#social-proof

#social-proof

Brands that succeed in the attention economy have PR strategies that create visibility. They prioritize media coverage, awards, and social proof to position themselves as key players.

"You can't expect customers to take your word for it when it comes to product value. Testimonials are social proof that helps prospects understand the usefulness and features of your product through past success stories."

About 71% of customers are more likely to make a purchase after seeing a recommendation on social media, highlighting the significant influence of social proof.

The anti-drug campaigns meant to deter use were hindered by the same effect. They showed that drug use was a big enough problem to require national ads.

Viral crypto memes leverage reward pathways in the brain, creating a sense of FOMO (Fear Of Missing Out). Social proof and community reinforcement amplify the perceived value of meme coins, even without fundamentals.