#social-media-marketing
#social-media-marketing

The Dada Era of Internet Memes

Chinese factory creates viral social media campaign for niche product. [ more ]

WhoWhatWear

1 day ago

Mandy Lee @oldloserinbrooklyn on the Impact of Her #75HardStyleChallenge

Mandy Lee transitioned from a tech analyst to a successful fashion content creator on TikTok with over half a million followers. [ more ]

eLearning Industry

Payroll Leads: How To Get More Leads For Your Payroll Business

Utilize social media, email marketing, SEO, and content creation to generate leads for payroll services. [ more ]

Blavity News & Entertainment

3 days ago

This Beauty Founder Credits TikTok Shop For Putting Her On Track To Earn $6M In Monthly Sales - Blavity

Entrepreneurs are leveraging social media, specifically TikTok, for significant business growth and sales increase. [ more ]

Lindsey Gamble

John Deere Is Searching for Its First-Ever Chief Tractor Officer - Lindsey Gamble

John Deere offering $192,300 contract for Chief Tractor Officer to manage social media presence. [ more ]

WE AND THE COLOR

A Brand & Mood Board Social Media Presentation Template

Mood boards are essential visual tools for brands to attract the target audience and make a lasting impression. [ more ]

WE AND THE COLOR

Graphic design

How to Create Brand Sheet Presentations for Social Media Stories & Reels with Templates

Visual content is crucial for brand engagement on social media platforms in the digital age. [ more ]

Phys

Staying on trend: Research dives into aligning social media skills development to industry expectations

Teaching social media marketing requires constant updates due to the fast-changing industry landscape. [ more ]

Buffer: All-you-need social media toolkit for small businesses

A Beginner's Guide to Social Media for Solopreneurs

Solopreneurs often face the challenge of balancing their craft with marketing to scale up successfully using social media. [ more ]

AWeber

Best Linktree alternatives for driving traffic, conversions, and sales | AWeber

A link in bio landing page can help social media followers convert into paying customers. [ more ]

Forbes

Council Post: Five Tactics To Promote Your Book And Thought Leadership Online

Utilize digital marketing for book promotion to reach a wider audience online.

Invest in a dedicated team for online book sales and discoverability. [ more ]

Shopify

21 Types of Marketing to Promote Your Brand (2024) - Shopify

Different types of marketing include B2B and B2C, each appealing to different target audiences.

Marketing strategies aim to engage, inform, and attract customers through various channels like social media and influencer marketing. [ more ]

Joinstatus

Social SEO Examples: 3 Ways Brands Rank in Social Search

Thinking of social platforms like search engines

Identifying consumer search trends for social content

Creating content to satisfy search intent [ more ]

moredigital-marketing

www.housebeautiful.com

Design

Bilal Rehman Wants You to Have Big Design Energy

Bilal Rehman's unconventional career path led to huge success online through social media promotion by his sister. [ more ]

advertising

jeffbullas.com

Mastering Facebook Ads: Learn How To Maximize Your ROI and Build a Powerful Brand - jeffbullas.com

Facebook Ads on the largest social platform provide precision targeting and diverse ad formats for successful marketing campaigns. [ more ]

Creative Bloq

The best adverts of the 2010s

The rise of mobile internet in the 2010s changed advertising, leading to social media, influencer, and viral video ads, with a focus on global and socially conscious messaging. [ more ]

Adweek

Reddit's CMO Busts Platform Myths

People appreciate brands on Reddit when they engage authentically and relevantly, leveraging contextual targeting for success. [ more ]

Quartz

Tech industry

Tesla's Facebook and Instagram ads might just be Elon Musk's cry for help

Tesla reenters Facebook and Instagram ads after an absence due to skepticism towards advertising.

Tesla has faced challenges including a drop in EV demand, competition in China, and stock market performance. [ more ]

Theregister

Privacy technologies

Pre-IPO Reddit lets ads be dressed up as promoted user posts

Advertisers on Reddit can now easily create and run ads that resemble normal user posts.

Free-form ads are designed to improve engagement and have shown higher click-through rates compared to other ad types. [ more ]

www.businessoffashion.com

TikTok Advertisers Will Look to Rivals if US Senate Moves Ahead on Ban

Advertisers are preparing contingency plans in case TikTok is sold or banned in the US.

Meta's Reels and YouTube's Shorts may benefit from TikTok's potential ban. [ more ]

moreadvertising

Forbes

5 days ago

Turn Your Social Media Followers Into Fans

Social media is not just about gathering followers, but transforming them into loyal fans who are active advocates for your brand. [ more ]

AWeber

How to increase brand awareness on social media | AWeber

Brand awareness on social media can lead to increased reach, credibility, conversions, web traffic, and sales.

