#publishers

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#programmatic-advertising

Media Briefing: Publishers' Q4 programmatic ad businesses are in limbo

Publishers are uncertain about programmatic ad spending in Q4 due to various market dynamics affecting predictions.

A look at the publisher quandary over ad curation

Publishers are conflicted about ad inventory curation, balancing potential revenue boost against fear of losing control to intermediaries.

Publishers see short-term opportunity from Outbrain's acquisition of Teads

Publishers can find revenue opportunities from the Outbrain-Teads $1 billion deal, benefitting from a one-stop-shop for ad sales with performance-oriented and brand advertisers.

Publishers Feel Seen At The Google Ad Tech Antitrust Trial | AdExchanger

Google's dominance in the ad server market significantly harms publishers' negotiating power and revenue.
The trial highlights concerns over Google's control and potential anticompetitive practices in programmatic advertising.

Media Briefing: Publishers' Q4 programmatic ad businesses are in limbo

Publishers are uncertain about programmatic ad spending in Q4 due to various market dynamics affecting predictions.

A look at the publisher quandary over ad curation

Publishers are conflicted about ad inventory curation, balancing potential revenue boost against fear of losing control to intermediaries.

Publishers see short-term opportunity from Outbrain's acquisition of Teads

Publishers can find revenue opportunities from the Outbrain-Teads $1 billion deal, benefitting from a one-stop-shop for ad sales with performance-oriented and brand advertisers.

Publishers Feel Seen At The Google Ad Tech Antitrust Trial | AdExchanger

Google's dominance in the ad server market significantly harms publishers' negotiating power and revenue.
The trial highlights concerns over Google's control and potential anticompetitive practices in programmatic advertising.
moreprogrammatic-advertising
#advertising

Breaking point or breakup? Why publishers fear a Google ad breakup could backfire

Publishers fear a breakup of Google's ad business could threaten their revenue from programmatic advertising.

Digiday+ Research: How social platforms stack up for publishers

Social media's role for publishers is both complex and crucial, with Facebook and Instagram leading in usage and ad spend.

How DPG Media Built Its Own (Mostly) Google-Free Ad Platform | AdExchanger

Publishers are increasingly competing with Big Tech, prompting strategic shifts like DPG Media's focus on in-house ad tech and acquisitions.

Publishers assess Amazon's role in their post-cookie ad businesses

Amazon is offering to connect media companies' first-party contextual data with its own transaction data as a retailer in the post-third-party cookie ad market.
Publishers who have prepared for the cookie-pocalypse and have surplus first-party data are the ones who stand to benefit the most from this offering.

Digiday editors discuss how publishers are navigating Trump ripple effects

Donald Trump's second term is expected to disrupt the advertising landscape, particularly in terms of brand safety and revenue models for publishers.

Why Twitch's push to woo publishers is facing challenges in 2024

Twitch's DNA as a platform for individual streamers hampers its efforts to attract advertisers.
Publishers feel that Twitch has not made necessary adjustments to accommodate them as media organizations.

Breaking point or breakup? Why publishers fear a Google ad breakup could backfire

Publishers fear a breakup of Google's ad business could threaten their revenue from programmatic advertising.

Digiday+ Research: How social platforms stack up for publishers

Social media's role for publishers is both complex and crucial, with Facebook and Instagram leading in usage and ad spend.

How DPG Media Built Its Own (Mostly) Google-Free Ad Platform | AdExchanger

Publishers are increasingly competing with Big Tech, prompting strategic shifts like DPG Media's focus on in-house ad tech and acquisitions.

Publishers assess Amazon's role in their post-cookie ad businesses

Amazon is offering to connect media companies' first-party contextual data with its own transaction data as a retailer in the post-third-party cookie ad market.
Publishers who have prepared for the cookie-pocalypse and have surplus first-party data are the ones who stand to benefit the most from this offering.

Digiday editors discuss how publishers are navigating Trump ripple effects

Donald Trump's second term is expected to disrupt the advertising landscape, particularly in terms of brand safety and revenue models for publishers.

