#publishers tag

Publishers don't really know how Google AI Overviews is impacting their referral traffic

Google's AI Overviews update raises concerns among publishers about its unclear impact on referral traffic.

The lack of data transparency from Google fuels publisher unease regarding the effectiveness of AI-driven search.

Why publishers fear traffic, ad declines from Google's AI-generated search results

Google's AI Overview feature raises concerns among publishers about potential negative impacts on referral traffic.

Bluesky makes it easier for publishers to track referrals | TechCrunch

Bluesky's new tracking system enhances publishers' ability to analyze referral traffic from the platform.

Publishers don't really know how Google AI Overviews is impacting their referral traffic

Google's AI Overviews update raises concerns among publishers about its unclear impact on referral traffic.

The lack of data transparency from Google fuels publisher unease regarding the effectiveness of AI-driven search.

Why publishers fear traffic, ad declines from Google's AI-generated search results

Google's AI Overview feature raises concerns among publishers about potential negative impacts on referral traffic.

Bluesky makes it easier for publishers to track referrals | TechCrunch

Bluesky's new tracking system enhances publishers' ability to analyze referral traffic from the platform.

morereferral-traffic

#google

Google's Response To Publishers Concerns On AI Mode

Google's AI Mode's design is aimed at improving user engagement with publisher sites despite ongoing concerns from publishers about content scraping.

Media Briefing: Overheard at the Digiday Publishing Summit, September 2024 edition

Publishers are frustrated by their lack of control over Google's influence on the digital advertising ecosystem and its potential changes.

Google knew publishers would dislike ad tech change that helped it profit By Reuters

Google's ad feature changes were strategic responses to competition concerns and aimed at maintaining dominance in online advertising.

Google dominates online ads, says antitrust trial witness, but publishers are feeling 'stuck'

Google's ad tech practices may create a market environment where publishers feel trapped, limiting their competitive options.

The New Google AI Overview Layout Is A Small Win For Publishers

Google's AI Overviews are adjusting to better accommodate publishers and enhance user experience.

Google Testing Links In AI Overviews To More Search Results

Google is enhancing AI Overviews with links to its search results, overshadowing publisher links.

This shift may raise concerns over Google's support for publishers and their visibility.

Google's Response To Publishers Concerns On AI Mode

Google's AI Mode's design is aimed at improving user engagement with publisher sites despite ongoing concerns from publishers about content scraping.

Media Briefing: Overheard at the Digiday Publishing Summit, September 2024 edition

Publishers are frustrated by their lack of control over Google's influence on the digital advertising ecosystem and its potential changes.

Google knew publishers would dislike ad tech change that helped it profit By Reuters

Google's ad feature changes were strategic responses to competition concerns and aimed at maintaining dominance in online advertising.

Google dominates online ads, says antitrust trial witness, but publishers are feeling 'stuck'

Google's ad tech practices may create a market environment where publishers feel trapped, limiting their competitive options.

The New Google AI Overview Layout Is A Small Win For Publishers

Google's AI Overviews are adjusting to better accommodate publishers and enhance user experience.

Google Testing Links In AI Overviews To More Search Results

Google is enhancing AI Overviews with links to its search results, overshadowing publisher links.

This shift may raise concerns over Google's support for publishers and their visibility.

moregoogle

#ad-tech

Brian O'Kelley's Scope3 is promising an AI-powered ad tech reset - publishers aren't buying it yet

Publishers remain skeptical about Brian O'Kelley's Scope3 ad platform despite its potential to address inefficiencies in the ad tech ecosystem.

Publishers want more control over programmatic. Some are finally making it happen

Publishers are beginning to regain control over programmatic advertising by leveraging existing tools and strategies.

It's Time For A Smarter Approach To Measuring Supply-Side Signals | AdExchanger

The future value of cookies is uncertain, presenting an opportunity for publishers to leverage their own signals for better advertiser relationships.

New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers | AdExchanger

Programmatic media buyers can help both advertisers and diverse publishers through innovative platforms like DXKulture.

The Bidstream Is A Duplicative, Chaotic Mess - But It Doesn't Have To Be That Way | AdExchanger

Publishers are increasing ad auctions but many DSPs are ignoring bids to save costs.

