#reddit

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revenue-growth
Fast Company
3 days ago
Tech industry

Reddit shares soar nearly 20% on first earnings report, boosting hopes of becoming the next Facebook stock

Reddit's first quarter earnings exceeded expectations, with revenue up 48% to $243 million and daily active users at 82.7 million. [ more ]
TechCrunch
2 days ago
Tech industry

Reddit tests automatic, whole-site translation into French using LLM-based AI | TechCrunch

Reddit focuses on international growth with real-time French translations and ecosystem expansion.
Revenue jumps 48% year-over-year to $243 million, unique users grow 37% to 82.7 million, emphasizing a focus on user growth and translation. [ more ]
New York Post
2 days ago
Tech industry

Reddit shares jump 14% after revenue pops in first-ever earnings report

Reddit's shares surged 14% due to strong revenue growth and profitability expectations. [ more ]
www.nytimes.com
3 days ago
Tech industry

Reddit Posts $575 Million Loss Tied to I.P.O. but Also Strong Growth

Reddit reported over $500 million loss due to stock-based compensation post-IPO, but showed strong revenue and user growth, indicating potential in digital advertising. [ more ]
morerevenue-growth
user-engagement
Digiday
3 days ago
Marketing

Reddit has big plans for search ads and a mixed feed as it adjusts to life as a public company

Reddit's quest for growth while maintaining user base and profitability is challenging but shows promise with increased engagement and ad revenue [ more ]
Fast Company
3 days ago
Tech industry

Reddit kicks off its first-ever earnings call in a very Reddit way, answering questions from users

Reddit includes users' questions in its first earnings call, plans to continue the practice for transparency and user engagement. [ more ]
Ars Technica
2 weeks ago
Marketing

Reddit, sneaky AI spam bots compete to sell you stuff

Reddit introduced Dynamic Product Ads, leveraging user discussions and engagement for ad targeting, emphasizing its focus on ad sales. [ more ]
moreuser-engagement
www.theguardian.com
3 days ago
Tech industry

Reddit's first quarterly earnings since going public: revenue and users increase

Reddit shares soared post-quarterly earnings, despite initial losses due to IPO expenses. Revenue up 48%, user traffic up 37%, aiming to grow revenue faster than costs. [ more ]
Entrepreneur
1 week ago
Tech industry

Alexis Ohanian: Reddit Turned Down Google's Offer to Buy It | Entrepreneur

Reddit rejected Google's acquisition offer due to the offer's lack of significant value and Google's plans to integrate Reddit with YouTube.
Despite rejecting the acquisition offer, Reddit has maintained a strong relationship with Google, signing a $60 million deal in February 2021. [ more ]
AdExchanger
5 days ago
Privacy technologies

Ad Blocking, Don't Call It A Comeback; Reddit's Reliance On Its Top 10 | AdExchanger

Ad blocking remains prevalent and evolving in web browsing, with third-party ad blockers gaining popularity. [ more ]
ai
Social Media Today
2 weeks ago
Marketing

Reddit Adds Dynamic Product Ads to Help Brands Reach Shoppers in the Discovery Phase

Reddit is highly commercial with 40% of new conversations related to purchases. Dynamic Product Ads are now available in public beta. [ more ]
Axios
1 month ago
Artificial intelligence

A touchy AI boost for Reddit IPO

Reddit is exploring revenue options by selling content rights to an AI company for $60 million annually.
Reddit's attempt to monetize user content could clash with the platform's community-driven ethos. [ more ]
moreai
investors
Ars Technica
1 month ago
Startup companies

Reddit faces new reality after cashing in on its IPO

Retail investors on Reddit may influence share price deliberately.
Reddit's IPO performed well with a 48% increase above IPO price. [ more ]
Social Media Today
1 month ago
Startup companies

Reddit Shares Rise in Early Trading after IPO Launch

Reddit goes public after significant restructuring.
Shares jump by 67% in early trading despite Reddit being unprofitable. [ more ]
www.ocregister.com
1 month ago
Startup companies

Reddit jumps 55% in Wall Street debut

Reddit IPO value nearing $9 billion
Reddit shares surge over 55% in trading debut
Reddit attracts large audience for varied content [ more ]
time.com
1 month ago
Startup companies

