We Are Social has acquired HELO, a creative production and innovation studio, to enhance its Narrative division's capabilities in AI, talent, and experiential marketing. This acquisition integrates 20 HELO staff into their existing team and expands relationships with major clients like Deloitte. Rebecca Coleman, the North America CEO, emphasized the need for a production entity to compete effectively. The integration process is ongoing, with no layoffs planned, and both teams will collaborate across various locations while maintaining an independent production capability.
In order to participate in that process-even with our own clients-we need to have a separate [production] entity.
Narrative also services other agencies, so maintaining that independent production capability is essential.
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