#search-traffic

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#google-search
fromDigiday
2 months ago
Marketing tech

Media Briefing: Less clicks, more problems: What Google's AI Mode means for publishers

fromBusiness Insider
1 month ago
Artificial intelligence

Reddit is the 2nd most-cited source in Google AI Overviews, but that might not mean much for its bottom line

fromBGR
1 day ago
Digital life

You're Probably Using Google AI Overviews Wrong - Here's What You Need To Fix - BGR

fromDigiday
2 months ago
Marketing tech

Media Briefing: Less clicks, more problems: What Google's AI Mode means for publishers

fromBusiness Insider
1 month ago
Artificial intelligence

Reddit is the 2nd most-cited source in Google AI Overviews, but that might not mean much for its bottom line

fromBGR
1 day ago
Digital life

You're Probably Using Google AI Overviews Wrong - Here's What You Need To Fix - BGR

more#google-search
fromwww.theguardian.com
1 day ago

AI summaries cause devastating' drop in audiences, online news media told

News companies face a substantial threat from AI summaries replacing search results, leading to up to 80% fewer clickthroughs as users find information directly without clicking through.
Digital life
#publisher-challenges
fromDigiday
1 week ago
Digital life

Media Briefing: AI is the new middleman, and it's coming for the browser

fromDigiday
1 day ago
Online marketing

Google's latest core update leaves publishers rattled, but its consequences are still to be determined

fromDigiday
1 week ago
Digital life

Media Briefing: AI is the new middleman, and it's coming for the browser

fromDigiday
1 day ago
Online marketing

Google's latest core update leaves publishers rattled, but its consequences are still to be determined

more#publisher-challenges
fromDigiday
3 weeks ago

In the age of AI Overviews, Tripadvisor wants to be the destination

"Google's AI mode in search is going to eat large chunks of search," said Matthew Dacey, CMO at Tripadvisor. "It's going to happen fast as they [Google] push it and more people subsequently adopt it."
E-Commerce
fromDigiday
1 month ago

Search slips, Discover delivers: Publishers navigate latest Google update

In the past, we've seen more meaningful impact from Google core updates,
Marketing tech
Marketing tech
fromDigiday
2 months ago

Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads

Publishers face declining search referral traffic due to the rise of AI-driven search experiences, necessitating proactive planning for a 'zero-click' future.
Marketing tech
fromDigiday
2 months ago

After a year of Google's AI Overviews, marketers consider tweaking their paid search strategies

AI Overviews greatly influence search traffic, challenging traditional SEO and marketing strategies.
Marketing tech
fromDigiday
4 months ago

Measuring Google's AI Overviews' impact: Why keyword data is more telling than CTRs for publishers

AI Overviews have increased the number of keywords but don't significantly affect referral traffic for publishers.
fromDefector
5 months ago

What Time Does "What Time Does The Super Bowl Start?" Start? | Defector

The primary intent of these articles has shifted from gaining traffic to filling them with excess information, even overshadowing the simplicity of the search query.
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