#publishers

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#revenue
Digiday
1 month ago
Marketing tech

Digiday+ Research: Publishers continue to rely on programmatic revenue, despite recent issues

Despite challenges, publishers heavily rely on programmatic ads for revenue. [ more ]
Digiday
8 months ago
Artificial intelligence

IAC and News Corp call out generative AI companies for scraping their content without compensation

Publishers are expressing anger towards generative AI companies for scraping their content without permission or payment.
Publishers have implemented various measures to protect their content, including revenue share deals and blocking AI web crawler bots.
News Corp is in advanced discussions with digital companies to negotiate revenue in exchange for the use of their content. [ more ]
Digiday
1 month ago
Marketing tech

Digiday+ Research: Publishers continue to rely on programmatic revenue, despite recent issues

Despite challenges, publishers heavily rely on programmatic ads for revenue. [ more ]
Digiday
8 months ago
Artificial intelligence

IAC and News Corp call out generative AI companies for scraping their content without compensation

Publishers are expressing anger towards generative AI companies for scraping their content without permission or payment.
Publishers have implemented various measures to protect their content, including revenue share deals and blocking AI web crawler bots.
News Corp is in advanced discussions with digital companies to negotiate revenue in exchange for the use of their content. [ more ]
morerevenue
#openai
The Atlantic
1 month ago
Artificial intelligence

A Devil's Bargain With OpenAI

Publishers like The Atlantic are partnering with OpenAI for content integration in AI products. [ more ]
The Verge
2 months ago
Marketing tech

Leaked OpenAI slide deck reveals how it's wooing publishers.

OpenAI offers incentives to publishers like financial compensation and priority placement for training data and licensing agreements. [ more ]
Quartz
2 months ago
Artificial intelligence

OpenAI is swallowing up news content from publishers who want some ChatGPT love

OpenAI is striking licensing deals with publishers like Financial Times to use their content in ChatGPT models, impacting the business models of publishers. [ more ]
Digiday
4 months ago
Artificial intelligence

WTF are OpenAI's custom GPTs?

OpenAI's ChatGPT can threaten publishers relying on search traffic, but its GPT Store offers potential referral traffic.
Legal pressure on AI companies highlights challenges in using generative AI tools. [ more ]
www.theguardian.com
5 months ago
Media industry

News Corp in advanced negotiations' with AI companies over access to content, CEO says

News Corporation is in advanced negotiations with AI companies over their use of its content and prefers to negotiate deals rather than litigate.
Publishers are taking different approaches to the rise of AI-powered tech companies, with some striking deals while others seek damages. [ more ]
Exchangewire
6 months ago
Marketing

63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is "Without Merit" - ExchangeWire.com

Publishers are concerned about the decline in referral traffic from social media, leading them to focus on their own direct channels.
TikTok is introducing new options for marketers, including Cross-Channel and Lift partners to analyze ad performance and measure incremental impact. [ more ]
The Atlantic
1 month ago
Artificial intelligence

A Devil's Bargain With OpenAI

Publishers like The Atlantic are partnering with OpenAI for content integration in AI products. [ more ]
The Verge
2 months ago
Marketing tech

Leaked OpenAI slide deck reveals how it's wooing publishers.

OpenAI offers incentives to publishers like financial compensation and priority placement for training data and licensing agreements. [ more ]
Quartz
2 months ago
Artificial intelligence

OpenAI is swallowing up news content from publishers who want some ChatGPT love

OpenAI is striking licensing deals with publishers like Financial Times to use their content in ChatGPT models, impacting the business models of publishers. [ more ]
Digiday
4 months ago
Artificial intelligence

WTF are OpenAI's custom GPTs?

OpenAI's ChatGPT can threaten publishers relying on search traffic, but its GPT Store offers potential referral traffic.
Legal pressure on AI companies highlights challenges in using generative AI tools. [ more ]
www.theguardian.com
5 months ago
Media industry

News Corp in advanced negotiations' with AI companies over access to content, CEO says

News Corporation is in advanced negotiations with AI companies over their use of its content and prefers to negotiate deals rather than litigate.
Publishers are taking different approaches to the rise of AI-powered tech companies, with some striking deals while others seek damages. [ more ]
Exchangewire
6 months ago
Marketing

63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is "Without Merit" - ExchangeWire.com

Publishers are concerned about the decline in referral traffic from social media, leading them to focus on their own direct channels.
TikTok is introducing new options for marketers, including Cross-Channel and Lift partners to analyze ad performance and measure incremental impact. [ more ]
moreopenai
Digiday
1 month ago
Marketing tech

The Trade Desk's 'premium internet' shift stirs concerns among publishers over ad dollar allocation

Publishers don't need a large logged-in audience to compete for ad dollars. [ more ]
#transparency
Digiday
1 month ago
Artificial intelligence

Why publishers fear traffic, ad declines from Google's AI-generated search results

