronger purchase intentions.

Imani Ellis' Guide to Using Research and Discovery to Build Your Event

Effective experiential marketing relies heavily on thorough research and discovery to enhance event planning and consumer journeys.
moreconsumer-engagement

I Tested the $20,000 Nosferatu Sarcophagus Bed and Lived to Tell the Tale

The article explores a surreal and gothic film event where a sarcophagus serves as both a prop and a surreal experience for attendees.
#personalization

Privacy concerns stand in the way of AI personalization in experiential marketing

AI can enhance experiential marketing but requires trust and transparency from brands to alleviate consumer concerns.

Lights, camera, brand engagement: why will VVIP experiences be center stage for marketers in 2025?

The experiential market is rapidly evolving towards personalized and immersive experiences, driven by technology and changing consumer demands.

Privacy concerns stand in the way of AI personalization in experiential marketing

AI can enhance experiential marketing but requires trust and transparency from brands to alleviate consumer concerns.

Lights, camera, brand engagement: why will VVIP experiences be center stage for marketers in 2025?

The experiential market is rapidly evolving towards personalized and immersive experiences, driven by technology and changing consumer demands.
morepersonalization

E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge

E.l.f. Cosmetics launches Virtual Luxe Lounge, a 3D shopping experience for its loyalty program members, enhancing digital engagement and innovative marketing.
#experience-economy

All the world's a stage: Next-gen live events are building the experience economy

The landscape of live events and experiential marketing is evolving due to digital innovation and a focus on authentic human connection.
The concept of the experience economy emphasizes providing customers with memorable and engaging experiences.

Eventnoire Hosts Inaugural Curator Summit to Champion Black Innovation in the Experience Economy | Chicago Defender

Eventnoire Curator Summit aimed to uplift Black communities and revolutionize the experience economy through collaboration and innovation.

All the world's a stage: Next-gen live events are building the experience economy

The landscape of live events and experiential marketing is evolving due to digital innovation and a focus on authentic human connection.
The concept of the experience economy emphasizes providing customers with memorable and engaging experiences.

Eventnoire Hosts Inaugural Curator Summit to Champion Black Innovation in the Experience Economy | Chicago Defender

Eventnoire Curator Summit aimed to uplift Black communities and revolutionize the experience economy through collaboration and innovation.
moreexperience-economy

Welcome to the shopping mall for the TikTok era

A new experiential store in Los Angeles blends livestreaming with in-person retail, creating dynamic shopping experiences.
#marketing-strategies

How to Create a Field Marketing Strategy (+ Examples) I ClickUp

Field marketing fosters personal connections that enhance brand loyalty and drive sales directly through face-to-face interactions.

Council Post: How To Incorporate Experiential Marketing In Your Marketing Funnel And Holiday Events In 2024

Experiential marketing transforms brand-audience connections through memorable, engaging experiences that extend beyond traditional marketing methods.

10 Tips for Crushing Your Next Pop-Up Event

Successful pop-up events require clear goals and engaging experiences that resonate with the target audience.

How to Create a Field Marketing Strategy (+ Examples) I ClickUp

Field marketing fosters personal connections that enhance brand loyalty and drive sales directly through face-to-face interactions.

Council Post: How To Incorporate Experiential Marketing In Your Marketing Funnel And Holiday Events In 2024

Experiential marketing transforms brand-audience connections through memorable, engaging experiences that extend beyond traditional marketing methods.

10 Tips for Crushing Your Next Pop-Up Event

Successful pop-up events require clear goals and engaging experiences that resonate with the target audience.
moremarketing-strategies
#marketing-strategy

How to Implement Experiential Marketing Strategies (+Examples)

Experiential marketing immerses consumers in interactive experiences, fostering emotional connections and shifting focus from exposure to engagement.

Advertising Week Briefing: Why the creator economy will touch on most trends throughout the week

The creator economy is driving the agenda at Advertising Week 2024, highlighting its dominance across all platforms.

6 key components of the 'holistic promotion' paradigm in experiential marketing

Experiential marketing requires focusing on the entire experience life cycle and not just execution.
Event promotion is vital for the success of an experiential marketing campaign and should be integrated into the overall experience design.

How to Implement Experiential Marketing Strategies (+Examples)

Experiential marketing immerses consumers in interactive experiences, fostering emotional connections and shifting focus from exposure to engagement.

Advertising Week Briefing: Why the creator economy will touch on most trends throughout the week

The creator economy is driving the agenda at Advertising Week 2024, highlighting its dominance across all platforms.

6 key components of the 'holistic promotion' paradigm in experiential marketing

Experiential marketing requires focusing on the entire experience life cycle and not just execution.
Event promotion is vital for the success of an experiential marketing campaign and should be integrated into the overall experience design.
moremarketing-strategy
#brand-strategy

Common, T-Mobile Leaders, Pinterest and Mars Talk the Rise of IRL Experiences, Using AI to Sell Candy and More at Variety's Executive Studio

The importance of experiential marketing in enhancing brand connection with consumers is increasingly recognized by companies like Canva and Pinterest.

DTC brand Parachute Home goes offline, doubles experiential investment amid changed digital landscape

Experiential marketing is crucial for Parachute Home, with a 30% budget increase allocated for it this year.
Parachute Home is shifting focus from influencer marketing to experiential marketing to enhance brand favorability and customer experience.