Standing out on social media is crucial in a crowded space with billions of daily uploads. [ more ]

Black Enterprise

Social media marketing

How Do You Know If You Are Effective On Social Media?

Consistency is key in building an audience on social media.

Tailor your content to each platform based on your expertise and audience. [ more ]

London Business News | Londonlovesbusiness.com

How to get your first 1,000 followers on TikTok

TikTok's large audience, with over 50 million daily active users, attracts marketers aiming for visibility.

Having a thousand followers on TikTok can unlock exclusive features and boost profile visibility significantly. [ more ]

PR Daily

Live from Ragan's Social Media Conference: Optimizing your short-form video content - PR Daily

Brands should establish an ownable identity to show truthfulness and diversity in their content.

On platforms like TikTok, leading with a strong hook is crucial to capture and retain the audience's attention. [ more ]

PR Daily

Social media marketing

How Hubspot brings it all together on Thread - PR Daily

Threads is seen as an alternative to Twitter and Instagram, attracting social media marketers like Hubspot.

Threads serves a younger demographic, leaning towards Gen Z and Millennials, requiring a unique strategy different from Twitter. [ more ]

consumer-behavior

MarTech

6 days ago

As lead gen grows on social media, marketers discuss what's working | MarTech

Marketers debate quantity vs. quality in lead generation, with social media proving valuable for connecting with purchase-minded consumers. [ more ]

Mashable India

Meta's new AI tools will get you shopping even more on Instagram

Meta introduces AI-powered updates for businesses to enhance ads on Facebook and Instagram.

Social media platforms are increasingly prioritizing shopping experiences for users. [ more ]

Entrepreneur

How These 2 Social Media Opportunities are Transforming Business in 2024 | Entrepreneur

Businesses are focusing on merging social media and e-commerce for real-time customer engagement.

There is a growing expectation for businesses to contribute to the well-being of local communities. [ more ]

Gen Z Broke the Marketing Funnel

Vogue Business x Archrival

Marketers need to adapt to Gen Z's non-linear path to purchase

Social media is key for Gen Z's inspiration and brand discovery [ more ]

moreconsumer-behavior

Digiday

6 days ago

As draft puts WNBA in spotlight, the NBA is speeding up ballplayers' transition to creators

NBA sees players as influencers in marketing, using Greenfly to provide media assets for social media growth. [ more ]

Social Media Today

X Announces New Info Session for Advertisers

Attending info sessions may offer valuable insights despite repetition. [ more ]

Social Media Today

X Announces New Info Session for Advertisers

Attending info sessions may offer new valuable insights amid common content. [ more ]

Forbes

Council Post: Mastering Modern Marketing: Strategies For Today's Business Landscape

Effective marketing strategies are crucial for business growth and brand awareness in today's digital landscape. [ more ]

Entrepreneur

John Deere Hiring CTO 'Chief Tractor Officer,' TikTok Creator | Entrepreneur

John Deere is looking for a Chief Tractor Officer to create social media content targeting younger consumers. [ more ]

The US Sun

North West set to make jaw-dropping amount from every TikTok post

North West can potentially earn up to $30,134.75 per TikTok video and gained 700,000 followers in a short time.

North's estimated TikTok salary is around the average American salary after two videos, surpassing her cousin's earnings. [ more ]

Digiday

Publishers test new TikTok feature that adds links to organic videos

TikTok is testing links for publishers' organic videos to drive onsite traffic. [ more ]

Digiday

Dining

TikTok presiona a las marcas a publicar fotos en lugar de videos

TikTok is evolving into a full-fledged photography platform with features like Photo Mode and Carousel, attracting brands for engagement. [ more ]

Social Media Explorer

Exploring the Best Social Media Platforms for Social Media Marketing in 2024 - Social Media Explorer

Social media marketing is crucial for brand visibility and engagement, evolving with new opportunities and challenges in 2024. [ more ]

Restaurant Dive

Applebee's taps NFL star as undercover server to promote new burger

Applebee's partners with Team Whistle on sports marketing to promote new Whole Lotta Bacon Burger, engaging sports fans through content and social media. [ more ]

Entrepreneur

Save Big and Get This Pro Collage App for $39.99 | Entrepreneur

Social media marketing can generate significant returns, utilizing tools like Pic Stitch to create engaging visual content. [ more ]

The IP Law Blog

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing - Part 2

Safeguard your brand in social media marketing by understanding legal risks like IP infringement and FTC guidelines compliance. [ more ]

TechCrunch

Music

Taylor Swift's music is back on TikTok, despite platform's ongoing UMG dispute | TechCrunch

Taylor Swift's music returns to TikTok after a licensing dispute with Universal Music Group.

