#social-media-marketing

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fromWWD
17 hours ago

Anthropologie's Fall Campaign 'Anthro Always' Stars Camila Mendes

Anthropologie launched its fall campaign 'Anthro, Always' starring Camila Mendes, spotlighting romanticized everyday style and multichannel marketing.
fromCreative Bloq
4 days ago

Taylor Swift got engaged - and brands went wild. Here's what worked... and what didn't

In case you haven't heard, Taylor Swift and Travis Kelce are officially engaged. This pop culture earthquake struck Tuesday, when the star couple shared their engagement photos - and attracted the greatest amount of reposts in Instagram history. For most of the planet, this was a moment of pure joy. But for some in the creative industries across social media platforms, it was a moment of sheer panic...
Social media marketing
Marketing
fromPhys
4 days ago

How Instagram influencers are guiding our travel plans

Travel social media influencers' informativeness and persuasiveness significantly influence travelers' destination choice across pre-purchase, purchase, and post-purchase stages.
Social media marketing
fromFast Company
4 days ago

Brides are asking brands for free wedding swag-and posting the hauls on TikTok

Brides with modest social followings increasingly request free wedding products from brands in exchange for social-media posts, creating tension between exposure and small-business capacity.
fromOK Magazine
6 days ago

I Tried Marketerum: The Social Media Growth Secret Everyone Is Whispering About

Social media growth can be artificially accelerated using SMM panels like Marketerum that sell followers and engagement through easy online purchases.
fromKansas City Star
5 days ago

Missouri school district turned Taylor Swift-Travis Kelce proposal to viral gold

Willard Public Schools used Taylor Swift and Travis Kelce's engagement announcement to create a timely, viral social media campaign that drove widespread community engagement.
#celebrity-engagement
fromDeadline
6 days ago
Social media marketing

Taylor & Travis Engagement Is True Love As The Ultimate Marketing Touchdown: "A Masterclass On How To Control Your Brand"

fromDeadline
6 days ago
Social media marketing

Taylor & Travis Engagement Is True Love As The Ultimate Marketing Touchdown: "A Masterclass On How To Control Your Brand"

Social media marketing
fromForbes
6 days ago

Social Media Tips For Business Owners Who Hate Self-Promotion

Authentic social media self-promotion builds a personal brand, positions owners as industry thought leaders, and can increase business revenue.
Social media marketing
fromThe Drum
6 days ago

Swiftly jumping on the bandwagon? Use your wits

Brands should only join trending cultural moments when aligned with brand strategy and authentic personality to drive long-term growth.
Social media marketing
fromModern Retail
1 week ago

CMO Strategies: How marketers are spending and measuring across social media in 2025 - from Meta to TikTok

Social media remains the dominant marketing channel (92% usage) for content-driven brand building, but ad spend growth faces geopolitical and platform-specific risks.
fromSocial Media Explorer
1 week ago

Your Playground is a Content Goldmine: How to Showcase Themed Structures on Social Media - Social Media Explorer

A great playground is the heart of a community. It's a place for laughter, for friendship, and for adventure. But a truly special themed playground-a castle, a pirate ship, a dinosaur dig site-is something more. It's a launchpad for the imagination. It's not just a place to play; it's a world to explore. For any park district, school, or community that invests in creative themed playground structures, the marketing potential is immense.
Social media marketing
Remodel
fromSocial Media Explorer
1 week ago

Beyond the Before-and-After: Tips for Using Social Media to Sell Rubber Flooring - Social Media Explorer

Use social media visual storytelling and dramatic before-and-after content to showcase rubber flooring transformations and drive leads.
fromCNET
1 week ago

AI Is Taking Over Our Social Media Feeds, but Maybe Not How You Expect

Generative AI is widely used by social media professionals for efficiency, but it risks producing mass-produced superficial content and undermining authentic human connection.
#work-life-balance
fromAol
1 week ago
Marketing

