#publishers
#publishers

Marketing tech

As AI kills search traffic, Google launches Offerwall to boost publisher revenue | TechCrunch

fromSocial Media Today

Marketing tech

Google Launches 'Offerwall' to Help Publishers Maintain Monetization Opportunities

Marketing tech

As AI kills search traffic, Google launches Offerwall to boost publisher revenue | TechCrunch

fromSocial Media Today

Marketing tech

Google Launches 'Offerwall' to Help Publishers Maintain Monetization Opportunities

more#offerwall

#social-media

Social media marketing

The state of social media marketing for publishers | Trends and tactics shaping paid social

Publishers increasingly rely on paid social media to overcome declining organic reach and fragmented platforms.

fromEMARKETER

9 months ago

Marketing tech

Instagram sees drop in publisher engagement, ad spend

2 weeks ago

Social media marketing

Publishers refine Reddit strategies to tap into targeted referral traffic

Marketing tech

Bluesky makes it easier for publishers to track referrals | TechCrunch

Social media marketing

The state of social media marketing for publishers | Trends and tactics shaping paid social

Publishers increasingly rely on paid social media to overcome declining organic reach and fragmented platforms.

fromEMARKETER

9 months ago

Marketing tech

Instagram sees drop in publisher engagement, ad spend

2 weeks ago

Social media marketing

Publishers refine Reddit strategies to tap into targeted referral traffic

Marketing tech

Bluesky makes it easier for publishers to track referrals | TechCrunch

What does Google's AI Mode Mean for the Ad Industry? - ExchangeWire.com

Google's AI Mode drastically changes the search landscape, impacting how ads and content are delivered and consumed online.

Brian O'Kelley's Scope3 is promising an AI-powered ad tech reset - publishers aren't buying it yet

Publishers remain skeptical about Brian O'Kelley's Scope3 ad platform despite its potential to address inefficiencies in the ad tech ecosystem.

'It's dead': Publisher confessions on the future of Google's Privacy Sandbox

The future of Google's Privacy Sandbox is uncertain, with many publishers viewing it as ineffective without the incentive of third-party cookie deprecation.

Privacy technologies

Media Briefing: Publishers are frustrated - and quietly grateful - after Google's cookie u-turn

Publishers are frustrated but resilient after Google's cookie u-turn, valuing learnings from focusing on first-party data despite wasted investments.

Marketing tech

Publishers want more control over programmatic. Some are finally making it happen

3 weeks ago

Marketing tech

WTF is sell-side decisioning?

What does Google's AI Mode Mean for the Ad Industry? - ExchangeWire.com

Google's AI Mode drastically changes the search landscape, impacting how ads and content are delivered and consumed online.

Brian O'Kelley's Scope3 is promising an AI-powered ad tech reset - publishers aren't buying it yet

Publishers remain skeptical about Brian O'Kelley's Scope3 ad platform despite its potential to address inefficiencies in the ad tech ecosystem.

'It's dead': Publisher confessions on the future of Google's Privacy Sandbox

The future of Google's Privacy Sandbox is uncertain, with many publishers viewing it as ineffective without the incentive of third-party cookie deprecation.

Privacy technologies

Media Briefing: Publishers are frustrated - and quietly grateful - after Google's cookie u-turn

Publishers are frustrated but resilient after Google's cookie u-turn, valuing learnings from focusing on first-party data despite wasted investments.

Marketing tech

Publishers want more control over programmatic. Some are finally making it happen

3 weeks ago

Marketing tech

WTF is sell-side decisioning?

more#ad-tech

#google

Mobile UX

Google's Response To Publishers Concerns On AI Mode

Google's AI Mode's design is aimed at improving user engagement with publisher sites despite ongoing concerns from publishers about content scraping.

from9to5Google

Google's AI Mode is 'the definition of theft,' publishers say, opt-out was considered

Google's new AI Mode is causing significant concern among publishers regarding revenue and content theft.

The winners and losers of Google's AI Mode

Google's new AI Mode threatens publishers by potentially reducing traffic and altering user search behaviors, raising concerns about the future of traditional search links.

fromThe Verge

Google rejected giving publishers more choice to opt out of AI Search

Google prioritizes monetization in AI Search, limiting publisher choices for content use.

Publishers have little control over their content being used in AI features.

