A summer party hosted by AKA NYC at Empire Rooftop blended Broadway's creativity with refreshing frozen treats. On June 7, 2025, guests enjoyed 'A Taste of the Tonys', a partnership with FrutaPOP that produced custom popsicles inspired by Tony-nominated productions. This innovative culinary experience engaged attendees and highlighted AKA's brand alignment with memorable experiences. The popsicle bar featured various cocktail-inspired flavors, including alcoholic and non-alcoholic options, showcasing the growing trends of experiential marketing and food innovation in the hospitality industry.
"We're always looking for that perfect blend of memorable experience and brand alignment," shares Elizabeth Findlay, AKA's Senior Event Director. "The Tony-themed popsicles became conversation starters that kept our guests engaged throughout the afternoon while celebrating our nominated clients in a uniquely refreshing way."
Each popsicle was carefully crafted to represent one of AKA's 12 Tony-nominated Broadway productions, offering attendees a literal taste of the shows dominating this year's awards conversation.
The concept brilliantly married experiential marketing with creative food innovation - two trends we've seen accelerating across the hospitality industry in 2025.
The agency partnered with craft ice pop creator FrutaPOP to debut "A Taste of the Tonys" - a custom pop experience that turned familiar cocktails into Instagram-worthy frozen moments.
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