#publishers

[ follow ]
fromDigiday
1 day ago

Here are the biggest misconceptions about AI content scraping

From Q4 2024 to Q1 2025, bot scrapes used for Retrieval Augmented Generation, or RAG, per site grew 49%. That is nearly 2.5 times the rate of training bot scrapes.
Digital life
#offerwall
fromTechCrunch
1 week ago
Marketing tech

As AI kills search traffic, Google launches Offerwall to boost publisher revenue | TechCrunch

fromTechCrunch
1 week ago
Marketing tech

As AI kills search traffic, Google launches Offerwall to boost publisher revenue | TechCrunch

#social-media
Social media marketing
fromDigiday
1 month ago

The state of social media marketing for publishers | Trends and tactics shaping paid social

Publishers increasingly rely on paid social media to overcome declining organic reach and fragmented platforms.
fromDigiday
2 weeks ago
Social media marketing

Publishers refine Reddit strategies to tap into targeted referral traffic

Social media marketing
fromDigiday
1 month ago

The state of social media marketing for publishers | Trends and tactics shaping paid social

Publishers increasingly rely on paid social media to overcome declining organic reach and fragmented platforms.
fromDigiday
2 weeks ago
Social media marketing

Publishers refine Reddit strategies to tap into targeted referral traffic

#ad-tech
Marketing tech
fromExchangewire
1 month ago

What does Google's AI Mode Mean for the Ad Industry? - ExchangeWire.com

Google's AI Mode drastically changes the search landscape, impacting how ads and content are delivered and consumed online.
Marketing tech
fromDigiday
3 months ago

Brian O'Kelley's Scope3 is promising an AI-powered ad tech reset - publishers aren't buying it yet

Publishers remain skeptical about Brian O'Kelley's Scope3 ad platform despite its potential to address inefficiencies in the ad tech ecosystem.
Marketing tech
fromDigiday
2 months ago

'It's dead': Publisher confessions on the future of Google's Privacy Sandbox

The future of Google's Privacy Sandbox is uncertain, with many publishers viewing it as ineffective without the incentive of third-party cookie deprecation.
Privacy technologies
fromDigiday
2 months ago

Media Briefing: Publishers are frustrated - and quietly grateful - after Google's cookie u-turn

Publishers are frustrated but resilient after Google's cookie u-turn, valuing learnings from focusing on first-party data despite wasted investments.
fromDigiday
5 months ago
Marketing tech

Publishers want more control over programmatic. Some are finally making it happen

Marketing tech
fromExchangewire
1 month ago

What does Google's AI Mode Mean for the Ad Industry? - ExchangeWire.com

Google's AI Mode drastically changes the search landscape, impacting how ads and content are delivered and consumed online.
Marketing tech
fromDigiday
3 months ago

Brian O'Kelley's Scope3 is promising an AI-powered ad tech reset - publishers aren't buying it yet

Publishers remain skeptical about Brian O'Kelley's Scope3 ad platform despite its potential to address inefficiencies in the ad tech ecosystem.
Marketing tech
fromDigiday
2 months ago

'It's dead': Publisher confessions on the future of Google's Privacy Sandbox

The future of Google's Privacy Sandbox is uncertain, with many publishers viewing it as ineffective without the incentive of third-party cookie deprecation.
Privacy technologies
fromDigiday
2 months ago

Media Briefing: Publishers are frustrated - and quietly grateful - after Google's cookie u-turn

Publishers are frustrated but resilient after Google's cookie u-turn, valuing learnings from focusing on first-party data despite wasted investments.
fromDigiday
5 months ago
Marketing tech

Publishers want more control over programmatic. Some are finally making it happen

#google
Mobile UX
fromSearch Engine Roundtable
3 months ago

Google's Response To Publishers Concerns On AI Mode

Google's AI Mode's design is aimed at improving user engagement with publisher sites despite ongoing concerns from publishers about content scraping.
Marketing tech
from9to5Google
1 month ago

Google's AI Mode is 'the definition of theft,' publishers say, opt-out was considered

Google's new AI Mode is causing significant concern among publishers regarding revenue and content theft.
Marketing tech
fromDigiday
1 month ago

The winners and losers of Google's AI Mode

Google's new AI Mode threatens publishers by potentially reducing traffic and altering user search behaviors, raising concerns about the future of traditional search links.
Artificial intelligence
fromThe Verge
1 month ago

