#publishers
#publishers

20 hours ago

E-Commerce

Media Briefing: Amazon's off-site ad push is becoming publishers' post-cookie playbook

9 hours ago

E-Commerce

How marketers enhance cross-functional collaboration and avoid campaign misalignment

20 hours ago

E-Commerce

Media Briefing: Amazon's off-site ad push is becoming publishers' post-cookie playbook

more#amazon

#google

fromTipRanks Financial

E-Commerce

Despite Frustrations, Publishers and Advertisers Can't Stop Using Google (GOOGL) - TipRanks.com

Digital life

Surviving Google Zero: What's Next for Publishers?

fromSearch Engine Roundtable

2 weeks ago

Digital life

A wish list with limits: What publishers want to see from Google's AI licensing deals

3 weeks ago

Film

Google AI Overviews For Movie Related Queries

fromTechCrunch

As AI kills search traffic, Google launches Offerwall to boost publisher revenue | TechCrunch

Google's new Offerwall tool helps publishers generate revenue beyond ads, offering flexible monetization options.

What does Google's AI Mode Mean for the Ad Industry? - ExchangeWire.com

Google's AI Mode drastically changes the search landscape, impacting how ads and content are delivered and consumed online.

fromTipRanks Financial

E-Commerce

Despite Frustrations, Publishers and Advertisers Can't Stop Using Google (GOOGL) - TipRanks.com

Digital life

Surviving Google Zero: What's Next for Publishers?

fromSearch Engine Roundtable

2 weeks ago

Digital life

A wish list with limits: What publishers want to see from Google's AI licensing deals

3 weeks ago

Film

Google AI Overviews For Movie Related Queries

fromTechCrunch

Marketing tech

As AI kills search traffic, Google launches Offerwall to boost publisher revenue | TechCrunch

What does Google's AI Mode Mean for the Ad Industry? - ExchangeWire.com

Google's AI Mode drastically changes the search landscape, impacting how ads and content are delivered and consumed online.

more#google

Artificial intelligence

WTF is Model Context Protocol (MCP) and why should publishers care?

The agentic web envisions AI agents making decisions on behalf of users, requiring publishers to adapt their content for AI accessibility.

Inside IAB Tech Lab's meeting with publishers to confront the AI era

"It was focused on how the industry can respond to AI companies scraping their content, often for little or no money," said Joseph.

Apple

E-Commerce

fromAdExchanger

3 weeks ago

When AI Meets Media Quality | AdExchanger

Cloudflare blocks AI bots and introduces a pay-per-crawl model for publishers to earn revenue from AI content access.

#advertising

4 weeks ago

E-Commerce

Why traditional monetization tactics are costing publishers revenue

4 months ago

Marketing tech

Digiday+ Research's 2025 ad snapshot: Are publishers becoming less dependent on ad revenue?

4 weeks ago

E-Commerce

Why traditional monetization tactics are costing publishers revenue

4 months ago

Marketing tech

Digiday+ Research's 2025 ad snapshot: Are publishers becoming less dependent on ad revenue?

more#advertising

fromSearch Engine Roundtable

4 weeks ago

IAB Tech Lab pitches plan to help publishers gain control of LLM scraping

The IAB Tech Lab is creating a framework for publishers to manage compensation for LLM crawling.

Google AdSense PIN Verification Bug

Google AdSense is experiencing a widespread bug affecting PIN verification, causing payment issues for numerous publishers.

Three publishers' workforce diversity reports show DEI efforts remain sluggish

Diversity efforts are slow but steady, with reports indicating that major publishers like The New York Times, Hearst, and Condé Nast are making marginal improvements.

US politics

Digital life

WTF is 'Google Zero'?

Google Zero is a structural reset in how search engines direct traffic, leading to declining referrals for publishers.

Here are the biggest misconceptions about AI content scraping

AI bots are now scraping publishers' sites more for real-time information than for training large language models, posing new challenges for publishers.

fromSocial Media Today

Google Launches 'Offerwall' to Help Publishers Maintain Monetization Opportunities

Offerwall empowers audiences with diverse access options for content while publishers can optimize engagement and revenue.

Social media marketing

Publishers refine Reddit strategies to tap into targeted referral traffic

Reddit's growing referral traffic encourages publishers to adapt their strategies, although it does not yet replace traditional search traffic.

WTF is sell-side decisioning?

Publishers can enhance ad selling through better decision-making practices such as price floors and contextual signals.

How publishers are actively testing agentic AI to hike productivity

"If you've used a computer use agent, you can just say, 'go research a bunch of accounts for me, or I'm going to log you into my LinkedIn.' And the key is, you can get up and walk away."

Artificial intelligence

Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads

Publishers face declining search referral traffic due to the rise of AI-driven search experiences, necessitating proactive planning for a 'zero-click' future.

Social media marketing

The state of social media marketing for publishers | Trends and tactics shaping paid social

Publishers increasingly rely on paid social media to overcome declining organic reach and fragmented platforms.

'It's dead': Publisher confessions on the future of Google's Privacy Sandbox

The future of Google's Privacy Sandbox is uncertain, with many publishers viewing it as ineffective without the incentive of third-party cookie deprecation.