Subway is hosting a one-day pop-up event in Santa Monica on August 8, 2025, creating an immersive experience themed around Netflix's Happy Gilmore 2. This collaboration with Netflix represents a significant cross-industry partnership, aiming to elevate dining and entertainment. The event features a transformed restaurant space where guests can physically step into movie scenes, along with attractions like a custom-designed mini-golf course and interactive photo opportunities. Admission is free with advance registration, underscoring Subway's shift toward experiential marketing to foster genuine customer engagement.
Guests won't simply see movie posters or branded cups-they'll physically step into scenes recreated from the film, complete with meticulously designed sets replicating Happy Gilmore 2's most memorable moments.
Immersive dining experiences like this represent the evolution of restaurant marketing. By creating shareable, one-of-a-kind environments, Subway is generating authentic engagement that traditional advertising simply can't match.
The pop-up experience combines interactive entertainment with Subway's food offerings in seamless fashion, featuring attractions like an interactive mini-golf course and film props.
Located at 1801 W. Pico Blvd. in Santa Monica, California, the one-day pop-up will operate from 12 to 7 p.m. PST, offering free admission with advance registration.
#experiential-marketing #subway #happy-gilmore-2 #immersive-experience #cross-industry-collaboration
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