"UGC stands for user-generated content. It's all the rage in the land of brands because 70% of consumers trust content created by everyday people way more than polished brand messaging or an influencer's endorsement. It makes total sense. After all, what do you believe most when you're shopping-vague promises on a brand's product page, a Roku Channel ad for the product featuring some big-name star or a video of a real customer showing exactly how they use the thing?"
"User-generated content creation is a massive industry. TikTok hashtags like #UGCcreator have racked up more than 450 million views, and 56% of brands doubled down on UGC in 2024. If you're wondering how to grab your slice of the pie and become a UGC creator, know this: The earning potential is very real. Read on, because I'm going to tell you exactly how to start UGC creation and turn your smartphone into a money machine by creating videos about products and services you love."
"Now, UGC is a paid gig. Brands hire UGC creators to produce authentic-feeling content to use in their ads. It could be a skincare demo that makes you believe in the "glass skin" trend. A TikTok showing how Notion helps organize a chaotic life. A lifestyle reel about how Airbnb made someone feel like a local in Lisboa. Or an unboxing video of that subscription stationery box that brings you pure paper joy every month (#truestory)."
User-generated content (UGC) is media created by everyday people rather than brands. Seventy percent of consumers trust content from real customers more than polished brand messaging or influencer endorsements. Brands increasingly pay creators to produce authentic-feeling videos to use in ads across categories like beauty, fitness, travel, and SaaS. TikTok hashtags such as #UGCcreator have amassed hundreds of millions of views, and over half of brands increased UGC investment in 2024. UGC formats include demos, lifestyle reels, product unboxings, and service walkthroughs. Smartphone-shot short videos can generate significant earnings for creators who produce relatable, product-focused content.
Read at Forbes
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