#customer-data

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#cybersecurity

Southern Water customers affected by cyber attack

Personal data of 5-10% Southern Water customers stolen in cyber attack.
Southern Water engaging cybersecurity experts and regulators, monitoring dark web for stolen data.

Framework discloses data breach after accountant gets phished

Framework Computer experienced a data breach after its accounting service provider, Keating Consulting Group, fell victim to a phishing attack.
The breach resulted in the exposure of personal information, including customer names, email addresses, and outstanding balances, which could be used in phishing attacks.

Toyota warns customers of data breach exposing personal, financial info

Toyota Financial Services has suffered a data breach, with sensitive personal and financial data exposed.
The breach has impacted customers in Europe and Africa, with stolen data including full names, addresses, and banking information.

Hacker claims to have data linked to 19 million French mobile and internet customers

Free, a major ISP in France, confirmed a significant data breach affecting user data without compromising passwords or bank details.

Samsung UK discloses year-long breach, leaked customer data

Samsung Electronics UK has experienced a data breach exposing customer data from July 2019 to June 2020.
This is the third data breach for Samsung in the past two years.
A class action lawsuit has been filed against Samsung alleging inadequate protection of customer data.

Customer data may have been accessed in hack - TfL

TfL reported a cyber attack potentially exposing customer bank details, requiring ongoing investigations with law enforcement.

Southern Water customers affected by cyber attack

Personal data of 5-10% Southern Water customers stolen in cyber attack.
Southern Water engaging cybersecurity experts and regulators, monitoring dark web for stolen data.

Framework discloses data breach after accountant gets phished

Framework Computer experienced a data breach after its accounting service provider, Keating Consulting Group, fell victim to a phishing attack.
The breach resulted in the exposure of personal information, including customer names, email addresses, and outstanding balances, which could be used in phishing attacks.

Toyota warns customers of data breach exposing personal, financial info

Toyota Financial Services has suffered a data breach, with sensitive personal and financial data exposed.
The breach has impacted customers in Europe and Africa, with stolen data including full names, addresses, and banking information.

Hacker claims to have data linked to 19 million French mobile and internet customers

Free, a major ISP in France, confirmed a significant data breach affecting user data without compromising passwords or bank details.

Samsung UK discloses year-long breach, leaked customer data

Samsung Electronics UK has experienced a data breach exposing customer data from July 2019 to June 2020.
This is the third data breach for Samsung in the past two years.
A class action lawsuit has been filed against Samsung alleging inadequate protection of customer data.

Customer data may have been accessed in hack - TfL

TfL reported a cyber attack potentially exposing customer bank details, requiring ongoing investigations with law enforcement.
morecybersecurity
#marketing

Ethical AI messaging: Crafting personalization with integrity

AI significantly enhances personalized marketing strategies by analyzing customer data for deeper insights.

Marketing data security threats are rising: Where CMOs see gaps

Building strong marketing and data security team relationships is crucial for effective data management.
CMOs are experiencing heightened anxiety around customer data security and management.

Cutting through the hype: industry trends and how brands & agencies are responding

AAR's latest trends report explores the realities of a changing market and offers insights and strategies for brands and agencies to succeed in 2024.
The report examines the impact of artificial intelligence, the importance of adapting to a post-Covid marketing ecosystem, and the value of leveraging customer data for brand and performance.

Ethical AI messaging: Crafting personalization with integrity

AI significantly enhances personalized marketing strategies by analyzing customer data for deeper insights.

Marketing data security threats are rising: Where CMOs see gaps

Building strong marketing and data security team relationships is crucial for effective data management.
CMOs are experiencing heightened anxiety around customer data security and management.

Cutting through the hype: industry trends and how brands & agencies are responding

AAR's latest trends report explores the realities of a changing market and offers insights and strategies for brands and agencies to succeed in 2024.
The report examines the impact of artificial intelligence, the importance of adapting to a post-Covid marketing ecosystem, and the value of leveraging customer data for brand and performance.
moremarketing
#cyber-security

Transport for London confirms cyberattack

TfL is addressing a cyber security incident while ensuring customer data remains secure and services are not affected.

TfL still affected by 'ongoing cyber incident'

TfL is currently responding to a cyber attack by restricting access to online services, while ensuring no customer data has been compromised.

Transport for London confirms cyberattack

TfL is addressing a cyber security incident while ensuring customer data remains secure and services are not affected.