Google's AI Overview feature raises concerns among publishers about potential negative impacts on referral traffic. [ more ]
Digiday
5 months ago
Marketing tech

'Pretty hacky': Decoding publishers' concerns over Google's Privacy Sandbox's Protected Audiences API

Publishers are feeling left out of the conversation around Google's Privacy Sandbox and the Protected Audiences API.
The Protected Audiences API lacks transparency and reporting, causing concerns for publishers. [ more ]
Digiday
1 month ago
Artificial intelligence

Why publishers fear traffic, ad declines from Google's AI-generated search results

Google's AI Overview feature raises concerns among publishers about potential negative impacts on referral traffic. [ more ]
Digiday
5 months ago
Marketing tech

'Pretty hacky': Decoding publishers' concerns over Google's Privacy Sandbox's Protected Audiences API

Publishers are feeling left out of the conversation around Google's Privacy Sandbox and the Protected Audiences API.
The Protected Audiences API lacks transparency and reporting, causing concerns for publishers. [ more ]
moretransparency
AdExchanger
1 month ago
Marketing tech

We All Have A Role To Play In Ending MFA | AdExchanger

MFA addiction is a self-perpetuating cycle, requiring industry intervention to combat. The ultimate solution is for funds to stop flowing into MFA practices. [ more ]
#revenue-growth
Digiday
2 months ago
Marketing

Media Briefing: Publishers' Q1 earnings show promise, but also room for improvement

Publishers saw promising Q1 earnings, amid challenges in the ad market, showing varied revenue growth trends.
Despite revenue growth optimism, staying atop growth trends may require significant effort. [ more ]
Digiday
3 months ago
Marketing

Media Briefing: Q1 is done and publishers' ad revenue is doing 'fine'

First quarter of 2024 presented mixed results for publishers' advertising businesses. [ more ]
Digiday
2 months ago
Marketing

Media Briefing: Publishers' Q1 earnings show promise, but also room for improvement

Publishers saw promising Q1 earnings, amid challenges in the ad market, showing varied revenue growth trends.
Despite revenue growth optimism, staying atop growth trends may require significant effort. [ more ]
Digiday
3 months ago
Marketing

Media Briefing: Q1 is done and publishers' ad revenue is doing 'fine'

First quarter of 2024 presented mixed results for publishers' advertising businesses. [ more ]
morerevenue-growth
#google
Barrons
2 months ago
Artificial intelligence

Google's AI Search Revamp Puts Publishers In A Quandary

AI-generated answers by Google may reduce organic search traffic for publishers, impacting their audiences and requiring them to diversify online presence. [ more ]
Governing
3 months ago
Media industry

Google Will Remove Links to California News Sites

Google is removing links to California news sites from search results in response to bill requiring payment to publishers. [ more ]
Miami Herald
3 months ago
Media industry

Google says it will reduce some user access to California news sites

Google is removing links to California news sites due to a pending bill causing implications for the company's business model. [ more ]
Los Angeles Times
3 months ago
Media industry

Google says it will reduce some user access to California news sites

Google is removing links to California news sites in response to a pending bill that would require payment to publishers. [ more ]
The Drum
3 months ago
Marketing

The Drum

Google will stop supporting third-party cookies in Chrome within two years, affecting advertisers and publishers.
Brands need to adjust strategies, focus on first-party data, invest in cookieless channels, and understand walled-gardens like Google ADH. [ more ]
BBC News
3 months ago
Artificial intelligence

Google using AI to come up with search answers in UK trial

Google is trialling AI-generated search answers in the UK, following US tests.
Publishers are concerned AI answers may reduce website visits and traffic. [ more ]
Barrons
2 months ago
Artificial intelligence

Google's AI Search Revamp Puts Publishers In A Quandary

AI-generated answers by Google may reduce organic search traffic for publishers, impacting their audiences and requiring them to diversify online presence. [ more ]
Governing
3 months ago
Media industry

Google Will Remove Links to California News Sites

Google is removing links to California news sites from search results in response to bill requiring payment to publishers. [ more ]
Miami Herald
3 months ago
Media industry

Google says it will reduce some user access to California news sites

Google is removing links to California news sites due to a pending bill causing implications for the company's business model. [ more ]
Los Angeles Times
3 months ago
Media industry

Google says it will reduce some user access to California news sites

Google is removing links to California news sites in response to a pending bill that would require payment to publishers. [ more ]
The Drum
3 months ago
Marketing

The Drum

Google will stop supporting third-party cookies in Chrome within two years, affecting advertisers and publishers.
Brands need to adjust strategies, focus on first-party data, invest in cookieless channels, and understand walled-gardens like Google ADH. [ more ]
BBC News
3 months ago
Artificial intelligence

Google using AI to come up with search answers in UK trial

Google is trialling AI-generated search answers in the UK, following US tests.
Publishers are concerned AI answers may reduce website visits and traffic. [ more ]
moregoogle
#journalism
ReadWrite
2 months ago
Marketing tech

