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fromSearch Engine Roundtable
4 days ago

Daily Search Forum Recap: October 14, 2025

Google launched the grouped ad label sponsored listing interface after months of testing. Google may have said ads are coming to AI Mode in the EU soon. Google Merchant Center clarified its misrepresentation policy. Google Ads has new optimization insights recommendations. Google is hiring a Google Discover software engineer to improve UGC content in Discover. And, a reminder, this newsletter was pre-written and scheduled, I am offlien today.
Marketing tech
Social media marketing
fromThe Drum
4 days ago

Judge of the Day: WPP's Marianne Fakinos on keeping social storytelling human

Balance AI-driven efficiency with genuine human insight to build authentic, culturally relevant influencer programs focused on quality, intention, and real creator relationships.
Social media marketing
fromForbes
4 weeks ago

Top 9 Platforms And Job Boards For UGC Creators

Build a portfolio of short, authentic product videos and use direct pitching plus UGC platforms to secure paying creator work.
fromLindsey Gamble
1 month ago

Holiday UGC Strategy: 4-Phase Playbook to Maximize December-January Sales With Creator Content & UGC - Lindsey Gamble

Phase 3: The Gifting Phase (December 1-24) Objective: Capture gift buyers with relationship-specific recommendations The Psychology: Shopping focus shifts as consumers transition from deal-hunting to purposeful gift-giving. Buyers need confidence they're choosing the "right" gift, making customer testimonials about successful gifting experiences incredibly powerful. Gift selection pressure combined with shipping deadlines creates urgency around proven products. Content Strategy: Feature gift-focused UGC with clear recipient targeting.
E-Commerce
Online marketing
fromForbes
1 month ago

Start Making Money As A UGC Creator In 7 Easy Steps

Everyday creators can earn substantial income by producing authentic user-generated videos that brands use, leveraging consumer trust in peer content and platforms like TikTok.
Fashion & style
fromGameSpot
1 month ago

How One Roblox Creator Team Made Over $150k In Real-World Dollars With A Simple Red Bow

A simple, meme-driven avatar accessory like the Big Hair Bow can generate massive sales and sustain a profitable Roblox fashion business.
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