Gen Z, known for their heavy screen time, is now capitalizing on their digital footprint by selling personal data through Generation Lab's new platform, Verb.AI. This app tracks usersâ online activities and pays them, aiming to rectify data exploitation historically seen in market research. With the potential to earn over $50 monthly, Gen Z embraces this opportunity, confident in sharing their data. Interestingly, this generation consumes more media than any other, averaging nearly seven hours a day, leading to a willingness to be compensated for their insights.
For decades, market research has been the equivalent of a doctor asking a patient to describe their symptoms. VERB is an MRI machine.
We think corporations have extracted user data without fairly compensating people for their own data.
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