"The old gatekeepers are losing their grip. The new power brokers aren't in corner offices on Wilshire Boulevard - they're building integrated ecosystems where audience, authenticity, and commerce collapse into one."
"Attention - the only truly finite resource in the digital age - has migrated to a new class of media owner: the creator. And yet, despite overwhelming evidence of where culture is being made, brands and studios alike continue to operate as though the old rules still apply."
"The global creator economy reached $205 billion in 2024 and is projected to hit $1.35 trillion by 2033, growing at a compound annual growth rate of 23.3%."
"The influencer marketing segment specifically has grown from a $1.7 billion industry in 2015 to a projected $32.55 billion powerhouse by 2025 - nearly a twenty-fold expansion in a single decade."
The entertainment and marketing industries are experiencing a significant shift as traditional advertising loses its audience. The creator economy is emerging as a dominant force, with a projected growth from $205 billion in 2024 to $1.35 trillion by 2033. Influencer marketing is also expanding rapidly, expected to grow from $1.7 billion in 2015 to $32.55 billion by 2025. Companies that adapt to this new landscape by integrating social strategy, brand marketing, and talent management will lead the future of media.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]