Duolingo's top social media manager says she had more professional success when she didn't separate life and work

fromBusiness Insider
1 week ago
Social media marketing

Duolingo's top social media manager says she had more professional success when she didn't separate life and work

fromAol
1 week ago
Marketing

Duolingo's top social media manager says she had more professional success when she didn't separate life and work

fromBusiness Insider
1 week ago
Social media marketing

Duolingo's top social media manager says she had more professional success when she didn't separate life and work

fromBioPharma Dive
1 week ago

MAHA may take aim at pharma DTC ads

In the upcoming report, health leaders may seek to crack down on DTC ads, particularly on social media where telehealth companies use "deceptive" marketing tactics, according to draft strategy documents published by Politico. The leaked draft strategy contains policy recommendations from a group assembled by President Donald Trump and Kennedy, and its objectives could change before the official version is published. The White House stated it delayed the report's release to coordinate the schedules of officials involved in creating it, Politico reported.
Public health
Marketing
fromFortune
2 weeks ago

Liquid Death brand partnerships are like taking the 'Saturday Night Live' stage, exec says

Liquid Death's unique collaborations emphasize strange humor and engage a broad audience, enhancing brand visibility and social media presence.
fromInc
2 weeks ago

This Social Media Manager Turned Her Mistake Into a 277 Percent Sales Lift

So far, these Ryan-themed TikToks have reached more than three million views collectively and achieved the highest social media engagement for Sweet Loren's to date.
E-Commerce
Marketing tech
fromSmartasset
2 weeks ago

Social Media Software Options for Financial Advisors

Social media is a powerful marketing tool that financial advisors can effectively leverage for client engagement.
fromTheWrap
2 weeks ago

How HBO's Social Media Blitz Catapulted 'The Gilded Age' Finale to a Series High | Exclusive

Social media engagement and viewer ratings for 'The Gilded Age' surged significantly in Season 3, reflecting a shift in marketing strategy.
fromWE AND THE COLOR
2 weeks ago

Pro Instagram Photoshop Mockup: Perfect Your Social Feed

A powerful Instagram presence is no longer optional; it is essential for modern brand identity.
Marketing tech
#entrepreneurship
fromInc
3 months ago
Social media marketing

Barbara Corcoran Just Shared Her 3 Secrets for Social Media Success

fromInc
3 months ago
Social media marketing

Barbara Corcoran Just Shared Her 3 Secrets for Social Media Success

fromwww.theguardian.com
3 weeks ago

Commodifying themselves': the ordinary people posting Instagram sponcon to profit off friends

Shelbi Howell, a 32-year-old stay-at-home mom, utilizes social media apps like ShopMy and LTK to earn money by sharing her outfits and inviting viewers to purchase them via her links. This demonstrates that ordinary individuals, not just traditional influencers, can monetize their online presence.
E-Commerce
fromForbes
3 weeks ago

5 ChatGPT Prompts To Write Perfect Social Media Hooks In Seconds

Hooks are crucial for engagement in writing, including social media posts.
#influencer-marketing
fromDigiday
1 month ago
E-Commerce

Brands are discovering their sales associates are among their most valuable influencers

fromModern Retail
2 months ago
E-Commerce

Best Buy, Lowe's chief marketing officers explain why they launched new influencer programs

Influencer marketing is evolving with big retailers launching creator programs to adapt to modern consumer interactions.
fromMarketing Dive
2 months ago
Social media marketing

How Dove's first creator-led campaign paves way forward for Unilever

Unilever's new CEO is pivoting towards a social-first advertising strategy, allocating 50% of ad spend to influencers and creator content.
fromDigiday
1 month ago
E-Commerce

Brands are discovering their sales associates are among their most valuable influencers

fromForbes
1 month ago

A Guide To Creating An Effective Social Media Marketing Plan

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren't just places to scroll—they're places to sell.
Social media marketing
fromwww.housingwire.com
1 month ago

How a Top LA Agent is Rebuilding her Life After the Fires One Reel at a Time

Many Realtors hesitate to share their true selves on social media for fear of oversharing. Authenticity, however, can significantly enhance social media marketing efforts.
Real estate
fromForbes
1 month ago

5 LinkedIn Hacks To Dominate Your Niche Without Paid Ads

Transforming your LinkedIn presence relies on strong opinions and authenticity, not ad spending.
fromHubspot
1 month ago