Breaking the news: publishers beg Apple not to block ads in Safari

Publishers are concerned about Apple's 'web eraser' tool potentially blocking advertisements and impacting journalism's financial sustainability. [ more ]
Adweek
3 months ago
Marketing

Why Time's Taylor Swift Feature Was Marked Brand Unsafe

Brand safety technology inaccurately flagged Time stories as unsuitable for advertising due to certain words triggering filters. [ more ]
Nieman Lab
7 months ago
Media industry

Celebrities will endorse publishers (and get paid for it)

Publishers may start working with celebrities to sell subscriptions and increase awareness, potentially through paid partnerships.
Such partnerships may be uncomfortable territory for newsrooms, as they blur the lines between journalism and advertising. [ more ]
ReadWrite
2 months ago
Marketing tech

Breaking the news: publishers beg Apple not to block ads in Safari

Publishers are concerned about Apple's 'web eraser' tool potentially blocking advertisements and impacting journalism's financial sustainability. [ more ]
Adweek
3 months ago
Marketing

Why Time's Taylor Swift Feature Was Marked Brand Unsafe

Brand safety technology inaccurately flagged Time stories as unsuitable for advertising due to certain words triggering filters. [ more ]
Nieman Lab
7 months ago
Media industry

Celebrities will endorse publishers (and get paid for it)

Publishers may start working with celebrities to sell subscriptions and increase awareness, potentially through paid partnerships.
Such partnerships may be uncomfortable territory for newsrooms, as they blur the lines between journalism and advertising. [ more ]
morejournalism
GameSpot
2 months ago
Video games

Switch Devs Keep Releasing The Same Game Over And Over To Top eShop

Some publishers are releasing the same game multiple times under different names on the Nintendo Switch eShop to stay in the 'New Releases' section. [ more ]
#third-party-cookies
Digiday
2 months ago
Marketing tech

Publishers' Privacy Sandbox testing enters a 'holding pattern'

Delay in full third-party cookies depreciation from Chrome welcomed by publishers, urging Google to enhance Privacy Sandbox based on feedback for a smoother transition. [ more ]
Digiday
2 months ago
Marketing tech

How publishers are optimizing their tech stacks to enhance addressability

Publishers must adapt post third-party cookie deprecation by focusing on first-party data and rethinking their tech stack.
Google's Privacy Sandbox is part of the solution; publishers should align with testing partners for future-proofing.
Utilizing Prebid server-side setup helps publishers improve ad performance and monetization opportunities. [ more ]
Digiday
5 months ago
Privacy technologies

WTF are Related Website Sets in Google's Privacy Sandbox?

Google's Privacy Sandbox and its proposed APIs are causing disruption in the ad tech industry.
The Related Website Sets API is a proposed solution for publishers to declare relationships between their web domains after Chrome limits access to third-party cookies. [ more ]
Digiday
5 months ago
Marketing tech

Digiday+ Research: Cookie deprecation eclipses the economy as publishers' biggest challenge this year

Publishers' biggest concern in 2024 is the deprecation of third-party cookies.
31% of publishers consider third-party cookie deprecation as the industry's biggest challenge in 2024. [ more ]
AdExchanger
6 months ago
Marketing tech

The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 | AdExchanger

Google Chrome deprecating third-party cookies
Media facing challenges in value chain [ more ]
Digiday
2 months ago
Marketing tech

Publishers' Privacy Sandbox testing enters a 'holding pattern'

Delay in full third-party cookies depreciation from Chrome welcomed by publishers, urging Google to enhance Privacy Sandbox based on feedback for a smoother transition. [ more ]
Digiday
2 months ago
Marketing tech

How publishers are optimizing their tech stacks to enhance addressability

Publishers must adapt post third-party cookie deprecation by focusing on first-party data and rethinking their tech stack.
Google's Privacy Sandbox is part of the solution; publishers should align with testing partners for future-proofing.
Utilizing Prebid server-side setup helps publishers improve ad performance and monetization opportunities. [ more ]
Digiday
5 months ago
Privacy technologies

WTF are Related Website Sets in Google's Privacy Sandbox?

Google's Privacy Sandbox and its proposed APIs are causing disruption in the ad tech industry.
The Related Website Sets API is a proposed solution for publishers to declare relationships between their web domains after Chrome limits access to third-party cookies. [ more ]
Digiday
5 months ago
Marketing tech

Digiday+ Research: Cookie deprecation eclipses the economy as publishers' biggest challenge this year

Publishers' biggest concern in 2024 is the deprecation of third-party cookies.
31% of publishers consider third-party cookie deprecation as the industry's biggest challenge in 2024. [ more ]
AdExchanger
6 months ago
Marketing tech

The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 | AdExchanger

Google Chrome deprecating third-party cookies
Media facing challenges in value chain [ more ]
morethird-party-cookies
#targeted-advertising
Bloomberglaw
2 months ago
Privacy professionals

