#market-research

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#consumer-behavior

Future of TV Briefing: TV, streaming ads' overexposure issue is turning off audiences

Advertisers' struggles with ad frequency lead to consumer avoidance of products, significantly influencing purchase decisions.

The 'Smallest' Black Friday Ever: Brits gear up to spend more on small businesses this festive season - London Business News | Londonlovesbusiness.com

Consumers prioritize small businesses over larger retailers this holiday season, despite economic pressures.

Amplified Intelligence & Spotify Collaborate to Measure Consumer Attention Across Advertising

Spotify video increases brand uplift by 50%, with a 23% difference from Spotify Audio.

Over Two-thirds of Consumers Are Choosing Creator-founded Products, Research Shows

Consumer shopping habits are shifting towards creator-founded products due to trust and community connection.
Younger consumers are leading in purchasing creator products, reshaping market dynamics.

Electric vehicle tipping point for US drivers expected in next 10 years | Computer Weekly

Automakers must adopt a life-centric approach to understand evolving EV buyer expectations.
Mass adoption of electric vehicles may take 5 to 20 years due to varying buyer readiness.

Digiday+ Research: A look at brands' 2024 holiday marketing plans

Brands and retailers are increasingly optimistic about holiday revenue growth, with 66% expecting better results compared to last year.

Future of TV Briefing: TV, streaming ads' overexposure issue is turning off audiences

Advertisers' struggles with ad frequency lead to consumer avoidance of products, significantly influencing purchase decisions.

The 'Smallest' Black Friday Ever: Brits gear up to spend more on small businesses this festive season - London Business News | Londonlovesbusiness.com

Consumers prioritize small businesses over larger retailers this holiday season, despite economic pressures.

Amplified Intelligence & Spotify Collaborate to Measure Consumer Attention Across Advertising

Spotify video increases brand uplift by 50%, with a 23% difference from Spotify Audio.

Over Two-thirds of Consumers Are Choosing Creator-founded Products, Research Shows

Consumer shopping habits are shifting towards creator-founded products due to trust and community connection.
Younger consumers are leading in purchasing creator products, reshaping market dynamics.

Electric vehicle tipping point for US drivers expected in next 10 years | Computer Weekly

Automakers must adopt a life-centric approach to understand evolving EV buyer expectations.
Mass adoption of electric vehicles may take 5 to 20 years due to varying buyer readiness.

Digiday+ Research: A look at brands' 2024 holiday marketing plans

Brands and retailers are increasingly optimistic about holiday revenue growth, with 66% expecting better results compared to last year.
moreconsumer-behavior
#entrepreneurship

How To Start and Grow Your E-Commerce Business

Defining your e-commerce business idea and choosing the right product are essential for starting and growing a successful online store.

How To Start and Grow Your E-Commerce Business

A clear business idea is essential for e-commerce success.
Thorough market research helps in choosing the right products to sell.
Validating your idea ensures demand and relevance in the market.

The Best Strategies for Evolving Your Branding (2024) - Shopify

Chomps evolved from a CrossFit niche brand to a mainstream snack by leveraging data-driven insights and adapting to their customers' needs.

Why A Thoughtful Business Plan Is Essential For Success

A thoughtful business plan is essential for guiding decisions, securing funding, and effectively communicating vision to stakeholders.

How to start a small business

Conduct thorough market research before launching a business to understand customer needs and differentiate from competitors.

5 ChatGPT Prompts To Validate Your Business Ideas

Validation is essential for turning an idea into a profitable business by ensuring there is demand in the target market.

How To Start and Grow Your E-Commerce Business

Defining your e-commerce business idea and choosing the right product are essential for starting and growing a successful online store.

How To Start and Grow Your E-Commerce Business

A clear business idea is essential for e-commerce success.
Thorough market research helps in choosing the right products to sell.
Validating your idea ensures demand and relevance in the market.

The Best Strategies for Evolving Your Branding (2024) - Shopify

Chomps evolved from a CrossFit niche brand to a mainstream snack by leveraging data-driven insights and adapting to their customers' needs.

Why A Thoughtful Business Plan Is Essential For Success

A thoughtful business plan is essential for guiding decisions, securing funding, and effectively communicating vision to stakeholders.

How to start a small business

Conduct thorough market research before launching a business to understand customer needs and differentiate from competitors.

