Market research is essential for effective marketing, and utilizing AI tools can enhance data analysis and decision-making.
AI market research tools streamline the process, making it easier to gather nuanced insights and trends.
Buyers think management consultancies all look the same - here are 6 ways to stand out
Management consultants must enhance brand visibility and trust to distinguish themselves, as buyers struggle to differentiate services without extensive research.
What Is a Focus Group? Definition and Guide - Shopify
Focus groups enable companies to gather diverse consumer insights through structured discussions led by trained moderators.
7 Top AI Market Research Tools in 2024
Market research is essential for effective marketing, and utilizing AI tools can enhance data analysis and decision-making.
AI market research tools streamline the process, making it easier to gather nuanced insights and trends.
Buyers think management consultancies all look the same - here are 6 ways to stand out
Management consultants must enhance brand visibility and trust to distinguish themselves, as buyers struggle to differentiate services without extensive research.
What Is a Focus Group? Definition and Guide - Shopify
Focus groups enable companies to gather diverse consumer insights through structured discussions led by trained moderators.
Brand Tracking: How to Streamline This Process With AI
AI can revolutionize brand tracking by making it faster and more cost-effective than traditional methods.
Utilizing AI allows marketers to gain deeper qualitative insights into customer preferences and behaviors.
Your Startup Could Fail If You Make These Marketing Mistakes | Entrepreneur
Not all companies are meant to last forever, but that doesn't equate to failure. Startup failure rates are higher due to ineffective marketing and lack of customer understanding.
An overview of the development process for launching a new product - LogRocket Blog
Product launches require strategic planning and clear market understanding to be successful.
Identifying the unique value proposition is crucial for effective product positioning.
The role of a brand manager - LogRocket Blog
Brand manager plays a crucial role in creating, maintaining, and enhancing a company's brand identity and market position.
Brand Tracking: How to Streamline This Process With AI
AI can revolutionize brand tracking by making it faster and more cost-effective than traditional methods.
Utilizing AI allows marketers to gain deeper qualitative insights into customer preferences and behaviors.
Your Startup Could Fail If You Make These Marketing Mistakes | Entrepreneur
Not all companies are meant to last forever, but that doesn't equate to failure. Startup failure rates are higher due to ineffective marketing and lack of customer understanding.
An overview of the development process for launching a new product - LogRocket Blog
Product launches require strategic planning and clear market understanding to be successful.
Identifying the unique value proposition is crucial for effective product positioning.
The role of a brand manager - LogRocket Blog
Brand manager plays a crucial role in creating, maintaining, and enhancing a company's brand identity and market position.
Advertisers plan to withdraw from X in record numbers
Advertisers are significantly cutting back on spending on X like never before due to brand safety concerns, threatening the platform's financial health.
Report: A quarter of X advertisers plan to cut spending next year
Marketers are significantly reducing ad spending on X due to low trust and safety concerns.
Trust in X has plummeted among advertisers since Musk's acquisition.
The case for news radio advertising (Audacy)
News radio presents a unique and under-utilized advertising opportunity for marketers due to its credible audience engagement.
How Sensodyne Is Optimizing TV Ads Using Attention Metrics | AdExchanger
Sensodyne optimized ad placements using TVision technology to enhance viewer attention and drive short-term sales.
Advertisers plan to withdraw from X in record numbers
Advertisers are significantly cutting back on spending on X like never before due to brand safety concerns, threatening the platform's financial health.
Report: A quarter of X advertisers plan to cut spending next year
Marketers are significantly reducing ad spending on X due to low trust and safety concerns.
Trust in X has plummeted among advertisers since Musk's acquisition.
The case for news radio advertising (Audacy)
News radio presents a unique and under-utilized advertising opportunity for marketers due to its credible audience engagement.
How Sensodyne Is Optimizing TV Ads Using Attention Metrics | AdExchanger
Sensodyne optimized ad placements using TVision technology to enhance viewer attention and drive short-term sales.
Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 Months
The UK is experiencing strong growth in the programmatic DOOH market, with a projected increase in adoption and spending over the next 18 months.
How to build fast, effective feedback loops in an AI-driven world | MarTech
Companies must enhance their feedback integration practices to align with customer expectations that feedback matters.
AI can improve feedback collection and analysis, but organizations often lack the structures to leverage these insights effectively.
Australian Podcast Survey PodPoll 24 Returns - Podcaster News
PodPoll 24 highlights the growing prominence of podcasts in Australia, revealing significant content gaps and opportunities for marketers and content creators.
Nearly half of US consumers feel ignored by marketers | MarTech
Consumers feel ignored by brands, with 44% stating they lack sufficient attention from the media and advertisers.
How to make the most of your market research data | MarTech
Market research offers crucial data-driven insights but is frequently underutilized due to inadequate revisit strategies and limited segmentation.
Accurat.ai secured €1M funding to expand location-based market research operations in Europe.
How to Prepare for Crypto Investment: Tips for Beginners
Cryptocurrencies' market cap set to hit $6.716 trillion by 2025. Beginners should research market, understand market capitalization, team, use case, and choose appropriate investment strategy.
8 Simple Rules for Buying Your Dream Car
Depreciation makes dream cars more affordable in the secondhand market. Due diligence is crucial to avoid regrets when purchasing.
SFO reveals new airport logo after 18-month process
San Francisco International Airport unveiled a new logo after 24 years, focusing on adaptability and creative flexibility.