Ethical AI messaging: Crafting personalization with integrity
AI significantly enhances personalized marketing strategies by analyzing customer data for deeper insights.
61% of marketers still relying on third-party data | MarTech
Only 31% of marketers are fully satisfied with unifying customer data sources.
Email Polls: Creating a Poll For Your Marketing Campaigns
Personalizing emails creates meaningful connections and enhances subscriber engagement through interactive experiences like live polls.
Why Personalized Ads Go Wrong And How To Do Them Right | AdExchanger
Personalization is important for brands to build a relationship with customers.
AI-powered personalization can create challenges for brands, as it can be seen as intrusive or uncannily accurate.
The art and science of hyper-personalised shopping
Ecommerce brands are using customer data to provide highly tailored experiences.
AI-assisted hyper-personalization tactics, like timely texts, are being used to keep consumers spending.
How to categorize customer data for actionable insights | MarTech
Organizing customer data into larger categories can help businesses gain a better understanding of their customers and improve their marketing strategies.
Categorizing customer data can help tailor products or services to specific audience segments and identify the best technologies to collect and evaluate customer data.
Ethical AI messaging: Crafting personalization with integrity
AI significantly enhances personalized marketing strategies by analyzing customer data for deeper insights.
61% of marketers still relying on third-party data | MarTech
Only 31% of marketers are fully satisfied with unifying customer data sources.
Email Polls: Creating a Poll For Your Marketing Campaigns
Personalizing emails creates meaningful connections and enhances subscriber engagement through interactive experiences like live polls.
Why Personalized Ads Go Wrong And How To Do Them Right | AdExchanger
Personalization is important for brands to build a relationship with customers.
AI-powered personalization can create challenges for brands, as it can be seen as intrusive or uncannily accurate.
The art and science of hyper-personalised shopping
Ecommerce brands are using customer data to provide highly tailored experiences.
AI-assisted hyper-personalization tactics, like timely texts, are being used to keep consumers spending.
How to categorize customer data for actionable insights | MarTech
Organizing customer data into larger categories can help businesses gain a better understanding of their customers and improve their marketing strategies.
Categorizing customer data can help tailor products or services to specific audience segments and identify the best technologies to collect and evaluate customer data.
Personal data of 5-10% Southern Water customers stolen in cyber attack.
Southern Water engaging cybersecurity experts and regulators, monitoring dark web for stolen data.
Framework discloses data breach after accountant gets phished
Framework Computer experienced a data breach after its accounting service provider, Keating Consulting Group, fell victim to a phishing attack.
The breach resulted in the exposure of personal information, including customer names, email addresses, and outstanding balances, which could be used in phishing attacks.
Halara probes breach after hacker leaks data for 950,000 people
Popular athleisure clothing brand Halara is investigating a data breach after the alleged data of almost 950,000 customers was leaked on a hacking forum.
Halara customers should be on the lookout for targeted smishing attacks (SMS phishing) that attempt to steal other information, such as email addresses.
Toyota warns customers of data breach exposing personal, financial info
Toyota Financial Services has suffered a data breach, with sensitive personal and financial data exposed.
The breach has impacted customers in Europe and Africa, with stolen data including full names, addresses, and banking information.
Hacker claims to have data linked to 19 million French mobile and internet customers
Free, a major ISP in France, confirmed a significant data breach affecting user data without compromising passwords or bank details.
Customer data may have been accessed in hack - TfL
TfL reported a cyber attack potentially exposing customer bank details, requiring ongoing investigations with law enforcement.
Southern Water customers affected by cyber attack
Personal data of 5-10% Southern Water customers stolen in cyber attack.
Southern Water engaging cybersecurity experts and regulators, monitoring dark web for stolen data.
Framework discloses data breach after accountant gets phished
Framework Computer experienced a data breach after its accounting service provider, Keating Consulting Group, fell victim to a phishing attack.
The breach resulted in the exposure of personal information, including customer names, email addresses, and outstanding balances, which could be used in phishing attacks.
Halara probes breach after hacker leaks data for 950,000 people
Popular athleisure clothing brand Halara is investigating a data breach after the alleged data of almost 950,000 customers was leaked on a hacking forum.
Halara customers should be on the lookout for targeted smishing attacks (SMS phishing) that attempt to steal other information, such as email addresses.
Toyota warns customers of data breach exposing personal, financial info
Toyota Financial Services has suffered a data breach, with sensitive personal and financial data exposed.
The breach has impacted customers in Europe and Africa, with stolen data including full names, addresses, and banking information.
Hacker claims to have data linked to 19 million French mobile and internet customers
Free, a major ISP in France, confirmed a significant data breach affecting user data without compromising passwords or bank details.
Customer data may have been accessed in hack - TfL
TfL reported a cyber attack potentially exposing customer bank details, requiring ongoing investigations with law enforcement.
IAB finalizes retail media networks standards for in-store | MarTech
Establishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.
Research Preview: Expanding retail media networks
Retail media networks are a growing marketing channel with increased adoption by companies.
IAB finalizes retail media networks standards for in-store | MarTech
Establishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.
Research Preview: Expanding retail media networks
Retail media networks are a growing marketing channel with increased adoption by companies.
Microsoft dismisses claims it's using Word and Excel data to train AI
Microsoft denies using customer data for AI training amid concerns raised by users regarding its 'opt-out' features.
What ChatGPT knows about you
OpenAI emphasizes user control and transparency regarding the use of customer data in AI model training.
