#customer-data

#customer-data

Digital marketing has provided marketers with extensive customer engagement data from various sources such as websites, digital campaigns, and CRM systems, yet many struggle to utilize it effectively.

Over the past decade, marketers have become experts in identity resolution. We've mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a 360-degree view of the customer.

Piwik PRO's Shopify app delivers advanced analytics while ensuring merchant data ownership, regulatory compliance, and deep customer insights, addressing the needs of modern e-commerce.

Marketing teams can leverage ChatGPT to find their highest-converting cohorts and create tailored nurture sequences, enhancing engagement through automated workflows.

Google has experienced a technical issue leading to the loss of some customer data within its Maps Timeline feature, affecting users without backup options.

Choosing an AI tool is like hiring a new team member. You need one that makes your life easier, integrates smoothly, and adds real value.

As a marketer, you have a holistic view of the customer journey that allows you to create compelling use cases for dismantling customer data silos.