#data-monetization

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AdExchanger
3 weeks ago
Marketing

Ibotta Crosses The IPO Finish Line - Now The Real Work Begins | AdExchanger

Ibotta's evolution highlights the shift from third-party data to retail media networks for revenue growth. [ more ]
Digiday
2 months ago
Marketing

Why retail media's future depends on first-party data integration and accuracy

CPGs and retailers should strategically use first-party data for loyalty programs, personalized content, retail media, and data monetization.
Marketers are moving towards in-house identity building to maximize control over data and drive transformative strategies. [ more ]
Digiday
6 months ago
Marketing

Q&A: How brands and retailers are using commerce media and data for more accurate campaigns

E-commerce companies and mass merchants are monetizing first-party data and ad inventory for more effective consumer reach and engagement.
Retailers like Costco, Best Buy, and Home Depot have seen rapid growth after launching their commerce media and data solutions. [ more ]
Digiday
6 months ago
Marketing

Q&A: How brands and retailers are using commerce media and data for more accurate campaigns

E-commerce companies and mass merchants are monetizing first-party data and ad inventory for more effective consumer reach and engagement.
Retailers like Costco, Best Buy, and Home Depot have seen rapid growth after launching their commerce media and data solutions. [ more ]
Digiday
6 months ago
Marketing

Q&A: How brands and retailers are using commerce media and data for more accurate campaigns

E-commerce companies and mass merchants are monetizing first-party data and ad inventory for more effective consumer reach and engagement.
Retailers like Costco, Best Buy, and Home Depot have seen rapid growth after launching their commerce media and data solutions. [ more ]
Fox News
1 month ago
Privacy professionals

Would you trade your privacy for a free TV?

Telly partners with streaming and media companies like Spotify, Microsoft, and Nielsen.
Telly offers free 4K TVs in exchange for user data to generate revenue. [ more ]
Federal Trade Commission
2 months ago
Privacy professionals

FTC Cracks Down on Mass Data Collectors: A Closer Look at Avast, X-Mode, and InMarket

FTC focusing on extraction of sensitive data
Privacy threats from data monetization [ more ]
Benzinga
1 month ago
Artificial intelligence

Reddit IPO Potential 'Watershed' Moment For Tech Industry, Says Wedbush's Dan Ives: Expects It To Hit $1B In Revenue Next Year - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)

The Reddit Inc. IPO is seen as a potential watershed moment for the tech industry by Wedbush's Dan Ives.
Reddit's value lies in engagement, advertising potential, data for AI training, and the creation of category-specific communities. [ more ]
TechCrunch
2 months ago
Startup companies

Reddit's planned IPO share price seems high, unless you look at its AI revenue | TechCrunch

Reddit's IPO initial price range set at $31 to $34 per share with potential valuation over $5 billion
Reddit's game plan for AI involves monetizing data through licensing agreements [ more ]
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