#user-generated-content
#user-generated-content

Hosts of 'The Marketing Happy Hour' Share Their Best Strategies | Entrepreneur

Success on social media requires a solid strategy involving understanding competitors, target consumers, and being authentic. [ more ]

WWD

The 10 Beauty Gifting Campaigns Driving the Most Influencer Interest in 2023

Focus on product performance-focused UGC for influencer gifting campaigns with micro- and nano-influencers for higher engagement.

Brands should consider the popularity, novelty, and value of their products to generate interest in influencer gifting campaigns. [ more ]

The Drum

'True human influence' and nostalgia: How creators supercharge travel marketing

Content creators are influential in travel marketing by leveraging nostalgia and human influence.

User-generated content builds relatability and authenticity, bridging the gap between brands and consumers. [ more ]

Mashable ME

Female creators and UGC content dominate the influencer marketing industry, new report finds

The influencer marketing market size is expected to reach $19.8 billion in 2024.

Female creators dominate, and Instagram and TikTok are top platforms for influencer collaborations. [ more ]

Mashable India

Female Creators And UGC Content Dominate The Influencer Marketing Industry, New Report Finds

The influencer marketing market is projected to grow to $19.8 billion in 2024

Female creators make up 70% of Collabstr's influencer profiles [ more ]

moreinfluencer-marketing

social-media-marketing

Social Media Explorer

4 days ago

Social Media Marketing: Navigating Innovative Content Trends for 2024 - Social Media Explorer

Brands need to focus on authenticity and user-generated content to engage effectively with audiences in social media marketing. [ more ]

Inc.com

How Marc Jacobs Cracked the Code for Going Viral on TikTok

Using creators for user-generated content can increase engagement and success on social media platforms, as seen with Marc Jacobs on TikTok. [ more ]

Blavity News & Entertainment

3 weeks ago

This Beauty Founder Credits TikTok Shop For Putting Her On Track To Earn $6M In Monthly Sales - Blavity

Entrepreneurs are leveraging social media, specifically TikTok, for significant business growth and sales increase. [ more ]

Social Media Today

Web design

8 Tips To Boost Your Facebook Page Engagement [Infographic]

Post native videos

Engage meaningfully and use user-generated content [ more ]

Social Media Today

Web design

8 Tips to Boost Your Facebook Page Engagement [Infographic]

Post native videos for engagement

Leverage user-generated content for more interaction [ more ]

London Business News | Londonlovesbusiness.com

moresocial-media-marketing

Why incorporating user-generated content on social media will increase sales

UGC is real and relatable, building trust with customers.

Encourages engaging conversations and strengthens brand visibility. [ more ]

Entrepreneur

4 days ago

How to Build Lasting Brand Loyalty and Trust With Gen Z | Entrepreneur

Understanding Gen Z habits & values is crucial for successful marketing; prioritize authenticity & social responsibility to build lasting connections. [ more ]

Engadget

The FTC is probing Reddit's AI licensing deals

The FTC is investigating Reddit's AI licensing deals

Reddit's user-generated content licensing is vital for revenue growth [ more ]

TechCrunch

Digital life

Reddit downplays risks of developer backlash, decentralized social media in its IPO filing | TechCrunch

Reddit's IPO forthcoming, but complications like API pricing issues not fully addressed.

Reddit's push to lock down user-generated content for AI training led to backlash among the community. [ more ]

Engadget

Reddit reportedly signed a multi-million content licensing deal with an AI company

Reddit signed a $60 million deal with an AI company for API access, potentially setting a model for future contracts.

Reddit aims to charge companies for API access to train chatbots on posts and comments, even facing consequences like community shutdowns. [ more ]

Social Media Today

4 months ago

Digital life

Reddit Shares New Insights into its Rising Value as a Trusted Chanel for Product Research

Over half of US shoppers have concerns over the quality and legitimacy of product discovery channels.

Reddit is becoming the most trusted channel for product recommendations and information. [ more ]

TechCrunch

YouTube dominates TV streaming in U.S., per Nielsen's latest report | TechCrunch

YouTube tops TV streaming with 8.6% usage, followed by Netflix at 7.9%. YouTube reigns for 12 months.

Preference for user-generated content emerges with 1 billion daily TV hours. Creators see 400% TV watch time increase. [ more ]

Social Media Explorer

3 months ago

Collabstr Unveils the Trends and Stats in the 2024 Influencer and Creator Economy - Social Media Explorer

The influencer marketing market is projected to reach $19.8 billion in 2024, growing at a rate of 13.7%

The global creator economy is expected to reach $528.39 billion in 2030, driven by in-app monetization features [ more ]

GSMArena.com

4 months ago

Mobile UX

TikTok becomes the first app to reach $10 billion in-app spending in 2023

In-app spending is projected to rise by 11% in 2023, driven by demand for video platforms and user-generated content apps.

