The historic Wave House in Palm Desert, California, now available for rental, has been newly furnished by Design Within Reach (DWR) in collaboration with Boutique. The house features the Paul Smith Collection, showcasing modern furniture reimagined with vibrant textiles intended to bridge modernity with tradition. This initiative aims to let guests interact with DWR's pieces in a lifestyle manner, reflecting a growing trend in 'shoppable' hotel experiences where vacationers can purchase their stay's decor. DWR's collaboration provides a unique opportunity for engagement with their design products.
"This experiential marketing philosophy isn't new. The 'shoppable' hotel room phenomena has been rising in popularity as a way to entice guests to bring a piece of their vacation back home with them."
"DWR chose to outfit the house with pieces from its Paul Smith Collection, a collaboration with the British luxury fashion designer releasing the same day as the house booking."
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