#market-research
#market-research

How to turn your hobby into a money-making side hustle

Identify profitable hobbies by combining skills and market demand.

Perform market research using social media and online tools.

Uniqueness adds value to a hobby turned business for increased profitability. [ more ]

GREY Journal

4 days ago

European startups

Wish Someone Had Told Me These 9 Rules Before Starting My Business - GREY Journal

Validate Your Business Idea before launching. [ more ]

Shopify

Guide To Starting a Business in New York (2024) - Shopify

New York's strong economy and diverse industries make it a favorable location for launching new ventures.

Careful planning and adherence to regulatory processes are essential when starting a business in New York. [ more ]

Forbes

Growth hacking

How To Start A New Business With No Money

Starting a business doesn't require a big budget or venture capital.

Steps to start a business with no money: market research, idea validation, business plan, and building a website. [ more ]

Shopify

Product Strategy: How to Create a Great Strategy (+ Examples) (2024) - Shopify

Product strategy is crucial for guiding design processes, ensuring alignment, and increasing the likelihood of successful product launches. [ more ]

The Expat Test

Remote Work Opportunity: Discover Lucrative Product Tester Jobs

Product testers provide critical feedback on products before their market release.

They play a pivotal role in ensuring product quality and user experience. [ more ]

Berlin Startup Jobs

Job Vacancy: Senior Product Manager (m/f/d) // JOIN Solutions AG | Product Management Jobs | Berlin Startup Jobs

JOIN is a fast-growing HR-Tech startup with over 80,000 customers and 100,000 job listings.

The Senior Product Manager will be responsible for overseeing product development, conducting market research, and collaborating with cross-functional teams. [ more ]

moreproduct-development

profitability

Shopify

1 week ago

What Is Product Design? A Guide to the Product Design Process (2023) - Shopify

Product design is critical for creating successful products that meet user needs and are profitable for businesses. [ more ]

TechRepublic

How to Find a Profitable Niche for Your Business | TechRepublic

Identifying a profitable niche is crucial for business success.

Combining market demand analysis, competitor insights, and customer behavior helps in evaluating niche potential. [ more ]

Forbes

5 Top Tips For Starting Your Dream Business And Making It Profitable

Conduct thorough market research before starting a business

Clearly define your business model and identify your unique value proposition

Develop a strong marketing strategy to reach new customers and increase revenue. [ more ]

VerticalResponse

Effective Marketing Strategies: Elevate Your Brand & Maximize ROI

Marketing involves understanding customer needs, blending creativity and analytics, building relationships, and providing societal benefits. A solid strategy includes market research, branding, promotion, sales, and optimization. Target audience identification is crucial for effective marketing. [ more ]

Shopify

Marketing Plan Template: How To Create a Marketing Plan (2024) - Shopify

A solid marketing plan is crucial for a scalable online business.

A marketing plan template provides structure and guidance to create successful marketing plans. [ more ]

moremarketing-strategy

TechCrunch

3 days ago

Data science

Fairgen 'boosts' survey results using synthetic data and AI-generated responses | TechCrunch

Fairgen’s platform uses statistical AI to generate synthetic data for market research, overcoming challenges of finding and budget constraints for survey participants. [ more ]

www.nytimes.com

Data science

Despite the Watch World's Secrecy, Data Services Expand

The Luxury Watch Barometer by Fred Levin provides market data for the Swiss watch industry, giving real-time insights into performance metrics for retailers and brands. [ more ]

Shopify

6 days ago

Product Differentiation: How To Differentiate Your Brand (2024) - Shopify

Product differentiation distinguishes offerings in a crowded market, crucial for attracting and retaining customers in modern business environments. [ more ]

Forbes

Council Post: My Strategic Playbook For B2B Marketing In 2024

Marketing strategy in B2B must start with thorough research and collaboration among departments. [ more ]

Forbes

Council Post: How To Successfully Enter A New Market With Influencer Marketing

Businesses are increasingly adopting influencer marketing to target specific demographics and boost sales potential. [ more ]

Dailycaller

5 Digital Marketing Tips for Clothing Brands

Paid ads, when combined with other marketing strategies, can lead to a successful clothing brand.

Creating a user-friendly website with functional color selection options can increase sales. [ more ]

Forbes

How To Make Money Online For Beginners

Starting a side hustle can grow into a profitable business with dedication.

