OpenAI is swallowing up news content from publishers who want some ChatGPT love
OpenAI is striking licensing deals with publishers like Financial Times to use their content in ChatGPT models, impacting the business models of publishers. [ more ]
Publishers' Privacy Sandbox testing enters a 'holding pattern'
Delay in full third-party cookies depreciation from Chrome welcomed by publishers, urging Google to enhance Privacy Sandbox based on feedback for a smoother transition. [ more ]
Federal Privacy Bill's Vagueness Threatens Ad-Supported Business
The American Privacy Rights Act proposes stricter regulations on targeted advertising, diverging from existing state privacy laws and potentially impacting revenue streams for publishers. [ more ]
Publishers assess Amazon's role in their post-cookie ad businesses
Amazon is offering to connect media companies' first-party contextual data with its own transaction data as a retailer in the post-third-party cookie ad market.
Publishers who have prepared for the cookie-pocalypse and have surplus first-party data are the ones who stand to benefit the most from this offering. [ more ]
Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns
First-party data is crucial for publishers' ad strategies, with concerns about Google's Privacy Sandbox reducing targeted ad effectiveness and revenue.
Publishers are shifting towards prioritizing first-party data for positive ad revenue outcomes and foresee an increase in ad impressions using first-party data in coming years. [ more ]
Disney, Fox & Warner Bros to Launch Joint Sports Streaming Service; IAB Releases Analysis of Privacy Sandbox for Public Comment; Subscriptions & Audio To Drive Biggest Growth for Publishers
Disney, Fox, and Warner Bros. are teaming up to launch a joint sports streaming service that will offer a new and differentiated experience for sports fans.
The IAB has released an analysis of Google's Privacy Sandbox, highlighting concerns about brand safety, event-based metrics, and commercial requirements.
Publishers predict that subscriptions, audio/podcasts, and ecommerce will be the biggest drivers of growth in the next three years, as they seek to diversify revenue streams. [ more ]
With Lockr's New Tool, Publishers Can Test Multiple Alt Identity Solutions At Once | AdExchanger
Publishers face challenges in testing and deploying new identity solutions, as well as maintaining and updating current integrations.
The abundance of identity solutions on the market has led publishers to integrate multiple solutions, even those with little potential, to capture every data signal. [ more ]
Girding For Battle In The Privacy Sandbox With IAB Tech Lab CEO Tony Katsur | AdExchanger
The IAB Tech Lab's Privacy Sandbox Task Force released a report analyzing whether the APIs in the Chrome Privacy Sandbox support foundational digital advertising use cases.
According to the report, the Privacy Sandbox either doesn't support or degrades the functionality of the majority of basic use cases.
Publishers are concerned about the potential damage that can occur between the launch of the Privacy Sandbox and potential improvements made in the future. [ more ]
WTF are Related Website Sets in Google's Privacy Sandbox?
Google's Privacy Sandbox and its proposed APIs are causing disruption in the ad tech industry.
The Related Website Sets API is a proposed solution for publishers to declare relationships between their web domains after Chrome limits access to third-party cookies. [ more ]
63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is "Without Merit" - ExchangeWire.com
Publishers are concerned about the decline in referral traffic from social media, leading them to focus on their own direct channels.
TikTok is introducing new options for marketers, including Cross-Channel and Lift partners to analyze ad performance and measure incremental impact. [ more ]
OpenAI will pay to train its models on Business Insider and Politico articles
OpenAI has entered into a partnership with German publisher Axel Springer to use its news articles to train its AI models and show real-time information from Axel Springer's brands in ChatGPT's responses.
The partnership aims to provide new ways for people to access quality, real-time news content through AI tools and ensure publishers benefit from advanced AI technology and new revenue models. [ more ]
Switch Devs Keep Releasing The Same Game Over And Over To Top eShop
Some publishers are releasing the same game multiple times under different names on the Nintendo Switch eShop to stay in the 'New Releases' section. [ more ]
Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture | AdExchanger
Data interoperability is crucial for publishers to overcome the challenges posed by cookie deprecation and fragmented user data.
Using multiple IDs and a mix of deterministic and probabilistic data, storing them together, can enhance audience match rates and achieve interoperability. [ more ]
Facebook's referrals to news sites are continuing to decline, with only 33% of traffic coming from Facebook in December 2023 compared to 50% in December 2022.
The Daily Mail saw a significant drop in traffic from Facebook, with only 2.7% of its traffic coming from the platform as of November 2023. [ more ]
Cedara & Assertive Yield Join Forces to Drive Publishers Towards Net Zero Emissions
Cedara and Assertive Yield have partnered to help publishers achieve net zero emissions.
This collaboration allows publishers to optimize bid requests and reduce their carbon footprint while attracting brands and agencies focused on sustainable advertising practices. [ more ]
Why Likewise Is Focusing On Direct Deals Instead Of Programmatic | AdExchanger
Direct deals are becoming more popular as third-party cookies are phased out, providing revenue opportunities for publishers without programmatic infrastructure.
Likewise, a publisher focused on personalized recommendations, has chosen to monetize through direct-sold ads and sponsored content rather than programmatic or subscriptions. [ more ]
Predictions about things we think will happen, things we wish will happen, and things we should actively do.
Advertising has been a failure for publishers, with a decline in revenue and a disconnect between the ad-tech middlemen's profits and publishers' gains. [ more ]