UMG accused TikTok of trying to bully them into a lesser deal, impacting emerging artists' music presence on the platform. [ more ]

www.prdaily.com

By the Numbers: The posts that get the most engagement on LinkedIn

Visuals are crucial for standing out on LinkedIn, with videos and multiple images driving higher engagement.

Short and concise captions, along with polls, can boost overall impressions on LinkedIn. [ more ]

Berlin Startup Jobs

Berlin

Job Vacancy: Pflicht-Praktikant (m/w/x) im Bereich Influencer- und Social Media Marketing bei All That Matters Consulting GmbH // All That Matters GmbH | Internships Jobs | Berlin Startup Jobs

Opportunity to work on marketing strategies for well-known companies like dm and Just Spices.

Hands-on experience in developing and implementing social media marketing strategies. [ more ]

Hubspot

The Ultimate Guide to Instagram Influencer Marketing for Brands

Influencer marketing has evolved into a significant marketing tactic with a projected industry worth of $24 billion by 2025.

Instagram is a key platform for influencer marketing, offering high ROI and audience growth potential. [ more ]

Social Media Explorer

7 Social Media Tips to Reach People Looking for Beauty Services - Social Media Explorer

Choosing the right social media platforms is crucial for reaching the desired customer base.

High-quality visuals and educational content are essential for engaging customers in the beauty industry. [ more ]

The Hollywood Reporter

Meet Harpoon, the Social Media Firm Changing the Landscape

Social media marketing is prevalent but often lacks genuine content.

Harpoon focuses on effective marketing strategies for film and TV industry. [ more ]

Adweek

The Social Playbook Is Dead. Long Live the Social Philosophy

Playbooks limit creativity on social media platforms by inhibiting flexibility and spontaneity.

A clearly defined philosophy is more effective than a playbook for successful brand building online. [ more ]

Adweek

Taco Bell Takes Over Social Media Because It Doesn't 'Borrow Cool'

Taco Bell's successful social media presence is attributed to authentic engagement with consumers.

CMO Taylor Montgomery emphasizes the importance of aligning with consumer interests and maintaining an authentic brand image. [ more ]

Adweek

Duolingo's Masterminded Social Listening Tactics

Duolingo's social media success is driven by listening to the community and focusing on resonating content.

Duo, Duolingo's mascot, originated as a meme created by the audience, showcasing the power of community engagement. [ more ]

Vogue Business

What Meta's news ban means for brands and influencers

Publishers are diversifying to other platforms due to potential loss from platform bans.

Fashion industry is reconfiguring marketing strategies and distribution due to changing platforms. [ more ]

Dailycaller

Top 4 Platforms to Purchase Likes in 2024

Reputable platforms offer to buy Instagram likes for enhanced online presence

Instagram likes play a crucial role in boosting visibility and engagement on the platform [ more ]

The Drum

Liverpool FC

Virgil van Dijk tells of his love of Liverpool in Expedia campaign

Expedia partners with Virgil van Dijk for 'Finding Liverpool' travel series.

Jürgen Klopp set to star in upcoming installment for Expedia campaign. [ more ]

Fstoppers

How Behind-the-Scenes Content Can Transform Your Photography Business

Utilize behind-the-scenes content to engage clients and differentiate

Various methods for producing behind-the-scenes content regardless of budget [ more ]

The Drum

Skeptical CMOs are wrong - social media marketing is a powerful tool

Social media is a crucial part of modern marketing mix, not a distraction from traditional marketing.

Social media serves as an insights engine, guiding creative projects and helping understand diverse consumer cohorts. [ more ]

Fingerlakes1.com

Seneca County Chamber of Commerce to host social media marketing seminar | Fingerlakes1.com

Chamber University event on Social Media Marketing on April 30 to empower business owners.

Insights on leveraging social media tools and strategies for brand visibility. [ more ]

BikeMag

Bicycling

Rider's Pedal Breaks Off In Hilarious Video

Bikes parts can fail, leading to dangerous situations.

Pi Salo, a young Instagram creator, experienced a pedal failure, but remained optimistic. [ more ]

TechRepublic

10 Ways to Build an Effective Online Presence for Your Business | TechRepublic

Social media is crucial for building an online presence.