TfL still affected by 'ongoing cyber incident'

TfL is currently responding to a cyber attack by restricting access to online services, while ensuring no customer data has been compromised.
morecyber-security
#marketing-strategies

Council Post: Retail Media Vs. Commerce Media: Demystifying The Opportunity For Retailers

Commerce media is predicted to drive over $1.3 trillion of enterprise value in the U.S. by 2026.
Understanding the nuances between commerce media and retail media is essential for effective marketing strategies.
First-party customer data plays a crucial role in personalizing offers and advertising in a brand-safe environment.

Is bad customer data sabotaging your marketing efforts? | MarTech

Accurate customer data is crucial for marketers to unlock personalized experiences and maximize ROI.

How to choose a data enrichment solution | MarTech

Data enrichment is essential for improving data quality and enhancing marketing effectiveness.
Identifying the need for data enrichment can transform customer interactions and retention strategies.

How to categorize customer data for actionable insights | MarTech

Organizing customer data into larger categories can help businesses gain a better understanding of their customers and improve their marketing strategies.
Categorizing customer data can help tailor products or services to specific audience segments and identify the best technologies to collect and evaluate customer data.

Chase to let advertisers target bank customers based on spending history

Chase Media Solutions offers targeted ads and discounts based on spending data
The unit aims to secure Chase's position as the largest credit card issuer in the U.S.

Council Post: Retail Media Vs. Commerce Media: Demystifying The Opportunity For Retailers

Commerce media is predicted to drive over $1.3 trillion of enterprise value in the U.S. by 2026.
Understanding the nuances between commerce media and retail media is essential for effective marketing strategies.
First-party customer data plays a crucial role in personalizing offers and advertising in a brand-safe environment.

Is bad customer data sabotaging your marketing efforts? | MarTech

Accurate customer data is crucial for marketers to unlock personalized experiences and maximize ROI.

How to choose a data enrichment solution | MarTech

Data enrichment is essential for improving data quality and enhancing marketing effectiveness.
Identifying the need for data enrichment can transform customer interactions and retention strategies.

How to categorize customer data for actionable insights | MarTech

Organizing customer data into larger categories can help businesses gain a better understanding of their customers and improve their marketing strategies.
Categorizing customer data can help tailor products or services to specific audience segments and identify the best technologies to collect and evaluate customer data.

Chase to let advertisers target bank customers based on spending history

Chase Media Solutions offers targeted ads and discounts based on spending data
The unit aims to secure Chase's position as the largest credit card issuer in the U.S.
moremarketing-strategies
#retail-strategy

Rothy's Brings Sustainable Innovation To NYC With New Flagship

Rothy's innovative retail strategy combines sustainability and customer data insights, leading to its successful expansion into physical stores.

5 reasons why your retail store needs a website

Having a professional website is crucial for retailers to gather customer data, improve customer engagement, and optimize product offerings.

Rothy's Brings Sustainable Innovation To NYC With New Flagship

Rothy's innovative retail strategy combines sustainability and customer data insights, leading to its successful expansion into physical stores.

5 reasons why your retail store needs a website

Having a professional website is crucial for retailers to gather customer data, improve customer engagement, and optimize product offerings.
moreretail-strategy
#data-breach

Halara probes breach after hacker leaks data for 950,000 people

Popular athleisure clothing brand Halara is investigating a data breach after the alleged data of almost 950,000 customers was leaked on a hacking forum.
Halara customers should be on the lookout for targeted smishing attacks (SMS phishing) that attempt to steal other information, such as email addresses.

In reversal, AT&T says most FirstNet customers impacted in data breach disclosed last week

AT&T revealed most phone numbers linked to a public safety network service for U.S. first responders were compromised in a data breach.

LoanDepot says about 17 million customers had personal data and Social Security numbers stolen during cyberattack | TechCrunch

LoanDepot confirmed data breach impacting 17 million customers' sensitive information.
Other loan and mortgage companies also targeted by cyberattacks in recent months.

Life360 confirms a hacker stole Tile tracker IDs and customer info

Hacker breached Tile systems, stole data intended for law enforcement purposes.

Home security giant ADT says it was hacked | TechCrunch

ADT confirmed a recent hack compromising customer data.

US data breach roundup: From Levi's to pacemaker merchants

US companies facing significant data breach incidents, compromising customer data like names, emails, and payment information.
Data breaches reported to state attorneys general for necessary actions and communication with affected individuals.

Halara probes breach after hacker leaks data for 950,000 people

Popular athleisure clothing brand Halara is investigating a data breach after the alleged data of almost 950,000 customers was leaked on a hacking forum.
Halara customers should be on the lookout for targeted smishing attacks (SMS phishing) that attempt to steal other information, such as email addresses.