Tasting marketing: What a viral YouTube star wishes marketers knew

Max Miller does not conform to typical best practices for YouTube content creation. "I break all of the rules. And not on purpose; it's just that I didn't know the rules," he says, attributing his success to creating content that genuinely interests him and resonates with others. Miller emphasizes the importance of personal interest in content creation, stating, "If I'm making content that I want to watch, and that I'm interested in, there are bound to be other people who are interested in it." He suggests that even in less appealing industries, finding an engaging angle can attract an audience.
Digital life
fromClickUp
1 month ago

Top Loomly Alternatives for Smarter Social Media Management

Loomly is a popular tool for social media marketers but has limitations in analytics and automation as team needs grow.
fromSocial Media Explorer
1 month ago

The Dos and Don'ts of Using Social Media to Sell Music Products - Social Media Explorer

Selling music products online through social media requires a strategic plan focused on branding, audience engagement, and authenticity.
fromSocial Media Explorer
1 month ago

4 Tips for Using Social Media to Sell the Benefits of Log Homes - Social Media Explorer

Log homes attract buyers through strong visuals, storytelling, audience interaction, and showcasing lifestyle.
E-Commerce
fromSocial Media Explorer
1 month ago

7 Social Media Strategies to Attract New Clients to a Pool Franchise - Social Media Explorer

Owning a pool franchise provides valuable community services and can thrive with targeted social media strategies.
fromSocial Media Explorer
1 month ago

A Guide for Marketing Shade Solutions on Social Media Channels - Social Media Explorer

Targeted social media promotions should focus on specific shade solutions while showcasing their practical functionality and aesthetic appeal through visually engaging content.
E-Commerce
fromSocial Media Explorer
1 month ago

3 Ideas for Crafting a Social Media Plan to Sell Final Drive Motors - Social Media Explorer

A marketing plan on social media is essential for effectively reaching potential leads when selling final drive motors.
Marketing
fromSocial Media Explorer
1 month ago

How to Create a Social Media Plan to Market Stock Options to Employees - Social Media Explorer

Marketing stock options effectively engages and informs both current and prospective employees to enhance long-term commitment.
#linkedin-strategy
fromForbes
3 months ago
Social media marketing

The LinkedIn Commenting Strategy That Grows Your Personal Brand Fast

fromForbes
3 months ago
Social media marketing

The LinkedIn Commenting Strategy That Grows Your Personal Brand Fast

#linkedin
fromBusiness Insider
1 month ago

I'm opening gourmet grocer Meadow Lane in New York. I use TikTok to test the menu.

Meadow Lane is a new gourmet grocery store in Tribeca, New York City, founded by Sammy Nussdorf.
#digital-advertising
fromModern Retail
1 month ago
E-Commerce

Brands are embracing partnerships with accounts like SubwayTakes as they move away from traditional influencer spots

Startup brands are partnering with creators for authentic, engaging marketing rather than traditional influencer promotions.
fromForbes
3 months ago
Social media marketing

Understanding Gen A To Z: Why You Shouldn't Take A One-Size-Fits-All Approach When Advertising On Social Media

Brands must adapt their advertising strategies to engage younger generations differently, particularly via unique social media channels like Snapchat.
fromModern Retail
1 month ago
E-Commerce

Brands are embracing partnerships with accounts like SubwayTakes as they move away from traditional influencer spots

Social media marketing
fromForbes
3 months ago

Understanding Gen A To Z: Why You Shouldn't Take A One-Size-Fits-All Approach When Advertising On Social Media

Brands must adapt their advertising strategies to engage younger generations differently, particularly via unique social media channels like Snapchat.
fromTasting Table
1 month ago

The Smart Business Strategy That Keeps Crumbl Customers Coming Back - Tasting Table

Crumbl utilizes a rotating selection of 170 cookie recipes to create scarcity and novelty, boosting customer engagement and retention.
fromFlipboard
1 month ago

Inside the viral success of SharkNinja | Flipboard

Mark Barrocas emphasized how SharkNinja's rise in marketing success is attributed to the effective utilization of social media, which is now their primary tool for outreach.
Marketing
fromInc
1 month ago

