"Sam Smith has entered their food influencer era. This week, what appears to have once been their secret Instagram food account went rather public. The account, SamServed, has posts that date back to November of last year, in which Smith waxes poetic about a Copenhagen restaurant called Kebabistan. Now, the account is quickly gaining followers."
"Finstas (for the uninitiated, fake Instagrams) are an increasingly common and strategic marketing tool for celebrities, ostensibly humanizing them and adding a little texture to their glossy lives. Martha Stewart has one, Kendrick Lamar has one, and now Sam Smith has joined the pack. Their finsta veers more into food finsta territory, as the singer shares their favorite eating experiences and bites."
"Despite the somewhat manufactured 'pop stars, they're just like us' nature of some celebrity finstas, Smith's feels actually candid and kind of charming-and they have good taste, as far as I can tell!"
Sam Smith has made their previously private food Instagram account, SamServed, public this week. The account, which dates back to November, features Smith sharing their favorite dining experiences and restaurants, including Copenhagen's Kebabistan and San Francisco establishments like Mission Chinese and Molinari Delicatessen. With approximately 11,000 followers, the account contrasts sharply with Smith's main Instagram's 14 million followers. Smith's food finsta appears candid and charming, showcasing genuine enthusiasm for culinary experiences. Celebrity finstas have become strategic marketing tools for humanizing public figures, with Martha Stewart and Kendrick Lamar also maintaining accounts. Smith's food-focused finsta demonstrates authentic taste and engagement with local dining scenes.
Read at Bon Appetit
Unable to calculate read time
Collection
[
|
...
]