5 ChatGPT Prompts To Validate Your Business Ideas

Validation is essential for turning an idea into a profitable business by ensuring there is demand in the target market.
moreentrepreneurship
#podcasting

Multiverses and influences: Acast Podcast Pulse study is released

Podcasting is evolving as creators expand their content beyond audio, driven by active and diverse listener engagement.

Seeking peak podcast: Deadset Studios releases PodPoll 2024

Australians show a strong appetite for podcasts, indicating ongoing growth and interest in new content despite some barriers to listening.

Podcast listening frequency continues to rise in Canada (Signal Hill)

Podcast listening in Canada continues to rise, especially daily listeners growing by 25%.
The annual Canadian Podcast Listener report offers insights into listener demographics and genre preferences.

The 50/50 growth proposition in podcasting (The Podcast Marketing Academy)

Podcast growth for established shows is not guaranteed and varies significantly across platforms.
Maintaining consistent episode production year-round is crucial for audience engagement.

Leadership change at Signal Hill Insights; Paul Riismandel to take over

Paul Riismandel has been promoted to President of Signal Hill Insights, aiming to enhance measurement in video podcasting and the creator network.

Multiverses and influences: Acast Podcast Pulse study is released

Podcasting is evolving as creators expand their content beyond audio, driven by active and diverse listener engagement.

Seeking peak podcast: Deadset Studios releases PodPoll 2024

Australians show a strong appetite for podcasts, indicating ongoing growth and interest in new content despite some barriers to listening.

Podcast listening frequency continues to rise in Canada (Signal Hill)

Podcast listening in Canada continues to rise, especially daily listeners growing by 25%.
The annual Canadian Podcast Listener report offers insights into listener demographics and genre preferences.

The 50/50 growth proposition in podcasting (The Podcast Marketing Academy)

Podcast growth for established shows is not guaranteed and varies significantly across platforms.
Maintaining consistent episode production year-round is crucial for audience engagement.

Leadership change at Signal Hill Insights; Paul Riismandel to take over

Paul Riismandel has been promoted to President of Signal Hill Insights, aiming to enhance measurement in video podcasting and the creator network.
morepodcasting

Generative AI fuels demand for better mobile connectivity - and users ready to pay for it

Consumers are willing to pay extra for guaranteed 5G performance, especially in dense markets.

What Franchisors Need to Consider Before Expanding Internationally | Entrepreneur

Careful preparation and understanding of international markets are crucial before expanding a franchise abroad.
#business-plan

How to Start a Rental Property Business in 7 Steps

Craft a detailed business plan, analyze properties, manage effectively, scale by diversifying, seek financial advice.

Tips for Creating a Global Expansion Strategy

Expanding globally can enhance market share but requires thorough research, planning, and compliance with local laws.

How to Start a Rental Property Business in 7 Steps

Craft a detailed business plan, analyze properties, manage effectively, scale by diversifying, seek financial advice.

Tips for Creating a Global Expansion Strategy

Expanding globally can enhance market share but requires thorough research, planning, and compliance with local laws.
morebusiness-plan

Meet Evertune, A Gen-AI Analytics Startup Founded by Trade Desk Vets | AdExchanger

Evertune AI seeks to bridge the gap in generative AI analytics, informing advertisers about brand recommendations from various LLMs.
#consumer-trends

Study reveals 43% of non-electric drivers considering EV for their next car

Major market potential exists for electric vehicles as consumer interest grows significantly.
Automakers need to adapt strategies to appeal to a wary mainstream audience on EVs.

Data analysis and market research top list of AI use cases | MarTech

Marketers prioritize AI's analytics for insights and campaign optimization over generative AI content production.

Michigan's Favorite Costco Product Is This Kirkland Signature Liquor - Tasting Table

Costco's top-selling products vary by state, with Michigan favoring Kirkland Signature French Vodka and Sanders Caramels.

Study reveals 43% of non-electric drivers considering EV for their next car

Major market potential exists for electric vehicles as consumer interest grows significantly.
Automakers need to adapt strategies to appeal to a wary mainstream audience on EVs.

Data analysis and market research top list of AI use cases | MarTech

Marketers prioritize AI's analytics for insights and campaign optimization over generative AI content production.

Michigan's Favorite Costco Product Is This Kirkland Signature Liquor - Tasting Table

Costco's top-selling products vary by state, with Michigan favoring Kirkland Signature French Vodka and Sanders Caramels.
moreconsumer-trends
#ecommerce

How To Use Audience Analysis To Build a Loyal Customer Base (2024) - Shopify

Audience analysis can transform a product's market positioning, as shown by Play-Doh's evolution from wallpaper cleaner to children's modeling clay.