In reversal, AT&T says most FirstNet customers impacted in data breach disclosed last week

AT&T revealed most phone numbers linked to a public safety network service for U.S. first responders were compromised in a data breach.

LoanDepot says about 17 million customers had personal data and Social Security numbers stolen during cyberattack | TechCrunch

LoanDepot confirmed data breach impacting 17 million customers' sensitive information.
Other loan and mortgage companies also targeted by cyberattacks in recent months.

Life360 confirms a hacker stole Tile tracker IDs and customer info

Hacker breached Tile systems, stole data intended for law enforcement purposes.

Home security giant ADT says it was hacked | TechCrunch

ADT confirmed a recent hack compromising customer data.

US data breach roundup: From Levi's to pacemaker merchants

US companies facing significant data breach incidents, compromising customer data like names, emails, and payment information.
Data breaches reported to state attorneys general for necessary actions and communication with affected individuals.
moredata-breach

PayPal is building an ad network based on all your Venmo data

PayPal launches advertising platform with customer transaction data.
#partnership

Snapchat Announces New Partnership with Data Management Platform Tealium

Snap partners with Tealium for real-time access to customer data.

How a Surprising Partnership Between Disney and Walmart Highlights the Future of Digital Advertising | The Motley Fool

Digital advertising is evolving with a Disney-Walmart partnership focusing on closed-loop advertising.

Snapchat Announces New Partnership with Data Management Platform Tealium

Snap partners with Tealium for real-time access to customer data.

How a Surprising Partnership Between Disney and Walmart Highlights the Future of Digital Advertising | The Motley Fool

Digital advertising is evolving with a Disney-Walmart partnership focusing on closed-loop advertising.
morepartnership
#slack

Slack faces backlash over user data used for AI and machine learning training

Slack is using customer data for machine learning but clarifies it's not for premium AI.

Users upset by Slack using customer data in model training

Slack clarified their AI training process doesn't use customer data outside the platform, aiming to improve product experience without compromising privacy.

Slack refutes claims that customer data is used to train AI models

Slack clarified use of customer data for AI training, excluding user message content.

Slack faces backlash over user data used for AI and machine learning training

Slack is using customer data for machine learning but clarifies it's not for premium AI.

Users upset by Slack using customer data in model training

Slack clarified their AI training process doesn't use customer data outside the platform, aiming to improve product experience without compromising privacy.

Slack refutes claims that customer data is used to train AI models

Slack clarified use of customer data for AI training, excluding user message content.
moreslack

Slack users horrified to discover messages used for AI training

Slack's vague policy on data collection for training AI models has sparked concerns among users.

Council Post: How To Respond To The Shifting Tides Of Leveraging Customer Data

Brands are evolving strategies to adapt to changes in the digital ecosystem driven by factors such as signal loss, deprecation of third-party cookies, and privacy laws.

Seam wants to make customer data accessible to every business user | TechCrunch

Data accessibility for all business users is crucial for success, leading to the development of tools like Seam's AI interface for customer data.
#retail-media

Costco follows rivals Walmart & Target with tracking move that watches habits

Costco utilizes its loyalty card data for targeted advertising, following the footsteps of other retail giants.

T-Mobile Advertising Launches Retail Media Plan at NewFronts

T-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays.

Costco follows rivals Walmart & Target with tracking move that watches habits

Costco utilizes its loyalty card data for targeted advertising, following the footsteps of other retail giants.

T-Mobile Advertising Launches Retail Media Plan at NewFronts

T-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays.
moreretail-media
#innovation

How to Build Trust and Transparency With Your Customers While Taking Their Data | Entrepreneur

Innovation starts with identifying customer outcomes and using modern tools to create personalized experiences, requiring customer data sharing despite rising privacy concerns.

It's time to turbocharge our path to email innovation | MarTech

Email marketing needs to move beyond traditional batch-and-blast methods and embrace incremental innovation based on customer data for future success.

How to Build Trust and Transparency With Your Customers While Taking Their Data | Entrepreneur

Innovation starts with identifying customer outcomes and using modern tools to create personalized experiences, requiring customer data sharing despite rising privacy concerns.

It's time to turbocharge our path to email innovation | MarTech

Email marketing needs to move beyond traditional batch-and-blast methods and embrace incremental innovation based on customer data for future success.
moreinnovation
#chase-media-solutions

Chase customers beg as bank makes major change targeting 80 million Americans

Chase Media Solutions aims to provide advertisers direct access to 80 million customers for targeted advertising.
Chase focuses on leveraging first-party financial data and customer insights for personalized advertising experiences.

