#search-traffic

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Marketing tech
fromDigiday
6 days ago

Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads

Publishers face declining search referral traffic due to the rise of AI-driven search experiences, necessitating proactive planning for a 'zero-click' future.
Marketing tech
fromDigiday
5 days ago

After a year of Google's AI Overviews, marketers consider tweaking their paid search strategies

AI Overviews greatly influence search traffic, challenging traditional SEO and marketing strategies.
Marketing tech
fromDigiday
2 months ago

Measuring Google's AI Overviews' impact: Why keyword data is more telling than CTRs for publishers

AI Overviews have increased the number of keywords but don't significantly affect referral traffic for publishers.
fromDefector
3 months ago

What Time Does "What Time Does The Super Bowl Start?" Start? | Defector

The primary intent of these articles has shifted from gaining traffic to filling them with excess information, even overshadowing the simplicity of the search query.
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