Reddit Is Set to Make Its Stock Market Debut. What to Know

Reddit prices IPO at $34 per share, goes public under ticker symbol RDDT.
Interest surrounding Reddit stems from its large audience and diverse content across communities. [ more ]
www.dw.com
1 month ago
Startup companies

Reddit valued at $6.4 billion in Wall Street IPO DW 03/21/2024

Reddit makes trading debut with strong investor demand
Reddit's IPO valued at $6.4 billion, lower than previous private valuation [ more ]
www.theguardian.com
1 month ago
Startup companies

Reddit shares priced at $34 in largest IPO by social media company in years

Reddit's IPO priced at $34 per share, valuing the company at $6.4bn, marking the largest social media IPO in years.
Despite net losses, Reddit's large user base and content have driven investor interest, with the company aiming to find new revenue streams. [ more ]
moreinvestors
www.nytimes.com
1 month ago
Digital life

The Big Number: $50.44

Reddit went public with a share price of $50.44 after overcoming challenges like user resistance to advertising.
Reddit's I.P.O. is seen as a bellwether for other private tech companies considering entering the public markets. [ more ]
www.theguardian.com
1 month ago
Digital life

First it was Facebook, then Twitter. Is Reddit about to become rubbish too? | Hussein Kesvani

Online communities like r/bookbinding on Reddit can provide valuable skill-building opportunities for individuals outside traditional settings.
Reddit remains a platform where diverse communities like r/bookbinding can flourish amidst the trend of platform-based social media. [ more ]
user-engagement
Engadget
1 month ago
Startup companies

Reddit is now a publicly traded company

Reddit goes public on NYSE with IPO price of $34, valuing the company at $6.5 billion.
Reddit's IPO includes an option for underwriters to buy additional shares, potentially raising another $112.2 million. [ more ]
TheStreet
1 month ago
Privacy technologies

Reddit makes a bold move that users may not like

Reddit is introducing 'free-form ads' to blend in with user posts
Users can engage with these ads and they outperform other ad types by 28% in click-through rate. [ more ]
Theregister
1 month ago
Privacy technologies

Pre-IPO Reddit lets ads be dressed up as promoted user posts

Advertisers on Reddit can now easily create and run ads that resemble normal user posts.
Free-form ads are designed to improve engagement and have shown higher click-through rates compared to other ad types. [ more ]
moreuser-engagement
Tech industry
www.nytimes.com
1 month ago
Tech industry

Reddit's I.P.O. Is a Content Moderation Success Story

Reddit transformed from toxic to reputable platform, preparing for IPO at $6.4 billion valuation.
Lesson from Reddit's success: Content moderation is essential for social media platforms to ensure quality and trustworthiness. [ more ]
www.nytimes.com
1 month ago
Tech industry

Reddit's Long, Rocky Road to an Initial Public Offering

Reddit faced leadership crisis in 2015, Steve Huffman returned to revive it, successfully leading it towards IPO.
Reddit struggled with management, ownership, technology, and controversies, but under Huffman's leadership, revenues and employees increased significantly. [ more ]
moreTech industry
valuation
www.bostonherald.com
1 month ago
Startup companies

Reddit is preparing to sell shares to the public. Here's what you need to know

Reddit's IPO valuation could reach $6.4 billion.
Reddit is breaking tradition by offering shares to Redditors. [ more ]
www.cbc.ca
1 month ago
Startup companies

Reddit, birthplace of the meme stock, is going public. Here's what to expect | CBC News

Reddit is aiming for a $6.4 billion valuation with its upcoming IPO on the New York Stock Exchange.
The delay in Reddit's IPO was due to factors like economic instability, operational preparedness, and global events like the Russia-Ukraine conflict. [ more ]
Social Media Today
2 months ago
Startup companies

Reddit Targets $6.5B Valuation for IPO

Reddit's I.P.O. targeting $6.5 billion valuation, down from the initial $15 billion target.
Reddit to sell 22 million shares at $31 to $34, about 1.76 million shares reserved for Redditors to participate. [ more ]
ReadWrite
1 month ago
Startup companies