When your bank is a media company

JPMorgan Chase launches Chase Media Solutions, using spending data to sell performance-based ads.
The concept of every company becoming a media company is gaining traction in the business world.

Chase customers beg as bank makes major change targeting 80 million Americans

Chase Media Solutions aims to provide advertisers direct access to 80 million customers for targeted advertising.
Chase focuses on leveraging first-party financial data and customer insights for personalized advertising experiences.

When your bank is a media company

JPMorgan Chase launches Chase Media Solutions, using spending data to sell performance-based ads.
The concept of every company becoming a media company is gaining traction in the business world.
morechase-media-solutions
#acquisition

CDP BlueConic Acquires First-Party Data Collection Startup Jebbit | AdExchanger

BlueConic acquisition of Jebbit enhances customer data collection capabilities through complementary technologies and client bases.

Walmart might buy budget TV maker Vizio

Walmart is in talks to acquire Vizio, a budget TV maker, in a $2 billion deal.
The acquisition would allow Walmart to compete in the affordable smart TV market dominated by Amazon and Roku.

CDP BlueConic Acquires First-Party Data Collection Startup Jebbit | AdExchanger

BlueConic acquisition of Jebbit enhances customer data collection capabilities through complementary technologies and client bases.

Walmart might buy budget TV maker Vizio

Walmart is in talks to acquire Vizio, a budget TV maker, in a $2 billion deal.
The acquisition would allow Walmart to compete in the affordable smart TV market dominated by Amazon and Roku.
moreacquisition
#targeted-advertising

Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group's Rober Webster and Anonymised's Mattia Fosci

Google Ads Data Manager (GADM) is a tool that allows advertisers to share first-party customer data with Google for targeted advertising.
GADM combines advertisers' customer data with Google's own media data to target ads and measure campaign attribution.

United Airlines passengers to see targeted ads on seat-back screens

United Airlines is using customer data to display targeted ads on seat-back screens.

Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group's Rober Webster and Anonymised's Mattia Fosci

Google Ads Data Manager (GADM) is a tool that allows advertisers to share first-party customer data with Google for targeted advertising.
GADM combines advertisers' customer data with Google's own media data to target ads and measure campaign attribution.

United Airlines passengers to see targeted ads on seat-back screens

United Airlines is using customer data to display targeted ads on seat-back screens.
moretargeted-advertising

Zeotap CDP & DOUGLAS to Enhance Omnichannel Customer Experience

Zeotap has been selected by DOUGLAS to enhance customer engagement and orchestrate touchpoints efficiently.
Zeotap CDP's platform allows DOUGLAS to build comprehensive customer profiles and unify touchpoint orchestration on an omnichannel level.
#personalization

61% of marketers still relying on third-party data | MarTech

Only 31% of marketers are fully satisfied with unifying customer data sources.

Why Personalized Ads Go Wrong And How To Do Them Right | AdExchanger

Personalization is important for brands to build a relationship with customers.
AI-powered personalization can create challenges for brands, as it can be seen as intrusive or uncannily accurate.

The art and science of hyper-personalised shopping

Ecommerce brands are using customer data to provide highly tailored experiences.
AI-assisted hyper-personalization tactics, like timely texts, are being used to keep consumers spending.

61% of marketers still relying on third-party data | MarTech

Only 31% of marketers are fully satisfied with unifying customer data sources.

Why Personalized Ads Go Wrong And How To Do Them Right | AdExchanger

Personalization is important for brands to build a relationship with customers.
AI-powered personalization can create challenges for brands, as it can be seen as intrusive or uncannily accurate.

The art and science of hyper-personalised shopping

Ecommerce brands are using customer data to provide highly tailored experiences.
AI-assisted hyper-personalization tactics, like timely texts, are being used to keep consumers spending.
morepersonalization

Cosmetics retailer Lush dealing with mystery cyber incident | Computer Weekly

Cosmetics retailer Lush has experienced a cyber security incident.
The exact nature of the incident is currently undisclosed.

How can marketers help make customer data available automatically and fast | MarTech

Customer data needs to flow throughout all marketing platforms for effective use.
Cleaner customer data leads to quicker and automated reporting.