Focus on quality content over quantity on social media. [ more ]

The Drum

The Drum

High-speed Internet fuels multimedia content online

Stock music enhances marketing content cost-effectively [ more ]

Practical Ecommerce

A Better Ecommerce Newsletter

Email marketing has a significant return on investment, with some surveys showing up to $40 for every $1 invested by 2024.

Merchants should shift from offering discounts to providing informative content in email marketing to encourage engagement and purchases. [ more ]

Time Out London

London

This legendary Bristol sandwich shop is coming to London

Sandwich Sandwich, a Bristol-born sandwich shop, known for its imaginative and delicious menu, is opening in London this spring.

The family business has gained success through social media, catering services, and accolades, with plans for expansion in London. [ more ]

Geeky Gadgets

How to Use Google Gemini for Supercharged Social Media Marketing

Google Gemini offers unique features like multimodal understanding and coding capabilities for social media marketing.

Gemini can revolutionize social media marketing by assisting in content ideation, creation, and engagement strategies. [ more ]

www.counterpunch.org

Moving in Silence and the Business of Being Anti-Social Media

Moving in silence applies to both individuals and companies in online spaces.

Less social media presence can sometimes lead to increased marketing attention for brands. [ more ]

TheStreet

Sephora is suddenly abandoning a major market

The beauty market is rapidly changing due to social media influence.

Successful beauty brands leverage social media for marketing and engaging with customers. [ more ]

Social Media Today

Web design

8 Tips To Boost Your Facebook Page Engagement [Infographic]

Post native videos

Engage meaningfully and use user-generated content [ more ]

Social Media Today

Web design

8 Tips to Boost Your Facebook Page Engagement [Infographic]

Post native videos for engagement

Leverage user-generated content for more interaction [ more ]

Buffer: All-you-need social media toolkit for small businesses

What Is Link In Bio?

A link in bio directs followers to a separate website. Influencers and businesses often include this link in their social media bios.

A link in bio tool like Start Page can help drive traffic to important content, track views, and enhance social media marketing strategies. [ more ]

www.housingwire.com

These LOs are TikTok sensations. They call a potential ban unfortunate

Loan officer Scott Betley is not worried about TikTok ban; has achieved significant success using the platform.

NFM Lending's Influencer Division, led by Betley, has generated substantial leads and volumes through social media, primarily TikTok. [ more ]

Fingerlakes1.com

Growth hacking

Unlocking Success: How to Buy YouTube Live Views and Skyrocket Your Channel Engagement | Fingerlakes1.com

Understanding the importance of views on YouTube for channel growth and success.

Consider buying YouTube live views to boost engagement and credibility. [ more ]

Entrepreneur

Growth hacking

5 Ways to Build Your Brand on Reddit | Entrepreneur

Reddit is a powerful platform for brand growth due to its extensive subreddits and community engagement.

Creating an account on Reddit allows users to explore, engage, and build their brand through relevant topics. [ more ]

Shopify

How To Boost Your Business With Instagram Reels (2024) - Shopify

Instagram Reels faced initial skepticism but gained popularity.

Instagram Reels can significantly boost visibility for businesses. [ more ]

The Drum

Why Krispy Kreme jumped at the chance to collab with PrettyLittleThing

Krispy Kreme collaborates with PrettyLittleThing for brand rejuvenation and relevance through innovative products and social media marketing. [ more ]

Shopify

How To Create a Social Media Marketing Strategy: 10 Steps to Success (2023) - Shopify

Creating a social media marketing strategy gives purpose to social media efforts and helps in driving business goals.

Defining clear goals is crucial for a successful social media strategy to serve as a benchmark for tracking performance. [ more ]

Joinstatus

Social Media Keyword Research: How to Rank for the Right Terms

Keyword research is crucial for social search ranking.

Auditing competitor social profiles can reveal valuable keyword insights.

Use social media keyword research tools for confirmation. [ more ]

ABC News

Artificial intelligence

AI influencers explode on social media. Some are controlled by teens

AI-generated influencers are becoming popular for driving revenue on social media.

The digital human economy is projected to become a $125 billion market by 2035. [ more ]

STLtoday.com

How to supercharge your business presence through the power of social media

Viral moments on social media can significantly impact a business's visibility and success.

Utilizing social media strategically can help businesses target specific audiences and engage with potential customers effectively. [ more ]

Retail Brew

Three social media marketing tips retailers and brands should keep in mind this year

Social media marketing is evolving rapidly with new platforms and influencers.

