The fatal flaw killing your customer data initiatives | MarTech
For a long time, I've blamed marketers for not being more technical, ceding the essential responsibilities of knowing the customer to cost-conscious and risk-averse IT and enterprise data teams.
Unlocking The Potential Of Advanced Analytics To Ignite Growth
Digital marketing has provided marketers with extensive customer engagement data from various sources such as websites, digital campaigns, and CRM systems, yet many struggle to utilize it effectively.
Piwik PRO's Shopify app delivers advanced analytics while ensuring merchant data ownership, regulatory compliance, and deep customer insights, addressing the needs of modern e-commerce.
HubSpot announces deep research connector to ChatGPT | MarTech
HubSpot's new connector enables customers to use ChatGPT for data analysis and research, streamlining marketing, sales, customer success, and support processes.
IAB finalizes retail media networks standards for in-store | MarTech
Establishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.
CRM systems centralize customer data, increasing collaboration among teams, improving customer interactions, and boosting profitability through lead conversion and better understanding of client needs.