Best Survey Apps for Your Ecommerce Store (2024) - Shopify

Survey apps are essential for collecting ecommerce customer feedback, offering a way to gauge satisfaction and product quality effectively.

How To Use Audience Analysis To Build a Loyal Customer Base (2024) - Shopify

Audience analysis can transform a product's market positioning, as shown by Play-Doh's evolution from wallpaper cleaner to children's modeling clay.

Best Survey Apps for Your Ecommerce Store (2024) - Shopify

Survey apps are essential for collecting ecommerce customer feedback, offering a way to gauge satisfaction and product quality effectively.
moreecommerce

The Landlord's Guide to Raising Rent | Entrepreneur

Raising rent requires strategic market research and understanding competition to avoid losing potential tenants.

DevOps vs. agile for product managers - LogRocket Blog

Focus on creating unique products that meet actual user needs instead of replicating existing market offerings.
#gaming

CoD Continues To Dominate On Weekly Top-Played Games List

Call of Duty remains the most popular game during the last week of October, especially due to the release of Black Ops 6.
Phasmophobia's return to top rankings illustrates the effect of console launches and updates on game popularity.
Overall game engagement varies across platforms, highlighting distinct player preferences and trends.

These Are The Most Popular Games Of The First Week Of September, According To Players

Players engage heavily with both new releases and older favorites.
Call of Duty HQ remains at the top of most-played charts.
Game catalog additions can significantly impact player engagement.
Warhammer 40,000: Space Marine 2 makes a strong debut on Steam.

CoD Continues To Dominate On Weekly Top-Played Games List

Call of Duty remains the most popular game during the last week of October, especially due to the release of Black Ops 6.
Phasmophobia's return to top rankings illustrates the effect of console launches and updates on game popularity.
Overall game engagement varies across platforms, highlighting distinct player preferences and trends.

These Are The Most Popular Games Of The First Week Of September, According To Players

Players engage heavily with both new releases and older favorites.
Call of Duty HQ remains at the top of most-played charts.
Game catalog additions can significantly impact player engagement.
Warhammer 40,000: Space Marine 2 makes a strong debut on Steam.
moregaming

What makes content go viral, backed by research | MarTech

Viral content success hinges on emotional engagement, timing, and relatable storytelling.
#marketing-strategies

7 Top AI Market Research Tools in 2024

Market research is essential for effective marketing, and utilizing AI tools can enhance data analysis and decision-making.
AI market research tools streamline the process, making it easier to gather nuanced insights and trends.

Buyers think management consultancies all look the same - here are 6 ways to stand out

Management consultants must enhance brand visibility and trust to distinguish themselves, as buyers struggle to differentiate services without extensive research.

What Is a Focus Group? Definition and Guide - Shopify

Focus groups enable companies to gather diverse consumer insights through structured discussions led by trained moderators.

7 Top AI Market Research Tools in 2024

Market research is essential for effective marketing, and utilizing AI tools can enhance data analysis and decision-making.
AI market research tools streamline the process, making it easier to gather nuanced insights and trends.

Buyers think management consultancies all look the same - here are 6 ways to stand out

Management consultants must enhance brand visibility and trust to distinguish themselves, as buyers struggle to differentiate services without extensive research.

What Is a Focus Group? Definition and Guide - Shopify

Focus groups enable companies to gather diverse consumer insights through structured discussions led by trained moderators.
moremarketing-strategies
#user-experience

Mastering Innovation: The Essential Guide to Prototyping in Design Thinking - Yanko Design

Prototyping is essential for transforming ideas into effective products through early-stage validation and user feedback.

iOS Market Insights for EU | App Developer Magazine

User dissatisfaction with the current app discovery and management system on iOS in the EU creates an opportunity for third-party app stores.

Mastering Innovation: The Essential Guide to Prototyping in Design Thinking - Yanko Design

Prototyping is essential for transforming ideas into effective products through early-stage validation and user feedback.

iOS Market Insights for EU | App Developer Magazine

User dissatisfaction with the current app discovery and management system on iOS in the EU creates an opportunity for third-party app stores.
moreuser-experience

AI-powered martech news and releases: October 31 | MarTech

Consumers have mixed feelings about trusting companies with AI, showing higher trust in tech firms than non-tech firms.
#product-development

How to Implement JTBD Framework (with Examples)

Focus on understanding customer needs through the jobs-to-be-done framework to align products with what customers truly want.

