No One Wants A $100 GTA 6, Analysts Say
Briefly

No One Wants A $100 GTA 6, Analysts Say
"IGN pointed to some other findings within the study, too. MIDiA Research found that 60% of consumers said they'd "definitely" or "probably" buy GTA 6 at $70, while just 35% said the same thing if the game were $100. Of course, that number jumped to 79% if Rockstar dropped its crime sim at an improbable $50, and a whopping 16% would scoop the game up at an eye-watering $150 tag."
""Our research suggests that GTA 6 will generate more revenue at a standard $69.99 price point than the much discussed $100," MIDiA Research's Head of Data and study co-author, Perry Gresham, told IGN. "A $100 price point would actually leave money on the table.""
""Our research shows that 59% of consumers have some interest in purchasing GTA 6, highlighting the immense appeal and commercial potential of the game," Sutton said. "This notoriety also makes GTA 6 the perfect test case to understand consumer expectations around video games pricing.""
MIDiA Research surveyed more than 2,000 US consumers using the Gabor-Granger pricing analysis to test demand for GTA 6 across multiple price points. The firm identified $69.99 as the revenue-maximizing standard price, finding that a $100 price point would reduce purchase intent and lower total revenue. Survey responses showed 60% would definitely or probably buy at $70, 35% at $100, 79% at $50, and 16% at $150. MIDiA estimated nearly 9% of US adults would buy at the $70 price, projecting roughly 22.9 million copies and about $1.6 billion in revenue. The study cautions against broad price increases.
Read at GameSpot
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