Slack users horrified to discover messages used for AI training
Slack's vague policy on data collection for training AI models has sparked concerns among users.
Slack faces backlash over user data used for AI and machine learning training
Slack is using customer data for machine learning but clarifies it's not for premium AI.
Users upset by Slack using customer data in model training
Slack clarified their AI training process doesn't use customer data outside the platform, aiming to improve product experience without compromising privacy.
Slack refutes claims that customer data is used to train AI models
Slack clarified use of customer data for AI training, excluding user message content.
Microsoft dismisses claims it's using Word and Excel data to train AI
Microsoft denies using customer data for AI training amid concerns raised by users regarding its 'opt-out' features.
What ChatGPT knows about you
OpenAI emphasizes user control and transparency regarding the use of customer data in AI model training.
Slack users horrified to discover messages used for AI training
Slack's vague policy on data collection for training AI models has sparked concerns among users.
Slack faces backlash over user data used for AI and machine learning training
Slack is using customer data for machine learning but clarifies it's not for premium AI.
Users upset by Slack using customer data in model training
Slack clarified their AI training process doesn't use customer data outside the platform, aiming to improve product experience without compromising privacy.
Slack refutes claims that customer data is used to train AI models
Slack clarified use of customer data for AI training, excluding user message content.
How to Build Trust and Transparency With Your Customers While Taking Their Data | Entrepreneur
Innovation starts with identifying customer outcomes and using modern tools to create personalized experiences, requiring customer data sharing despite rising privacy concerns.
Marketing data security threats are rising: Where CMOs see gaps
Building strong marketing and data security team relationships is crucial for effective data management.
CMOs are experiencing heightened anxiety around customer data security and management.
How to Build Trust and Transparency With Your Customers While Taking Their Data | Entrepreneur
Innovation starts with identifying customer outcomes and using modern tools to create personalized experiences, requiring customer data sharing despite rising privacy concerns.
Marketing data security threats are rising: Where CMOs see gaps
Building strong marketing and data security team relationships is crucial for effective data management.
CMOs are experiencing heightened anxiety around customer data security and management.
Council Post: How To Respond To The Shifting Tides Of Leveraging Customer Data
Brands are evolving strategies to adapt to changes in the digital ecosystem driven by factors such as signal loss, deprecation of third-party cookies, and privacy laws.
Seam wants to make customer data accessible to every business user | TechCrunch
Data accessibility for all business users is crucial for success, leading to the development of tools like Seam's AI interface for customer data.
Costco follows rivals Walmart & Target with tracking move that watches habits
Costco utilizes its loyalty card data for targeted advertising, following the footsteps of other retail giants.
T-Mobile Advertising Launches Retail Media Plan at NewFronts
T-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays.
Costco follows rivals Walmart & Target with tracking move that watches habits
Costco utilizes its loyalty card data for targeted advertising, following the footsteps of other retail giants.
T-Mobile Advertising Launches Retail Media Plan at NewFronts
T-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays.
Cosmetics retailer Lush has experienced a cyber security incident.
The exact nature of the incident is currently undisclosed.
How can marketers help make customer data available automatically and fast | MarTech
Customer data needs to flow throughout all marketing platforms for effective use.
Cleaner customer data leads to quicker and automated reporting.
MongoDB issues weekend warning of breach
MongoDB experienced a security incident involving unauthorized access to certain systems, resulting in exposure of customer account metadata and contact information.
Customers are advised to be vigilant for social engineering and phishing attacks, activate multi-factor authentication, and regularly rotate passwords.
Marketing value and data: Doing more with less | MarTech
Privacy regulations are restricting how companies can use personal data in marketing.
Companies should reconsider collecting sensitive customer data and find alternative ways to offer value.
Collecting less sensitive data can still provide value to customers without infringing on their privacy.
British Library confirms customer data was stolen by hackers, with outage expected to last 'months' | TechCrunch
The British Library experienced a ransomware attack that resulted in customer data potentially being stolen.
The Rhysida ransomware gang claimed responsibility for the attack and has published 90% of the stolen data.
The stolen data includes customer names, email addresses, and potentially postal addresses and telephone numbers.
Currys data strategy takes major step forward with launch of Connected Media | Computer Weekly
Currys has unveiled a new retail media proposition, Currys Connected Media, which leverages customer data to put more relevant products in front of UK shoppers.
Currys' chief data officer, Susie Moan, has defined a data strategy focused on collecting, protecting, and using data to help customers enjoy amazing technology.
Marketing value and data: Doing more with less | MarTech
Privacy regulations are restricting how companies can use personal data in marketing.
Companies should reconsider collecting sensitive customer data and find alternative ways to offer value.
Collecting less sensitive data can still provide value to customers without infringing on their privacy.
British Library confirms customer data was stolen by hackers, with outage expected to last 'months' | TechCrunch
The British Library experienced a ransomware attack that resulted in customer data potentially being stolen.
The Rhysida ransomware gang claimed responsibility for the attack and has published 90% of the stolen data.
The stolen data includes customer names, email addresses, and potentially postal addresses and telephone numbers.
Currys data strategy takes major step forward with launch of Connected Media | Computer Weekly
Currys has unveiled a new retail media proposition, Currys Connected Media, which leverages customer data to put more relevant products in front of UK shoppers.
Currys' chief data officer, Susie Moan, has defined a data strategy focused on collecting, protecting, and using data to help customers enjoy amazing technology.