Reddit striving for $6.4 billion valuation in upcoming IPO

Reddit is seeking a valuation of up to $6.4 billion in its upcoming IPO.
The company plans to sell around 22 million shares, priced between $31 and $34 each, potentially raising up to $748 million. [ more ]
Social Media Today
2 months ago
Startup companies

Reddit targets $6.5 Billion Valuation for IPO

Reddit's I.P.O. valuation target reduced to $6.5 billion from $15 billion initially.
Reddit plans to sell about 22 million shares and has set aside 1.76 million shares for Redditors to participate in the IPO. [ more ]
TechCrunch
1 month ago
Startup companies

Reddit's planned IPO share price seems high, unless you look at its AI revenue | TechCrunch

Reddit's IPO initial price range set at $31 to $34 per share with potential valuation over $5 billion
Reddit's game plan for AI involves monetizing data through licensing agreements [ more ]
morevaluation
https://scoop.upworthy.com
1 month ago
Privacy technologies

Old Google ad from 1999 resurfaces and people are pointing out how it has aged like milk

The evolution of advertising over time, particularly in technology, is evident through a 1999 Google ad showcased on Reddit.
The Google ad from 1999 highlighted the simplicity of the search engine by focusing solely on being a 'pure search engine,' free from distractions like ads and sponsored links. [ more ]
9to5Google
1 month ago
Privacy technologies

More Reddit ads will start looking exactly like regular posts

Advertisers can now create Free-Form Ads on Reddit that resemble regular posts with upvotes and comments.
Early results show a 28% higher click-through rate with Free-Form Ads compared to other ad types. [ more ]
ZDNET
1 month ago
Privacy technologies

Reddit's new paid ads look exactly like user posts

New native advertisement format on Reddit designed to blend in with real user posts
Free-form ads on Reddit aim to improve user engagement and mimic community content [ more ]
AdExchanger
2 months ago
Privacy technologies

How Government Agencies Use Ad Tech; Can Reddit Get Out Of The Red? | AdExchanger

Ad tech data used to compromise Americans.
Intel agencies can buy data from commercial entities. [ more ]
revenue-growth
Engadget
1 month ago
Artificial intelligence

The FTC is probing Reddit's AI licensing deals

The FTC is investigating Reddit's AI licensing deals
Reddit's user-generated content licensing is vital for revenue growth [ more ]
Digiday
2 months ago
Online marketing

Reddit looks to build out sales efforts, ad offerings ahead of IPO

Reddit is intensifying its push for ad dollars as its IPO nears, reflected in recruiting for its ad sales team.
Reddit's strategy includes hosting agency days to educate marketers about the platform and engage with clients' needs. [ more ]
morerevenue-growth
ai
Exchangewire
2 months ago
Artificial intelligence

Reddit and Google Sign $60m Deal; WPP Sales Slow as Clients Cut Ad Spend; UK AI Funding Halved in 2023

Reddit and Google signed a $60m deal for real-time data access and AI models training.
WPP's UK sales increased while US revenues fell, investing in AI tools despite pre-tax profit decline. [ more ]
IPWatchdog.com | Patents & Intellectual Property Law
2 months ago
Artificial intelligence

Other Barks & Bites for Friday, February 23: Intel and Microsoft Announce Landmark Chip and IP Deal; Court Overturns $1 Billion Copyright Infringement Ruling Against Cox; and Reddit and Google Set to Announce AI Content Licensing Agreement

Reddit and Google finalize AI content licensing deal for $60 million a year.
Intel and Microsoft's custom chip deal worth up to $15 billion is announced. [ more ]
moreai
Social Media Today
2 months ago
Digital life

Reddit Partners With Google on New Data Sharing Deal

Google signed a $60 million deal with Reddit for data access.
The partnership aims to make Reddit content more accessible and improve Google's understanding of the platform. [ more ]
The Verge
2 months ago
Digital life

A lot of Redditors hate the Reddit IPO

Mentions of meme stock culture like r/WallStreetBets in Reddit's S-1 filing raise concerns among Redditors about monetization.
Reddit's S-1 filing discloses revenue figures but is met with skepticism by users on subreddits like r/technology. [ more ]
Investing.com
2 days ago
Marketing