Brian O'Kelley's Scope3 is promising an AI-powered ad tech reset - publishers aren't buying it yet

Publishers remain skeptical about Brian O'Kelley's Scope3 ad platform despite its potential to address inefficiencies in the ad tech ecosystem.

Publishers want more control over programmatic. Some are finally making it happen

Publishers are beginning to regain control over programmatic advertising by leveraging existing tools and strategies.

It's Time For A Smarter Approach To Measuring Supply-Side Signals | AdExchanger

The future value of cookies is uncertain, presenting an opportunity for publishers to leverage their own signals for better advertiser relationships.

New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers | AdExchanger

Programmatic media buyers can help both advertisers and diverse publishers through innovative platforms like DXKulture.

The Bidstream Is A Duplicative, Chaotic Mess - But It Doesn't Have To Be That Way | AdExchanger

Publishers are increasing ad auctions but many DSPs are ignoring bids to save costs.

moread-tech

#ad-revenue

ChatGPT and Other Chatbots Are Hurting Publishers Even Worse Than We Thought

AI chatbots are significantly reducing traffic to publisher websites, impacting their ad revenue negatively.

A look at the publisher quandary over ad curation

Publishers are conflicted about ad inventory curation, balancing potential revenue boost against fear of losing control to intermediaries.

Publishers see short-term opportunity from Outbrain's acquisition of Teads

Publishers can find revenue opportunities from the Outbrain-Teads $1 billion deal, benefitting from a one-stop-shop for ad sales with performance-oriented and brand advertisers.

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

First-party data is crucial for publishers' ad strategies, with concerns about Google's Privacy Sandbox reducing targeted ad effectiveness and revenue.

Publishers are shifting towards prioritizing first-party data for positive ad revenue outcomes and foresee an increase in ad impressions using first-party data in coming years.

ChatGPT and Other Chatbots Are Hurting Publishers Even Worse Than We Thought

AI chatbots are significantly reducing traffic to publisher websites, impacting their ad revenue negatively.

A look at the publisher quandary over ad curation

Publishers are conflicted about ad inventory curation, balancing potential revenue boost against fear of losing control to intermediaries.

Publishers see short-term opportunity from Outbrain's acquisition of Teads

Publishers can find revenue opportunities from the Outbrain-Teads $1 billion deal, benefitting from a one-stop-shop for ad sales with performance-oriented and brand advertisers.

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

First-party data is crucial for publishers' ad strategies, with concerns about Google's Privacy Sandbox reducing targeted ad effectiveness and revenue.

Publishers are shifting towards prioritizing first-party data for positive ad revenue outcomes and foresee an increase in ad impressions using first-party data in coming years.

moread-revenue

#ai

Amazon is hammering out deals with news publishers ahead of its AI-enhanced Alexa upgrade

Amazon's new AI-enhanced Alexa aims to improve publisher exposure amidst declining traffic from other platforms.

The Race to Block OpenAI's Scraping Bots Is Slowing Down

OpenAI's web crawlers face less blocking by top news outlets due to recent licensing deals with publishers, indicating a shift in data-sharing dynamics.

This new AI answer engine plans to pay media companies for their content

AI technology is revolutionizing online information retrieval, impacting both users and publishers.

Microsoft starts paying publishers for content surfaced by Copilot | TechCrunch

Microsoft's Copilot Daily will pay publishers for content, enhancing its AI functionality while addressing copyright issues.

Amazon is hammering out deals with news publishers ahead of its AI-enhanced Alexa upgrade

Amazon's new AI-enhanced Alexa aims to improve publisher exposure amidst declining traffic from other platforms.

The Race to Block OpenAI's Scraping Bots Is Slowing Down

OpenAI's web crawlers face less blocking by top news outlets due to recent licensing deals with publishers, indicating a shift in data-sharing dynamics.

This new AI answer engine plans to pay media companies for their content

AI technology is revolutionizing online information retrieval, impacting both users and publishers.

Microsoft starts paying publishers for content surfaced by Copilot | TechCrunch

Microsoft's Copilot Daily will pay publishers for content, enhancing its AI functionality while addressing copyright issues.

moreai

Publishers' event videos gain traction on LinkedIn

LinkedIn's Wire program is successfully incentivizing publishers to share more video content through monetization opportunities, especially from live events.

