#market-research

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#entrepreneurship

How to Build a Winning Marketing Strategy That Sets Your Startup Apart | Entrepreneur

A robust marketing strategy is essential for startup success amidst high failure rates.

How to Use Left and Right Brain Strategies to Secure Funding For Your Startup | Entrepreneur

Use both logical and creative aspects when pitching to investors.
Understanding market dynamics enhances fundraising success.
Data-driven decisions are essential for effective startup proposals.

Strategies to Build and Grow Your E-Commerce Empire

A clear business idea is essential for e-commerce success.
Market research is vital when selecting products and identifying your niche.

Strategies to Build and Grow Your E-Commerce Empire

A clear business idea and careful planning are critical for e-commerce success.
Effective market research and product validation are essential steps for launching an e-commerce business.

10 Reasons Startups Fail - and How to Deal With Them on an Emotional Level | Entrepreneur

Founders' emotional states significantly affect startup success, often more than conventional reasons for failure.

How To Start and Grow Your E-Commerce Business

Defining your e-commerce business idea and choosing the right product are essential for starting and growing a successful online store.

How to Build a Winning Marketing Strategy That Sets Your Startup Apart | Entrepreneur

A robust marketing strategy is essential for startup success amidst high failure rates.

How to Use Left and Right Brain Strategies to Secure Funding For Your Startup | Entrepreneur

Use both logical and creative aspects when pitching to investors.
Understanding market dynamics enhances fundraising success.
Data-driven decisions are essential for effective startup proposals.

Strategies to Build and Grow Your E-Commerce Empire

A clear business idea is essential for e-commerce success.
Market research is vital when selecting products and identifying your niche.

Strategies to Build and Grow Your E-Commerce Empire

A clear business idea and careful planning are critical for e-commerce success.
Effective market research and product validation are essential steps for launching an e-commerce business.

10 Reasons Startups Fail - and How to Deal With Them on an Emotional Level | Entrepreneur

Founders' emotional states significantly affect startup success, often more than conventional reasons for failure.

How To Start and Grow Your E-Commerce Business

Defining your e-commerce business idea and choosing the right product are essential for starting and growing a successful online store.
moreentrepreneurship

5 Ways To Get Paid Online As A Freelancer In 2025

To increase consistent earnings as a freelancer, research market rates and choose a suitable pricing model.
#product-development

Exploring Product Insights: Interview with Vadim Glazkov, Founder of a Product Research Agency | HackerNoon

Conducting market research identifies unmet customer needs, fostering innovation in product development.

Key Types of Customer Needs and How To Meet Them (2024) - Shopify

Understanding and fulfilling customer needs is essential for successful business strategy and customer loyalty.

How to Do Conjoint Analysis with a Step-by-Step Guide | ClickUp

Conjoint analysis reveals consumer preferences, helping marketers optimize products and campaigns for higher impact.

Free Jobs to Be Done (JTBD) Framework Templates | ClickUp

Utilizing the Jobs-to-be-Done framework is crucial for developing products that meet customer needs effectively.

How to Create a Product Development Checklist | ClickUp

A product development checklist is essential for guiding teams through product creation, ensuring structured approaches and avoiding mistakes.

Exploring Product Insights: Interview with Vadim Glazkov, Founder of a Product Research Agency | HackerNoon

Conducting market research identifies unmet customer needs, fostering innovation in product development.

Key Types of Customer Needs and How To Meet Them (2024) - Shopify

Understanding and fulfilling customer needs is essential for successful business strategy and customer loyalty.

How to Do Conjoint Analysis with a Step-by-Step Guide | ClickUp

Conjoint analysis reveals consumer preferences, helping marketers optimize products and campaigns for higher impact.

Free Jobs to Be Done (JTBD) Framework Templates | ClickUp

Utilizing the Jobs-to-be-Done framework is crucial for developing products that meet customer needs effectively.

