Here's Why Even 'Boring' Small Businesses Need Social Media Marketing

"If you think your small business is too "boring" or "unsexy" to need social media marketing, think again. Social Media Today reports that over 72% of people use social media for brand research and to learn more about products or services they're thinking about buying. You wouldn't buy from a business without doing at least a little bit of research, right? The same goes for your potential customers. When you think of social media as a research channel, the game changes."

"According to Marketing Scoop, 49% of people visit a brand's social media pages before buying from their website. They want to feel confident that they're buying from the right company. By consistently showing up on social media and sharing social proof by way of client success stories, before-and-afters, testimonials, or showing the human side of your business (such as behind-the-scenes content or your team members), all of this helps build trust. Trust, in turn, can increase sales."

Social media functions as a research channel where over 72% of people look for brand information before buying. Potential customers use social platforms to evaluate credibility and reputation, making social presence important for all businesses, including those considered boring. Regular posting of client success stories, before-and-afters, testimonials, and behind-the-scenes content showcases social proof and humanizes the business. Nearly half of consumers visit brand social pages before purchasing, so consistent visibility builds trust and can increase sales. Active social use also differentiates businesses in industries where competitors post little or nothing, improving discoverability without needing to follow fleeting trends.

Read at Forbes