Federal Privacy Bill's Vagueness Threatens Ad-Supported Business

The American Privacy Rights Act proposes stricter regulations on targeted advertising, diverging from existing state privacy laws and potentially impacting revenue streams for publishers. [ more ]
Digiday
3 months ago
Marketing tech

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

First-party data is crucial for publishers' ad strategies, with concerns about Google's Privacy Sandbox reducing targeted ad effectiveness and revenue.
Publishers are shifting towards prioritizing first-party data for positive ad revenue outcomes and foresee an increase in ad impressions using first-party data in coming years. [ more ]
Bloomberglaw
2 months ago
Privacy professionals

Federal Privacy Bill's Vagueness Threatens Ad-Supported Business

The American Privacy Rights Act proposes stricter regulations on targeted advertising, diverging from existing state privacy laws and potentially impacting revenue streams for publishers. [ more ]
Digiday
3 months ago
Marketing tech

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

First-party data is crucial for publishers' ad strategies, with concerns about Google's Privacy Sandbox reducing targeted ad effectiveness and revenue.
Publishers are shifting towards prioritizing first-party data for positive ad revenue outcomes and foresee an increase in ad impressions using first-party data in coming years. [ more ]
moretargeted-advertising
#subscriptions
Digiday
2 months ago
Artificial intelligence

Why some publishers aren't ready to monetize generative AI chatbots with ads yet

Monetizing generative AI technology through subscriptions or advertising is still a slow process for publishers. [ more ]
Digiday
3 months ago
Marketing tech

Publisher strategies: How publishers are optimizing revenue streams

Direct-sold display ads remain a top revenue driver for publishers since 2020.
Publishers are shifting focus to events and subscriptions due to challenges in ad revenue. [ more ]
Digiday
2 months ago
Artificial intelligence

Why some publishers aren't ready to monetize generative AI chatbots with ads yet

Monetizing generative AI technology through subscriptions or advertising is still a slow process for publishers. [ more ]
Digiday
3 months ago
Marketing tech

Publisher strategies: How publishers are optimizing revenue streams

Direct-sold display ads remain a top revenue driver for publishers since 2020.
Publishers are shifting focus to events and subscriptions due to challenges in ad revenue. [ more ]
moresubscriptions
#social-media-marketing
Digiday
3 months ago
Marketing

Publishers test new TikTok feature that adds links to organic videos

TikTok is testing links for publishers' organic videos to drive onsite traffic. [ more ]
Vogue Business
3 months ago
Marketing

What Meta's news ban means for brands and influencers

Publishers are diversifying to other platforms due to potential loss from platform bans.
Fashion industry is reconfiguring marketing strategies and distribution due to changing platforms. [ more ]
Digiday
3 months ago
Marketing

Publishers test new TikTok feature that adds links to organic videos

TikTok is testing links for publishers' organic videos to drive onsite traffic. [ more ]
Vogue Business
3 months ago
Marketing

What Meta's news ban means for brands and influencers

Publishers are diversifying to other platforms due to potential loss from platform bans.
Fashion industry is reconfiguring marketing strategies and distribution due to changing platforms. [ more ]
moresocial-media-marketing
Digiday
3 months ago
Marketing tech

Digiday+ Research: Publishers take their focus off events as revenue dips

Publishers are experiencing a decline in revenue from events, with fewer planning to focus on this area of their business. [ more ]
Digiday
3 months ago
Marketing

The state of publisher revenue | Pathways to total revenue optimization in 2024

Publishers are increasingly focusing on diversifying revenue streams and prioritizing total revenue optimization (TRO) to maximize revenue. [ more ]
Digiday
3 months ago
Marketing tech

Snapchat's relationship with publishers is still pretty complicated

Snapchat's recent staff shake-up has left publishers feeling adrift and confused. [ more ]
#affiliate-marketing
AdExchanger
3 months ago
Marketing

YouTube's Affiliate Play; The Publisher Value Prop | AdExchanger

YouTube creators can now easily monetize through affiliate and shopping products.
Publishers prioritize quality ad placements over native advertising and analytics. [ more ]
Shopify
4 months ago
Marketing

11 Best Affiliate Networks for Marketers (2023) - Shopify

Affiliate networks connect publishers and brands for mutually beneficial partnerships.
Affiliate networks simplify the process of finding programs and organizing payouts. [ more ]
AdExchanger
3 months ago
Marketing

YouTube's Affiliate Play; The Publisher Value Prop | AdExchanger

YouTube creators can now easily monetize through affiliate and shopping products.
Publishers prioritize quality ad placements over native advertising and analytics. [ more ]
Shopify
4 months ago
Marketing

11 Best Affiliate Networks for Marketers (2023) - Shopify

Affiliate networks connect publishers and brands for mutually beneficial partnerships.
Affiliate networks simplify the process of finding programs and organizing payouts. [ more ]
moreaffiliate-marketing
#meta
Digiday
3 months ago
Marketing