Why Twitch's push to woo publishers is facing challenges in 2024

Twitch's DNA as a platform for individual streamers hampers its efforts to attract advertisers.
Publishers feel that Twitch has not made necessary adjustments to accommodate them as media organizations.
moreadvertising
#digital-advertising

Media Briefing: Overheard at the Digiday Publishing Summit, September 2024 edition

Publishers are frustrated by their lack of control over Google's influence on the digital advertising ecosystem and its potential changes.

It's Time For A Smarter Approach To Measuring Supply-Side Signals | AdExchanger

The future value of cookies is uncertain, presenting an opportunity for publishers to leverage their own signals for better advertiser relationships.

New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers | AdExchanger

Programmatic media buyers can help both advertisers and diverse publishers through innovative platforms like DXKulture.

Google hit with US$2.3-billion lawsuit by Axel Springer, other media groups

Media groups sue Google for $2.3 billion alleging losses in digital advertising practices
Lawsuit claims Google's abuse of dominant position led to revenue losses and higher fees for ad tech services.

People-based marketing: What is it and why is it crucial to open web publishers' success?

People-based marketing is a critical strategy to enhance personalized advertising and compete against dominant platforms.
Authenticated audience data is essential for publishers to remain competitive in digital marketing.

The Bidstream Is A Duplicative, Chaotic Mess - But It Doesn't Have To Be That Way | AdExchanger

Publishers are increasing ad auctions but many DSPs are ignoring bids to save costs.

Media Briefing: Overheard at the Digiday Publishing Summit, September 2024 edition

Publishers are frustrated by their lack of control over Google's influence on the digital advertising ecosystem and its potential changes.

It's Time For A Smarter Approach To Measuring Supply-Side Signals | AdExchanger

The future value of cookies is uncertain, presenting an opportunity for publishers to leverage their own signals for better advertiser relationships.

New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers | AdExchanger

Programmatic media buyers can help both advertisers and diverse publishers through innovative platforms like DXKulture.

Google hit with US$2.3-billion lawsuit by Axel Springer, other media groups

Media groups sue Google for $2.3 billion alleging losses in digital advertising practices
Lawsuit claims Google's abuse of dominant position led to revenue losses and higher fees for ad tech services.

People-based marketing: What is it and why is it crucial to open web publishers' success?

People-based marketing is a critical strategy to enhance personalized advertising and compete against dominant platforms.
Authenticated audience data is essential for publishers to remain competitive in digital marketing.

The Bidstream Is A Duplicative, Chaotic Mess - But It Doesn't Have To Be That Way | AdExchanger

Publishers are increasing ad auctions but many DSPs are ignoring bids to save costs.
moredigital-advertising
#social-media

Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?

TikTok's usage among publishers is increasing, potentially overtaking YouTube as the leading video-focused platform.

Digiday+ Research Deep Dive: Instagram loses value in the eyes of publishers

Declining engagement and ad spend on Meta's platforms indicate waning confidence from publishers regarding Facebook and Instagram.

Facebook Axes News Tab Payments, Signals Major Shift In Content Strategy; Everything You Should Know

Facebook will remove the News Tab in the United States and Australia.
Engagement with Facebook News has dropped by 80% in these regions over the past year.

Instagram sees drop in publisher engagement, ad spend

Instagram's appeal to publishers is decreasing, with reduced posting frequency and ad spending.
Publishers are investing more in original content creation for Instagram despite overall decline.
The rise of WhatsApp Channels presents new opportunities for engaging audiences.

Why publishers say Facebook News tab disappearing will have little impact on their social strategy

Facebook's News tab removal was not impactful on publishers due to declining traffic.
Meta indicated users were not interested in news, leading to the removal of the News tab.

Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?

TikTok's usage among publishers is increasing, potentially overtaking YouTube as the leading video-focused platform.

Digiday+ Research Deep Dive: Instagram loses value in the eyes of publishers

Declining engagement and ad spend on Meta's platforms indicate waning confidence from publishers regarding Facebook and Instagram.

Facebook Axes News Tab Payments, Signals Major Shift In Content Strategy; Everything You Should Know

Facebook will remove the News Tab in the United States and Australia.
Engagement with Facebook News has dropped by 80% in these regions over the past year.