Reddit shares soar as earnings show advertising, AI licensing revenue potential By Reuters

Reddit shares soared 14% after strong Q1 earnings and optimistic Q2 forecast, driven by advertising growth and AI partnerships. [ more ]
AdExchanger
3 days ago
Marketing

Reddit's First-Ever Earnings Call Centers On Success In Search | AdExchanger

Reddit reported $243 million in total revenue, with an increased dependency on ads, leading to its first profitable Q1 and a growth in share price. [ more ]
ZDNET
2 weeks ago
Marketing

Reddit has a new way to put more ads into your feed - here's what to watch for

Reddit introduces Dynamic Product Ads to enhance advertising reach and relevance while maintaining user trust. [ more ]
ZDNET
2 weeks ago
Marketing

Reddit wants to put more ads into your feed, a tricky balancing act that could backfire

Reddit introduces new ad formats to enhance user targeting and shopping experience. [ more ]
Social Media Today
2 weeks ago
Marketing

Reddit Adds Dynamic Product Ads to Help Brands Reach Shoppers in the Discovery Phase

Reddit's communities heavily focus on purchase decisions and discussions about products, leading to a partnership with Google to utilize Dynamic Product Ads. [ more ]
Adweek
4 weeks ago
Marketing

Reddit's CMO Busts Platform Myths

People appreciate brands on Reddit when they engage authentically and relevantly, leveraging contextual targeting for success. [ more ]
Investing.com
3 days ago
Business

Reddit predicts surprise core profit in second quarter, shares surge By Reuters

Reddit forecasted adjusted profit and higher revenue in Q2, surprising Wall Street expectations. [ more ]
Engadget
2 weeks ago
JavaScript

Reddit is completely down, so good luck finding cute cat pictures

Reddit is down due to a backend issue impacting many users. [ more ]
BuzzFeed
3 weeks ago
Online Community Development

"A True Disappointment:" People Are Sharing Underwhelming Travel Destinations To Skip, And The Gems You Should Consider Instead

The article shares overrated and underrated travel destinations based on advice from travelers on Reddit and BuzzFeed Community. [ more ]
MarTech
1 month ago
Marketing

A marketer's guide to Reddit | MarTech

Reddit is a social news aggregation and discussion platform with engaged users and diverse content.
Reddit has a significant user base with specific demographics that can be beneficial for targeted marketing. [ more ]
Nature
1 month ago
Data science

How scientists are making the most of Reddit

Elon Musk's ownership of Twitter (now X) has seen a decrease in daily active users and an 80% workforce reduction.
Reddit has grown as a social media platform for scientists, offering various communities for discussion and content sharing. [ more ]
InfoQ
1 month ago
Data science

Reddit Migrates Media Metadata From S3 and Other Systems into AWS Aurora Postgres

Reddit consolidated media metadata storage using AWS Aurora Postgres for better retrieval and handling 100k+ requests at low latency.
Media metadata on Reddit includes two main types: media data on post model and metadata associated with media lifecycle. [ more ]
Social Media Today
1 month ago
Data science

Reddit Announces Data Partnership With Cision

Cision partners with Reddit to enhance trend insights for users
Cision clients can access valuable Reddit data through the partnership [ more ]
9to5Mac
1 month ago
Data science

Reddit data-sharing agreement with Cision is expanded after IPO

Reddit signs data-sharing agreement with Cision for consumer insights.
Expanding partnership allows Cision to use Reddit data for AI tools. [ more ]
Social Media Today
1 month ago
Marketing

Reddit Rolls Out Ad Creation Updates, Including Generative AI Copy Suggestions

Reddit introduces AI-generated headline suggestions and custom asset cropping for ads.
Improvements include automated bidding strategies, daily budget allocation, and editing options. [ more ]
Sacramento Bee
1 month ago
California

Missing 14-year-old found state away in closet of man she met on Reddit, feds say

A 32-year-old man was arrested for engaging in sexual acts with a 14-year-old girl he met on Reddit
The girl reported missing in Arizona was found in the man's apartment and rescued by officials [ more ]
Social Media Today
1 month ago
Marketing