Publishers turn to other platforms to address platform referral traffic issues

Publishers are investing in alternative social platforms like Instagram and TikTok for reach.
Concerns exist over whether alternative platforms can compensate for the decline in social referral. [ more ]
Digiday
4 months ago
Media industry

Why publishers say Facebook News tab disappearing will have little impact on their social strategy

Facebook's News tab removal was not impactful on publishers due to declining traffic.
Meta indicated users were not interested in news, leading to the removal of the News tab. [ more ]
The Daily Upside
5 months ago
Media industry

Meta is Truly Sick of News

Facebook's referrals to news sites are continuing to decline, with only 33% of traffic coming from Facebook in December 2023 compared to 50% in December 2022.
The Daily Mail saw a significant drop in traffic from Facebook, with only 2.7% of its traffic coming from the platform as of November 2023. [ more ]
Digiday
3 months ago
Marketing

Publishers turn to other platforms to address platform referral traffic issues

Publishers are investing in alternative social platforms like Instagram and TikTok for reach.
Concerns exist over whether alternative platforms can compensate for the decline in social referral. [ more ]
Digiday
4 months ago
Media industry

Why publishers say Facebook News tab disappearing will have little impact on their social strategy

Facebook's News tab removal was not impactful on publishers due to declining traffic.
Meta indicated users were not interested in news, leading to the removal of the News tab. [ more ]
The Daily Upside
5 months ago
Media industry

Meta is Truly Sick of News

Facebook's referrals to news sites are continuing to decline, with only 33% of traffic coming from Facebook in December 2023 compared to 50% in December 2022.
The Daily Mail saw a significant drop in traffic from Facebook, with only 2.7% of its traffic coming from the platform as of November 2023. [ more ]
moremeta
Digiday
3 months ago
Marketing

Research Briefing: Publishers' revenue sources are top of mind at Digiday Publishing Summit

76% of publishers prioritize growing direct-sold ads by 2024
TikTok's increased marketing spend despite potential U.S. ban
Success of Hearst Magazines' e-commerce marketplace and Bustle Digital Group's live events [ more ]
AdExchanger
3 months ago
EU data protection

Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture | AdExchanger

Data interoperability is crucial for publishers to overcome the challenges posed by cookie deprecation and fragmented user data.
Using multiple IDs and a mix of deterministic and probabilistic data, storing them together, can enhance audience match rates and achieve interoperability. [ more ]
PublishersWeekly.com
4 months ago
Books

The Boom in Middle Grade Novels Turned Comics

Graphic adaptations attract new readers and expand the audience for middle-grade books.
Publishers use graphic adaptations to tap into the growing middle-grade graphic novel market. [ more ]
Poynter
4 months ago
Media industry

How should we value news used by AI? A checklist for publishers - Poynter

Publishers negotiate licensing deals with AI companies for news content.
Concerns over setting value for news content in AI systems. [ more ]
#facebook
Digiday
4 months ago
Marketing

Research Briefing: Facebook loses favor with publishers, brands and agencies

Facebook is removing its News tab, impacting publishers' traffic.
Agency spending on Facebook is decreasing while spending on Instagram is increasing. [ more ]
Mashable India
4 months ago
Media industry

Facebook Axes News Tab Payments, Signals Major Shift In Content Strategy; Everything You Should Know

Facebook will remove the News Tab in the United States and Australia.
Engagement with Facebook News has dropped by 80% in these regions over the past year. [ more ]
Digiday
4 months ago
Marketing

Research Briefing: Facebook loses favor with publishers, brands and agencies

Facebook is removing its News tab, impacting publishers' traffic.
Agency spending on Facebook is decreasing while spending on Instagram is increasing. [ more ]
Mashable India
4 months ago
Media industry

Facebook Axes News Tab Payments, Signals Major Shift In Content Strategy; Everything You Should Know

Facebook will remove the News Tab in the United States and Australia.
Engagement with Facebook News has dropped by 80% in these regions over the past year. [ more ]
morefacebook
#ai
TechCrunch
4 months ago
Media industry

Former Twitter engineers are building Particle, an AI-powered news reader | TechCrunch

AI used for personalized news summarization
Focus on compensating authors and publishers
Particle.news enhancing news reading experience [ more ]
www.nytimes.com
5 months ago
Tech industry

Mediapocalypse Now, a16z's Chris Dixon Defends Crypto, and HatGPT

Layoffs hit newsrooms as technology reshapes the internet
Influential investor discusses the future of blockchains [ more ]
TechCrunch
4 months ago
Media industry

Former Twitter engineers are building Particle, an AI-powered news reader | TechCrunch

AI used for personalized news summarization
Focus on compensating authors and publishers
Particle.news enhancing news reading experience [ more ]
www.nytimes.com
5 months ago
Tech industry

Mediapocalypse Now, a16z's Chris Dixon Defends Crypto, and HatGPT

Layoffs hit newsrooms as technology reshapes the internet
Influential investor discusses the future of blockchains [ more ]
moreai
The Hindu
4 months ago
Books

