Marketers have a new audience to worry about - large language models
Marketers must consider large language models alongside traditional audiences to effectively adapt strategies and understand consumer interactions with AI chatbots.
The People v the Turkey [of the Week]: Calling BS on 'bad' ads
Marketers should prioritize consumer data over traditional critiques of holiday ads.
Mint Mobile Tops Among Brands Seeing a Boost in Ad Awareness
Mint Mobile's ad awareness increased significantly in Q3 due to a strategic increase in advertising volume and relevance during high-viewership periods.
Local Know-How Is Your Agency's Secret Weapon
Customization in marketing is crucial, but requires local insights beyond just data.
Getting To Know You: Tony Lewis
Momentum is essential for defining and shaping brand success.
Marketers have a new audience to worry about - large language models
Marketers must consider large language models alongside traditional audiences to effectively adapt strategies and understand consumer interactions with AI chatbots.
The People v the Turkey [of the Week]: Calling BS on 'bad' ads
Marketers should prioritize consumer data over traditional critiques of holiday ads.
Mint Mobile Tops Among Brands Seeing a Boost in Ad Awareness
Mint Mobile's ad awareness increased significantly in Q3 due to a strategic increase in advertising volume and relevance during high-viewership periods.
Local Know-How Is Your Agency's Secret Weapon
Customization in marketing is crucial, but requires local insights beyond just data.
Getting To Know You: Tony Lewis
Momentum is essential for defining and shaping brand success.
Why Predictive Analytics Matter for Fashion Profitability
Modern trend forecasting utilizes AI and predictive analytics for data-driven predictions, enhancing speed and responsiveness to shifts in consumer preferences.
3 business tips from the CEO of Tapestry, which owns fashion giants like Coach and Kate Spade
Joanne Crevoiserat advises leaders to cultivate an insatiable curiosity about consumers to create meaningful products.
Why Predictive Analytics Matter for Fashion Profitability
Modern trend forecasting utilizes AI and predictive analytics for data-driven predictions, enhancing speed and responsiveness to shifts in consumer preferences.
3 business tips from the CEO of Tapestry, which owns fashion giants like Coach and Kate Spade
Joanne Crevoiserat advises leaders to cultivate an insatiable curiosity about consumers to create meaningful products.
How the Clorox Company Delivers Innovative Experiences 2024
Clorox leveraged AI and data insights to enhance innovation, achieving a goal of understanding 100 million consumers for personalized marketing strategies.
Bodega's Matt Zaremba on How to Avoid Empty Calorie Marketing
Matt Zaremba excels at integrating art and marketing through storytelling to create relatable and engaging campaigns for brands.
GenAI Users Willing to Pay up to 35% More for Differentiated Connectivity: Report
Consumers are increasingly willing to pay more for differentiated connectivity, especially with the rise of generative AI apps. CSPs can benefit from performance-based offerings.
I tried the biggest burgers at 5 fast-food chains and ranked them from worst to best
Comparison of largest fast-food burgers reveals value, taste, and price as key considerations for consumers.
Burger King's Triple Whopper stands out for its taste and freshness compared to others.
Plan Marketing using Reddit Sentiments Analysis
Reddit is an excellent platform for sentiment analysis, providing rich user opinions to guide business decisions.
Common, T-Mobile Leaders, Pinterest and Mars Talk the Rise of IRL Experiences, Using AI to Sell Candy and More at Variety's Executive Studio
The importance of experiential marketing in enhancing brand connection with consumers is increasingly recognized by companies like Canva and Pinterest.
Gary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media
Marketers must prioritize creative development for social media to achieve effective reach and consumer insights.
Common, T-Mobile Leaders, Pinterest and Mars Talk the Rise of IRL Experiences, Using AI to Sell Candy and More at Variety's Executive Studio
The importance of experiential marketing in enhancing brand connection with consumers is increasingly recognized by companies like Canva and Pinterest.
Gary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media
Marketers must prioritize creative development for social media to achieve effective reach and consumer insights.
DTC Briefing: How brands like Kopari Beauty, Olipop and more are rethinking their marketing operations as they scale
Direct-to-consumer startups are evolving into omnichannel brands by adapting their marketing strategies to scale and internalize growth.
Transitioning from viral social media tactics to establishing robust marketing operations is crucial for long-term success.
Getting the Insights You Need: How to Conduct Customer Research for a Business | HackerNoon
Conducting thorough customer research is essential for business growth and effective marketing strategies.
Understanding customer needs allows businesses to address problems and enhance service quality.
Scaling Indie Beauty Using Big Brand Expertise With Versed
Big Experience for Small Businesses: The power of merging big-brand expertise with indie brand agility to foster growth and innovation.
From Top to Bottom: Insights into navigating full-funnel marketing strategies for emerging beauty brands in today's digital and retail environment.
The Importance of Human Touch: Authenticity and strategic risk-taking in building successful beauty brands.
How marketers should advertise to mobile gamers during the holidays | Unity
Early holiday advertising is crucial for mobile game brands, as consumer spending starts well before December.
Understanding demographic spending patterns can enhance holiday marketing strategies. Brands should cater to different age groups' varying spending abilities.
Pinterest Shares Rising Trends and Searches in the App
Pinterest's trend update highlights key fashion, beauty, and food trends for the fall season, essential for guiding marketing strategies.