How publishers are choosing which LLMs to use

Publishers favor LLMs that easily integrate into their existing tech systems, often chosen based on current agreements.

#tiktok

Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?

TikTok's usage among publishers is increasing, potentially overtaking YouTube as the leading video-focused platform.

Media Briefing: TikTok's U.S. shutdown has little impact on publishers' traffic and video strategies

The TikTok ban had minimal effect on publishers' site traffic and social referrals, underscoring their audience diversification strategies.

Publishers test new TikTok feature that adds links to organic videos

TikTok is testing links for publishers' organic videos to drive onsite traffic.

Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?

TikTok's usage among publishers is increasing, potentially overtaking YouTube as the leading video-focused platform.

Media Briefing: TikTok's U.S. shutdown has little impact on publishers' traffic and video strategies

The TikTok ban had minimal effect on publishers' site traffic and social referrals, underscoring their audience diversification strategies.

Publishers test new TikTok feature that adds links to organic videos

TikTok is testing links for publishers' organic videos to drive onsite traffic.

moretiktok

Digiday+ Research: Publishers' feelings about the media industry are shaky, but they're still optimistic for 2025

Publishers remain optimistic about their individual companies despite concerns for the media industry as a whole.

#digital-advertising

Adbassador Launches to Democratize Digital Advertising

Adbassador removes middlemen, providing a transparent and user-driven marketplace for digital advertising, benefiting both brands and publishers.

People-based marketing: What is it and why is it crucial to open web publishers' success?

People-based marketing is a critical strategy to enhance personalized advertising and compete against dominant platforms.

Authenticated audience data is essential for publishers to remain competitive in digital marketing.

Publishers' Privacy Sandbox testing enters a 'holding pattern'

Delay in full third-party cookies depreciation from Chrome welcomed by publishers, urging Google to enhance Privacy Sandbox based on feedback for a smoother transition.

Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?

Publishers, marketers, and tech professionals have varying opinions on who is responsible for the growth of made-for-advertising sites in the digital ad space.

Adbassador Launches to Democratize Digital Advertising

Adbassador removes middlemen, providing a transparent and user-driven marketplace for digital advertising, benefiting both brands and publishers.

People-based marketing: What is it and why is it crucial to open web publishers' success?

People-based marketing is a critical strategy to enhance personalized advertising and compete against dominant platforms.

Authenticated audience data is essential for publishers to remain competitive in digital marketing.

Publishers' Privacy Sandbox testing enters a 'holding pattern'

Delay in full third-party cookies depreciation from Chrome welcomed by publishers, urging Google to enhance Privacy Sandbox based on feedback for a smoother transition.

Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?

Publishers, marketers, and tech professionals have varying opinions on who is responsible for the growth of made-for-advertising sites in the digital ad space.

moredigital-advertising

Media Briefing: Efforts to diversify workforces stall for some publishers

Diversity progress among publishers is stagnant, with a third not improving their demographics this year.

#social-media

Digiday+ Research Deep Dive: Instagram loses value in the eyes of publishers

Declining engagement and ad spend on Meta's platforms indicate waning confidence from publishers regarding Facebook and Instagram.

Instagram sees drop in publisher engagement, ad spend

Instagram's appeal to publishers is decreasing, with reduced posting frequency and ad spending.

Publishers are investing more in original content creation for Instagram despite overall decline.

The rise of WhatsApp Channels presents new opportunities for engaging audiences.

Media Briefing: Publishers' strategy on Bluesky is TBD

Publishers are testing Bluesky but find it underperforming in traffic referral compared to X and Threads.

There’s a lack of defined strategy for Bluesky as many remain in the test phase.

Digiday+ Research Deep Dive: Instagram loses value in the eyes of publishers

Declining engagement and ad spend on Meta's platforms indicate waning confidence from publishers regarding Facebook and Instagram.

Instagram sees drop in publisher engagement, ad spend

Instagram's appeal to publishers is decreasing, with reduced posting frequency and ad spending.

Publishers are investing more in original content creation for Instagram despite overall decline.

The rise of WhatsApp Channels presents new opportunities for engaging audiences.

Media Briefing: Publishers' strategy on Bluesky is TBD

Publishers are testing Bluesky but find it underperforming in traffic referral compared to X and Threads.