TikTok became the first app to surpass $10 billion in in-app spending, thanks to a tipping system and live streaming features. [ more ]

moretiktok

InfoWorld

6 days ago

Online marketing

Social media is a rip-off

Social media users create value but do not reap financial benefits. [ more ]

Digiday

5 days ago

Marvel Studios, eBay, HelloFresh and Peacock are Digiday Content Marketing Awards winners

Brands used video content, personalization, and collaboration to engage audiences in Digiday Content Marketing Awards. [ more ]

Forbes

Council Post: How To Navigate Algorithm Changes In 2024 To Earn A Top Spot On SERPs

Securing a top spot on SERPs is crucial for brand visibility and credibility, but it's becoming increasingly challenging due to algorithm changes and rising competition. [ more ]

ReadWrite

2 weeks ago

What is Lemon8, who owns it and is it safe?

Lemon8 is a new social media app focusing on user-generated content with a unique emphasis on categorization and monetization opportunities. [ more ]

Medium

Why the internet is full of "digital junk mail"

User-generated content is reshaping online preferences towards short-form, fleeting content.

Digital platforms are encouraging the spread of poor images, like low-resolution and quickly distributable content. [ more ]

Observer

YouTube Shorts' Head of Creator Community Deciphers the Influencer Economy

The importance of content creators on social media platforms is crucial for success.

Creators like Tiffany Matloob play a key role in helping build systems for creators to be seen. [ more ]

Forbes

How To Increase Brand Trust By Upping Your Social Proof Game

Social proof is crucial for brand credibility and influencing consumer behaviors.

Customer testimonials and user-generated content boost brand trust and authenticity. [ more ]

WIRED

Writing

What Happens When a Romance Writer Gets Locked Out of Google Docs

Users' content disappeared from LiveJournal, leading to the creation of alternative platforms like DreamWidth and Archive of Our Own. [ more ]

Kotaku

Video games

Fortnite Now Lets You Make Your Own Lego Games Inside It

Players can create and share Lego-themed games in Fortnite.

The Lego Group will receive a 15% cut of the money made through Epic's engagement-tracking revenue-sharing policy. [ more ]

Polygon

Video games

You can now make and share your own Lego Fortnite islands and games

Epic Games launches Lego Fortnite tools for Unreal Editor

Lego Fortnite islands must adhere to family-friendly rules like E10+ rating. [ more ]

GameSpot

Video games

PUBG Getting Destructible Environments And Switching To Unreal Engine 5

PUBG is getting destructible environments for added strategy

Switching to Unreal Engine 5 and planning user-generated content platform. [ more ]

BGR

Social media marketing

Google Maps can show social media posts from your favorite places - here's how

Google Maps offers more than navigation, providing details like business hours and user-generated content.

New feature integrates social media profiles into Google Business Profiles, allowing businesses to link accounts for visibility. [ more ]

Futurism

Man Running AI-Powered Porn Site Horrified by What Users Are Asking For

AI technology is reshaping the porn industry, allowing for the creation of personalized content.

Challenges arise with user-generated AI porn content, raising ethical and legal concerns. [ more ]

Futurism

Mysterious Entity Paying Reddit $60 Million to Train AI With Users' Posts

Demand for human-generated data to train AI models is causing drama, lawsuits, and new business deals.

AI companies are striking deals to access large repositories of human-generated content, showcasing the importance of user data in the AI industry. [ more ]

eLearning Industry

Online learning

Unlocking The Power Of User-Generated Content For Engaging eLearning

UGC boosts engagement and diverse perspectives

UGC empowers learners and fosters community [ more ]

Android Police

Lights, camera, controversy: How YouTube has evolved since its launch in 2005

YouTube started as a quirky website for sharing home videos and quickly transitioned into a global video-sharing platform.

In its early days, YouTube's success was driven by user-generated content, particularly amateur videos like cat videos and vlogs. [ more ]

www.mercurynews.com

Privacy professionals

Opinion: Gutting key internet law won't truly protect children online

Section 230 of the U.S.C. protects online platforms from being treated as publishers or speakers of user-generated content.

Section 230's protections are limited, as online services can still be held responsible for violating federal criminal laws or creating harmful or illegal content. [ more ]

Best Life

5 months ago

I've Tried 8 Popular Side Hustles and This One Is by Far the Best

70 percent of Americans are experiencing financial stress and nearly 8.4 million people have multiple jobs due to rising inflation and high living costs.

Abby Conway, a digital content creator, ranks eight popular side gigs from worst to best and shares her experience with each. [ more ]

MarTech

5 months ago