""We're always looking for that perfect blend of memorable experience and brand alignment," shares Elizabeth Findlay, AKA's Senior Event Director. "The Tony-themed popsicles became conversation starters that kept our guests engaged throughout the afternoon while celebrating our nominated clients in a uniquely refreshing way.""
"Each popsicle was carefully crafted to represent one of AKA's 12 Tony-nominated Broadway productions, offering attendees a literal taste of the shows dominating this year's awards conversation."
"The concept brilliantly married experiential marketing with creative food innovation - two trends we've seen accelerating across the hospitality industry in 2025."
"The agency partnered with craft ice pop creator FrutaPOP to debut "A Taste of the Tonys" - a custom pop experience that turned familiar cocktails into Instagram-worthy frozen moments."
A summer party hosted by AKA NYC at Empire Rooftop blended Broadway's creativity with refreshing frozen treats. On June 7, 2025, guests enjoyed 'A Taste of the Tonys', a partnership with FrutaPOP that produced custom popsicles inspired by Tony-nominated productions. This innovative culinary experience engaged attendees and highlighted AKA's brand alignment with memorable experiences. The popsicle bar featured various cocktail-inspired flavors, including alcoholic and non-alcoholic options, showcasing the growing trends of experiential marketing and food innovation in the hospitality industry.
Read at Food & Beverage Magazine
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