#sales-process

#sales-process

This is where it starts. You need a franchise that is profitable, that offers a product or service people can get excited about. Look at your franchise disclosure document and the revenue reported in item 19. This is important for people buying a franchise; for many, it's the first thing they look for. A critical part of sales is the sales process; everyone has one, but not everyone has one that makes sense or is used consistently.

Every sales leader faces the same tension. Close deals faster to hit revenue targets, but maintain high standards to avoid bad fits, legal issues, or deals that fall apart post-signature. Push too hard on speed, and you end up with buyer remorse, contract problems, and unhappy customers. Move too cautiously, and competitors snatch opportunities while your team is still scheduling discovery calls.

No two sales calls are alike. One prospect demands data. Another wants a big-picture vision. The third? Ghosts you after three emails. Without a clear system, even top reps waste time guessing and lose deals they could've won. A great sales playbook gives your team a repeatable game plan: what to say, when to say it, and how to keep deals moving.

CRM reporting is the process of using data from your CRM to track sales activities, monitor team performance, and understand your pipeline.

You wake up, check your sales dashboard, and wonder why today's numbers look nothing like yesterday's. Some days you crush it, others fall flat.

"If you've used a computer use agent, you can just say, 'go research a bunch of accounts for me, or I'm going to log you into my LinkedIn.' And the key is, you can get up and walk away."

Long sales cycles can quietly kill deals; using effective sales collateral can control the narrative and accelerate the buying process.