Reddit's stock increased by 25% after a strong earnings report. CEO Steven Huffman emphasized Reddit's evolving role as a search engine. Many users now begin searches on Google with the intention of landing on Reddit. Huffman noted improvements in user traction during the latest quarter, attributing these gains to product development, marketing, and user acquisition strategies. Despite fluctuations in Google-driven traffic, Huffman acknowledged the foundational importance of Reddit within the search ecosystem, as many users frequently search for Reddit-related content on Google.
We saw a better traction as the quarter played out. A combination of intentional work on the product side and marketing and user acquisition benefited Reddit's growth.
The word Reddit is one of the most searched for terms on Google, reflecting how users intend to visit Reddit through their searches.
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