How to Survive Your Song Going Viral on TikTok
Briefly

Unofficial remixes of Cafuné's "Tek It" isolate and loop the chorus, producing versions that accumulate hundreds of thousands of views and intense listener engagement. Uploaders speed up, slow down, lengthen, or add effects to the same musical fragment, transforming a melodic refrain into repetitive, abstract stimulus. Readily available A.I.-augmented editing tools enable almost anyone to create polished alternate versions of songs, videos, texts, or images and distribute them online. Audience-driven circulation now influences which versions gain prominence and how works are interpreted, reducing creators' control and prompting frustration among artists.
A clip on YouTube with more than six hundred thousand views features only the thirty-second chorus-a soaring refrain of "I watch the moon / Let it run my mood"-looped for ten minutes straight. Hundreds of commenters below say some variation of "I literally can't stop listening to it." Another version on YouTube speeds up the chorus, compressing even more loops into ten minutes; it, too, has hundreds of thousands of views.
Other videos loop the track for longer, slow it down, or add reverb. These unofficial remixes, uploaded from unremarkable accounts, create a kind of Satie-esque audio overdose, pounding the band's melody into abstraction, pure stimulus. They also demonstrate the malleability of culture in the era of user-generated content. With A.I.-augmented editing software instantly accessible online, no piece of art can rest safely as a finished product;
Read at The New Yorker
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