Exploring Product Insights: Interview with Vadim Glazkov, Founder of a Product Research Agency | HackerNoon

Conducting market research identifies unmet customer needs, fostering innovation in product development.

Free Jobs to Be Done (JTBD) Framework Templates | ClickUp

Utilizing the Jobs-to-be-Done framework is crucial for developing products that meet customer needs effectively.

How to Create a Product Development Checklist | ClickUp

A product development checklist is essential for guiding teams through product creation, ensuring structured approaches and avoiding mistakes.

How to Implement JTBD Framework (with Examples)

Focus on understanding customer needs through the jobs-to-be-done framework to align products with what customers truly want.

Exploring Product Insights: Interview with Vadim Glazkov, Founder of a Product Research Agency | HackerNoon

Conducting market research identifies unmet customer needs, fostering innovation in product development.

Free Jobs to Be Done (JTBD) Framework Templates | ClickUp

Utilizing the Jobs-to-be-Done framework is crucial for developing products that meet customer needs effectively.

How to Create a Product Development Checklist | ClickUp

A product development checklist is essential for guiding teams through product creation, ensuring structured approaches and avoiding mistakes.
moreproduct-development
#customer-experience

Companies can customize online experience without sacrificing trust

Consumers want personalization but resist sharing personal data, highlighting a critical dilemma for businesses.
Trust and transparency are key to overcoming the personalization paradox.

What Are Customer Insights? 6 Types of Customer Insights (2024) - Shopify

Customer insights predict customer needs and enhance experiences, optimizing business interactions.

6 Practical Techniques to Build a Successful Business

Building a successful business requires knowing the target market, creating a strong brand, and having a unique value proposition.

Companies can customize online experience without sacrificing trust

Consumers want personalization but resist sharing personal data, highlighting a critical dilemma for businesses.
Trust and transparency are key to overcoming the personalization paradox.

What Are Customer Insights? 6 Types of Customer Insights (2024) - Shopify

Customer insights predict customer needs and enhance experiences, optimizing business interactions.

6 Practical Techniques to Build a Successful Business

Building a successful business requires knowing the target market, creating a strong brand, and having a unique value proposition.
morecustomer-experience

How to Conduct Brand Awareness Surveys | ClickUp

Effective brand awareness encompasses emotional connections, not just recognition.
Brand awareness surveys are essential tools for gaining consumer insights.
Understanding the audience is crucial for measuring brand awareness accurately.
#video-games

A 25-Year Streak Continued In The Top 20 Best-Selling Games List For August 2024 In The US

Madden NFL 25 marks the 25th consecutive year as the best-selling title in its release month, showcasing its franchise strength.

Valorant Leaps Onto Most Played Charts While The First Descendant Slips

Lego Star Wars: The Skywalker Saga saw a significant spike in engagement on PlayStation Plus.

Top 20 Best-Selling Games For June 2024 In The US

Elden Ring topped June 2024's game sales, followed by Kingdom Hearts: Integrum Masterpiece and Shin Megami Tensei V: Vengeance.

A 25-Year Streak Continued In The Top 20 Best-Selling Games List For August 2024 In The US

Madden NFL 25 marks the 25th consecutive year as the best-selling title in its release month, showcasing its franchise strength.

Valorant Leaps Onto Most Played Charts While The First Descendant Slips

Lego Star Wars: The Skywalker Saga saw a significant spike in engagement on PlayStation Plus.

Top 20 Best-Selling Games For June 2024 In The US

Elden Ring topped June 2024's game sales, followed by Kingdom Hearts: Integrum Masterpiece and Shin Megami Tensei V: Vengeance.
morevideo-games
#product-management

How to Get into Product Management: Tips for Aspiring PMs

A strategic approach is essential to breaking into product management today.

Customer validation: Building consistent and repeatable sales - LogRocket Blog

Understanding customer needs is crucial for product success, even in strong markets.

How to Get into Product Management: Tips for Aspiring PMs

A strategic approach is essential to breaking into product management today.

Customer validation: Building consistent and repeatable sales - LogRocket Blog

Understanding customer needs is crucial for product success, even in strong markets.
moreproduct-management
#business-planning

How to Start a Brewery: Essential Tips for Beer Enthusiasts - The Beer Thrillers

Starting a brewery requires thorough market research, a robust business plan, legal compliance, and strategic location selection to succeed.

