#social-media-marketing

#social-media-marketing

With digital trends accelerating, it's more important than ever that marketers know how to build strong, data-driven marketing strategies. Data-driven marketing is a type of marketing strategy that is based on using consumer information to develop and optimize marketing campaigns and messaging. It is extremely impactful because marketing efforts are based on online trends and are specifically tailored to the organization's target audience.

Davidson, a professional photographer and owner of Glasgow-based Studio Snap, is celebrating his strongest trading year to date, with revenues up more than 70 per cent in 2025. The surge follows his memorable appearance on series two of The Traitors, which turned him into a familiar face for millions of viewers, and, unexpectedly, a powerful brand amplifier for his business.

Wonder Project quietly enlisted a group of eight social media creators last year to help promote shows such as Amazon Prime Video's " House of David " and the upcoming family drama "It's Not Like That." The creators were given broad access to Wonder Project series, including early screeners, set visits, clips and other assets that are ready-made for creators to craft social media posts that help spread the word about the shows.

A Verizon outage started a few hours ago and has led to customers seeing nothing but an SOS option if they are trying to use the cellular service. In response, a post by T-Mobile went viral because it doesn't mince words: "T-Mobile's network is keeping our customers connected, and we've confirmed that our network is operating normally and as expected. However, due to Verizon's reported outage, our customers may not be able to reach someone with Verizon service at this time."

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing clients. Approximately 40% of advisors use social media as a marketing tool, according to a 2024 Kitces report titled "How Financial Planners Actually Market Their Services." A social media marketing plan template offers a starting point for developing, implementing and monitoring outreach campaigns. Add new clients and AUM at your desired pace with SmartAsset's Advisor Marketing Platform.

O'Leary's modern money-making idea is to "sell customer acquisition with social media." In essence, he said he would create video content for a business and ask for $100 for every paying customer he earned them. "You'd be amazed at how many business owners have no idea how to use social media, and if you've grown up with a phone in your hand, you do," he said. "It's the best side hustle there is: understanding how to make content for social media."

If Kevin O'Leary woke up broke tomorrow, he wouldn't panic, pout, or panic-buy a lottery ticket. He'd do what millions of people are already trying to do every day-turn their phone into a paycheck. Because in a world where everyone's trying to become a content creator, monetize their Facebook page, or figure out what exactly "engagement" means, O'Leary says there's a better, faster way to make real money.

Doing 'Bowlmates' is a step in a direction for brand social that allows the social industry and marketers to find different ways to reach different communities,

There is a direct correlation between our social presence, our community mentions, and the commercial performance,

Social media has become an essential marketing channel for entrepreneurs, yet finding time to maintain an active presence remains a major challenge. For busy business owners, the constant pressure to create engaging content, respond to comments, and stay visible across multiple platforms can feel overwhelming. The reality is that effective social media engagement requires strategy, not just sporadic posting. Many entrepreneurs struggle to balance social media management with their core business responsibilities.

In the days leading up to Black Friday, brands like Tower 28, JVN Hair and Material Kitchen have taken to social media to ask followers for forgiveness and to say "sorry." The catch: They're apologizing for their products being too good. "To everyone who started using Meltdown and suddenly stopped cancelling plans because of a breakout - we owe you an apology," Blume Skincare wrote on Instagram earlier this month.

"To everyone who started using Meltdown and suddenly stopped cancelling plans because of a breakout - we owe you an apology," Blume Skincare wrote on Instagram earlier this month. "Our Drying Lotion is causing breakouts to pack their bags and leave overnight, which has reportedly caused shock, awe, and an unreasonable amount of compliments," Mario Badescu said. "We are truly sorry that our candy tastes so good. But we can't help it," low-sugar gummy brand SmartSweets chimed in.

Social media has become an increasingly vital communication tool in modern tourism marketing, driven by the rapid advancement of mobile internet and smart tourism infrastructure (Li et al., 2021; Leung et al., 2023). Compared with traditional social media, its information dissemination presents the characteristics of fragmentation, timeliness, and social fission (Ho et al., 2012). In recent years, numerous studies have found that tourism information on social media can help enhance tourists' desire to travel (Zhao & Zhou, 2021; Cheung et al., 2022). Tourism information quality is the extent to which it satisfies travelers' needs (Yeap et al., 2014), which is mainly divided into content quality (relevancy, value-added, completeness, timeliness, and interestingness) and non-content quality (amount of information, page design).

