#consumer-insights

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The Drum
1 month ago
Marketing

Ad of the Day: Heinz ketchup lovers look silly trying to get the last drop of sauce

Heinz's print campaign highlights people's dedication to getting the last drop of ketchup, emphasizing brand loyalty and fun.
The campaign showcases Heinz's focus on consumer insights, inclusivity, and shareability through relatable and colorful photos. [ more ]
The Drum
1 month ago
Marketing

Skeptical CMOs are wrong - social media marketing is a powerful tool

Social media is a crucial part of modern marketing mix, not a distraction from traditional marketing.
Social media serves as an insights engine, guiding creative projects and helping understand diverse consumer cohorts. [ more ]
The Drum
1 month ago
Marketing

4 must-know consumer insights to fuel your Ramadan mobile marketing campaigns

Mobile plays a crucial role in Ramadan shopping, from research to purchase.
Ramadan shoppers use mobile for both research and making purchases. [ more ]
The Drum
1 month ago
Marketing

How mobile data drives omnichannel success

Mobile data is crucial for successful omnichannel campaigns.
Leveraging first-party mobile data with other data sets can provide a holistic view of consumer interests. [ more ]
Exchangewire
2 months ago
Marketing

Yahoo Unveils PurpleLab: Revolutionising Market Research with Rapid, Reliable Insights Powered by Qualtrics

Yahoo has launched PurpleLab, a new platform designed to address speed and quality challenges in the market research industry.
PurpleLab brings together Yahoo's data capabilities, technology, and consumer relationships to provide fast and accurate consumer insights.
The platform is powered by Qualtrics and aims to deliver high-quality results from real humans with a rapid turnaround time. [ more ]
The Drum
5 months ago
Marketing

How paint brand Valspar brought new life to its online brand

Valspar transformed their website to enhance the digital experience for consumers and bridge the gap between online and offline offerings.
Insights from discovery phase informed the transformation strategy, including interviews with territory managers and competitor audits. [ more ]
9to5Mac
1 month ago
Data science

Reddit data-sharing agreement with Cision is expanded after IPO

Reddit signs data-sharing agreement with Cision for consumer insights.
Expanding partnership allows Cision to use Reddit data for AI tools. [ more ]
The Drum
3 months ago
Online marketing

What if we zagged rather than zigged on 2024 marketing trends?

Marketers need to change how they engage with trends to create more effective work
Getting under the skin of collective norms, values, and feelings is necessary to inspire resonant ideas [ more ]
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