How to Create a Product Development Checklist | ClickUp

A product development checklist is essential for guiding teams through product creation, ensuring structured approaches and avoiding mistakes.
moreproduct-development

How Fruit Became the Cover for Organized Crime All Over the World

Fruit trade is unexpectedly linked to organized crime, as revealed through research and firsthand observations in wholesale markets.
#customer-satisfaction

Brand Health Guide: How To Measure and Improve Brand Health (2024) - Shopify

Brand health reflects a business's overall well-being and public perception, measured through various factors like loyalty and customer satisfaction.

These Product Mix Strategies Help Your Ecommerce Business Grow (2024) - Shopify

A well-defined product mix enhances brand identity and competitive advantage.
Diverse product offerings can increase customer satisfaction and loyalty.

Brand Health Guide: How To Measure and Improve Brand Health (2024) - Shopify

Brand health reflects a business's overall well-being and public perception, measured through various factors like loyalty and customer satisfaction.

These Product Mix Strategies Help Your Ecommerce Business Grow (2024) - Shopify

A well-defined product mix enhances brand identity and competitive advantage.
Diverse product offerings can increase customer satisfaction and loyalty.
morecustomer-satisfaction
from Creative Bloq
1 week ago

Creatives are slowly accepting AI according to Monotype

Creatives are becoming increasingly optimistic about AI tools in design, despite initial concerns over copyright and authenticity.
#business-strategy

Your market research may be suffering with AI-here's why

AI reshapes market research by enabling faster data collection, but caution is needed regarding its accuracy and the sources of its information.

The Benefits of Building a Customer-Oriented Business (2024) - Shopify

Customer-centric businesses prioritize customer experience over traditional metrics by actively collecting feedback to improve their operations.

How To Use Audience Analysis To Build a Loyal Customer Base (2024) - Shopify

Audience analysis can transform a product's market positioning, as shown by Play-Doh's evolution from wallpaper cleaner to children's modeling clay.

Free Competitor Analysis Templates for Google Docs | ClickUp

Utilizing structured competitor analysis templates can significantly enhance strategic decision-making.

What Are Customer Insights? 6 Types of Customer Insights (2024) - Shopify

Customer insights predict customer needs and enhance experiences, optimizing business interactions.

Your market research may be suffering with AI-here's why

AI reshapes market research by enabling faster data collection, but caution is needed regarding its accuracy and the sources of its information.

The Benefits of Building a Customer-Oriented Business (2024) - Shopify

Customer-centric businesses prioritize customer experience over traditional metrics by actively collecting feedback to improve their operations.

How To Use Audience Analysis To Build a Loyal Customer Base (2024) - Shopify

Audience analysis can transform a product's market positioning, as shown by Play-Doh's evolution from wallpaper cleaner to children's modeling clay.

Free Competitor Analysis Templates for Google Docs | ClickUp

Utilizing structured competitor analysis templates can significantly enhance strategic decision-making.

What Are Customer Insights? 6 Types of Customer Insights (2024) - Shopify

Customer insights predict customer needs and enhance experiences, optimizing business interactions.
morebusiness-strategy
#demographics

Nearly half of consumers feel ignored by marketers: Here's what the numbers say

Many American consumers feel neglected by advertising despite increased targeting and personalization efforts.

Comedy and conversation lead in AnalyticsIQ study of podcast listening behaviors

Podcast popularity is surging, creating marketing opportunities as 65% of U.S. adults engage with the medium.

Nearly half of consumers feel ignored by marketers: Here's what the numbers say

Many American consumers feel neglected by advertising despite increased targeting and personalization efforts.

Comedy and conversation lead in AnalyticsIQ study of podcast listening behaviors

Podcast popularity is surging, creating marketing opportunities as 65% of U.S. adults engage with the medium.
moredemographics
#generative-ai

Survey: Generative AI Spurring Rapid Expansion of Application Development in Next 12 Months - DevOps.com

Most IT professionals plan to build numerous applications in the coming year while facing challenges in integrating AI into development workflows.

