#customer-data

[ follow ]
fromMarTech
1 day ago

One-third of consumers turn to AI when shopping | MarTech

One-third of consumers now regularly use AI platforms like ChatGPT, Perplexity and Claude throughout their shopping journey, according to a report by Cordial. The report, " Brands Battle for Attention as AI Redefines the Funnel," (registration required) found Millennials (33%) and Gen Z (11%) are leading in AI adoption. But despite this growing consumer behavior, nearly half of all brands (47%) maintain minimal or no AI agent presence, while only 7% have developed comprehensive AI optimization strategies.
Marketing tech
Privacy professionals
fromArs Technica
4 days ago

T-Mobile claimed selling location data without consent is legal-judges disagree

T-Mobile's attempted appeal against a $92 million fine for selling customer location information was rejected by a federal appeals court.
fromIT Pro
4 days ago

The Data Foundation for the Age of AI

An effective AI strategy relies on a robust data strategy.
#cyber-attack
#data-breach
fromDatabreaches
2 weeks ago
Digital life

6.4 million Bouygues Telecom just had their data exposed in a huge data breach - and it's the second to hit French telecoms operators in a month

fromIT Pro
2 weeks ago
Privacy professionals

6.4 million Bouygues Telecom just had their data exposed in a huge data breach - and it's the second to hit French telecoms operators in a month

fromIT Pro
2 weeks ago
Privacy professionals

Google cyber researchers were tracking the ShinyHunters group's Salesforce attacks - then realized they'd also fallen victim

fromDatabreaches
2 weeks ago
Digital life

6.4 million Bouygues Telecom just had their data exposed in a huge data breach - and it's the second to hit French telecoms operators in a month

fromIT Pro
2 weeks ago
Privacy professionals

6.4 million Bouygues Telecom just had their data exposed in a huge data breach - and it's the second to hit French telecoms operators in a month

fromIT Pro
2 weeks ago
Privacy professionals

Google cyber researchers were tracking the ShinyHunters group's Salesforce attacks - then realized they'd also fallen victim

#cyberattack
fromTechCrunch
2 weeks ago
Privacy professionals

Data breach at French telecom giant Bouygues affects millions of customers | TechCrunch

fromFast Company
1 month ago
Privacy professionals

Qantas hit by 'significant' cyberattack, data breach of 6 million customers days after FBI warning to airlines

fromTechCrunch
2 weeks ago
Privacy professionals

Data breach at French telecom giant Bouygues affects millions of customers | TechCrunch

fromFast Company
1 month ago
Privacy professionals

Qantas hit by 'significant' cyberattack, data breach of 6 million customers days after FBI warning to airlines

fromAdExchanger
2 weeks ago

This CDP Is Using AI To Reach People (And Their Pets) On An Individual Level | AdExchanger

Hightouch's AI decisioning tool helps brands reach customers on a one-to-one basis by analyzing campaign results and providing nuanced insights for personalized messaging.
E-Commerce
#cybersecurity
Privacy professionals
fromwww.theguardian.com
1 month ago

Qantas confirms cyber-attack exposed records of up to 6 million customers

Qantas suffered a cyber-attack potentially exposing records of 6 million customers without compromising financial or critical identification details.
fromMarTech
1 month ago

The fatal flaw killing your customer data initiatives | MarTech

Marketers struggle to gain insights from customer data investments due to misplaced focus on governance over analytics.
fromForbes
1 month ago

Unlocking The Potential Of Advanced Analytics To Ignite Growth

Digital marketing has provided marketers with extensive customer engagement data from various sources such as websites, digital campaigns, and CRM systems, yet many struggle to utilize it effectively.
Marketing
fromMarTech
1 month ago

The myth of the modern identity graph | MarTech

Over the past decade, marketers have become experts in identity resolution. We've mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a 360-degree view of the customer.
Privacy professionals
fromwww.bbc.com
1 month ago

Qantas data breach exposes up to six million customer profiles

Qantas experienced a cyber attack affecting data from six million customers through a third-party service platform.
Marketing tech
fromTechzine Global
2 months ago

Salesforce restricts access to Slack data for AI use

Salesforce has restricted access to Slack data for third-party applications, impacting AI solutions that rely on this information.
fromExchangewire
2 months ago

Piwik PRO Launches its New App for Shopify

Piwik PRO's Shopify app delivers advanced analytics while ensuring merchant data ownership, regulatory compliance, and deep customer insights, addressing the needs of modern e-commerce.
Privacy technologies
fromMarTech
2 months ago

HubSpot announces deep research connector to ChatGPT | MarTech

Marketing teams can leverage ChatGPT to find their highest-converting cohorts and create tailored nurture sequences, enhancing engagement through automated workflows.
Marketing tech
Cryptocurrency
fromTechCrunch
3 months ago

Coinbase says customers' personal information stolen in data breach | TechCrunch

Coinbase confirmed a breach that resulted in the theft of customer data and identity documents, with demands for ransom from a hacker.
[ Load more ]