Google rejected giving publishers more choice to opt out of AI Search

Google prioritizes monetization in AI Search, limiting publisher choices for content use.
Publishers have little control over their content being used in AI features.
Gadgets
fromSearch Engine Roundtable
3 months ago

Google Testing Links In AI Overviews To More Search Results

Google is enhancing AI Overviews with links to its search results, overshadowing publisher links.
This shift may raise concerns over Google's support for publishers and their visibility.
Marketing tech
fromDigiday
2 months ago

Publishers remain unsure of what comes next, even as Google's ad tech is ruled a monopoly

Google's illegal monopoly ruling brings vindication for publishers, but the practical implications and future remain uncertain.
Mobile UX
fromSearch Engine Roundtable
3 months ago

Google's Response To Publishers Concerns On AI Mode

Google's AI Mode's design is aimed at improving user engagement with publisher sites despite ongoing concerns from publishers about content scraping.
Marketing tech
from9to5Google
1 month ago

Google's AI Mode is 'the definition of theft,' publishers say, opt-out was considered

Google's new AI Mode is causing significant concern among publishers regarding revenue and content theft.
Marketing tech
fromDigiday
1 month ago

The winners and losers of Google's AI Mode

Google's new AI Mode threatens publishers by potentially reducing traffic and altering user search behaviors, raising concerns about the future of traditional search links.
Artificial intelligence
fromThe Verge
1 month ago

Google rejected giving publishers more choice to opt out of AI Search

Google prioritizes monetization in AI Search, limiting publisher choices for content use.
Publishers have little control over their content being used in AI features.
Gadgets
fromSearch Engine Roundtable
3 months ago

Google Testing Links In AI Overviews To More Search Results

Google is enhancing AI Overviews with links to its search results, overshadowing publisher links.
This shift may raise concerns over Google's support for publishers and their visibility.
Marketing tech
fromDigiday
2 months ago

Publishers remain unsure of what comes next, even as Google's ad tech is ruled a monopoly

Google's illegal monopoly ruling brings vindication for publishers, but the practical implications and future remain uncertain.
#generative-ai
Marketing tech
fromDigiday
1 month ago

Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads

Publishers face declining search referral traffic due to the rise of AI-driven search experiences, necessitating proactive planning for a 'zero-click' future.
Media industry
fromDigiday
2 months ago

Is Facebook quietly becoming a new revenue stream for publishers again?

Facebook's new monetization program is surprisingly boosting publisher revenue after previous setbacks.
#advertising
Marketing tech
fromDigiday
3 months ago

How publishers are now approaching curation with a calculated embrace

Publishers are learning to navigate curation strategically, balancing revenue needs and skepticism.
fromDigiday
2 months ago
Marketing tech

Digiday+ Research's 2025 ad snapshot: Are publishers becoming less dependent on ad revenue?

Marketing tech
fromDigiday
3 months ago

How publishers are now approaching curation with a calculated embrace

Publishers are learning to navigate curation strategically, balancing revenue needs and skepticism.
fromDigiday
2 months ago
Marketing tech

Digiday+ Research's 2025 ad snapshot: Are publishers becoming less dependent on ad revenue?

fromWGB
2 months ago

Eidos Montreal Is Trying To Get A New Deus Ex Game Made

Eidos-Montreal is actively pitching a new Deus Ex game to publishers, but faces rejection due to perceived niche appeal and financial risk.
Video games
Marketing tech
fromDigiday
3 months ago

Publishers don't really know how Google AI Overviews is impacting their referral traffic

Google's AI Overviews update raises concerns among publishers about its unclear impact on referral traffic.
The lack of data transparency from Google fuels publisher unease regarding the effectiveness of AI-driven search.
Marketing tech
fromFuturism
4 months ago

ChatGPT and Other Chatbots Are Hurting Publishers Even Worse Than We Thought

AI chatbots are significantly reducing traffic to publisher websites, impacting their ad revenue negatively.
Marketing tech
fromDigiday
4 months ago

Publishers' event videos gain traction on LinkedIn

LinkedIn's Wire program is successfully incentivizing publishers to share more video content through monetization opportunities, especially from live events.
[ Load more ]