Meet Evertune, A Gen-AI Analytics Startup Founded by Trade Desk Vets | AdExchanger

Evertune AI seeks to bridge the gap in generative AI analytics, informing advertisers about brand recommendations from various LLMs.

Survey: Generative AI Spurring Rapid Expansion of Application Development in Next 12 Months - DevOps.com

Most IT professionals plan to build numerous applications in the coming year while facing challenges in integrating AI into development workflows.

Meet Evertune, A Gen-AI Analytics Startup Founded by Trade Desk Vets | AdExchanger

Evertune AI seeks to bridge the gap in generative AI analytics, informing advertisers about brand recommendations from various LLMs.
moregenerative-ai

Celink awarded high net promoter score in recent survey

Celink's net promoter score of 74 exemplifies exceptional customer loyalty and satisfaction within the reverse mortgage servicing industry.
#shopping-trends

The 'Smallest' Black Friday Ever: Brits gear up to spend more on small businesses this festive season - London Business News | Londonlovesbusiness.com

Consumers prioritize small businesses over larger retailers this holiday season, despite economic pressures.

These 30 New Nordstrom Items Won't Be in Stock by December 31-They're So Fashionable

Nordstrom consistently offers impressive new arrivals, especially with the winter collection.

The 'Smallest' Black Friday Ever: Brits gear up to spend more on small businesses this festive season - London Business News | Londonlovesbusiness.com

Consumers prioritize small businesses over larger retailers this holiday season, despite economic pressures.

These 30 New Nordstrom Items Won't Be in Stock by December 31-They're So Fashionable

Nordstrom consistently offers impressive new arrivals, especially with the winter collection.
moreshopping-trends
#customer-feedback

How to Use Test Marketing to Gauge Your Campaigns (2024) - Shopify

Test marketing is crucial for understanding customer responses and improving product viability before full launch.

How to build fast, effective feedback loops in an AI-driven world | MarTech

Companies must enhance their feedback integration practices to align with customer expectations that feedback matters.
AI can improve feedback collection and analysis, but organizations often lack the structures to leverage these insights effectively.

Best Survey Apps for Your Ecommerce Store (2024) - Shopify

Survey apps are essential for collecting ecommerce customer feedback, offering a way to gauge satisfaction and product quality effectively.

How to Use Test Marketing to Gauge Your Campaigns (2024) - Shopify

Test marketing is crucial for understanding customer responses and improving product viability before full launch.

How to build fast, effective feedback loops in an AI-driven world | MarTech

Companies must enhance their feedback integration practices to align with customer expectations that feedback matters.
AI can improve feedback collection and analysis, but organizations often lack the structures to leverage these insights effectively.

Best Survey Apps for Your Ecommerce Store (2024) - Shopify

Survey apps are essential for collecting ecommerce customer feedback, offering a way to gauge satisfaction and product quality effectively.
morecustomer-feedback

Ecommerce Customers: Types, Expectations, and Tips (2024) - Shopify

Understanding online shopping behaviors is key to boosting sales and customer loyalty.
Targeting specific ecommerce customer types with tailored strategies can enhance conversion rates.

Market Intelligence Report: Unlock Critical Insights To Stay Ahead Of Your Competitors

Market intelligence is crucial for developing informed strategies in competitive markets.

"Retail Media Has So Much Untapped Potential": Q&A with Pentaleap

Retail media networks (RMNs) present significant growth opportunities, and actionable insights are crucial for brands and RMNs to optimize their advertising strategies.
#podcasting

Multiverses and influences: Acast Podcast Pulse study is released

Podcasting is evolving as creators expand their content beyond audio, driven by active and diverse listener engagement.

Seeking peak podcast: Deadset Studios releases PodPoll 2024

Australians show a strong appetite for podcasts, indicating ongoing growth and interest in new content despite some barriers to listening.

