#consumer-insights

#consumer-insights

Evaluate the true necessity of product upgrades before purchasing.

The new Ninja Thirsti Max enhances capacity and carbonation but lacks new flavors.

Bottled iced coffees vary dramatically in taste and quality, with a preference for stronger flavors over overly sweet or watery options.

Technology can significantly aid older adults in aging in place, but adoption remains low despite their comfort level with its use.

USDA's 'certified tender' label guarantees exceptional tenderness in beef cuts, offering consumers a reliable measure of meat quality beyond standard grades.

Choosing the right cash-back credit card can significantly enhance rewards earned on everyday purchases.

Starbucks drinks at Target are typically more expensive due to Target controlling pricing and lack of corporate deals.

Air fryers are popular but their advertised capacities may mislead consumers, often not reflecting the usable cooking space.

Which?'s findings reveal the real usable capacity of air fryers is significantly lower than advertised.

Select reliable cars to manage wear from average annual driving of 13,930 miles.

Affordable brands like Honda and Toyota offer reliability without high costs.

High prices don't guarantee quality in car purchases.

Choosing the right athletic footwear brand can enhance comfort and performance beyond popular options like Nike and Adidas.

The plant-based food market is expanding, but not all products meet consumer expectations—specifically Everything Legendary's plant-based ground beef.

The clear glass TRUMFISK jar from IKEA is a top choice for versatile storage solutions in 2024.

Simple and functional organizers significantly enhance home spaces.

CTV and retail media are rapidly evolving with substantial ad spend growth, indicating a significant shift in marketing strategies.

Shoppable ads greatly enhance consumer purchasing experiences by reducing friction and accelerating the buying process.

Christmas chocolate tubs often contain fewer prized treats due to shrinkflation and distribution inequality.

Joanne Crevoiserat advises leaders to cultivate an insatiable curiosity about consumers to create meaningful products.

Many popular DIY home projects are not universally loved, with community members highlighting their frustrations and pet peeves about these trends.

Understanding your debt-to-income ratio is essential for securing a mortgage, as it is the primary measure of your repayment capability.

Jaguar's radical rebranding aims to attract a younger audience but risks alienating traditional customers.

Clorox leveraged AI and data insights to enhance innovation, achieving a goal of understanding 100 million consumers for personalized marketing strategies.

Matt Zaremba excels at integrating art and marketing through storytelling to create relatable and engaging campaigns for brands.

Strategic planning is essential for holiday shopping success, as the best deals depend on individual needs and timing.

Consumers are increasingly willing to pay more for differentiated connectivity, especially with the rise of generative AI apps. CSPs can benefit from performance-based offerings.

Comparison of largest fast-food burgers reveals value, taste, and price as key considerations for consumers.

Burger King's Triple Whopper stands out for its taste and freshness compared to others.

Reddit is an excellent platform for sentiment analysis, providing rich user opinions to guide business decisions.

Ammunition price tracking can help consumers find affordable options in a fluctuating market.

.22 LR is the cheapest round but has limited capabilities for serious hunting.

Insurance companies are generally disliked, particularly in the claims process, affecting overall customer satisfaction.

The Galaxy S24 FE offers impressive display quality and brightness at a competitive price, making it an appealing choice for average consumers.

American Express is transitioning from being perceived as a bank to an experiences business through strategic partnerships and data utilization.

The majority of marketers are dissatisfied with current tools for measuring creative content effectiveness, highlighting a need for modern solutions.

Customizable mattresses like the Sleep Number C2 Smart Bed truly enhance sleep quality by allowing personalized firmness adjustments for individual preferences.

Apple expanded Business Connect to enhance business visibility on its platforms for all types of businesses, including those without a physical location.

EVs can be expensive, but many cost-effective options under $40,000, especially with available tax credits, provide affordable choices for consumers.

Prabhath Nanisetty emphasizes leveraging consumer insights and learning from failures to drive successful product management strategies.

Amazon's "Most Wished For" section reveals trending products across various categories, encouraging consumers to discover unique items worth adding to their shopping lists.