How To Start and Grow Your E-Commerce Business

A clear business idea is essential for e-commerce success.
Market research is crucial when selecting products for an e-commerce business.

How to Start a Brewery: Essential Tips for Beer Enthusiasts - The Beer Thrillers

Starting a brewery requires thorough market research, a robust business plan, legal compliance, and strategic location selection to succeed.

How To Start and Grow Your E-Commerce Business

A clear business idea is essential for e-commerce success.
Market research is crucial when selecting products for an e-commerce business.
morebusiness-planning
#branding

How to make a text logo

Effective text logos must be designed with subtlety to convey powerful messages quickly.
Market research is crucial in aligning logo design with industry standards.

6 ChatGPT Prompts To Name Your Business

The name of a business is critical for recognition and loyalty; choosing wisely can prevent future issues.

How to make a text logo

Effective text logos must be designed with subtlety to convey powerful messages quickly.
Market research is crucial in aligning logo design with industry standards.

6 ChatGPT Prompts To Name Your Business

The name of a business is critical for recognition and loyalty; choosing wisely can prevent future issues.
morebranding
#marketing-strategy

Brand Tracking: How to Streamline This Process With AI

AI can revolutionize brand tracking by making it faster and more cost-effective than traditional methods.
Utilizing AI allows marketers to gain deeper qualitative insights into customer preferences and behaviors.

Your Startup Could Fail If You Make These Marketing Mistakes | Entrepreneur

Not all companies are meant to last forever, but that doesn't equate to failure. Startup failure rates are higher due to ineffective marketing and lack of customer understanding.

An overview of the development process for launching a new product - LogRocket Blog

Product launches require strategic planning and clear market understanding to be successful.
Identifying the unique value proposition is crucial for effective product positioning.

The role of a brand manager - LogRocket Blog

Brand manager plays a crucial role in creating, maintaining, and enhancing a company's brand identity and market position.

Brand Tracking: How to Streamline This Process With AI

AI can revolutionize brand tracking by making it faster and more cost-effective than traditional methods.
Utilizing AI allows marketers to gain deeper qualitative insights into customer preferences and behaviors.

Your Startup Could Fail If You Make These Marketing Mistakes | Entrepreneur

Not all companies are meant to last forever, but that doesn't equate to failure. Startup failure rates are higher due to ineffective marketing and lack of customer understanding.

An overview of the development process for launching a new product - LogRocket Blog

Product launches require strategic planning and clear market understanding to be successful.
Identifying the unique value proposition is crucial for effective product positioning.

The role of a brand manager - LogRocket Blog

Brand manager plays a crucial role in creating, maintaining, and enhancing a company's brand identity and market position.
moremarketing-strategy

Head Magic: The Gathering Designer Says Greed Is Not The Goal

Mark Rosewater insists decisions are based on long-term vision, not just immediate profits.
Critics' sentiments may not reflect broader player satisfaction according to market research.

Brand Health Guide: How To Measure and Improve Brand Health (2024) - Shopify

Brand health reflects a business's overall well-being and public perception, measured through various factors like loyalty and customer satisfaction.

SaaS Lead Generation: 13 Ways To Elevate Your MRR And Customer Acquisition

SaaS lead generation is about attracting and converting potential customers by addressing their specific needs and showcasing product value.
#ctv-advertising

Pixalate's Global Connected TV (CTV) Publisher Trust Index

Pixalate's Trust Index evaluates CTV app quality for programmatic advertising using data from billions of ad impressions across multiple platforms.

Major New Study Reveals Key Trends in CTV Ad Engagement in Europe

CTV advertising continues to grow, driven primarily by younger audiences and innovative approaches to viewer engagement.

Pixalate's Global Connected TV (CTV) Publisher Trust Index

Pixalate's Trust Index evaluates CTV app quality for programmatic advertising using data from billions of ad impressions across multiple platforms.

Major New Study Reveals Key Trends in CTV Ad Engagement in Europe

CTV advertising continues to grow, driven primarily by younger audiences and innovative approaches to viewer engagement.
morectv-advertising

Can my agent get a better deal than others? The data says probably not

The recent study indicates that real estate agents rarely secure better sale prices compared to flat-fee agents.
#advertising

Advertisers plan to withdraw from X in record numbers

Advertisers are significantly cutting back on spending on X like never before due to brand safety concerns, threatening the platform's financial health.