Podcast listening frequency continues to rise in Canada (Signal Hill)

Podcast listening in Canada continues to rise, especially daily listeners growing by 25%.
The annual Canadian Podcast Listener report offers insights into listener demographics and genre preferences.

The 50/50 growth proposition in podcasting (The Podcast Marketing Academy)

Podcast growth for established shows is not guaranteed and varies significantly across platforms.
Maintaining consistent episode production year-round is crucial for audience engagement.

Multiverses and influences: Acast Podcast Pulse study is released

Podcasting is evolving as creators expand their content beyond audio, driven by active and diverse listener engagement.

Seeking peak podcast: Deadset Studios releases PodPoll 2024

Australians show a strong appetite for podcasts, indicating ongoing growth and interest in new content despite some barriers to listening.

Podcast listening frequency continues to rise in Canada (Signal Hill)

Podcast listening in Canada continues to rise, especially daily listeners growing by 25%.
The annual Canadian Podcast Listener report offers insights into listener demographics and genre preferences.

The 50/50 growth proposition in podcasting (The Podcast Marketing Academy)

Podcast growth for established shows is not guaranteed and varies significantly across platforms.
Maintaining consistent episode production year-round is crucial for audience engagement.
morepodcasting

Generative AI fuels demand for better mobile connectivity - and users ready to pay for it

Consumers are willing to pay extra for guaranteed 5G performance, especially in dense markets.

What Franchisors Need to Consider Before Expanding Internationally | Entrepreneur

Careful preparation and understanding of international markets are crucial before expanding a franchise abroad.

Tips for Creating a Global Expansion Strategy

Expanding globally can enhance market share but requires thorough research, planning, and compliance with local laws.
#consumer-behavior

Future of TV Briefing: TV, streaming ads' overexposure issue is turning off audiences

Advertisers' struggles with ad frequency lead to consumer avoidance of products, significantly influencing purchase decisions.

Over Two-thirds of Consumers Are Choosing Creator-founded Products, Research Shows

Consumer shopping habits are shifting towards creator-founded products due to trust and community connection.
Younger consumers are leading in purchasing creator products, reshaping market dynamics.

Electric vehicle tipping point for US drivers expected in next 10 years | Computer Weekly

Automakers must adopt a life-centric approach to understand evolving EV buyer expectations.
Mass adoption of electric vehicles may take 5 to 20 years due to varying buyer readiness.

Digiday+ Research: A look at brands' 2024 holiday marketing plans

Brands and retailers are increasingly optimistic about holiday revenue growth, with 66% expecting better results compared to last year.

Users won't pay much extra for satellite phone capability

Many mobile subscribers resist extra fees for satellite services, presenting a challenge for operators.
Consumer willingness to pay for satellite connectivity may depend on existing network quality.

Council Post: Marketers Can Take These Three Actions To Better Serve Consumers And Small-Business Owners

Marketers must align their strategies with the true values and beliefs of consumers and small-business owners to avoid alienation and improve engagement.

Future of TV Briefing: TV, streaming ads' overexposure issue is turning off audiences

Advertisers' struggles with ad frequency lead to consumer avoidance of products, significantly influencing purchase decisions.

Over Two-thirds of Consumers Are Choosing Creator-founded Products, Research Shows

Consumer shopping habits are shifting towards creator-founded products due to trust and community connection.
Younger consumers are leading in purchasing creator products, reshaping market dynamics.

Electric vehicle tipping point for US drivers expected in next 10 years | Computer Weekly

Automakers must adopt a life-centric approach to understand evolving EV buyer expectations.
Mass adoption of electric vehicles may take 5 to 20 years due to varying buyer readiness.

Digiday+ Research: A look at brands' 2024 holiday marketing plans

Brands and retailers are increasingly optimistic about holiday revenue growth, with 66% expecting better results compared to last year.

Users won't pay much extra for satellite phone capability

Many mobile subscribers resist extra fees for satellite services, presenting a challenge for operators.
Consumer willingness to pay for satellite connectivity may depend on existing network quality.