Reddit Rolls Out Ad Creation Updates, Including Generative AI Copy Suggestions

Reddit introduces AI-generated headline suggestions under 'Smart Headlines'.
A new 'Creative Asset Cropper' feature allows for customizing content for Reddit's ad formats.
Rolling out options like lowest cost bidding, improved budget allocation, and enhanced editing functionalities. [ more ]
SFGATE
1 month ago
San Francisco Giants

SF Giants subreddit clamps down on 'hate and negativity' about San Francisco

Moderators of r/SFGiants are cracking down on anti-San Francisco posts to maintain a positive atmosphere.
The move aims to reduce low-effort discussions and repetitive criticism about the city on the forum. [ more ]
Social Media Today
1 month ago
Business intelligence

Reddit Announces New Data Partnership with Cision

Cision partners with Reddit for trend insights
Access to Reddit Data API empowers data-driven strategies [ more ]
ReadWrite
1 month ago
Startup companies

Reddit sees boom in stock after first day of options launch

Reddit's stock price jumped by 11% on Tuesday, adding over $1 billion to its market value and potentially doubling its IPO price.
Options trading has been successful for Reddit, with bullish investors making significant bets on the stock. [ more ]
www.fastcompany.com
1 month ago
Startup companies

How Reddit's IPO could still go horribly wrong

Reddit went public on March 21, with a revenue of nearly $800 million in 2023.
Volunteer moderators manage subreddits enforcing rules, a model unique to Reddit among social media platforms. [ more ]
Boardroom
1 month ago
Startup companies

Did Reddit Just Have the Best IPO for a Social Network?

Reddit went public on the New York Stock Exchange under the RDDT ticker.
Reddit has undergone significant milestones since its founding in 2005. [ more ]
The Motley Fool
1 month ago
Startup companies

Should You Buy Reddit Stock After Its Sizzling IPO? | The Motley Fool

Reddit went public on March 20, 2024, with a 48% stock increase on the first day.
Reddit's IPO decision aimed to reflect users' ownership and reward employees. [ more ]
Social Media Today
1 month ago
Startup companies

Reddit Shares Rise in Early Trading After IPO Launch

Reddit goes public after years of preparation
Reddit shares jump 67% in early trading [ more ]
The Motley Fool
1 month ago
Startup companies

Reddit vs. Pinterest Stock: Which Is Best for Your Portfolio? | The Motley Fool

Reddit went public with 267 million weekly active users and $804M in revenue in 2023.
Pinterest has 498 million monthly active users and has shifted focus to e-commerce, becoming profitable. [ more ]
The Drum
1 month ago
Marketing

Reddit's dazzling first day of trading hints at a strong future, experts say

Reddit went public with successful stock performance
Reddit faced skepticism but is expected to grow post-IPO [ more ]
Yahoo Finance
1 month ago
Artificial intelligence

The folly of Reddit's AI bargain: Morning Brief

Reddit is focusing on using user conversations for AI training, potentially impacting ads and user relationships.
As AI tools like ChatGPT advance, the reliance on traditional search engines could decrease, affecting Reddit's traffic and revenue. [ more ]
Mashable India
1 month ago
Artificial intelligence

The FTC Is Looking Into How Reddit Licenses Data Before Its IPO

The FTC is conducting a non-public inquiry into Reddit's licensing of user-generated data for AI models.
Reddit relies mostly on advertising revenue and is venturing into data licensing for AI training. [ more ]
Mashable SEA | Latest Entertainment & Trending
1 month ago
Artificial intelligence

The FTC is looking into how Reddit licenses data before its IPO

The FTC is conducting an inquiry into Reddit's data licensing practices for third-party AI models.
Reddit relies heavily on advertising revenue but is now exploring data licensing for AI training. [ more ]
Mashable
1 month ago
Artificial intelligence

The FTC is looking into how Reddit licenses data before its IPO

FTC is conducting a non-public inquiry into Reddit's data licensing practices for AI models.
Reddit is reliant on advertising revenue and venturing into data licensing for AI training. [ more ]
WIRED
1 month ago
Artificial intelligence