Instagram sees drop in publisher engagement, ad spend

Instagram's appeal to publishers is decreasing, with reduced posting frequency and ad spending.
Publishers are investing more in original content creation for Instagram despite overall decline.
The rise of WhatsApp Channels presents new opportunities for engaging audiences.

Why publishers say Facebook News tab disappearing will have little impact on their social strategy

Facebook's News tab removal was not impactful on publishers due to declining traffic.
Meta indicated users were not interested in news, leading to the removal of the News tab.
moresocial-media
#google

Google paying independent publishers to test unreleased generative AI platform

Google will pay independent publishers to test its AI platform
Participants expected to produce a fixed volume of content in exchange for a monthly stipend

Google stops notifying publishers of right to be forgotten' removals from search results

Google has stopped notifying publishers when it removes websites from search results under European right to be forgotten rules.
Journalists are now unable to identify situations where the right to be forgotten has been misused to hide legitimate reporting.

Google knew publishers would dislike ad tech change that helped it profit By Reuters

Google's ad feature changes were strategic responses to competition concerns and aimed at maintaining dominance in online advertising.

Google dominates online ads, says antitrust trial witness, but publishers are feeling 'stuck'

Google's ad tech practices may create a market environment where publishers feel trapped, limiting their competitive options.

Google Is Paying Publishers Five-Figure Sums to Test an Unreleased Gen AI Platform

Google launched a private program for independent publishers with AI tools
Publishers receive monetary compensation and tools for creating content in exchange for feedback and analytics.

The New Google AI Overview Layout Is A Small Win For Publishers

Google's AI Overviews are adjusting to better accommodate publishers and enhance user experience.

Google paying independent publishers to test unreleased generative AI platform

Google will pay independent publishers to test its AI platform
Participants expected to produce a fixed volume of content in exchange for a monthly stipend

Google stops notifying publishers of right to be forgotten' removals from search results

Google has stopped notifying publishers when it removes websites from search results under European right to be forgotten rules.
Journalists are now unable to identify situations where the right to be forgotten has been misused to hide legitimate reporting.

Google knew publishers would dislike ad tech change that helped it profit By Reuters

Google's ad feature changes were strategic responses to competition concerns and aimed at maintaining dominance in online advertising.

Google dominates online ads, says antitrust trial witness, but publishers are feeling 'stuck'

Google's ad tech practices may create a market environment where publishers feel trapped, limiting their competitive options.

Google Is Paying Publishers Five-Figure Sums to Test an Unreleased Gen AI Platform

Google launched a private program for independent publishers with AI tools
Publishers receive monetary compensation and tools for creating content in exchange for feedback and analytics.

The New Google AI Overview Layout Is A Small Win For Publishers

Google's AI Overviews are adjusting to better accommodate publishers and enhance user experience.
moregoogle
#ai

Mediapocalypse Now, a16z's Chris Dixon Defends Crypto, and HatGPT

Layoffs hit newsrooms as technology reshapes the internet
Influential investor discusses the future of blockchains

The Race to Block OpenAI's Scraping Bots Is Slowing Down

OpenAI's web crawlers face less blocking by top news outlets due to recent licensing deals with publishers, indicating a shift in data-sharing dynamics.

This new AI answer engine plans to pay media companies for their content

AI technology is revolutionizing online information retrieval, impacting both users and publishers.

Former Twitter engineers are building Particle, an AI-powered news reader | TechCrunch

AI used for personalized news summarization
Focus on compensating authors and publishers
Particle.news enhancing news reading experience

Microsoft starts paying publishers for content surfaced by Copilot | TechCrunch

Microsoft's Copilot Daily will pay publishers for content, enhancing its AI functionality while addressing copyright issues.

Mediapocalypse Now, a16z's Chris Dixon Defends Crypto, and HatGPT

Layoffs hit newsrooms as technology reshapes the internet
Influential investor discusses the future of blockchains

The Race to Block OpenAI's Scraping Bots Is Slowing Down

OpenAI's web crawlers face less blocking by top news outlets due to recent licensing deals with publishers, indicating a shift in data-sharing dynamics.