Pinterest Shares Rising Trends and Searches in the App
Pinterest's trend update indicates a focus on layering for fall fashion.
DTC Briefing: How brands like Kopari Beauty, Olipop and more are rethinking their marketing operations as they scale
Direct-to-consumer startups are evolving into omnichannel brands by adapting their marketing strategies to scale and internalize growth.
Transitioning from viral social media tactics to establishing robust marketing operations is crucial for long-term success.
Getting the Insights You Need: How to Conduct Customer Research for a Business | HackerNoon
Conducting thorough customer research is essential for business growth and effective marketing strategies.
Understanding customer needs allows businesses to address problems and enhance service quality.
Scaling Indie Beauty Using Big Brand Expertise With Versed
Big Experience for Small Businesses: The power of merging big-brand expertise with indie brand agility to foster growth and innovation.
From Top to Bottom: Insights into navigating full-funnel marketing strategies for emerging beauty brands in today's digital and retail environment.
The Importance of Human Touch: Authenticity and strategic risk-taking in building successful beauty brands.
How marketers should advertise to mobile gamers during the holidays | Unity
Early holiday advertising is crucial for mobile game brands, as consumer spending starts well before December.
Understanding demographic spending patterns can enhance holiday marketing strategies. Brands should cater to different age groups' varying spending abilities.
Pinterest Shares Rising Trends and Searches in the App
Pinterest's trend update highlights key fashion, beauty, and food trends for the fall season, essential for guiding marketing strategies.
Pinterest Shares Rising Trends and Searches in the App
Pinterest's trend update indicates a focus on layering for fall fashion.
My Wife and I Have Different Mattress Preferences But This Customizable Bed Gives Us a Perfect Night's Sleep (It's on Sale!)
Customizable mattresses like the Sleep Number C2 Smart Bed truly enhance sleep quality by allowing personalized firmness adjustments for individual preferences.
How To Gather and Use Customer Feedback (2024) - Shopify
Simplifying feedback mechanisms can significantly enhance customer engagement and insights.
Apple debuts new business tools for managing presence across email, calls and Tap to Pay | TechCrunch
Apple expanded Business Connect to enhance business visibility on its platforms for all types of businesses, including those without a physical location.
*Tons* Of Amazon Customers Have These 18 Unique Products On Their Wish Lists, So You'll Probably Want 'Em Too
Amazon's "Most Wished For" section reveals trending products across various categories, encouraging consumers to discover unique items worth adding to their shopping lists.
Parker Jotter Pen Amazon Prime Day
The Parker Jotter pen is a standout Amazon purchase, combining affordability, durability, and aesthetic appeal amidst a bleak shopping experience.
*Tons* Of Amazon Customers Have These 18 Unique Products On Their Wish Lists, So You'll Probably Want 'Em Too
Amazon's "Most Wished For" section reveals trending products across various categories, encouraging consumers to discover unique items worth adding to their shopping lists.
Parker Jotter Pen Amazon Prime Day
The Parker Jotter pen is a standout Amazon purchase, combining affordability, durability, and aesthetic appeal amidst a bleak shopping experience.
Brewbound Live 2024: Foresight Factory on Evolving Demos, the New Longevity Mindset and the Growing Childfree Population
The 2024 Brewbound Live conference will focus on generational consumer insights for the beverage-alcohol industry.
TikTok Rolls Out Automated Ad Targeting Options for the Holidays
Smart+ enhances advertising efficiency by automating targeting, bidding, and creative selection, improving return on investment for advertisers.
Aldi apologises as teabag discontinued leaving shoppers crying 'year ruined'
Aldi discontinues popular salted caramel teabags, disappointing fans and highlighting a broader trend of product discontinuations among major brands in 2024.
Lower Cost Drives Streaming TV Subscriber Advantage: J.D. Power Study
Cost is the primary factor driving satisfaction gap between live TV streaming and cable/satellite services.
TikTok Can't Get Over This $10 Stain Remover (It Was Bought More Than 50,000 Times in the Past Month!)
Miss Mouth's Messy Eater Stain Treater spray effectively removes tough stains with a safe, kid-friendly formula, becoming a viral favorite among shoppers.
Publicis acquires Mars United Commerce to fuel full-funnel marketing
Publicis Groupe acquired Mars United Commerce to enhance its marketing services and improve consumer insights along the purchase path.
Just Who Is The PS5 Pro For?
The PS5 Pro targets affluent gaming enthusiasts, priced at $700 with technical enhancements for a niche audience.
Market response was mixed due to its high price and unclear market share potential.
Teads' Research Finds - 42% of UK Consumers are Looking Forward to a Better Christmas - ExchangeWire.com
Consumers in the UK expect a better Christmas in 2024, focusing on value for money and quality in their festive shopping.
Avoid These Ford Ranger Years at All Costs
Ford leads the U.S. truck market, with the F-Series as the best-selling pickup for 47 years.
47% of adult Americans own trucks, yet many believe they are now too large.
Buying One of These 5 Honda Civic Model Years Would Be an Expensive Mistake
Avoid the 2001 Honda Civic due to numerous recalls and reliability issues.
2020 and 2021 Honda Civic models are highly recommended for their quality and dependability.
Honda ranks high in various automotive categories according to Kelley Blue Book.