Council Post: Marketers Can Take These Three Actions To Better Serve Consumers And Small-Business Owners

Marketers must align their strategies with the true values and beliefs of consumers and small-business owners to avoid alienation and improve engagement.
moreconsumer-behavior
#consumer-trends

Study reveals 43% of non-electric drivers considering EV for their next car

Major market potential exists for electric vehicles as consumer interest grows significantly.
Automakers need to adapt strategies to appeal to a wary mainstream audience on EVs.

Michigan's Favorite Costco Product Is This Kirkland Signature Liquor - Tasting Table

Costco's top-selling products vary by state, with Michigan favoring Kirkland Signature French Vodka and Sanders Caramels.

Study reveals 43% of non-electric drivers considering EV for their next car

Major market potential exists for electric vehicles as consumer interest grows significantly.
Automakers need to adapt strategies to appeal to a wary mainstream audience on EVs.

Michigan's Favorite Costco Product Is This Kirkland Signature Liquor - Tasting Table

Costco's top-selling products vary by state, with Michigan favoring Kirkland Signature French Vodka and Sanders Caramels.
moreconsumer-trends

The Landlord's Guide to Raising Rent | Entrepreneur

Raising rent requires strategic market research and understanding competition to avoid losing potential tenants.

DevOps vs. agile for product managers - LogRocket Blog

Focus on creating unique products that meet actual user needs instead of replicating existing market offerings.
#gaming

CoD Continues To Dominate On Weekly Top-Played Games List

Call of Duty remains the most popular game during the last week of October, especially due to the release of Black Ops 6.
Phasmophobia's return to top rankings illustrates the effect of console launches and updates on game popularity.
Overall game engagement varies across platforms, highlighting distinct player preferences and trends.

These Are The Most Popular Games Of The First Week Of September, According To Players

Players engage heavily with both new releases and older favorites.
Call of Duty HQ remains at the top of most-played charts.
Game catalog additions can significantly impact player engagement.
Warhammer 40,000: Space Marine 2 makes a strong debut on Steam.

CoD Continues To Dominate On Weekly Top-Played Games List

Call of Duty remains the most popular game during the last week of October, especially due to the release of Black Ops 6.
Phasmophobia's return to top rankings illustrates the effect of console launches and updates on game popularity.
Overall game engagement varies across platforms, highlighting distinct player preferences and trends.

These Are The Most Popular Games Of The First Week Of September, According To Players

Players engage heavily with both new releases and older favorites.
Call of Duty HQ remains at the top of most-played charts.
Game catalog additions can significantly impact player engagement.
Warhammer 40,000: Space Marine 2 makes a strong debut on Steam.
moregaming

What makes content go viral, backed by research | MarTech

Viral content success hinges on emotional engagement, timing, and relatable storytelling.
#marketing-strategies

7 Top AI Market Research Tools in 2024

Market research is essential for effective marketing, and utilizing AI tools can enhance data analysis and decision-making.
AI market research tools streamline the process, making it easier to gather nuanced insights and trends.

Buyers think management consultancies all look the same - here are 6 ways to stand out

Management consultants must enhance brand visibility and trust to distinguish themselves, as buyers struggle to differentiate services without extensive research.

What Is a Focus Group? Definition and Guide - Shopify

Focus groups enable companies to gather diverse consumer insights through structured discussions led by trained moderators.

7 Top AI Market Research Tools in 2024

Market research is essential for effective marketing, and utilizing AI tools can enhance data analysis and decision-making.
AI market research tools streamline the process, making it easier to gather nuanced insights and trends.

Buyers think management consultancies all look the same - here are 6 ways to stand out

Management consultants must enhance brand visibility and trust to distinguish themselves, as buyers struggle to differentiate services without extensive research.