This new AI answer engine plans to pay media companies for their content

AI technology is revolutionizing online information retrieval, impacting both users and publishers.

Former Twitter engineers are building Particle, an AI-powered news reader | TechCrunch

AI used for personalized news summarization
Focus on compensating authors and publishers
Particle.news enhancing news reading experience

Microsoft starts paying publishers for content surfaced by Copilot | TechCrunch

Microsoft's Copilot Daily will pay publishers for content, enhancing its AI functionality while addressing copyright issues.
moreai

Cloudflare's new marketplace lets websites charge AI bots for scraping | TechCrunch

Cloudflare plans to launch a marketplace to enable website owners to sell access for AI scraping, empowering publishers with control over their content.
#openai

A Devil's Bargain With OpenAI

Publishers like The Atlantic are partnering with OpenAI for content integration in AI products.

OpenAI searches for an answer to its copyright problems

OpenAI's deals with publishers aim to enrich ChatGPT with real-time, authoritative content, filling a gap left by companies like Google.

News Corp in advanced negotiations' with AI companies over access to content, CEO says

News Corporation is in advanced negotiations with AI companies over their use of its content and prefers to negotiate deals rather than litigate.
Publishers are taking different approaches to the rise of AI-powered tech companies, with some striking deals while others seek damages.

OpenAI is swallowing up news content from publishers who want some ChatGPT love

OpenAI is striking licensing deals with publishers like Financial Times to use their content in ChatGPT models, impacting the business models of publishers.

WTF are OpenAI's custom GPTs?

OpenAI's ChatGPT can threaten publishers relying on search traffic, but its GPT Store offers potential referral traffic.
Legal pressure on AI companies highlights challenges in using generative AI tools.

Leaked OpenAI slide deck reveals how it's wooing publishers.

OpenAI offers incentives to publishers like financial compensation and priority placement for training data and licensing agreements.

A Devil's Bargain With OpenAI

Publishers like The Atlantic are partnering with OpenAI for content integration in AI products.

OpenAI searches for an answer to its copyright problems

OpenAI's deals with publishers aim to enrich ChatGPT with real-time, authoritative content, filling a gap left by companies like Google.

News Corp in advanced negotiations' with AI companies over access to content, CEO says

News Corporation is in advanced negotiations with AI companies over their use of its content and prefers to negotiate deals rather than litigate.
Publishers are taking different approaches to the rise of AI-powered tech companies, with some striking deals while others seek damages.

OpenAI is swallowing up news content from publishers who want some ChatGPT love

OpenAI is striking licensing deals with publishers like Financial Times to use their content in ChatGPT models, impacting the business models of publishers.

WTF are OpenAI's custom GPTs?

OpenAI's ChatGPT can threaten publishers relying on search traffic, but its GPT Store offers potential referral traffic.
Legal pressure on AI companies highlights challenges in using generative AI tools.

Leaked OpenAI slide deck reveals how it's wooing publishers.

OpenAI offers incentives to publishers like financial compensation and priority placement for training data and licensing agreements.
moreopenai

Perplexity's new rev-share publisher program is live, but not all pubs are sold

Perplexity launches Publisher Program for revenue-sharing with publishers
#third-party-cookies

Why Google's cookie deprecation reversal isn't actually a reprieve for publishers

Publishers remain focused on cookieless targeting alternatives despite Google's decision to not remove third-party cookies from Chrome.

WTF are Related Website Sets in Google's Privacy Sandbox?

Google's Privacy Sandbox and its proposed APIs are causing disruption in the ad tech industry.
The Related Website Sets API is a proposed solution for publishers to declare relationships between their web domains after Chrome limits access to third-party cookies.

Digiday+ Research: Cookie deprecation eclipses the economy as publishers' biggest challenge this year

Publishers' biggest concern in 2024 is the deprecation of third-party cookies.
31% of publishers consider third-party cookie deprecation as the industry's biggest challenge in 2024.