There’s a lack of defined strategy for Bluesky as many remain in the test phase.

moresocial-media

Media Briefing: Publishers' Q4 programmatic ad businesses are in limbo

Publishers are uncertain about programmatic ad spending in Q4 due to various market dynamics affecting predictions.

Cloudflare's new marketplace lets websites charge AI bots for scraping | TechCrunch

Cloudflare plans to launch a marketplace to enable website owners to sell access for AI scraping, empowering publishers with control over their content.

#openai

A Devil's Bargain With OpenAI

Publishers like The Atlantic are partnering with OpenAI for content integration in AI products.

OpenAI searches for an answer to its copyright problems

OpenAI's deals with publishers aim to enrich ChatGPT with real-time, authoritative content, filling a gap left by companies like Google.

OpenAI is swallowing up news content from publishers who want some ChatGPT love

OpenAI is striking licensing deals with publishers like Financial Times to use their content in ChatGPT models, impacting the business models of publishers.

Leaked OpenAI slide deck reveals how it's wooing publishers.

OpenAI offers incentives to publishers like financial compensation and priority placement for training data and licensing agreements.

A Devil's Bargain With OpenAI

Publishers like The Atlantic are partnering with OpenAI for content integration in AI products.

OpenAI searches for an answer to its copyright problems

OpenAI's deals with publishers aim to enrich ChatGPT with real-time, authoritative content, filling a gap left by companies like Google.

OpenAI is swallowing up news content from publishers who want some ChatGPT love

OpenAI is striking licensing deals with publishers like Financial Times to use their content in ChatGPT models, impacting the business models of publishers.

Leaked OpenAI slide deck reveals how it's wooing publishers.

OpenAI offers incentives to publishers like financial compensation and priority placement for training data and licensing agreements.

moreopenai

Perplexity's new rev-share publisher program is live, but not all pubs are sold

Perplexity launches Publisher Program for revenue-sharing with publishers

#third-party-cookies

Why Google's cookie deprecation reversal isn't actually a reprieve for publishers

Publishers remain focused on cookieless targeting alternatives despite Google's decision to not remove third-party cookies from Chrome.

How publishers are optimizing their tech stacks to enhance addressability

Publishers must adapt post third-party cookie deprecation by focusing on first-party data and rethinking their tech stack.

Google's Privacy Sandbox is part of the solution; publishers should align with testing partners for future-proofing.

Utilizing Prebid server-side setup helps publishers improve ad performance and monetization opportunities.

Why Google's cookie deprecation reversal isn't actually a reprieve for publishers

Publishers remain focused on cookieless targeting alternatives despite Google's decision to not remove third-party cookies from Chrome.

How publishers are optimizing their tech stacks to enhance addressability

Publishers must adapt post third-party cookie deprecation by focusing on first-party data and rethinking their tech stack.

Google's Privacy Sandbox is part of the solution; publishers should align with testing partners for future-proofing.

Utilizing Prebid server-side setup helps publishers improve ad performance and monetization opportunities.

morethird-party-cookies

Digiday+ Research: Publishers continue to rely on programmatic revenue, despite recent issues

Despite challenges, publishers heavily rely on programmatic ads for revenue.

The Trade Desk's 'premium internet' shift stirs concerns among publishers over ad dollar allocation

Publishers don't need a large logged-in audience to compete for ad dollars.

We All Have A Role To Play In Ending MFA | AdExchanger

MFA addiction is a self-perpetuating cycle, requiring industry intervention to combat. The ultimate solution is for funds to stop flowing into MFA practices.

#revenue-growth

Media Briefing: Publishers' Q1 earnings show promise, but also room for improvement

Publishers saw promising Q1 earnings, amid challenges in the ad market, showing varied revenue growth trends.

Despite revenue growth optimism, staying atop growth trends may require significant effort.

Media Briefing: Q1 is done and publishers' ad revenue is doing 'fine'

First quarter of 2024 presented mixed results for publishers' advertising businesses.

Media Briefing: Publishers' Q1 earnings show promise, but also room for improvement

Publishers saw promising Q1 earnings, amid challenges in the ad market, showing varied revenue growth trends.

Despite revenue growth optimism, staying atop growth trends may require significant effort.