Why a Goofy Mascot Could Be Your Marketing Team's Secret Weapon

OleHenriksen launched an Instagram account centered around a character named Glazy the Peach, who personifies the brand and narrates her journey to skincare recovery after losing her glow.
Marketing
fromSocial Media Today
1 month ago

Meta Adds New Facebook and Instagram Management Options for Third-Party Platforms

AI-enabled organic creator content is now surfaced, allowing better recommendations for branded partnership ads.
fromClickUp
1 month ago

Free Professional Social Media Proposal Templates to Win Clients

Social media proposal templates are pre-designed documents that help marketers, freelancers, and agencies pitch their services to potential clients in a clear and strategic way.
Marketing
fromMarketing Dive
2 months ago

Powerade powers up user-generated content challenge on TikTok

Powerade's new Xtra Sour line leverages TikTok's Branded Mission platform for a social challenge encouraging creators to produce content using #XTRASourMode.
E-Commerce
fromDigiday
2 months ago

How Gen Z is reshaping shopping - and what it means for Gen Alpha

More than half of Gen Z discovers products on social platforms, especially TikTok, Instagram, and YouTube, signaling a major shift in shopping habits.
Marketing tech
fromRetail Dive
2 months ago

Unilever acquires Dr. Squatch, valuing brand's viral marketing to Gen Z men

Unilever's acquisition of Dr. Squatch reflects its strategy to strengthen its portfolio with premium brands and expand into the fast-growing mens' grooming market.
Growth hacking
fromThe Verge
2 months ago

What a set of knockoff headphones taught me about headphones - and knockoffs

Picun F8 Pros are cheaper alternatives to AirPods Max but lack the same quality.
Social media marketing can influence purchasing decisions significantly.
fromForbes
2 months ago

Creating More Social Media Content, Smarter: Strategies That Scale

The role of social media in marketing has never been bigger or more demanding. Brands can no longer get by posting the same asset across every channel.
Social media marketing
fromwww.theguardian.com
2 months ago

I didn't sleep for 45 days': the people who raffle off their homes

Natalie Rowcroft, against skepticism from her husband and community, successfully raffled her house during the pandemic, sparking engagement and ticket sales through social media.
Fundraising
Marketing tech
fromThe Verge
2 months ago

Reddit will help advertisers turn 'positive' posts into ads

Reddit's new feature enhances advertising by showcasing positive user contributions underneath ads.
Marketing tech
fromAol
2 months ago

Sisters Power Nectar to $10.6M Funding, Unveil Game-Changing Marketing Tech

Nectar Social AI raises $10.6 million to revolutionize digital marketing through AI-driven social engagement.
#facebook
fromForbes
2 months ago

Why Your Facebook Ads Aren't Working And What You Can Do Instead

Ad campaigns require strong creativity and uniqueness to achieve higher conversion rates.
The competition in advertising has increased, making it challenging for ads to convert.
#real-estate
fromSocial Media Explorer
2 months ago
Social media marketing

A Real Estate Agent's Guide to Using Social Media to Sell Vacation Homes - Social Media Explorer

Social media marketing is essential for real estate agents to reach potential vacation home buyers.
fromSFGATE
3 months ago
LA real estate

Meet the Tampa Agent Whose Snarky Home Tour Roast Videos Are Going Viral

Breanna Banaciski's humorous TikTok videos are redefining real estate marketing and captivating audiences quickly.
LA real estate
fromSFGATE
3 months ago

Meet the Tampa Agent Whose Snarky Home Tour Roast Videos Are Going Viral

Breanna Banaciski's humorous TikTok videos are redefining real estate marketing and captivating audiences quickly.
Social media marketing
fromSocial Media Explorer
2 months ago

6 Social Media Marketing Ideas to Grow Your Franchise Location - Social Media Explorer

Social media marketing is essential for attracting customers to franchise locations.
Localized content and influencer partnerships can significantly enhance social media strategies.
Understanding target audience behavior on social media platforms is crucial for success.
fromEntrepreneur
2 months ago

