Publishers are increasingly considering agentic AI technologies to manage the growing demands on their resources. Organizations like Hearst and Thomson Reuters are testing these tools, which can perform tasks autonomously, seeking to bolster productivity and improve service quality. Hearst's Michael McCarthy leads pilot projects using a computer use agent, helping streamline sales processes by handling specific tasks independently. The approach focuses on enhancing workflows rather than cutting jobs, with executives optimistic about AI's potential to revolutionize business practices.
"If you've used a computer use agent, you can just say, 'go research a bunch of accounts for me, or I'm going to log you into my LinkedIn.' And the key is, you can get up and walk away."
"The tests are being spearheaded by Michael McCarthy, senior director of AI, sales, and business solutions at Hearst. McCarthy has begun testing by giving tasks to a computer use agent, a form of agentic AI that can move through different systems..."
Collection
[
|
...
]