How publishers are optimizing their tech stacks to enhance addressability

Publishers must adapt post third-party cookie deprecation by focusing on first-party data and rethinking their tech stack.
Google's Privacy Sandbox is part of the solution; publishers should align with testing partners for future-proofing.
Utilizing Prebid server-side setup helps publishers improve ad performance and monetization opportunities.

Why Google's cookie deprecation reversal isn't actually a reprieve for publishers

Publishers remain focused on cookieless targeting alternatives despite Google's decision to not remove third-party cookies from Chrome.

WTF are Related Website Sets in Google's Privacy Sandbox?

Google's Privacy Sandbox and its proposed APIs are causing disruption in the ad tech industry.
The Related Website Sets API is a proposed solution for publishers to declare relationships between their web domains after Chrome limits access to third-party cookies.

Digiday+ Research: Cookie deprecation eclipses the economy as publishers' biggest challenge this year

Publishers' biggest concern in 2024 is the deprecation of third-party cookies.
31% of publishers consider third-party cookie deprecation as the industry's biggest challenge in 2024.

How publishers are optimizing their tech stacks to enhance addressability

Publishers must adapt post third-party cookie deprecation by focusing on first-party data and rethinking their tech stack.
Google's Privacy Sandbox is part of the solution; publishers should align with testing partners for future-proofing.
Utilizing Prebid server-side setup helps publishers improve ad performance and monetization opportunities.
morethird-party-cookies

Digiday+ Research: Publishers continue to rely on programmatic revenue, despite recent issues

Despite challenges, publishers heavily rely on programmatic ads for revenue.

The Trade Desk's 'premium internet' shift stirs concerns among publishers over ad dollar allocation

Publishers don't need a large logged-in audience to compete for ad dollars.
#transparency

Why publishers fear traffic, ad declines from Google's AI-generated search results

Google's AI Overview feature raises concerns among publishers about potential negative impacts on referral traffic.

'Pretty hacky': Decoding publishers' concerns over Google's Privacy Sandbox's Protected Audiences API

Publishers are feeling left out of the conversation around Google's Privacy Sandbox and the Protected Audiences API.
The Protected Audiences API lacks transparency and reporting, causing concerns for publishers.

Why publishers fear traffic, ad declines from Google's AI-generated search results

Google's AI Overview feature raises concerns among publishers about potential negative impacts on referral traffic.

'Pretty hacky': Decoding publishers' concerns over Google's Privacy Sandbox's Protected Audiences API

Publishers are feeling left out of the conversation around Google's Privacy Sandbox and the Protected Audiences API.
The Protected Audiences API lacks transparency and reporting, causing concerns for publishers.
moretransparency

We All Have A Role To Play In Ending MFA | AdExchanger

MFA addiction is a self-perpetuating cycle, requiring industry intervention to combat. The ultimate solution is for funds to stop flowing into MFA practices.
#revenue-growth

Media Briefing: Publishers' Q1 earnings show promise, but also room for improvement

Publishers saw promising Q1 earnings, amid challenges in the ad market, showing varied revenue growth trends.
Despite revenue growth optimism, staying atop growth trends may require significant effort.

Media Briefing: Q1 is done and publishers' ad revenue is doing 'fine'

First quarter of 2024 presented mixed results for publishers' advertising businesses.

Media Briefing: Publishers' Q1 earnings show promise, but also room for improvement

Publishers saw promising Q1 earnings, amid challenges in the ad market, showing varied revenue growth trends.
Despite revenue growth optimism, staying atop growth trends may require significant effort.

Media Briefing: Q1 is done and publishers' ad revenue is doing 'fine'

First quarter of 2024 presented mixed results for publishers' advertising businesses.
morerevenue-growth
#journalism

Breaking the news: publishers beg Apple not to block ads in Safari

Publishers are concerned about Apple's 'web eraser' tool potentially blocking advertisements and impacting journalism's financial sustainability.

Why Time's Taylor Swift Feature Was Marked Brand Unsafe

Brand safety technology inaccurately flagged Time stories as unsuitable for advertising due to certain words triggering filters.

Breaking the news: publishers beg Apple not to block ads in Safari

Publishers are concerned about Apple's 'web eraser' tool potentially blocking advertisements and impacting journalism's financial sustainability.