Establishing an authentic online presence is key to gaining visibility and trust. [ more ]

London Business News | Londonlovesbusiness.com

Best tips to start your e-commerce in 2024

Thorough market research is crucial for e-commerce success

Choosing the right e-commerce platform and user-friendly website design are key for sustained success [ more ]

Digiday

Artificial intelligence

AI Briefing: How Perplexity plans to win over enterprise and regular users with AI search

Perplexity is emerging in the enterprise tech world with an AI-driven search that offers generative search capabilities and avoids being ad-driven. [ more ]

Digiday

3 weeks ago

Artificial intelligence

'Beginning to be the practical': GE global CMO Linda Boff on the evolution of AI in marketing

AI is transitioning from promise to practical applications, especially in market research. [ more ]

Amazic

Artificial intelligence

AI in DevOps - How intelligent monitoring can provide actionable insights - Amazic

AI and DevOps work together in automating processes and improving software development.

MarketResearch.biz predicts $22.1 billion for GenAI in DevOps by 2032. [ more ]

Graphic design

London Business News | Londonlovesbusiness.com

Graphic design

Branding tips that'll make your business stand out

Differentiate your business to stand out and thrive in a crowded marketplace. [ more ]

Creative Bloq

Graphic design

Behold, peoples' attempts to draw medical logos from memory

Walgreens, Advil, and CVS have the most identifiable logos in healthcare.

Tylenol is the most identifiable pain reliever among Baby Boomers and Gen X. [ more ]

moreGraphic design

Shopify

Web design

How To Self-Publish a Book in 8 Steps (2024) - Shopify

Self-publishing tools are more accessible now, allowing writers to bypass traditional publishing hurdles and take control of their book's journey. [ more ]

Forbes

Web design

Council Post: 20 Steps Every First-Time E-Commerce Entrepreneur Should Take

Start by understanding your target audience and creating the best customer experience.

Focus on speed-to-market and prioritize incorporating a robust analytics tool.

Conduct market research to tailor strategies and optimize websites.

Invest in a strong social media strategy to build brand awareness and drive engagement. [ more ]

Fast Company

3 weeks ago

Design

Ikea's new gaming furniture is bright, flexible, and inflatable

Ikea unveils colorful gaming furniture collection to integrate gaming seamlessly into home decor. [ more ]

Geeky Gadgets

4 weeks ago

How to Create a Business Plan with Google Gemini

Google Gemini, an AI-powered tool in Google Workspace, streamlines business planning with features like content suggestions, market research summaries, and iterative collaboration. [ more ]

Shopify

What Is Market Research? Definition and Guide - Shopify

Market research helps businesses understand consumer needs and market trends.

Primary and secondary data are the two main types of market research data. [ more ]

www.housingwire.com

Greater Bergen Realtors brings news and analysis to members with HousingWire partnership

HousingWire partners with Greater Bergen Realtors to provide exclusive news and data to New Jersey agents.

Collaboration focuses on advancing market understanding and business outcomes for members. [ more ]

BKReader

Market Research is Transforming from a Traditional Approach Into an Advanced Technology Data-Driven Science

Market research is evolving from a traditional approach to a data-driven science.

Market intelligence is a better solution than traditional market research, as it includes data from a variety of online sources. [ more ]

SFCritic

4 months ago

Navigating Growth: Strategies for Business Expansion - SFCritic

Businesses need to constantly adapt and find new avenues for growth

Navigating the process of expansion is crucial in today's fast-paced world [ more ]

TechTalks - Technology solving problems... and creating new ones

4 months ago

moreBusiness intelligence

Can generative AI be the key to a better customer experience? - TechTalks

Companies need to prioritize keeping the customer at the center of their business

Generative AI technology has the potential to improve the customer experience and drive brand loyalty [ more ]

Berlin Startup Jobs

Berlin

Job Vacancy: Partnership Intern - (m/f/d) // JOIN Solutions AG | Internships Jobs | Berlin Startup Jobs

Internship opportunity with JOIN in Berlin focusing on partnership initiatives in the HR tech industry.

Key responsibilities include partner acquisition, development, relationship management, and market research and analysis. [ more ]

LogRocket Blog

Techniques for gaining insights from customers - LogRocket Blog

Good customer insights are essential for product quality and commercial success.

Customer insights help in prioritizing problems, defining solutions, and adjusting communication. [ more ]

eLearning Industry

A 9-Step Guide On The Mobile App Development Process In 2024

User Experience is a priority in mobile app development

Market research is crucial for building successful apps [ more ]

LogRocket Blog

What are product insights? Examples, methods, and significance - LogRocket Blog

Product insights are key to bridging the gap between customer expectations and product features.

Methods like user feedback, market research, user testing, and sales and customer support data can be used to gather product insights. [ more ]

LogRocket Blog

How to run a successful focus group - LogRocket Blog

Market research is crucial for making informed decisions about new products and features.

Focus groups are a popular qualitative method for gathering insights, feedback, and experience about a topic or product. [ more ]

LogRocket Blog

5 months ago

A guide to conducting market research - LogRocket Blog

Market research is crucial for developing products and services that meet customer needs.

