Analytics firm Semrush revealed that Reddit ranks second among websites cited by Google AI Overviews, with Quora in the lead. This trend indicates a positive shift for Reddit amid its effort to attract advertising revenue. The relationship between Reddit and Google, shaped by a $60 million partnership allowing Google to train its AI on Reddit content, enhances its visibility in search results. However, growth is largely attributed to logged-out users visiting via search, leading analysts to describe this surge as "misconstrued" due to the lower engagement of these users.
"Quora and Reddit users often ask and answer niche questions that aren't addressed elsewhere. Making them rich information sources for highly specific AI prompts."
"Reddit may also perform well because Google has a partnership with Reddit and uses Reddit data to train its systems."
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