Amazon is establishing itself as an important partner for publishers, particularly in monetizing the approximately 70 percent of the open web that is currently unaddressable following the decline of third-party cookies. Ad executives in the U.S. and U.K. have noted this shift, with many discussing Amazon’s evolving role as a data wingman. This partnership is becoming increasingly critical for publishers seeking to navigate the complexities of digital advertising in a post-cookie landscape.
Amazon has taken on a pivotal role for publishers, serving as a crucial partner in monetizing the 70 percent of the open web that remains unaddressable post-cookie.
The partnership between Amazon and publishers has evolved, with many ad executives noting its growing significance in both the U.S. and U.K. markets over the past few months.
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