Media Briefing: Q1 is done and publishers' ad revenue is doing 'fine'

First quarter of 2024 presented mixed results for publishers' advertising businesses.

morerevenue-growth

#journalism

Breaking the news: publishers beg Apple not to block ads in Safari

Publishers are concerned about Apple's 'web eraser' tool potentially blocking advertisements and impacting journalism's financial sustainability.

Why Time's Taylor Swift Feature Was Marked Brand Unsafe

Brand safety technology inaccurately flagged Time stories as unsuitable for advertising due to certain words triggering filters.

Breaking the news: publishers beg Apple not to block ads in Safari

Publishers are concerned about Apple's 'web eraser' tool potentially blocking advertisements and impacting journalism's financial sustainability.

Why Time's Taylor Swift Feature Was Marked Brand Unsafe

Brand safety technology inaccurately flagged Time stories as unsuitable for advertising due to certain words triggering filters.

morejournalism

Switch Devs Keep Releasing The Same Game Over And Over To Top eShop

Some publishers are releasing the same game multiple times under different names on the Nintendo Switch eShop to stay in the 'New Releases' section.

Federal Privacy Bill's Vagueness Threatens Ad-Supported Business

The American Privacy Rights Act proposes stricter regulations on targeted advertising, diverging from existing state privacy laws and potentially impacting revenue streams for publishers.

#events

Publisher strategies: How publishers are optimizing revenue streams

Direct-sold display ads remain a top revenue driver for publishers since 2020.

Publishers are shifting focus to events and subscriptions due to challenges in ad revenue.

Digiday+ Research: Publishers take their focus off events as revenue dips

Publishers are experiencing a decline in revenue from events, with fewer planning to focus on this area of their business.

Publisher strategies: How publishers are optimizing revenue streams

Direct-sold display ads remain a top revenue driver for publishers since 2020.

Publishers are shifting focus to events and subscriptions due to challenges in ad revenue.

Digiday+ Research: Publishers take their focus off events as revenue dips

Publishers are experiencing a decline in revenue from events, with fewer planning to focus on this area of their business.

moreevents

The state of publisher revenue | Pathways to total revenue optimization in 2024

Publishers are increasingly focusing on diversifying revenue streams and prioritizing total revenue optimization (TRO) to maximize revenue.

Snapchat's relationship with publishers is still pretty complicated

Snapchat's recent staff shake-up has left publishers feeling adrift and confused.

YouTube's Affiliate Play; The Publisher Value Prop | AdExchanger

YouTube creators can now easily monetize through affiliate and shopping products.

Publishers prioritize quality ad placements over native advertising and analytics.

Publishers turn to other platforms to address platform referral traffic issues

Publishers are investing in alternative social platforms like Instagram and TikTok for reach.

Concerns exist over whether alternative platforms can compensate for the decline in social referral.

What Meta's news ban means for brands and influencers

Publishers are diversifying to other platforms due to potential loss from platform bans.

Fashion industry is reconfiguring marketing strategies and distribution due to changing platforms.

Research Briefing: Publishers' revenue sources are top of mind at Digiday Publishing Summit

76% of publishers prioritize growing direct-sold ads by 2024

TikTok's increased marketing spend despite potential U.S. ban

Success of Hearst Magazines' e-commerce marketplace and Bustle Digital Group's live events

#publishers#publishers

How publishers are now approaching curation with a calculated embrace

RAAS LAB Launches First-of-its-Kind Relevant Marketplace

Breaking point or breakup? Why publishers fear a Google ad breakup could backfire

Digiday+ Research: How social platforms stack up for publishers

How DPG Media Built Its Own (Mostly) Google-Free Ad Platform | AdExchanger

iion Revamps fusiion: A Revolutionary Gaming Marketplace for Publishers

How publishers are now approaching curation with a calculated embrace

RAAS LAB Launches First-of-its-Kind Relevant Marketplace

Breaking point or breakup? Why publishers fear a Google ad breakup could backfire

Digiday+ Research: How social platforms stack up for publishers

How DPG Media Built Its Own (Mostly) Google-Free Ad Platform | AdExchanger

iion Revamps fusiion: A Revolutionary Gaming Marketplace for Publishers

Publishers don't really know how Google AI Overviews is impacting their referral traffic

Why publishers fear traffic, ad declines from Google's AI-generated search results