Why Time's Taylor Swift Feature Was Marked Brand Unsafe

Brand safety technology inaccurately flagged Time stories as unsuitable for advertising due to certain words triggering filters.
morejournalism

Switch Devs Keep Releasing The Same Game Over And Over To Top eShop

Some publishers are releasing the same game multiple times under different names on the Nintendo Switch eShop to stay in the 'New Releases' section.
#targeted-advertising

Federal Privacy Bill's Vagueness Threatens Ad-Supported Business

The American Privacy Rights Act proposes stricter regulations on targeted advertising, diverging from existing state privacy laws and potentially impacting revenue streams for publishers.

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

First-party data is crucial for publishers' ad strategies, with concerns about Google's Privacy Sandbox reducing targeted ad effectiveness and revenue.
Publishers are shifting towards prioritizing first-party data for positive ad revenue outcomes and foresee an increase in ad impressions using first-party data in coming years.

Federal Privacy Bill's Vagueness Threatens Ad-Supported Business

The American Privacy Rights Act proposes stricter regulations on targeted advertising, diverging from existing state privacy laws and potentially impacting revenue streams for publishers.

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

First-party data is crucial for publishers' ad strategies, with concerns about Google's Privacy Sandbox reducing targeted ad effectiveness and revenue.
Publishers are shifting towards prioritizing first-party data for positive ad revenue outcomes and foresee an increase in ad impressions using first-party data in coming years.
moretargeted-advertising
#social-media-marketing

Publishers test new TikTok feature that adds links to organic videos

TikTok is testing links for publishers' organic videos to drive onsite traffic.

What Meta's news ban means for brands and influencers

Publishers are diversifying to other platforms due to potential loss from platform bans.
Fashion industry is reconfiguring marketing strategies and distribution due to changing platforms.

Publishers test new TikTok feature that adds links to organic videos

TikTok is testing links for publishers' organic videos to drive onsite traffic.

What Meta's news ban means for brands and influencers

Publishers are diversifying to other platforms due to potential loss from platform bans.
Fashion industry is reconfiguring marketing strategies and distribution due to changing platforms.
moresocial-media-marketing
#events

Publisher strategies: How publishers are optimizing revenue streams

Direct-sold display ads remain a top revenue driver for publishers since 2020.
Publishers are shifting focus to events and subscriptions due to challenges in ad revenue.

Digiday+ Research: Publishers take their focus off events as revenue dips

Publishers are experiencing a decline in revenue from events, with fewer planning to focus on this area of their business.

Publisher strategies: How publishers are optimizing revenue streams

Direct-sold display ads remain a top revenue driver for publishers since 2020.
Publishers are shifting focus to events and subscriptions due to challenges in ad revenue.

Digiday+ Research: Publishers take their focus off events as revenue dips

Publishers are experiencing a decline in revenue from events, with fewer planning to focus on this area of their business.
moreevents

The state of publisher revenue | Pathways to total revenue optimization in 2024

Publishers are increasingly focusing on diversifying revenue streams and prioritizing total revenue optimization (TRO) to maximize revenue.

Snapchat's relationship with publishers is still pretty complicated

Snapchat's recent staff shake-up has left publishers feeling adrift and confused.
#affiliate-marketing

11 Best Affiliate Networks for Marketers (2023) - Shopify

Affiliate networks connect publishers and brands for mutually beneficial partnerships.
Affiliate networks simplify the process of finding programs and organizing payouts.

YouTube's Affiliate Play; The Publisher Value Prop | AdExchanger

YouTube creators can now easily monetize through affiliate and shopping products.
Publishers prioritize quality ad placements over native advertising and analytics.

11 Best Affiliate Networks for Marketers (2023) - Shopify

Affiliate networks connect publishers and brands for mutually beneficial partnerships.
Affiliate networks simplify the process of finding programs and organizing payouts.

YouTube's Affiliate Play; The Publisher Value Prop | AdExchanger

YouTube creators can now easily monetize through affiliate and shopping products.
Publishers prioritize quality ad placements over native advertising and analytics.
moreaffiliate-marketing

Publishers turn to other platforms to address platform referral traffic issues

Publishers are investing in alternative social platforms like Instagram and TikTok for reach.
Concerns exist over whether alternative platforms can compensate for the decline in social referral.

