"The new mode runs Meta AI on WhatsApp inside the company's Private Processing enclave, with conversations deleted by default and no server-side record retained. Meta has launched an Incognito Chat mode for Meta AI on WhatsApp and the Meta AI app, an effort to address the awkward fact that its assistant, like every other major AI chatbot, has until now been able to read the conversations users have with it."
"The new mode, the company announced on Tuesday , processes user messages inside what Meta describes as a secure environment that even Meta cannot see, with conversations deleted by default once the session ends. The technical foundation is WhatsApp's Private Processing system, the architecture the company published in April 2025 to let AI features run on encrypted data inside Trusted Execution Environments on Meta's servers."
"Inside that enclave, the model can read and respond to a query, but the contents are not accessible to Meta's engineers, its logging systems, or any of its commercial pipelines. Other apps offer what they call incognito modes for AI conversations, but Meta's framing in the announcement is pointed: " they can still see the questions coming in and the answers going out.""
"Two product details follow from the design. First, the conversations are not saved server-side at all; users cannot pull up Incognito Chat history later because there is nothing to pull up. Second, the disappearing-by-default behaviour means even"
Incognito Chat mode enables Meta AI on WhatsApp and the Meta AI app to process user messages inside a secure environment that Meta cannot view. Conversations are deleted by default when the session ends, and no server-side record is retained. The mode relies on WhatsApp’s Private Processing system, which uses Trusted Execution Environments to run AI features on encrypted data. Within the enclave, the model can read and respond to queries, while the contents are not accessible to Meta engineers, logging systems, or commercial data pipelines. The design addresses privacy concerns common to AI chatbots that store conversation histories by default, and it limits what can be observed compared with other incognito approaches.
Read at TNW | Meta
Unable to calculate read time
Collection
[
|
...
]