Four recently-published works showcase the changing themes in graphic novels

Graphic novels demand up by over 50% post-pandemic, exploring diverse themes beyond mythology.
Publishers like Penguin Random House India and Seagull Books show commitment to graphic novel format by reissuing and reinventing content. [ more ]
VentureBeat
4 months ago
Artificial intelligence

Exclusive | Adtech pioneers launch AI startup to empower publishers and brands at 'crucial moment'

AI agents by Firsthand empower publishers/brands to engage with consumers directly, retaining control over data/content.
Seed round of $6.65 million led by Radical Ventures for Firsthand, founded by Jonathan Heller, Michael Rubenstein, and Wei Wei. [ more ]
Nytimes
5 months ago
Books

The Barefoot Memoirist: Ina Garten Takes Her Story to a New Publisher

Ina Garten has switched publishers for her upcoming memoir
The memoir will now be published by Crown, an imprint of Penguin Random House [ more ]
Digiday
5 months ago
Media industry

Media Briefing: How 3 publishers are making their sites more/less habitable to AI crawlers

Publishers have different approaches to dealing with AI crawler bots, with some blocking them and others embracing them.
Different business models influence publishers' decisions on how to handle AI crawler bots. [ more ]
#ad-products
Digiday
5 months ago
Online marketing

Research Briefing: The Cut expands as publishers overall increase ad products

56% of publishers grew their ad products last year
The New York Times missed its Q4 outlook on advertising sales [ more ]
Digiday
5 months ago
Online marketing

Digiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content

56% of publishers increased their ad products last year
Only 9% of publishers decreased their ad products in 2023 [ more ]
Digiday
5 months ago
Online marketing

Research Briefing: The Cut expands as publishers overall increase ad products

56% of publishers grew their ad products last year
The New York Times missed its Q4 outlook on advertising sales [ more ]
Digiday
5 months ago
Online marketing

Digiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content

56% of publishers increased their ad products last year
Only 9% of publishers decreased their ad products in 2023 [ more ]
moread-products
AdExchanger
5 months ago
Privacy professionals

Girding For Battle In The Privacy Sandbox With IAB Tech Lab CEO Tony Katsur | AdExchanger

The IAB Tech Lab's Privacy Sandbox Task Force released a report analyzing whether the APIs in the Chrome Privacy Sandbox support foundational digital advertising use cases.
According to the report, the Privacy Sandbox either doesn't support or degrades the functionality of the majority of basic use cases.
Publishers are concerned about the potential damage that can occur between the launch of the Privacy Sandbox and potential improvements made in the future. [ more ]
Exchangewire
5 months ago
Marketing tech

Disney, Fox & Warner Bros to Launch Joint Sports Streaming Service; IAB Releases Analysis of Privacy Sandbox for Public Comment; Subscriptions & Audio To Drive Biggest Growth for Publishers

Disney, Fox, and Warner Bros. are teaming up to launch a joint sports streaming service that will offer a new and differentiated experience for sports fans.
The IAB has released an analysis of Google's Privacy Sandbox, highlighting concerns about brand safety, event-based metrics, and commercial requirements.
Publishers predict that subscriptions, audio/podcasts, and ecommerce will be the biggest drivers of growth in the next three years, as they seek to diversify revenue streams. [ more ]
#advertising
Digiday
5 months ago
Marketing tech

Publishers assess Amazon's role in their post-cookie ad businesses

Amazon is offering to connect media companies' first-party contextual data with its own transaction data as a retailer in the post-third-party cookie ad market.
Publishers who have prepared for the cookie-pocalypse and have surplus first-party data are the ones who stand to benefit the most from this offering. [ more ]
Digiday
5 months ago
Marketing

Why Twitch's push to woo publishers is facing challenges in 2024

Twitch's DNA as a platform for individual streamers hampers its efforts to attract advertisers.
Publishers feel that Twitch has not made necessary adjustments to accommodate them as media organizations. [ more ]
AdExchanger
6 months ago
Media industry

Why Semafor Embraces The B2B Publisher Mindset | AdExchanger

Deep and direct relationships with readers lead to stronger performance for advertisers.
Scale is not always beneficial for advertisers looking to reach specific cohorts. [ more ]
AdExchanger
6 months ago
Marketing

Future Predicts In-House Measurement Will Spur More US Ad Spend | AdExchanger

Publishers need to drum up more demand from advertisers and show their worth
Future is expanding its measurement stack to entice more spend from existing clients and attract US brands [ more ]
Digiday
5 months ago
Marketing tech

Publishers assess Amazon's role in their post-cookie ad businesses

Amazon is offering to connect media companies' first-party contextual data with its own transaction data as a retailer in the post-third-party cookie ad market.
Publishers who have prepared for the cookie-pocalypse and have surplus first-party data are the ones who stand to benefit the most from this offering. [ more ]
Digiday
5 months ago
Marketing