What Is a Focus Group? Definition and Guide - Shopify

Focus groups enable companies to gather diverse consumer insights through structured discussions led by trained moderators.
moremarketing-strategies
#user-experience

Mastering Innovation: The Essential Guide to Prototyping in Design Thinking - Yanko Design

Prototyping is essential for transforming ideas into effective products through early-stage validation and user feedback.

iOS Market Insights for EU | App Developer Magazine

User dissatisfaction with the current app discovery and management system on iOS in the EU creates an opportunity for third-party app stores.

Mastering Innovation: The Essential Guide to Prototyping in Design Thinking - Yanko Design

Prototyping is essential for transforming ideas into effective products through early-stage validation and user feedback.

iOS Market Insights for EU | App Developer Magazine

User dissatisfaction with the current app discovery and management system on iOS in the EU creates an opportunity for third-party app stores.
moreuser-experience

AI-powered martech news and releases: October 31 | MarTech

Consumers have mixed feelings about trusting companies with AI, showing higher trust in tech firms than non-tech firms.

Companies can customize online experience without sacrificing trust

Consumers want personalization but resist sharing personal data, highlighting a critical dilemma for businesses.
Trust and transparency are key to overcoming the personalization paradox.

How to Conduct Brand Awareness Surveys | ClickUp

Effective brand awareness encompasses emotional connections, not just recognition.
Brand awareness surveys are essential tools for gaining consumer insights.
Understanding the audience is crucial for measuring brand awareness accurately.

A 25-Year Streak Continued In The Top 20 Best-Selling Games List For August 2024 In The US

Madden NFL 25 marks the 25th consecutive year as the best-selling title in its release month, showcasing its franchise strength.
#product-management

How to Get into Product Management: Tips for Aspiring PMs

A strategic approach is essential to breaking into product management today.

Customer validation: Building consistent and repeatable sales - LogRocket Blog

Understanding customer needs is crucial for product success, even in strong markets.

How to Get into Product Management: Tips for Aspiring PMs

A strategic approach is essential to breaking into product management today.

Customer validation: Building consistent and repeatable sales - LogRocket Blog

Understanding customer needs is crucial for product success, even in strong markets.
moreproduct-management
#business-planning

How to Start a Brewery: Essential Tips for Beer Enthusiasts - The Beer Thrillers

Starting a brewery requires thorough market research, a robust business plan, legal compliance, and strategic location selection to succeed.

How To Start and Grow Your E-Commerce Business

A clear business idea is essential for e-commerce success.
Market research is crucial when selecting products for an e-commerce business.

How to Start a Brewery: Essential Tips for Beer Enthusiasts - The Beer Thrillers

Starting a brewery requires thorough market research, a robust business plan, legal compliance, and strategic location selection to succeed.

How To Start and Grow Your E-Commerce Business

A clear business idea is essential for e-commerce success.
Market research is crucial when selecting products for an e-commerce business.
morebusiness-planning
#branding

How to make a text logo

Effective text logos must be designed with subtlety to convey powerful messages quickly.
Market research is crucial in aligning logo design with industry standards.

6 ChatGPT Prompts To Name Your Business

The name of a business is critical for recognition and loyalty; choosing wisely can prevent future issues.

How to make a text logo

Effective text logos must be designed with subtlety to convey powerful messages quickly.
Market research is crucial in aligning logo design with industry standards.

6 ChatGPT Prompts To Name Your Business

The name of a business is critical for recognition and loyalty; choosing wisely can prevent future issues.
morebranding
#marketing-strategy

Brand Tracking: How to Streamline This Process With AI

AI can revolutionize brand tracking by making it faster and more cost-effective than traditional methods.
Utilizing AI allows marketers to gain deeper qualitative insights into customer preferences and behaviors.

An overview of the development process for launching a new product - LogRocket Blog

Product launches require strategic planning and clear market understanding to be successful.
Identifying the unique value proposition is crucial for effective product positioning.

