Tree Amigos, a 9-year-old tree service company, has transitioned from relying on word-of-mouth to primarily sourcing its new business through Reddit, with co-owner Andrew Anstrom noting that the platform now accounts for about 90% of their referrals. During an Austin Chamber of Commerce event, Anstrom will discuss effective strategies for small businesses on Reddit alongside Jim Squires, who highlights that 40% of discussions on the platform are commercial in nature. Reddit aims to support small businesses by introducing tools that simplify the process of engagement and promotion on the site.
Roughly 40% of new conversations happening on Reddit each month are commercial in nature, meaning that people are discussing, asking about, reviewing, or suggesting products or services.
So many people on the platform that are in this mindset where they are actively trying to discover new products or decide what purchases they're gonna make.
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