Why Twitch's push to woo publishers is facing challenges in 2024

Twitch's DNA as a platform for individual streamers hampers its efforts to attract advertisers.
Publishers feel that Twitch has not made necessary adjustments to accommodate them as media organizations. [ more ]
AdExchanger
6 months ago
Media industry

Why Semafor Embraces The B2B Publisher Mindset | AdExchanger

Deep and direct relationships with readers lead to stronger performance for advertisers.
Scale is not always beneficial for advertisers looking to reach specific cohorts. [ more ]
AdExchanger
6 months ago
Marketing

Future Predicts In-House Measurement Will Spur More US Ad Spend | AdExchanger

Publishers need to drum up more demand from advertisers and show their worth
Future is expanding its measurement stack to entice more spend from existing clients and attract US brands [ more ]
moreadvertising
Digiday
5 months ago
Media industry

Media Briefing: How publishers are trying to get people to log in to their sites

Publishers are prioritizing audience authentication in 2024 to recreate demographic info and audience segments.
Maintaining authentication is key, as changing browsers or devices can lead to lost information. [ more ]
AdExchanger
5 months ago
Marketing tech

With Lockr's New Tool, Publishers Can Test Multiple Alt Identity Solutions At Once | AdExchanger

Publishers face challenges in testing and deploying new identity solutions, as well as maintaining and updating current integrations.
The abundance of identity solutions on the market has led publishers to integrate multiple solutions, even those with little potential, to capture every data signal. [ more ]
Exchangewire
5 months ago
Marketing tech

Cedara & Assertive Yield Join Forces to Drive Publishers Towards Net Zero Emissions

Cedara and Assertive Yield have partnered to help publishers achieve net zero emissions.
This collaboration allows publishers to optimize bid requests and reduce their carbon footprint while attracting brands and agencies focused on sustainable advertising practices. [ more ]
Adweek
5 months ago
Online marketing

Outlook 2024: Publishers Push to Prove Their Value Amid Cookie Collapse

Publishers are facing challenges from signal loss and generative AI.
The New York Times is finding success with mid-funnel-driving campaigns across non-news environments. [ more ]
Spokesman.com
5 months ago
Books

19 new books to get you through winter

Year-end holidays are the most popular season to give books.
Publishers are releasing promising titles for winter and spring reading. [ more ]
cleveland
6 months ago
Books

19 new books to get you through winter

Year-end holidays are the most popular season to give books.
Publishers are releasing promising titles for winter and spring reading. [ more ]
Axios
6 months ago
Online marketing

Ad market finally begins to stabilize

The global ad market is expected to normalize over the next five years after experiencing volatility due to the pandemic.
Publishers relying on ad revenue will need to temper their expectations as growth rates slow down. [ more ]
The Nation
6 months ago
Books

Throwing the Book at Amazon's Monopoly Hold on Publishing

Amazon's dominance in the book market allows it to exert significant control over publishers.
Publishers are afraid of taking actions that may upset Amazon due to the company's history of retaliating against publishers. [ more ]
Why #News #Publishers

See Google’s #AI #Search Tool as a Traffic-Destroying #Nightmare

https://t.co/oJhc6cT2fw #fintech #ArtificialIntelligence #MachineLearning #GenerativeAI @keachhagey @MilesKruppa @alexbruell @wsj
WSJ
7 months ago
Tech industry

News Publishers See Google's AI Search Tool as a Traffic-Destroying Nightmare

Google's AI-powered search product is being tested on approximately 10 million users.
Publishers, like the Atlantic, heavily rely on Google for web traffic, but are concerned about losing traffic due to AI-powered search. [ more ]
Nieman Lab
7 months ago
Artificial intelligence

AI kills the one-size-fits-all model

The journalism industry will need to reinvent the news experience in 2024.
Generative AI search will decimate search traffic for news media, prompting publishers to rethink their business models. [ more ]
News Publishers See Google’s AI Search Tool as a Traffic-Destroying Nightmare - WSJ https://t.co/6RsgfehrT1
WSJ
7 months ago
Tech industry

News Publishers See Google's AI Search Tool as a Traffic-Destroying Nightmare

Google's AI-powered search product is being tested on approximately 10 million users.
Publishers, like the Atlantic, heavily rely on Google for web traffic, but are concerned about losing traffic due to AI-powered search. [ more ]
www.fourfourtwo.com
7 months ago
Arsenal

Is Arsenal forward Gabriel Martinelli injured this weekend? Premier League injury update

Machine learning can be used to predict popular news articles
The use of machine learning can help publishers optimize their content [ more ]
AdExchanger
7 months ago
Marketing tech

Why Likewise Is Focusing On Direct Deals Instead Of Programmatic | AdExchanger

Direct deals are becoming more popular as third-party cookies are phased out, providing revenue opportunities for publishers without programmatic infrastructure.
Likewise, a publisher focused on personalized recommendations, has chosen to monetize through direct-sold ads and sponsored content rather than programmatic or subscriptions. [ more ]
Nieman Lab
7 months ago
Media industry