Common, T-Mobile Leaders, Pinterest and Mars Talk the Rise of IRL Experiences, Using AI to Sell Candy and More at Variety's Executive Studio

The importance of experiential marketing in enhancing brand connection with consumers is increasingly recognized by companies like Canva and Pinterest.

DTC brand Parachute Home goes offline, doubles experiential investment amid changed digital landscape

Experiential marketing is crucial for Parachute Home, with a 30% budget increase allocated for it this year.
Parachute Home is shifting focus from influencer marketing to experiential marketing to enhance brand favorability and customer experience.
morebrand-strategy

Brewbound Podcast: How the Great American Beer Festival Was Reimagined

The Great American Beer Festival is transformed to enhance the attendee experience by introducing innovative themes and diverse beverage offerings.

How the 'Friends' Sets Transcended Television

Fans of Friends continue to engage deeply with the show, desiring more than just viewing—many seek immersive experiences in its iconic settings.

Classic billboard ads hold great lessons, especially for experiential marketers

Billboards once symbolized creativity in marketing; today, many lack impactful and memorable designs.
#brand-activations

Who won Wimbledon? These brands aced their marketing at the event

Brands leverage Wimbledon for impactful marketing strategies that resonate with audiences through influencer activations and diverse endorsements.

At SXSW 2024, bold experiential marketing took center stage

Brands used immersive and sensorial experiences at SXSW to leave a lasting impact.
Experiential trends at SXSW are moving towards long-term impact on brands.

Who won Wimbledon? These brands aced their marketing at the event

Brands leverage Wimbledon for impactful marketing strategies that resonate with audiences through influencer activations and diverse endorsements.

At SXSW 2024, bold experiential marketing took center stage

Brands used immersive and sensorial experiences at SXSW to leave a lasting impact.
Experiential trends at SXSW are moving towards long-term impact on brands.
morebrand-activations
#event-marketing

Why events marketing spend is booming when others channels are sluggish

Event marketing sees considerable growth in spending, reflecting a shift towards real-world experiences and away from oversaturated online ads.

Why events marketing spend is booming when other channels are sluggish

Event marketing is a standout category in the IPA's Bellwether report, showing considerable growth for nine consecutive quarters.

Why events marketing spend is booming when others channels are sluggish

Event marketing sees considerable growth in spending, reflecting a shift towards real-world experiences and away from oversaturated online ads.

Why events marketing spend is booming when other channels are sluggish

Event marketing is a standout category in the IPA's Bellwether report, showing considerable growth for nine consecutive quarters.
moreevent-marketing
#brand-activation

Coachella marketing is over - but only for millennials

Brands invest in experiential marketing to engage Gen Z at Coachella.

Taco Bell opens a retirement community, Etsy takes a stand against AI, and Paramount ditches its old logo

Taco Bell creates retirement community-inspired brand activation to engage customers and transition into a lifestyle brand.
Etsy emphasizes human connection and uniqueness in its new ad series to differentiate from AI bots in the e-commerce world.

Coachella marketing is over - but only for millennials

Brands invest in experiential marketing to engage Gen Z at Coachella.

Taco Bell opens a retirement community, Etsy takes a stand against AI, and Paramount ditches its old logo

Taco Bell creates retirement community-inspired brand activation to engage customers and transition into a lifestyle brand.
Etsy emphasizes human connection and uniqueness in its new ad series to differentiate from AI bots in the e-commerce world.
morebrand-activation
#digital-marketing

3 ways to build brand awareness

Brands face challenges with rising paid media costs, driving the need for innovative methods to reach customers.

Amid digital marketing changes, Ibotta turns to brand-building efforts

Ibotta turns to in-person activations for shopper attention.

CNC Agency creates innovation lab to connect AI, experiential content to the physical world

Smaller agencies can now engage in cutting-edge technological innovation.
CNC Agency launched an innovation division focusing on AI and immersive content to drive creativity and technology.

3 ways to build brand awareness

Brands face challenges with rising paid media costs, driving the need for innovative methods to reach customers.

Amid digital marketing changes, Ibotta turns to brand-building efforts

Ibotta turns to in-person activations for shopper attention.

CNC Agency creates innovation lab to connect AI, experiential content to the physical world

Smaller agencies can now engage in cutting-edge technological innovation.
CNC Agency launched an innovation division focusing on AI and immersive content to drive creativity and technology.
moredigital-marketing

The Independents Continues Its Buying Spree With Kennedy Acquisition

The acquisition of Kennedy by The Independents will enhance global opportunities and collaborations within the agency group.
The Independents has been strategically acquiring firms to strengthen its presence in experiential marketing and event production.

Ari Weiss on leaving DDB to launch indie: 'You're only as good as your latest bit'

Launching an indie shop named Quality Experience focusing on creating experiential work.
Emphasis on bringing high-end creative thinking and discipline to modern, multichannel campaigns.

EXCLUSIVE: Pinterest Partners with Coachella to Connect with Gen Z

Pinterest is targeting Generation Z users by partnering with Coachella to help users plan their festival looks.
Gen Z makes up over 40% of Pinterest's global monthly active users and is the most engaged demographic on the platform.
Pinterest is focusing on offline and experiential marketing to connect with its consumers and stay culturally relevant.
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