Coign's CEO Rob Collins touts the speed and affordability of AI-generated ads, claiming significant savings and enhanced message delivery. Their recent ad was completed in half a day at less than 1% of traditional costs, praising AI for creating appealing content for their conservative audience. Initial data indicates a remarkably high effectiveness score of 302. However, critics point out the craftsmanship is lacking, raising concerns about stereotyping and the overall quality compared to conventional ads.
"We don't have the advertising budget of the big, woke credit card companies, and with AI, we don't need to. We can serve our audience content they love that is just as good as what the big players produce, all for a fraction of the cost."
"Collins thanks AI as a way to cut through the noise and delivered a powerful message faster and more affordably."
"Creative effect of 302 is one of the highest scores globally this year, if not ever."
"From a professional's eye, the craft on this spot is poor. It stereotypes certain groups, although whether that was by the AI or the prompts, I don't know."
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