Consumer messaging apps like WhatsApp lack necessary administrative controls and compliance features, which can expose sensitive business information and fail to meet regulatory standards.
The Middle East's booming digital economy has led to rising customer expectations, where 85% of businesses engage via WhatsApp, reflecting a shift towards instant, hassle-free interactions.
Microsoft continues to sharpen its AI capabilities, enhancing its competitive edge, while WhatsApp’s introduction of ads and subscriptions raises concerns among content creators.
WhatsAppâs global head of marketing, Vivian Odior, says the company decided to create the doc in order to fully show how the app is often part of critical inflection points in its users' lives. 'When it comes to telling those stories, we believe in giving the space to properly unpack the role we play and share the full story of our user base,' says Odior.