Gadgets

Google Testing Links In AI Overviews To More Search Results

Google is enhancing AI Overviews with links to its search results, overshadowing publisher links.

This shift may raise concerns over Google's support for publishers and their visibility.

Publishers remain unsure of what comes next, even as Google's ad tech is ruled a monopoly

Google's illegal monopoly ruling brings vindication for publishers, but the practical implications and future remain uncertain.

Mobile UX

Google's Response To Publishers Concerns On AI Mode

Google's AI Mode's design is aimed at improving user engagement with publisher sites despite ongoing concerns from publishers about content scraping.

from9to5Google

Google's AI Mode is 'the definition of theft,' publishers say, opt-out was considered

Google's new AI Mode is causing significant concern among publishers regarding revenue and content theft.

The winners and losers of Google's AI Mode

Google's new AI Mode threatens publishers by potentially reducing traffic and altering user search behaviors, raising concerns about the future of traditional search links.

fromThe Verge

Google rejected giving publishers more choice to opt out of AI Search

Google prioritizes monetization in AI Search, limiting publisher choices for content use.

Publishers have little control over their content being used in AI features.

Gadgets

Google Testing Links In AI Overviews To More Search Results

Google is enhancing AI Overviews with links to its search results, overshadowing publisher links.

This shift may raise concerns over Google's support for publishers and their visibility.

Publishers remain unsure of what comes next, even as Google's ad tech is ruled a monopoly

Google's illegal monopoly ruling brings vindication for publishers, but the practical implications and future remain uncertain.

more#google

#generative-ai

How publishers are actively testing agentic AI to hike productivity

Publishers are exploring agentic AI to enhance efficiency without reducing workforce.

Miscellaneous

How publishers are choosing which LLMs to use

How publishers are actively testing agentic AI to hike productivity

Publishers are exploring agentic AI to enhance efficiency without reducing workforce.

Miscellaneous

How publishers are choosing which LLMs to use

Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads

Publishers face declining search referral traffic due to the rise of AI-driven search experiences, necessitating proactive planning for a 'zero-click' future.

Media industry

fromIPWatchdog.com | Patents & Intellectual Property Law

Is Facebook quietly becoming a new revenue stream for publishers again?

Facebook's new monetization program is surprisingly boosting publisher revenue after previous setbacks.

IPWatchdog's New Publication Policy: No Paywall, But No Free Ride

If you want to build a reputation as an authority and you want people to actually find and read your articles, you need to be publishing with IPWatchdog.com!

Privacy professionals

How publishers are now approaching curation with a calculated embrace

Publishers are learning to navigate curation strategically, balancing revenue needs and skepticism.

Marketing tech

RAAS LAB Launches First-of-its-Kind Relevant Marketplace

Marketing tech

Digiday+ Research's 2025 ad snapshot: Are publishers becoming less dependent on ad revenue?

Marketing tech

iion Revamps fusiion: A Revolutionary Gaming Marketplace for Publishers

How publishers are now approaching curation with a calculated embrace

Publishers are learning to navigate curation strategically, balancing revenue needs and skepticism.

Marketing tech

RAAS LAB Launches First-of-its-Kind Relevant Marketplace

Marketing tech

Digiday+ Research's 2025 ad snapshot: Are publishers becoming less dependent on ad revenue?

Marketing tech

iion Revamps fusiion: A Revolutionary Gaming Marketplace for Publishers

more#advertising

fromWGB

Eidos Montreal Is Trying To Get A New Deus Ex Game Made

Eidos-Montreal is actively pitching a new Deus Ex game to publishers, but faces rejection due to perceived niche appeal and financial risk.

Video games

Publishers don't really know how Google AI Overviews is impacting their referral traffic

Google's AI Overviews update raises concerns among publishers about its unclear impact on referral traffic.

The lack of data transparency from Google fuels publisher unease regarding the effectiveness of AI-driven search.

fromFuturism

4 months ago

ChatGPT and Other Chatbots Are Hurting Publishers Even Worse Than We Thought

AI chatbots are significantly reducing traffic to publisher websites, impacting their ad revenue negatively.

fromBusiness Insider

4 months ago

Amazon is hammering out deals with news publishers ahead of its AI-enhanced Alexa upgrade

Amazon's new AI-enhanced Alexa aims to improve publisher exposure amidst declining traffic from other platforms.