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1 day agoOne-third of consumers turn to AI when shopping | MarTech
One-third of consumers now regularly use AI platforms like ChatGPT, Perplexity and Claude throughout their shopping journey, according to a report by Cordial. The report, " Brands Battle for Attention as AI Redefines the Funnel," (registration required) found Millennials (33%) and Gen Z (11%) are leading in AI adoption. But despite this growing consumer behavior, nearly half of all brands (47%) maintain minimal or no AI agent presence, while only 7% have developed comprehensive AI optimization strategies.
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