Reddit's Sale of User Data for AI Training Draws FTC Investigation

Licensing user posts for AI projects could bring in $203M revenue.
FTC inquiries on data licensing spark concerns about privacy, fairness, and copyright. [ more ]
www.aljazeera.com
1 month ago
Startup companies

Social media company Reddit soars to $9bn valuation in Wall Street debut

Reddit's IPO saw shares soar nearly 50%, closing at $50.44, pushing its value to nearly $9bn.
Despite boasting 70 million daily users, Reddit has yet to turn a profit after its long-awaited IPO and faces challenges with a tumultuous history. [ more ]
www.theguardian.com
1 month ago
Startup companies

Reddit shares soar on first day of public trading

Reddit shares opened 38% above initial offer prices, reaching a value of $8.87bn.
Advance Publications, Reddit's largest shareholder, to potentially gain $1.4bn from the company's market debut. [ more ]
Adweek
1 month ago
Marketing

Reddit's Jen Wong Has a Plan to Juice Post-IPO Growth

Reddit faces challenges in fully monetizing signal-rich content through ads.
Reddit aims to grow ad revenue but needs to address brand-safety concerns. [ more ]
The Drum
1 month ago
Marketing

Reddit mascot Snoo rings in the site's epic IPO at the NYSE in cheeky promo film

Reddit IPO'd under ticker symbol (NYSE:TLDR)
Creative 'day-in-the-life' video celebrating IPO day with Snoo mascot [ more ]
TechCrunch
1 month ago
Startup companies

Reddit's IPO has begun with shares soaring 60% within minutes | TechCrunch

Reddit's shares opened at almost $47 and quickly rose to around $55, a 60% increase from its IPO price of $34 per share. The peak share price reached $57.80 before dropping a few percentage points.
Despite Reddit's high revenue and losses, its AI contract sales worth $203 million show potential for growth. However, an FTC inquiry into licensing user data for AI models could impact investor interest. [ more ]
WIRED
1 month ago
Startup companies

Reddit Surges on Its First Day of Trading

Reddit's IPO is a test of investor appetite for tech IPOs
Reddit's metamorphosis into a public company, involving significant stakeholders and growth [ more ]
Futurism
1 month ago
Startup companies

Reddit CEO Defends His Absurdly High Pay While Not Paying Mods

Reddit CEO Steve Huffman awarded $193 million
Company valuation at $6.4 billion
Reddit's financial struggles [ more ]
Axios
1 month ago
Startup companies

Reddit shares soar in NYSE debut

Reddit shares soared 60% in stock market debut after raising $748 million in IPO.
The first social media IPO in nearly five years, Reddit's listing could set the tone for future tech and media deals. [ more ]
www.npr.org
1 month ago
Startup companies

Reddit stock slated to start trading on NYSE

Reddit's IPO priced at $34 a share at the top of its expected range, valued at $6.4 billion.
Reddit's journey from college dorm room to NYSE with a founder culture of discussing politics, TV shows, and memes. [ more ]
www.fastcompany.com
1 month ago
Startup companies

Here's how Reddit can become profitable after its IPO, according to Redditors

Reddit is a massive online platform with over 100,000 communities catering to diverse interests.
Reddit's IPO launch, valued at $6.5 billion, raises concerns about its profitability and long-standing lack of profit. [ more ]
Investor's Business Daily
1 month ago
Startup companies

Reddit IPO To Debut After Social Media Firm Prices At Top Of Range

Reddit IPO priced at $6.4 billion, top end of the range
Reddit aims to monetize by licensing content and AI training deals [ more ]
Axios
1 month ago
Startup companies

Reddit vs. Truth Social: A tale of two social media listings

The IPO price of Reddit and DWAC reflects speculation on future stock value.
DWAC's acquisition of Trump Media & Technology Group faces uncertainties and is tied to the success of the Truth Social app. [ more ]
The Seattle Times
1 month ago
Startup companies

Reddit prices IPO at $34 a share, in a positive sign for tech

Reddit priced shares at $34 for IPO, generating $748 million.
Positive sign for Reddit IPO shows investor demand for growing tech companies. [ more ]
Digiday
1 month ago
Marketing