Brand Tracking: How to Streamline This Process With AI

AI can revolutionize brand tracking by making it faster and more cost-effective than traditional methods.
Utilizing AI allows marketers to gain deeper qualitative insights into customer preferences and behaviors.

An overview of the development process for launching a new product - LogRocket Blog

Product launches require strategic planning and clear market understanding to be successful.
Identifying the unique value proposition is crucial for effective product positioning.
moremarketing-strategy

Head Magic: The Gathering Designer Says Greed Is Not The Goal

Mark Rosewater insists decisions are based on long-term vision, not just immediate profits.
Critics' sentiments may not reflect broader player satisfaction according to market research.

SaaS Lead Generation: 13 Ways To Elevate Your MRR And Customer Acquisition

SaaS lead generation is about attracting and converting potential customers by addressing their specific needs and showcasing product value.
#ctv-advertising

Pixalate's Global Connected TV (CTV) Publisher Trust Index

Pixalate's Trust Index evaluates CTV app quality for programmatic advertising using data from billions of ad impressions across multiple platforms.

Major New Study Reveals Key Trends in CTV Ad Engagement in Europe

CTV advertising continues to grow, driven primarily by younger audiences and innovative approaches to viewer engagement.

Pixalate's Global Connected TV (CTV) Publisher Trust Index

Pixalate's Trust Index evaluates CTV app quality for programmatic advertising using data from billions of ad impressions across multiple platforms.

Major New Study Reveals Key Trends in CTV Ad Engagement in Europe

CTV advertising continues to grow, driven primarily by younger audiences and innovative approaches to viewer engagement.
morectv-advertising

Can my agent get a better deal than others? The data says probably not

The recent study indicates that real estate agents rarely secure better sale prices compared to flat-fee agents.
#advertising

Advertisers plan to withdraw from X in record numbers

Advertisers are significantly cutting back on spending on X like never before due to brand safety concerns, threatening the platform's financial health.

Report: A quarter of X advertisers plan to cut spending next year

Marketers are significantly reducing ad spending on X due to low trust and safety concerns.
Trust in X has plummeted among advertisers since Musk's acquisition.

The case for news radio advertising (Audacy)

News radio presents a unique and under-utilized advertising opportunity for marketers due to its credible audience engagement.

Advertisers plan to withdraw from X in record numbers

Advertisers are significantly cutting back on spending on X like never before due to brand safety concerns, threatening the platform's financial health.

Report: A quarter of X advertisers plan to cut spending next year

Marketers are significantly reducing ad spending on X due to low trust and safety concerns.
Trust in X has plummeted among advertisers since Musk's acquisition.

The case for news radio advertising (Audacy)

News radio presents a unique and under-utilized advertising opportunity for marketers due to its credible audience engagement.
moreadvertising

Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 Months

The UK is experiencing strong growth in the programmatic DOOH market, with a projected increase in adoption and spending over the next 18 months.

Australian Podcast Survey PodPoll 24 Returns - Podcaster News

PodPoll 24 highlights the growing prominence of podcasts in Australia, revealing significant content gaps and opportunities for marketers and content creators.

Nearly half of US consumers feel ignored by marketers | MarTech

Consumers feel ignored by brands, with 44% stating they lack sufficient attention from the media and advertisers.

How to make the most of your market research data | MarTech

Market research offers crucial data-driven insights but is frequently underutilized due to inadequate revisit strategies and limited segmentation.

Your Current Marketing Plan May Not Work Overseas - Copy Strategies From Spotify and Snickers to Succeed Anywhere | Entrepreneur

Successful international PR requires understanding and adapting to unique market characteristics.

Job Vacancy: Intern - Sales/Account Management // IMAGO | Internships Jobs | Berlin Startup Jobs

IMAGO leads in visual content with 500 million assets and seeks diverse talent to support its sales team.

Online surveys: get paid for your opinion

Paid online surveys provide a simple way to earn money by sharing opinions, impacting brands and products directly.
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