Bluesky makes it easier for publishers to track referrals | TechCrunch

Publishers don't really know how Google AI Overviews is impacting their referral traffic

Why publishers fear traffic, ad declines from Google's AI-generated search results

Bluesky makes it easier for publishers to track referrals | TechCrunch

Google's Response To Publishers Concerns On AI Mode

Media Briefing: Overheard at the Digiday Publishing Summit, September 2024 edition

Google knew publishers would dislike ad tech change that helped it profit By Reuters

Google dominates online ads, says antitrust trial witness, but publishers are feeling 'stuck'

The New Google AI Overview Layout Is A Small Win For Publishers

Google Testing Links In AI Overviews To More Search Results

Google's Response To Publishers Concerns On AI Mode

Media Briefing: Overheard at the Digiday Publishing Summit, September 2024 edition

Google knew publishers would dislike ad tech change that helped it profit By Reuters

Google dominates online ads, says antitrust trial witness, but publishers are feeling 'stuck'

The New Google AI Overview Layout Is A Small Win For Publishers

Google Testing Links In AI Overviews To More Search Results

Brian O'Kelley's Scope3 is promising an AI-powered ad tech reset - publishers aren't buying it yet

Publishers want more control over programmatic. Some are finally making it happen

It's Time For A Smarter Approach To Measuring Supply-Side Signals | AdExchanger

New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers | AdExchanger

The Bidstream Is A Duplicative, Chaotic Mess - But It Doesn't Have To Be That Way | AdExchanger

Brian O'Kelley's Scope3 is promising an AI-powered ad tech reset - publishers aren't buying it yet

Publishers want more control over programmatic. Some are finally making it happen

It's Time For A Smarter Approach To Measuring Supply-Side Signals | AdExchanger

New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers | AdExchanger

The Bidstream Is A Duplicative, Chaotic Mess - But It Doesn't Have To Be That Way | AdExchanger

ChatGPT and Other Chatbots Are Hurting Publishers Even Worse Than We Thought

A look at the publisher quandary over ad curation

Publishers see short-term opportunity from Outbrain's acquisition of Teads

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

ChatGPT and Other Chatbots Are Hurting Publishers Even Worse Than We Thought

A look at the publisher quandary over ad curation

Publishers see short-term opportunity from Outbrain's acquisition of Teads

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

Amazon is hammering out deals with news publishers ahead of its AI-enhanced Alexa upgrade

The Race to Block OpenAI's Scraping Bots Is Slowing Down

This new AI answer engine plans to pay media companies for their content

Microsoft starts paying publishers for content surfaced by Copilot | TechCrunch

Amazon is hammering out deals with news publishers ahead of its AI-enhanced Alexa upgrade

The Race to Block OpenAI's Scraping Bots Is Slowing Down

This new AI answer engine plans to pay media companies for their content

Microsoft starts paying publishers for content surfaced by Copilot | TechCrunch

Publishers' event videos gain traction on LinkedIn

How publishers are choosing which LLMs to use

Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?

Media Briefing: TikTok's U.S. shutdown has little impact on publishers' traffic and video strategies

Publishers test new TikTok feature that adds links to organic videos

Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?

Media Briefing: TikTok's U.S. shutdown has little impact on publishers' traffic and video strategies

Publishers test new TikTok feature that adds links to organic videos

Digiday+ Research: Publishers' feelings about the media industry are shaky, but they're still optimistic for 2025

Adbassador Launches to Democratize Digital Advertising

People-based marketing: What is it and why is it crucial to open web publishers' success?

Publishers' Privacy Sandbox testing enters a 'holding pattern'

Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?

Adbassador Launches to Democratize Digital Advertising

People-based marketing: What is it and why is it crucial to open web publishers' success?

Publishers' Privacy Sandbox testing enters a 'holding pattern'

Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?

Media Briefing: Efforts to diversify workforces stall for some publishers

Digiday+ Research Deep Dive: Instagram loses value in the eyes of publishers

Instagram sees drop in publisher engagement, ad spend

Media Briefing: Publishers' strategy on Bluesky is TBD

Digiday+ Research Deep Dive: Instagram loses value in the eyes of publishers

Instagram sees drop in publisher engagement, ad spend

#publishers
#publishers