Publishers embrace open source

Publishers will reduce reliance on tech companies by embracing open source software.
Open source allows for innovation and collaboration in the newsroom. [ more ]
Nieman Lab
7 months ago
Marketing tech

Returning to a contextual focus

Predictions about things we think will happen, things we wish will happen, and things we should actively do.
Advertising has been a failure for publishers, with a decline in revenue and a disconnect between the ad-tech middlemen's profits and publishers' gains. [ more ]
Exchangewire
7 months ago
Marketing

Sky to launch contextual targeting ads; Meta faces 550m lawsuit in Spain; Publishers hesitant about Threads

Sky will launch contextual targeting ads that allow brands to place ads against specific content details.
Meta is facing a €550m lawsuit in Spain for allegedly breaching EU data protection laws. [ more ]
AdExchanger
7 months ago
Marketing tech

Is Chumbox Economics Feeding The Industry's MFA Problem? | AdExchanger

Taboola and Outbrain spent $2.4 billion on buying clicks from customers, while paying publishers $1.6 billion for placing their ads on websites.
The advertising industry is a zero-sum game, meaning if one party earns more, there must be others that earn less. [ more ]
Nieman Lab
7 months ago
Media industry

Here's how 13 news outlets are using LinkedIn newsletters

LinkedIn is becoming a popular platform where regular people want to hang out and post their thoughts.
LinkedIn is prioritizing news on its site and has been experimenting with newsletters to connect with readers. [ more ]
www.theguardian.com
7 months ago
Books

Children's books show rise in racially minoritised characters, survey finds

The percentage of children's books featuring racially minoritised characters has increased to 30%, up from 4% in 2017.
14% of children's books in 2022 featured a main character from a racially minoritised background, compared to 1% in 2017.
There is a need for publishers and creatives to continue improving the volume and quality of diverse children's books. [ more ]
Digiday
7 months ago
Marketing tech

Digiday+ Research: Publishers' programmatic revenue didn't shake out the way they'd hoped, but it's still a bright spot

Programmatic ad revenue did not meet publishers' expectations this year.
Fewer publishers are getting a large portion of their revenues from programmatic ads.
Publishers still rely heavily on programmatic revenue and see it as a growing source. [ more ]
#Google
Digiday
7 months ago
Media industry

Media Briefing: For some publishers, Google referral traffic is down

Some publishers are experiencing a decline in referral traffic from Google, similar to the decline in social media referrals.
Referral traffic reductions from Google have reached as high as 60-70% for certain publishers.
Google claims that its updates do not specifically target publishers. [ more ]
The Verge
7 months ago
Media industry

Google agrees to pay publishers in Canada and drops plans for blocking news

Google reaches agreement with Canadian government over Online News Act
Agreement allows Google to continue linking to Canadian news outlets
Government will address Google's concerns and pay millions to publishers [ more ]
Digiday
7 months ago
Media industry

Media Briefing: For some publishers, Google referral traffic is down

Some publishers are experiencing a decline in referral traffic from Google, similar to the decline in social media referrals.
Referral traffic reductions from Google have reached as high as 60-70% for certain publishers.
Google claims that its updates do not specifically target publishers. [ more ]
The Verge
7 months ago
Media industry

Google agrees to pay publishers in Canada and drops plans for blocking news

Google reaches agreement with Canadian government over Online News Act
Agreement allows Google to continue linking to Canadian news outlets
Government will address Google's concerns and pay millions to publishers [ more ]
moreGoogle
www.nytimes.com
7 months ago
Canada news

Google Agrees to Pay Canadian Media for Using Their Content

Canada has reached a deal with Google to compensate publishers for the use of their content.
Google will provide $73.5 million each year to news organizations in Canada.
The agreement aims to establish a fairer commercial relationship between digital platforms and journalism. [ more ]
AdExchanger
7 months ago
Marketing

Mirror Digital Reflects On Must-Haves For Good Multicultural Marketing | AdExchanger

Ethnically diverse consumers have growing purchase power and are attracting the attention of advertisers.
Buyers are partnering with publishers that serve diverse audiences and with ad tech companies that aggregate content from those publishers. [ more ]
Exchangewire
7 months ago
Media industry

November's Ad Industry Financials - Publishers

Buzzfeed's advertising revenue fell by over one-third, attributed to competitor gains and plummeting engagement.
Comcast saw a decline in advertising revenue in the linear market, but is optimistic about growth with its Peacock streaming service. [ more ]
Adweek
7 months ago
Online marketing

Working From Home Spurs Ad Block Rates to Rise

Mobile and desktop ad-block rates are increasing by 11% from 2021 to 2023.
Publishers will lose $54 billion in ad revenue in 2024 due to ad blocking.
Mobile ad-blocking rates are driven by increased adoption of mobile devices globally. [ more ]
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