Market research helps evaluate customer attitudes, discover pain points, and create a competitive advantage.

The four methods of primary research are interviews, surveys, focus groups, and observations. [ more ]

eLearning Industry

European startups

Navigating The Start-Up Minefield: Common Mistakes To Avoid When Launching Your Tech Company

Hiring the right team is crucial for the success of a tech start-up.

Thorough market research is essential to avoid failure in launching a tech start-up. [ more ]

Entrepreneur

4 months ago

European startups

How to Achieve Explosive Startup Growth in 2024 | Entrepreneur

Expanding into the United States gives businesses access to a lucrative consumer market with advantages like a transparent legal system and low taxes.

Thorough research of specific market opportunities is essential for startups to be successful in the competitive U.S. market. [ more ]

RAIN News

Podcast

Podcasting: $43B in 2032? (Market.us) - RAIN News

Global podcast ad market projected to reach $43 billion in 2032 by Market.us

Diverse projections exist for podcast ad market growth, highlighting variations in methodology and inputs [ more ]

Exchangewire

Marketing tech

Long-Time Media Research Veteran Josh Chasin Joins Adelaide's Esteemed Board of Advisors - ExchangeWire.com

Josh Chasin joins Adelaide's board of advisors with vast experience in market research and audience measurement, focusing on innovation and alternative media currencies. [ more ]

Exchangewire

Marketing tech

IPA Bellwether: Marketing Budgets See Biggest Growth Since 2014

Marketing budgets saw their biggest growth since Q2 2014 in Q4 2023.

Events, direct marketing, and main media marketing saw budget increases, while market research and other categories saw decreases. [ more ]

www.fastcompany.com

Exclusive: Consumers are putting themselves first, according to new research

Consumers now prioritize personal value over societal value in brand preferences.

Shift towards me-centric consumer behavior noted in the research. [ more ]

Shopify

Growth hacking

How To Sell on Amazon in 6 Essential Steps - Shopify

Amazon provides a vast marketplace with brand recognition and easy onboarding for businesses.

Conduct thorough market research, utilize competitive analysis, explore bestseller lists, employ keyword research tools, and read Amazon reviews when deciding what to sell on Amazon. [ more ]

MarTech

What to do when data-based marketing doesn't increase sales: Best of the MarTechBot | MarTech

1. Evaluate market fit and customer feedback. 2. Assess competitive landscape and pricing strategy. 3. Review marketing channels and messaging. [ more ]

Axios

Coffee

Dunkin' adds energy drinks with up to 192 mg caffeine following Panera controversy

Energy drink consumption highest among men 18 to 34

Different flavors and options in the energy drink market [ more ]

The Drum

Online marketing

Lessons from 6 great food & drink ads about how to stand out from the crowd

Consumers find food and drink ads 8 points more impactful, 9 points more distinctive, and 9 points more enjoyable than ads in other categories.

Key themes in successful food and drink ad campaigns include nostalgia, humor, purpose, storytelling, and visual impact. [ more ]

Exchangewire

Yahoo Unveils PurpleLab: Revolutionising Market Research with Rapid, Reliable Insights Powered by Qualtrics

Yahoo has launched PurpleLab, a new platform designed to address speed and quality challenges in the market research industry.

PurpleLab brings together Yahoo's data capabilities, technology, and consumer relationships to provide fast and accurate consumer insights.

The platform is powered by Qualtrics and aims to deliver high-quality results from real humans with a rapid turnaround time. [ more ]

Nextgov.com

Privacy professionals

GSA used 'egregiously flawed' data to clear purchase of Chinese-made cameras, watchdog says

The General Services Administration (GSA) used flawed market research in purchasing Chinese-made video conferencing cameras that did not comply with U.S. trade standards.

The cameras have known security flaws that can be exploited to access camera owners' networks. [ more ]

Forbes

How To Knock Out An E-Commerce Launch

Successfully running an e-commerce business requires more than just a website and a product.

Market research and product selection are crucial for a successful e-commerce launch. [ more ]

Entrepreneur

Startup companies

10 Reasons Your Capital Raising Strategy Is Failing | Entrepreneur

Lack of clear value proposition can lead to rejection from investors

Inadequate market research can harm credibility [ more ]

Above the Law

Law

Beware CES's Gallery Of Flops: Some Lessons For Legal Tech

The Gallery of Flops at CES showcased some of the most embarrassing product failures over the years.

Prelaunch, the company behind the Gallery of Flops, offers consulting services to help companies avoid costly product failures. [ more ]

London On The Inside

5 months ago

London's Latest Trend: Sports Betting Takes the City by Storm

London is experiencing a surge in online sports betting and casinos.

Individuals are being inspired to create their own online casino or sportsbook. [ more ]

Entrepreneur

5 months ago