MongoDB issues weekend warning of breach

MongoDB experienced a security incident involving unauthorized access to certain systems, resulting in exposure of customer account metadata and contact information.
Customers are advised to be vigilant for social engineering and phishing attacks, activate multi-factor authentication, and regularly rotate passwords.
#customer data

Marketing value and data: Doing more with less | MarTech

Privacy regulations are restricting how companies can use personal data in marketing.
Companies should reconsider collecting sensitive customer data and find alternative ways to offer value.
Collecting less sensitive data can still provide value to customers without infringing on their privacy.

British Library confirms customer data was stolen by hackers, with outage expected to last 'months' | TechCrunch

The British Library experienced a ransomware attack that resulted in customer data potentially being stolen.
The Rhysida ransomware gang claimed responsibility for the attack and has published 90% of the stolen data.
The stolen data includes customer names, email addresses, and potentially postal addresses and telephone numbers.

Sumo Logic Completes Investigation Into Recent Security Breach

Sumo Logic completed its investigation into a security incident and found no evidence of impact to customer data.
The investigation findings were verified by third-party forensic experts.
Sumo Logic disclosed the breach after unauthorized access to an AWS account was discovered.

Currys data strategy takes major step forward with launch of Connected Media | Computer Weekly

Currys has unveiled a new retail media proposition, Currys Connected Media, which leverages customer data to put more relevant products in front of UK shoppers.
Currys' chief data officer, Susie Moan, has defined a data strategy focused on collecting, protecting, and using data to help customers enjoy amazing technology.

Courts confirms data breach on its website

Courts confirms data breach on its e-commerce platform, but customer payment methods and passwords were not exposed.
The breach was identified on the shopcourts.com website and the company immediately took action.
The data leakage did not impact customers who shopped in Courts' physical stores.

Mr. Cooper hit with consumer class-action lawsuits over cyberattack

Mr. Cooper Group has become the target of at least four consumer class-action lawsuits following a cyberattack that compromised customer information.
Customers claim that Mr. Cooper Group failed to comply with industry standards to protect personally identifiable information and seek disclosure of the compromised information and improved security practices.
The lawsuits allege negligence, breach of contract, and violations of consumer protection laws.

Marketing value and data: Doing more with less | MarTech

Privacy regulations are restricting how companies can use personal data in marketing.
Companies should reconsider collecting sensitive customer data and find alternative ways to offer value.
Collecting less sensitive data can still provide value to customers without infringing on their privacy.

British Library confirms customer data was stolen by hackers, with outage expected to last 'months' | TechCrunch

The British Library experienced a ransomware attack that resulted in customer data potentially being stolen.
The Rhysida ransomware gang claimed responsibility for the attack and has published 90% of the stolen data.
The stolen data includes customer names, email addresses, and potentially postal addresses and telephone numbers.

Sumo Logic Completes Investigation Into Recent Security Breach

Sumo Logic completed its investigation into a security incident and found no evidence of impact to customer data.
The investigation findings were verified by third-party forensic experts.
Sumo Logic disclosed the breach after unauthorized access to an AWS account was discovered.

Currys data strategy takes major step forward with launch of Connected Media | Computer Weekly

Currys has unveiled a new retail media proposition, Currys Connected Media, which leverages customer data to put more relevant products in front of UK shoppers.
Currys' chief data officer, Susie Moan, has defined a data strategy focused on collecting, protecting, and using data to help customers enjoy amazing technology.

Courts confirms data breach on its website

Courts confirms data breach on its e-commerce platform, but customer payment methods and passwords were not exposed.
The breach was identified on the shopcourts.com website and the company immediately took action.
The data leakage did not impact customers who shopped in Courts' physical stores.

Mr. Cooper hit with consumer class-action lawsuits over cyberattack

Mr. Cooper Group has become the target of at least four consumer class-action lawsuits following a cyberattack that compromised customer information.
Customers claim that Mr. Cooper Group failed to comply with industry standards to protect personally identifiable information and seek disclosure of the compromised information and improved security practices.
The lawsuits allege negligence, breach of contract, and violations of consumer protection laws.
morecustomer data

Unlocking the Full Potential of Data Collaboration Through PETs - DATAVERSITY

Data collaboration is essential for businesses to thrive in the digital age.
Privacy-enhancing technologies (PETs) can help organizations extract insights from data without violating privacy.
Organizations should prioritize privacy as the foundation of their data collaboration strategies.

Research Preview: Expanding retail media networks

Retail media networks are a growing marketing channel with increased adoption by companies.

Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media

Costco and United Airlines are leveraging customer data for personalized advertising; New York restricts addictive social media for children.
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