The Rundown: Everything you need to know about Reddit as the platform goes public

Reddit is viewed as a quirky niche platform by advertisers, but seen as a valuable addition due to its broad appeal.
Targeting on Reddit differs from other platforms, relying on contextual and interest-based signals instead of behavioral data. [ more ]
Therecord
1 month ago
Privacy professionals

FTC investigating Reddit plan to sell user content for AI model training

FTC probing Reddit's user-generated content licensing to AI companies
Reddit's plans face criticism for selling user content for AI training [ more ]
The Mercury News
1 month ago
Startup companies

Reddit is preparing to sell shares to the public. Here's what you need to know

Reddit's IPO expected to have a valuation of $6.4 billion.
Reddit's IPO involves selling shares to Redditors and moderators, breaking traditional IPO practice. [ more ]
Entrepreneur
1 month ago
Growth hacking

5 Ways to Build Your Brand on Reddit | Entrepreneur

Reddit is a powerful platform for brand growth due to its extensive subreddits and community engagement.
Creating an account on Reddit allows users to explore, engage, and build their brand through relevant topics. [ more ]
AdExchanger
1 month ago
Marketing

Pour One Out For CrowdTangle; Can Reddit Capture Its Own Value? | AdExchanger

Meta to shut down CrowdTangle acquired in 2016.
Reddit introduces free-form ads mimicking organic threads. [ more ]
TechCrunch
1 month ago
Online marketing

Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch

The new ad format on Reddit is designed to mimic user-generated posts for maximum engagement.
Advertisers can create free-form ads using various media types with ready-made templates on Reddit. [ more ]
Entrepreneur
1 month ago
Startup companies

How Much Reddit Wants to Raise in Upcoming IPO, New Details | Entrepreneur

Reddit is going public, aiming to raise up to $748 million and valued at $6.5 billion.
The platform emphasizes trust, authenticity, and community building as key differentiators from competitors. [ more ]
Theregister
1 month ago
Startup companies

Reddit wants to raise $748M with IPO, sets value at $6.4B

Reddit to launch IPO with shares priced between $31 and $34, aiming to raise around $748 million.
Reddit's valuation estimated at $6.4 billion accounts for its massive user base and AI training applications. [ more ]
TechCrunch
1 month ago
Startup companies

Reddit to raise ~$748M in IPO, but may become a 'meme' stock as Redditors can sell shares immediately | TechCrunch

Reddit plans to sell around 22 million shares, potentially raising $748 million at the high end of the range.
Reddit's IPO allows community members to sell shares immediately, potentially leading to volatile meme stock behavior. [ more ]
www.fastcompany.com
2 months ago
Startup companies

Does Reddit want to be a meme stock?

Retail investors on Reddit caused GameStop short squeeze
Reddit plans to offer IPO shares to loyal users. [ more ]
time.com
2 months ago
Startup companies

Why Reddit Users Have Turned Against the Company's IPO

Reddit allows users to participate in its IPO, facing backlash from the community.
Reddit struggles to monetize its audience due to its content being freewheeling and untamed. [ more ]
TechCrunch
2 months ago
Startup companies

Reddit users wonder if the next big meme stock is Reddit itself | TechCrunch

Reddit is offering its dedicated users the opportunity to invest in its IPO based on their Reddit karma.
The rise of meme stocks and communities like r/WallStreetBets on Reddit has attracted investor interest and raised unique considerations for potential investors in Reddit's IPO. [ more ]
www.fastcompany.com
2 months ago
Startup companies

Here are the big winners (and one big loser) of Reddit's IPO

Reddit filed its S1 with the SEC, revealing stockholders like Steve Huffman and Sam Altman.
The COO's efforts doubled revenue, leading to her receiving Class A shares as reward. [ more ]
AdExchanger
2 months ago
Startup companies

What Reddit's IPO Filing Reveals About Its Ads Business | AdExchanger

Reddit plans to go public with an anticipated IPO under the stock ticker 'RDDT,' potentially valued at $5 billion despite earlier valuation at $10 billion.
Reddit generates the majority of its revenue through advertising on its mobile apps and website, with top-performing ad verticals in technology, finance, and media and entertainment. [ more ]
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