"You've put in the late nights, the weekends and the hustle. And now, what started as an opportunity to make extra money has turned into an enterprise with real potential. If you handle everything on your own logistics, production, marketing, finances and everything in between you're part of a growing group of entrepreneurs nicknamed solopreneurs."
"Identify or solidify a business opportunity. If you want to become a solopreneur or enhance your current offerings, look for a need in New York or come up with an innovative idea. Maybe it's a service that can help others or a product that could enhance or simplify their lives. Once you have your big idea, careful planning and preparation can give your startup its best shot at becoming a success."
"Make a business plan. Start by writing or refining a business description to outline your goals and strategy. Your plan doesn't have to be long, but it should outline your mission, goals, competitive analysis, marketing approach and financial forecasts. If you're already running a business, examine your customer base. Do you have repeat customers? Are they referring others to you? Side hustles that work have a steady and growing customer base. If yours does, it's a positive sign your business may be ready for the next step."
Solopreneurs run all aspects of a business alone, handling logistics, production, marketing and finances, often evolving from side hustles into enterprises. Entrepreneurs should identify or solidify a business opportunity by finding an unmet need or innovating, including location-specific demand such as in New York. Research industry trends, prioritize long-term demand and define the total addressable market instead of chasing seasonal fads. Create a concise business plan stating mission, goals, competitive analysis, marketing approach and financial forecasts. Assess customer base for repeat business and referrals as indicators of readiness to scale, and use personal savings strategically to support early growth.
Read at www.amny.com
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