Report: A quarter of X advertisers plan to cut spending next year

Marketers are significantly reducing ad spending on X due to low trust and safety concerns.
Trust in X has plummeted among advertisers since Musk's acquisition.

The case for news radio advertising (Audacy)

News radio presents a unique and under-utilized advertising opportunity for marketers due to its credible audience engagement.

How Sensodyne Is Optimizing TV Ads Using Attention Metrics | AdExchanger

Sensodyne optimized ad placements using TVision technology to enhance viewer attention and drive short-term sales.

Advertisers plan to withdraw from X in record numbers

Advertisers are significantly cutting back on spending on X like never before due to brand safety concerns, threatening the platform's financial health.

Report: A quarter of X advertisers plan to cut spending next year

Marketers are significantly reducing ad spending on X due to low trust and safety concerns.
Trust in X has plummeted among advertisers since Musk's acquisition.

The case for news radio advertising (Audacy)

News radio presents a unique and under-utilized advertising opportunity for marketers due to its credible audience engagement.

How Sensodyne Is Optimizing TV Ads Using Attention Metrics | AdExchanger

Sensodyne optimized ad placements using TVision technology to enhance viewer attention and drive short-term sales.
moreadvertising

Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 Months

The UK is experiencing strong growth in the programmatic DOOH market, with a projected increase in adoption and spending over the next 18 months.

How to build fast, effective feedback loops in an AI-driven world | MarTech

Companies must enhance their feedback integration practices to align with customer expectations that feedback matters.
AI can improve feedback collection and analysis, but organizations often lack the structures to leverage these insights effectively.

Australian Podcast Survey PodPoll 24 Returns - Podcaster News

PodPoll 24 highlights the growing prominence of podcasts in Australia, revealing significant content gaps and opportunities for marketers and content creators.

Nearly half of US consumers feel ignored by marketers | MarTech

Consumers feel ignored by brands, with 44% stating they lack sufficient attention from the media and advertisers.

How to make the most of your market research data | MarTech

Market research offers crucial data-driven insights but is frequently underutilized due to inadequate revisit strategies and limited segmentation.
#business-strategy

Your market research may be suffering with AI-here's why

AI reshapes market research by enabling faster data collection, but caution is needed regarding its accuracy and the sources of its information.

10 Free Competitive Analysis Templates in Excel & ClickUp

Utilizing a competitive analysis template is crucial for teams to effectively understand their market and enhance competitiveness.

Your market research may be suffering with AI-here's why

AI reshapes market research by enabling faster data collection, but caution is needed regarding its accuracy and the sources of its information.

10 Free Competitive Analysis Templates in Excel & ClickUp

Utilizing a competitive analysis template is crucial for teams to effectively understand their market and enhance competitiveness.
morebusiness-strategy

Your Current Marketing Plan May Not Work Overseas - Copy Strategies From Spotify and Snickers to Succeed Anywhere | Entrepreneur

Successful international PR requires understanding and adapting to unique market characteristics.

Job Vacancy: Intern - Sales/Account Management // IMAGO | Internships Jobs | Berlin Startup Jobs

IMAGO leads in visual content with 500 million assets and seeks diverse talent to support its sales team.

Online surveys: get paid for your opinion

Paid online surveys provide a simple way to earn money by sharing opinions, impacting brands and products directly.

Drivers Find New Car Tech 'Annoying,' Study Finds. Yes, Again

Consumers appreciate useful tech features like blind-spot monitoring but dislike unnecessary ones like passenger screens.
Automakers are still learning which technological features resonate with buyers and which don't.

Ad engagement improves when kids and parents watch together | MarTech

Families prefer brands that advertise in children's content as more trustworthy.
Parents engage with children over ads, enhancing brand interaction.
The pandemic shifted viewing habits to streaming content over cable.

Belgium-based startup Accurat.ai raises 1M - Silicon Canals

Accurat.ai secured €1M funding to expand location-based market research operations in Europe.

How to Prepare for Crypto Investment: Tips for Beginners

Cryptocurrencies' market cap set to hit $6.716 trillion by 2025. Beginners should research market, understand market capitalization, team, use case, and choose appropriate investment strategy.

8 Simple Rules for Buying Your Dream Car

Depreciation makes dream cars more affordable in the secondhand market. Due diligence is crucial to avoid regrets when purchasing.

SFO reveals new airport logo after 18-month process

San Francisco International Airport unveiled a new logo after 24 years, focusing on adaptability and creative flexibility.
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