Learn How to Create Profitable Online Content for Only $25 | Entrepreneur

Studies show online audiences prefer videos over text, making it vital to focus on video content creation strategies for successful engagement and marketing.
Social media marketing
Marketing tech
fromMedium
3 months ago

How I figured out YouTube Shorts Thumbnails MATTER ( and FIXED 'EM! )

Thumbnails are crucial for attracting views and engagement on social media content.
Utilizing Instagram's features creatively can enhance visibility for products.
fromMedium
3 months ago

How I figured out YouTube Shorts Thumbnails MATTER ( and FIXED 'EM! )

Thumbnail editing significantly impacts video visibility and engagement on platforms.
Using video listings effectively increases sales and user interaction.
Experimenting with different types of media can yield better results in marketing strategies.
fromAWeber
3 months ago

How to Promote Your YouTube Channel: 9 Proven Strategies for More Subscribers

Many of the most effective tactics to promote your YouTube channel are free, including optimizing content for search, engaging with viewers, and sharing across platforms.
Social media marketing
Renovation
fromBusiness Insider
3 months ago

I flip homes in the Hamptons. I made $360K on Airbnb last year, and my Instagram following helps me save on renovations.

Blythe Graham-Jones transitioned from advertising to full-time home renovation and flipping in the Hamptons.
fromwww.stacksocial.com
3 months ago

The Essential AI & ChatGPT For Beginners Bundle

SkillSuccess provides extensive online courses for self-paced skill development, including effective social media marketing strategies.
fromMedium
3 months ago

How I figured out YouTube Shorts Thumbnails MATTER ( and FIXED 'EM! )

"Good thumbnails not only attract clicks but are also a significant factor in enhancing audience engagement, leading to increased sales and user interaction on platforms like YouTube and Instagram."
Marketing tech
fromSocial Media Explorer
3 months ago

Why Quirky, Aesthetic Products Dominate Social Media - Social Media Explorer

Quirky, aesthetic products are dominating social media trends and enhancing consumer engagement.
Gen Z prioritizes aesthetics and uniqueness in purchasing decisions, influencing brand strategies.
fromCreative Boom
3 months ago

Dan Knowlton on how to make content audiences genuinely love

"Advertainment is our unique approach that fuses advertising with entertainment. Instead of pushing traditional, sales-heavy content that people tend to scroll past, we create content that audiences actually want to watch."
Marketing tech
fromAdweek
3 months ago

Nutter Butter's 5 Takeaways from Two Years of Being Weird on Social

Nabisco's Nutter Butter revitalizes marketing through bizarre and surreal social media campaigns, resulting in increased engagement and brand penetration.
UK news
fromwww.standard.co.uk
3 months ago

Revealed: The illegal truth behind some of London's top restaurants

Uncle Paul successfully markets his dim sum restaurant on social media despite facing legal issues with illegal employment practices.
Marketing tech
fromDeadline
3 months ago

Meta Introduces Threads Video Ads, Reels Trending Positions And Other New Options For Advertisers

Meta introduces new ad innovations including Threads video ads and enhanced Facebook Reels placements, leveraging AI for more immersive advertising.
New formats for Facebook and Instagram ads aim to enhance engagement and capture user attention.
fromEntrepreneur
3 months ago

MrBeast Celebrates Birthday With New Deals, Promoted X Posts | Entrepreneur

MrBeast leveraged paid advertising on X to bolster engagement and celebrate his 27th birthday, reflecting strategic marketing practices.
Social media marketing
fromForbes
3 months ago

4 Strategies To Hit 10,000 LinkedIn Followers This Year

Develop a strategic approach to LinkedIn to grow followers intentionally and meaningfully.
Consistently post three different types of content weekly to maintain engagement.
Focus on building relationships by connecting thoughtfully with potential clients.
Social media marketing
fromMarketing Dive
4 months ago

Pantene turns Alix Earle's viral TikTok post into collection, campaign

Pantene collaborates with Alix Earle for a limited-edition campaign called 'Unexpired Pantene,' leveraging social media trends and consumer curiosity.
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