About 71% of customers are more likely to make a purchase after seeing a recommendation on social media, highlighting the significant influence of social proof.
Social Proof Backfire: The Marketing Mistake Costing You Conversions
The anti-drug campaigns meant to deter use were hindered by the same effect. They showed that drug use was a big enough problem to require national ads.
Why Crypto Memes Hijack Your Brain, and How to Resist
Viral crypto memes leverage reward pathways in the brain, creating a sense of FOMO (Fear Of Missing Out). Social proof and community reinforcement amplify the perceived value of meme coins, even without fundamentals.