Publishers are experiencing a resurgence in revenue from Facebook due to its revamped content monetization program, introduced last October. This program compensates creators based on engagement rather than traditional ad performance, simplifying the process and enabling publishers to earn significant figures. Several publishers report revenues much higher than previous Facebook monetization efforts, with one publisher predicting to earn seven figures this year. Despite earlier setbacks in revenue sharing and content access, publishers are adapting and managing their strategies to capitalize on Facebook's renewed focus on content.
Last year, Facebook moved away from a revenue-share payout model that paid publishers based on the performance of ads in content, transitioning to a model that rewards creators based on content performance itself. This shift has effectively changed how publishers engage with the platform, focusing more on the content they create for Facebook.
Several publishers are reporting significant earnings from Meta's content monetization program, with some on track to generate between six and seven figures this year, demonstrating a notable shift in how Facebook is supporting publishers monetarily.
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