But move over, Chick-fil-A and KFC, because there's another chicken joint on the block. It's Dave's Hot Chicken, a company that's exploded over the past few years. Chances are, if you're on foodie social media, you've seen a lot about the company. But whether you've tasted the chain's chicken yet or not, there's probably some things you still don't know about the brand.

The Mandai Wildlife Reserve, a tourist park in Singapore, posted a video late last year that became a viral hit: two of its millennial-age employees, wearing staff uniforms, described the park using Generation Z lingo. "Pop off, queen," one of them dryly intones. "Slay," says another. "We let our Gen Z intern write the marketing script," was the video's headline -- which quickly became a meme across social media, with dozens of brands offering their own spin.

Trends can make or break a brand. One viral post can put a business in front of millions overnight. But as quickly as the views rise, they can fall. The real skill isn't going viral; it's staying relevant once the noise fades. The brands that last are the ones that see trends early, act fast, and know how to turn fleeting attention into lasting connections.

The spidonut first appeared innocently enough, as part of a rather generic Halloween menu rolloutlast October. "No tricks, just treats" the brand posted with a series of ghost emojis, promoting its spider confection on Instagram alongside a purple trick-or-treat tub of munchkins. (Honestly, it was meh at best.) The spider doughnut wasn't even new - since 2017 Dunkin's Halloween lineup has included a similar treat with an orange coat of frosting. But apparently the new purple hue unleashed some evil inside that munchkin center.

Social media platforms such as TikTok and Instagram have made it easier than ever to get noticed by the world. How does it feel when your business is at the centre of a viral trend? Spend any time on social media and it won't be long before you see footage of some holiday mishap accompanied by the ironic voiceover, "Nothing beats a Jet2 Holiday." The travel firm's upbeat theme music and tagline has become an internet meme unit.

As a tree service owner, your business is built on a foundation of skill, safety, and trust. You are the expert that homeowners call in a high-stakes situation, whether it's to remove a massive, dangerous tree looming over their house or to clean up after a major storm. For years, a great reputation was built by word-of-mouth and a logo on the side of your truck. But in today's digital world, that trust-building process starts online.

I'm thrilled to bring this story to life and work with some of the funniest and most brilliant people I know,

"It just kind of snowballed almost out of my control," she said. "I would drive by this little shop here, and it was just a dark hole on this side of School Street, and I just visualized and felt like I needed to be here inside this building, and it just worked out in the most wonderful way."

JoAnna Garcia Swisher will play the guest character of Kenzie and her character description, as reported by Deadline, reads as follows: ''A local Knoxville influencer who has been hired to represent Happy's Place for their upcoming social media marketing campaign and all of it is much to Bobbie's chagrin.'' JoAnna Garcia Swisher is the next Reba alumna to join the NBC sitcom after McEntire, Peterman, Steve Howey and Christopher Rich. Both Rich and Howey appeared as guest characters in Happy's Place Season 1.

Motto by Hilton's "Guest Quests" series seeks to imbue travelers with a feeling of "main character energy," a bit of internet slang that refers to people seeing themselves as the protagonist in a larger story. To that end, the effort takes a page from video games while leveraging influencers to highlight hotel experiences that Gen Z and millennial consumers may value. Motto by Hilton developed "Guest Quests" with Movers+Shakers, an agency that focuses on social-first marketing.

The night is young in Flatiron. Finance bros with gray vests and backpacks and women in jeans and sweaters are still walking home from work. In the middle of 25th St, a man opens a red stanchion and ushers us toward a guard who stamps invisible ink on our wrists. We're each given a black plastic bag with a tear tab to lock our phones in for the night. We enter a silvery elevator, which takes us to the 38th floor.

Laura Hiros, Sales Education Manager at Mary Kay Inc. for the Latin America region (LATAM) recently spoke at a major direct selling conference to showcase how millions of Mary Kay Independent Beauty Consultants have embraced a "phygital" strategy. Whether in-person or online, Laura and her team empower Mary Kay small business owners to expand their reach and engage with confidence in a new era of social connection.

When the indie fragrance brand Phlur first launched in 2022, it was only available online-meaning customers had to buy its perfumes without ever smelling them. At the time, creative director Chriselle Lim wasn't sure whether anyone would actually want to take that risk. But after she posted on TikTok that the signature fragrance "Missing Person" was inspired by her own experience with "the smell of a heartbreak," the orders started flooding in.