Research Briefing: Publishers' revenue sources are top of mind at Digiday Publishing Summit

76% of publishers prioritize growing direct-sold ads by 2024
TikTok's increased marketing spend despite potential U.S. ban
Success of Hearst Magazines' e-commerce marketplace and Bustle Digital Group's live events

Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture | AdExchanger

Data interoperability is crucial for publishers to overcome the challenges posed by cookie deprecation and fragmented user data.
Using multiple IDs and a mix of deterministic and probabilistic data, storing them together, can enhance audience match rates and achieve interoperability.

The Boom in Middle Grade Novels Turned Comics

Graphic adaptations attract new readers and expand the audience for middle-grade books.
Publishers use graphic adaptations to tap into the growing middle-grade graphic novel market.

How should we value news used by AI? A checklist for publishers - Poynter

Publishers negotiate licensing deals with AI companies for news content.
Concerns over setting value for news content in AI systems.

Research Briefing: Facebook loses favor with publishers, brands and agencies

Facebook is removing its News tab, impacting publishers' traffic.
Agency spending on Facebook is decreasing while spending on Instagram is increasing.

Four recently-published works showcase the changing themes in graphic novels

Graphic novels demand up by over 50% post-pandemic, exploring diverse themes beyond mythology.
Publishers like Penguin Random House India and Seagull Books show commitment to graphic novel format by reissuing and reinventing content.

Exclusive | Adtech pioneers launch AI startup to empower publishers and brands at 'crucial moment'

AI agents by Firsthand empower publishers/brands to engage with consumers directly, retaining control over data/content.
Seed round of $6.65 million led by Radical Ventures for Firsthand, founded by Jonathan Heller, Michael Rubenstein, and Wei Wei.

The Barefoot Memoirist: Ina Garten Takes Her Story to a New Publisher

Ina Garten has switched publishers for her upcoming memoir
The memoir will now be published by Crown, an imprint of Penguin Random House

Media Briefing: How 3 publishers are making their sites more/less habitable to AI crawlers

Publishers have different approaches to dealing with AI crawler bots, with some blocking them and others embracing them.
Different business models influence publishers' decisions on how to handle AI crawler bots.
#ad-products

Digiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content

56% of publishers increased their ad products last year
Only 9% of publishers decreased their ad products in 2023

Research Briefing: The Cut expands as publishers overall increase ad products

56% of publishers grew their ad products last year
The New York Times missed its Q4 outlook on advertising sales

Digiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content

56% of publishers increased their ad products last year
Only 9% of publishers decreased their ad products in 2023

Research Briefing: The Cut expands as publishers overall increase ad products

56% of publishers grew their ad products last year
The New York Times missed its Q4 outlook on advertising sales
moread-products

Disney, Fox & Warner Bros to Launch Joint Sports Streaming Service; IAB Releases Analysis of Privacy Sandbox for Public Comment; Subscriptions & Audio To Drive Biggest Growth for Publishers

Disney, Fox, and Warner Bros. are teaming up to launch a joint sports streaming service that will offer a new and differentiated experience for sports fans.
The IAB has released an analysis of Google's Privacy Sandbox, highlighting concerns about brand safety, event-based metrics, and commercial requirements.
Publishers predict that subscriptions, audio/podcasts, and ecommerce will be the biggest drivers of growth in the next three years, as they seek to diversify revenue streams.

Media Briefing: How publishers are trying to get people to log in to their sites

Publishers are prioritizing audience authentication in 2024 to recreate demographic info and audience segments.
Maintaining authentication is key, as changing browsers or devices can lead to lost information.

With Lockr's New Tool, Publishers Can Test Multiple Alt Identity Solutions At Once | AdExchanger

Publishers face challenges in testing and deploying new identity solutions, as well as maintaining and updating current integrations.
The abundance of identity solutions on the market has led publishers to integrate multiple solutions, even those with little potential, to capture every data signal.
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