In the age of AI Overviews, Tripadvisor wants to be the destination
"Google's AI mode in search is going to eat large chunks of search," said Matthew Dacey, CMO at Tripadvisor. "It's going to happen fast as they [Google] push it and more people subsequently adopt it."
Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads
Publishers face declining search referral traffic due to the rise of AI-driven search experiences, necessitating proactive planning for a 'zero-click' future.
What Time Does "What Time Does The Super Bowl Start?" Start? | Defector
The primary intent of these articles has shifted from gaining traffic to filling them with excess information, even overshadowing the simplicity of the search query.