Combining entertainment with selling is crucial for success in social media marketing. [ more ]

eLearning Industry

Tech industry

Social Media Strategy Showdown: Facebook Or YouTube For Your eLearning Startup?

Facebook has 2.9 billion monthly active users, making it the most popular social media platform.

Choice between Facebook and YouTube depends on target audience, content type, goals, and strategy. [ more ]

Cbsnews

TikTok ban would hit some users where it hurts - their pockets

TikTok ban could impact small businesses' revenue streams

TikTok plays a significant role in driving growth for small businesses and individuals. [ more ]

Marketing Dive

Sociable: Meta announces range of updates to Advantage+ and shopping ads

Advantage+ creative optimizations automatically optimize video ads for Reels and mobile apps with a 9:16 ratio.

Daily watch times for Reels and videos are growing, with over 3.5 billion Reels reshared daily. [ more ]

Android Police

Google Maps starts showing social media profiles from your favorite bars and restaurants

Brands rely heavily on social media for visibility

Google Business Profiles now support linking social media accounts [ more ]

Social Media Today

Meta Announces Updates to Advantage+ and Shopping Ads

Advantage+ creative optimizations for video ads on Reels and social apps

Introduction of new ad features like external links in Reminder ads and event notifications [ more ]

Social Media Today

Meta Announces a Range of Updates to Advantage+ and Shopping Ads

New creative optimizations for video ads on Reels and Facebook/Instagram apps

Enhancements in feature like external links in Reminder ads and event notifications for advertisers [ more ]

MarTech

The B2B CEO's social media checklist | MarTech

The importance of investigating the measurable impact of social media in business marketing.

Social media is now a strategic tool for driving revenue in B2B marketing. [ more ]

Hubspot

in 7 months

TikTok Shop: What It Is, How to Launch One & How to Market One

TikTok is a powerful platform for retailers to showcase products to a vast audience.

TikTok Shop offers various features like in-feed video shopping, product showcase, and affiliate programs. [ more ]

Marketing Dive

GNC fuels everyday workout routines for March Madness tie-up

GNC collaborates with Team Whistle for 'No Days Off' episode featuring Armando Bacot during March Madness.

Partnership includes social media promotion on TikTok, Instagram, Facebook, Snapchat, and YouTube Shorts. [ more ]

WIRED

The Influencers Getting Paid to Promote Designer Knockoffs From China

Influencers promote counterfeit goods from China on social media platforms like TikTok and Reddit.

Tech platforms find it challenging to combat the rising trend of influencers promoting illegal knockoffs for money. [ more ]

Hubspot

in 3 months

Online marketing

50 Ecommerce Statistics To Know in 2024 [New Data]

Consumers and businesses are increasingly conducting online purchases.

Ecommerce is expected to grow, with social media playing a significant role. [ more ]

Digiday

Digiday+ Research deep dive: Agencies heavily favor Instagram over Facebook for their clients

Instagram is favored over Facebook by agency professionals for social media marketing.

Agencies approach Facebook and Instagram differently in terms of measurement and success. [ more ]

London Business News | Londonlovesbusiness.com

Enhancing your London business' digital presence: Effective strategies

Building solid foundational support through remote solutions is crucial for digital expansion.

Leveraging social media platforms is essential for expanding your digital footprint. [ more ]

London Business News | Londonlovesbusiness.com

Simple ways to improve awareness of your business

Develop a strong brand identity

Utilize social media effectively

Use video content for showcasing products or services [ more ]

Social Media Today

Reports Show Brands Are Seeing Less Engagement on TikTok Over Time

TikTok's current average engagement rate for brand content has decreased significantly over the past year.

Both Rival IQ and Emplifi report a decline in TikTok post interactions in recent times. [ more ]

Social Media Today

New Reports Show That Brands Are Seeing Less Engagement on TikTok Over Time

TikTok's average engagement rate for brand content has significantly dropped from a year ago.

TikTok post interactions have decreased by 26% compared to the start of 2022. [ more ]

WWD

TikTok Darling Halara Leans Into Its Expertise for SoCinched Social Media Campaign

Halara's success story rooted in TikTok with strategic marketing engagement leading to substantial sales growth.

Halara leverages a unique combination of technology, human touch, and machine-learning processes to drive success and streamline production. [ more ]

Social Media Today

TikTok Announces New Activations fot the 96th Oscars Ceremony

TikTok partners with Academy for Oscars activations

Introducing Oscars Search Hub on TikTok [ more ]

Hubspot