#consumer-insights

#consumer-insights

Real-time brand challenges typically emerge from subtle shifts in tone, context and culture rather than obvious spikes. Without domain-specific meaning intelligence and robust processes, off-the-shelf models can produce false positives or overlook risks.

In a recent survey, 59% of local advertisers reported dissatisfaction with their advertising spending, with many believing they overspend or underspend rather than allocating an appropriate amount.

To determine the most commonly-held skincare concerns, Borghese's staff crawled through posts on the "skincare addiction" subreddits across global markets, including the US, UK, and Italy.

"There was an abundance of consumer and market-level data for places like the U.S., UK, and a few parts of Western Europe, maybe some traces in Canada and Australia. But when it came to international markets, including economic giants like India, Brazil, Mexico, Japan, Turkey, and China, there was nothing usable."

The first impression of the Volvo EX30 was positive, boasting appealing style, impressive power, and an attainable starting price of $35,000. The notion was tantalizing as it represented the electric-vehicle revolution's potential.

A multiphase holiday campaign recognizes that peak shopping periods aren't monolithic events. They are complex, multiphase journeys requiring distinct creative approaches.

The crossover [of] what's performing at those two ends of the spectrum, paid and organic - that's where you get the clearest and most interesting behavioral insights from your customer.

LightBoxTV and Starcount's partnership combines advanced audience insights with TV planning, ensuring emotionally relevant media strategies that align with consumer values.

"Everyone can relate to the price of a McDonald's. By using every McDonald's location, users can zoom into their area and check where their cheapest Big Mac is."

Comparing prices between Aldi and Walmart can offer surprising insights, with many shoppers finding the difference in grocery costs less significant than assumed.

"It's just another way for airlines to continue 'segmenting' their customers, charging business travelers paying with a corporate card more while offering a better deal to families on the exact same flight," Thrifty Traveler executive editor Kyle Potter said.

Google is testing a new green label 'Lowest in 30 days' on shopping ads to indicate when prices are at their lowest over the past month.

Most animal categories followed a similar curve, but these guys tended to avoid the bottom right corner. This means very few bottles with frogs, snakes or lizards are good deals.

Amazon was known for their innovation and seamless integration into everyday life, leading the rankings in MarketCast's third annual Brand Fandom report.

Defining your ICP without real conversations is tricky because you end up with assumptions (instead of insights). The gold comes from speaking directly with people who match your target profile.

To effectively reach Hispanic audiences, brands need to re-evaluate their marketing approaches and improve verification tools that currently misclassify culturally nuanced content.

Canned chicken, often dismissed, is actually a fantastic source of protein if you choose a good brand. Don’t believe the myths surrounding it.

Snap's report highlights that advanced tools like AI-powered recommendations and virtual tours significantly enhance the travel discovery process for consumers.

Allsup's offers a unique grocery-style experience with a focus on food over coffee, resulting in often disappointing coffee selections that prioritize minimal offerings.

The Seaport broker mused about the disappointing quality of recent movies, expressing nostalgia for comfort food films that provide a sense of warmth and familiarity.

The ability to influence a larger audience by having more insights into the consumer's real needs is at the heart of innovation.